Do Good Work

⚡️ 𝗪𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴:

"We have almost tripled in growth in one year... more importantly, it's given me my time and my sanity back"
- Aaron Parkinson | CEO, 7 Mile Media SEZC

“ ‘I can’t imagine trying to grow this company without Raul’s help’… In 18 months, we 5x’d our monthly recurring revenue… Raul is someone I can trust” 
-Jimmy Coleman | Founder, LeadBaller

"In the last 8 months of working together, our business has doubled in revenue, and we’re significantly more profitable…Raul has been absolutely instrumental."
-AJ Wilcox | Founder B2Linked

See dozens more here: 
https://dogoodwork.io/testimonials

Founder

Productive Profits® helps business owners reach new levels of success, clarity, and impact. 

Productive Profits does not only mean profit for your bottom line but profit that changes lives. 

As a business owner, it will profit your mindset by relieving the stressors and frustrations of feeling “trapped” in your business. 

Your team will profit as they have a clearer and more enjoyable path of working towards success. 

Your family and friends will also profit since you won’t be married solely to your business and will have the leverage to allocate your time as desired. 

Most importantly, your impact will profit as you will be able to expand what you’re able to do in your business as well as outside your business… so you can leave the legacy you were created for. 

Everything, in step-by-step style, is in this book and I hold nothing back! Grab your copy today and start implementing Productive Profits in your business.

Get the Productive Profits Book in your hands or on Kindle:
https://www.amazon.com/dp/B085N8TRFN

Get the Productive Profits Audiobook: 
https://www.audible.com/pd/B08DHMWJX7/?source_code=AUDFPWS0223189MWT-BK-ACX0-207268&ref=acx_bty_BK_ACX0_207268_rh_us

Learn more about Productive Profits:
https://dogoodwork.io/book

"Raul is like McKinsey but for entrepreneurs."
- Spencer Shaw | CEO & Founder at PodKick Media

"I feel like I just finished an elegant conversation with Raul”
- Sheri Traxler, M.Ed. | Founder & Coach at ViERO Life

“ ‘THINK like Raul’ ... one idea alone I found ways to save my company nearly $100,000 a year in cost savings. ONE IDEA. Don’t just read this book, implement it! It will truly change the way you look at your business” 
- Jeremy Kean | Founder of Sudz Fundraising and Route 40

"Productive Profits is a fantastic read. Raul makes business simple and approachable through practical exercises and strategies to execute one's vision."
- Epiphany Ryu | Ops Director at EpiSys Science, Inc.

Book Author 

I've helped train thousands of entrepreneurs in private paid programs and live events. 

Have me speak at your next local or online event. 

dogoodwork.io/speaking

Public Speaker & Trainer

#dogoodwork is not a label but a way of living.
 
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
 
It is the hidden inner beauty behind the struggle to achieve excellence.
 
It is not perfect but imperfect.
 
It is the effort, discipline and focus that often goes unnoticed.
 
The goal of this podcast is to highlight that drive.
 
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
 
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
 
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
 
Do Good Work,
Raul

https://dogoodwork.io/podcast

#dogoodwork Podcast Host 

La Growth Machine

LGM is my current tool of choice for proper human centered outreach and relationship building. If you consider using the tool you can get an entire month on me by using my affiliate link: 

https://lagrowthmachine.com/?ref=njg2mji

LGM Creator

Clay

I use Clay to streamline my workflows, cleanse and enrich data. If you decide to use Clay, you can get an extra 3,000 credits by using my affiliate link here: 

https://clay.com/?via=raul

Clay Creator

RevGenius

Member

AdSkills.com

Adskills has helped over 4500 students from 35 different countries.

High-Profit Digital Marketing Agency Mentor

7 Mile Media

Chief Operations Officer

Jason Hornung Agency

JH Media LLC Agency CEO | Management & Marketing Coach for Entrepeneurs 

RFS Digital Media

CMO & Director of Business Development

Ginomai Group

Most businesses I have spoken with have issues in one of three areas when it comes to Facebook™ advertising: driving qualified traffic to their website from ads, converting that traffic profitably into new business, and knowing which ads to drop and which to scale in a timely and cost-effective manner. 

Facebook™ is one of the largest revenue channels for businesses today. The trend is only increasing and with it, the competition as well. You can only beat your competitors if your position in the marketplace is strong and your campaign strategy maximizes every dollar you spend and gives you a profitable return on ad spend after expenses or COGS.  

We serve our clients through a Marketing Intelligence process we go through to position your product/service in a blue ocean and create profit-driven campaigns that focus on only one thing- a profitable return on investment for your business and lifestyle goals. 

If you are currently looking to grow your business through profit-driven Facebook advertising and want to learn more how it can be done - message me here on LinkedIn. 

Do Good Work, 
Raul

Co-Founder & Director of Strategy

JPMorgan Chase & Co.

Banker

Hey 👋🏼  I'm Raul, I surf (not a pro), train for triathlons, power lift, chase my kids around the house, and take my wife on adventures from time to time.

I help founders and their teams implement proven strategies that increase company performance, scale profitably, and serve more clients without sacrificing their lifestyles.

I don't have an MBA or bought into any business certifications. I haven't been featured in Forbes 40 under 40 or some other paid award...

On the other hand, I've been blessed to have the great privilege to:

✔ Help 2-5x companies with millions in revenue & profit (helping many people become wealthy along the way)
✔ Build & lead a revenue team that produced $50M in sales in 1 year
✔ Train 1,000's of entrepreneurs in private paid workshops, programs & live events
✔ Reach over 100k+ people with my public trainings in over 60 countries
✔ Successfully lead multiple teams (as large as 200 people) 100% remote across the globe in 12+ time zones
✔ Be responsible for overseeing over $25M in direct response ad spend​
✔ Serve clients to reach their growth goals & scale their impact​

… and am striving to get better every day.

If you are serious about your long-term growth and are committed to doing what it takes to reach your goals...

Let's chat! 

Do Good Work,

Raul

Raul Hernandez Ochoa

IE HCR

Chief Marketing Officer

Club Data Services, LLC

Marketing Advisor

Pinewild Country Club of Pinehurst

An IE HCR property.  Hired to establish marketing foundations and future roadmap for the private club and real estate entities, Pinewild Country Club of Pinehurst and Pinewild Builders.

Led complete rebrand of the club and real estate entities and establish brand architecture within both. Includes visual and verbal identities, logo/brand standards, website creation, revamping communications, staff training, and voice of the customer programs.

Build the overall marketing strategy plan, including identifying local partnerships, marketing KPIs, tech stack, and outbound/inbound goals and methodologies for achievement

Vet and select, among others, Performance Marketing, Public Relations, CRM, vendors.

Achieved 18% increase in web traffic and 10% increase in lead generation momentum for existing sister development, New Seabury Homes on Cape Cod, Mass, assisting with over $10M in real estate sales in 2023.

Fractional Chief Marketing Officer

Jeremy Gordon, Digital Marketing Strategies & Experiences

Providing marketing consulting and services to a broad selection of clients, ranging from strategy consultations to tactical implementation.  Current client industries include Private Club/Hospitality, Private Club Technology Consultants, Data Visualization Services, Luxury Real Estate Development, and Wellness Services.

More information at jezragordon.com

Owner

Mayple

Providing a combination of marketing strategy and tactical optimization for MailChimp accounts for B2B, B2C, B2P, eCommerce, and more. Focuses include lead generation, nurture campaigns, audience/data management, deliverability, creative development, automation, list building/lead gen/demand gen, and tech stack integrations.

Email Marketing Expert

LIghthouse Networks

Fractional Director of Marketing

JoVE

- Managed a team of field marketers executing regional, country, and account-specific campaigns throughout NAm & EMEA, as well as a team of specialists in writing, advertising, and email/CRM.

- Created global campaign taxonomy designed to shift JoVE from a “push” to a “pull” marketing and sales strategy, aligning local initiatives to core brand activities without diluting impact or quality

- Architected customer lifecycle strategy and martech framework, creating a company-wide structure through which marketing, sales, and customer success can track and optimize the impact of efforts pre-, mid-, and post-sale

- Optimized department project management process by streamlining communication between product, sales, and marketing and utilizing project management principles through tools and templates in Slack and Asana

- Launched and led data hygiene projects in HubSpot, identifying data needed to execute lifecycle-driven ABM campaigns and guiding Operations on how and what data to sync, enrich, and abandon

- Assisted BDRs/Account Managers with cadences/campaign execution, including messaging and copywriting

Global Campaign Director

Southworth Clubs

- Oversaw design, feature development, training, and launch of new master brand mobile app serving 4 unique brands and locations, with features including online food ordering, dining reservations, event bookings, concierge services, and more

- Advised on adoption strategies and oversaw comms plan to reach ~50% adoption at each unique property

- Provided strategic direction on elevating use cases from practical execution to delighting customers

- Mapped phase 2 of the project to incorporate two-way communication between operational and marketing tech stacks

- Consulted with leadership on improvements and best practices relating to CRM enhancements, lead generation tools, data enrichment practices, and marketing/sales department structure

Consultant

Led and implemented CRM strategy (HubSpot) for sales, marketing, and Operations, culminating in ~$35M in marketing-attributed sales between late 2020 and early 2022

Built digital strategy from scratch, including email, website, automations, and lead flow
Increased campaign engagement rates by up to 20% and over industry averages using A/B testing, segment-tailored creative, and progressive personalization

Created a member app and roadmap to support lifecycle strategies and increase LTV; over 50% adoption within 3 months of launch

Trained and nurtured a team of 3-5 marketers with an average retention time of 2+ years

Director of Lifecycle and Growth Marketing

Achievements: 

 - Pitched and led the company’s transition from traditional pen-and-paper sales efforts to a sophisticated, trackable, and lean funnel-based sales engine that united all marketing and sales activities and stakeholders under a single CRM and automation platform (HubSpot).  

- Implemented CRM, data dashboards, and automation software and practices by working with and training sales teams, the Chief Sales Officer, accounting/finance, and marketing stakeholders

- Increased campaign response rates by up to 20% and over industry averages using A/B testing, customer lifecycle management, and segment-tailored creative

- Utilized marketing automation, instant chat, streaming, and CRM tools to increase YOY web traffic 30% during the height of the COVID-19 crisis

- Implemented goal-based improvement programs for marketing staff to help them achieve their professional goals, as well as formalize their goal KPIs within the department. 

- Systemized marketing and cross-department operations and processes to ensure smooth and lean marketing operations, consistent flow of creative and administrative work, and maintain marketing and sales data hygiene

Senior Marketing Manager

Senior Marketing Associate

Marketing Associate

Commonwealth Shakespeare Company

Seasonal contract position. Facilitated online and traditional marketing for CSC's 2010 Shakespeare on the Common production - included negotiating partnerships and straight barters with local printers and vendors, nonprofit organizations and media entities including Yelp and The Boston Globe.

Fusco & Four Marketing & Public Relations

Within three months of hiring, promoted to a dual role position.

Fusco & Four's first Show Manager of the Boston International Fine Art Show and AD 20/21, Boston's only two high-end art shows featuring top-tier galleries from all over the US, Europe and Canada.  Included organizing opening night galas with proceeds benefiting prominent Boston nonprofit organizations.  The shows boasted as much as $2M in sales over the course of a weekend, and raised six figures per gala for organizations like the Boston Symphony Orchestra and the Boston Architectural College.

Marketing Account Manager for various entertainment and luxury-oriented clients, including Artfact, Telescopes of Vermont, and Boston comedy clubs Nick's and Tommy's.

Account/Show Manager

With over 15 years of experience in marketing, I am a passionate and versatile digital marketing consultant and strategist, helping clients across various industries achieve their marketing and business goals. I have a master's degree in business administration from Isenberg School of Management, UMass Amherst, and a certification in strategy execution from Harvard Business School Online. I specialize in account-based marketing, lifecycle marketing, data-driven marketing, and campaign management, leveraging my skills in marketing, social media, and analytics.

Currently, I am providing marketing consulting and services to a broad selection of clients, ranging from strategy consultations to tactical implementation. Some of my current client industries include private club/hospitality, private club technology consultants, data visualization services, luxury real estate development, and wellness services. Previously, I was the global campaign director at JoVE, where I managed a team of field marketers and specialists, created a global campaign taxonomy, architected a customer lifecycle strategy and martech framework, optimized department project management processes, and launched and led data hygiene projects in HubSpot. I also consulted with Southworth Development, where I oversaw the design, development, training, and launch of a new master brand mobile app, advised on adoption strategies and comms plan, and provided strategic direction on CRM enhancements, lead generation tools, data enrichment practices, and marketing/sales department structure.

taplio

The Battle

Raul Hernandez Ochoa

Jeremy Gordon, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?