Hashtag Monday

Director

$80m+ generated for 106 DTC brands | Unlock Untapped Revenue, without throwing more money at Zuck 😈 | Retention Marketing for DTC Brands

I’ll cut to the chase.

If you’re a 7-figure DTC brand founder, you’re missing out on what helped me achieve 30-40% repeat purchase rates for 170+ eCommerce brands in 90 days (every time)

Look…

There’s about 1 million eCommerce agencies on LinkedIn - you don’t have time to hear what they all have to say.

You know your pain points are:

1. Struggling to get customers to make repeat purchases.
2. Watching your ad spend fail to generate profitable returns.
3. Finding it difficult to retain clients despite a successful acquisition strategy.

And therefore you also know that…

These issues are draining your resources and leaving you settling for mediocre results (and agencies / consultants).

After scaling 170+ eCommerce brands…

I understand the frustration of seeing tons of money wasted, month after month, with little to show for it. 

Your competitors are scaling, your margins are shrinking, and your growth feels stunted. 

Every time you pour money into ads, you hope for a breakthrough, but it seems like you're caught in an endless cycle of diminishing returns.

The dream of becoming the top choice for consumers feels like a distant reality.

Here’s the good news:

I’ve got data on a better way. 

I specialize in transforming your existing acquisition funnel into a repeat purchase machine.

With my proven strategies, I don’t just aim to improve your numbers – I aim to revolutionize your business.

I've generated $80M in trackable repeat purchase revenue for multiple 7, 8 and 9-figure brands.

My unique approach ensures that your customers buy twice within 21 days, drastically improving your repeat purchase rates and overall profitability. 

AKA. Your CFO will love me.

I also focus on increasing your return customer rate to 30-40% within 90 days, and boosting your average order value by 20-40%.

Want to see how I’m doing it?

DM me ‘REPEAT THAT’ or ‘I actually read your about section’

And I’ll show you why every time I present to a brand founder what they’re missing in their repeat purchase stack —- they almost fire their current email team instantly.

Trust me.

I’ve seen physical *gasps* after I run DTC founders through their own 32-page, complimentary repeat purchase audit.

DM me ‘REPEAT THAT’ or ‘I actually read your about section’

If you’re a brand that actively has new customers coming in daily.

Dolapo S.

Jake Summerhayes

Kurogo

Head Of Client Services

We work with CEOs and Founders to build powerful personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

As your personal brand manager, I oversee the planning and delivery of your personal brand strategy. From initial ideation through to full development in-line with your goals.

If this sounds like something you want to jump on board with, or even just have some general questions and curiosities about personal branding shoot me a DM. I'm always about for a chat 😊.

Personal Brand Manager

ReputationDefender

We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others. Our aim is to make sure people find quality, truthful information about our clients at the top of their search results.

I oversee the development of the online reputation management campaigns for my client base and as such I am the primary point of contact between themselves and the business. Day-to-day this includes regular reporting, search results monitoring as well as analysis of potential reputational threats and opportunities.

In this digital age the importance of a positive online presence is a necessity across industries and professions as such our client base is incredibly diverse. We work with private individuals, SME's, directors, multinational corporations and everything in between.

Account Manager

Uber

Bicycle Courier

L'Arche Internationale

L'arche supports those with learning disabilities, and their loved ones, to live in ways that allow them to be as independent as possible, while providing high-quality, person-centred, individually tailored care and support.

My primary aim as a Care Support Worker was to create a home for our service user and in doing so enable them to maximise their independence. Specific day to day task included:
• Supporting individuals in their leisure, social, practical, physical and spiritual needs
• Providing personal care with dignity and respect including supporting people with complex health and physical needs both in daily life and end of life care
• Helping people with physical needs including some aspects of moving and handling

Care Support Worker

Working with founders and business Leaders to craft powerful and authentic personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

Yet only 1% of LinkedIn's 700 million users share weekly content. 

Our mission at Kurogo is to solve that.

Kurogo is derived from the Japanese ‘Kuroko’ referring to the black clad stagehands in traditional Japanese theatre.

The convention of wearing black implying the invisibility of the wearer on stage. 

We are your Kurogo. 

Directing, driving and delivering your personal brand from the background. 

Giving you the spotlight to excel in what you do best.

I’ll save you this morning’s LinkedIn scroll. Here’s what’s happening today:

– AI comment x1,802
– Infographic that is literally impossible to read
– 4 mirror selfies for a post on ‘authentic’ branding
– Personal branding is pretty important, it seems
– Someone’s worried about AI taking their job
– Someone else has automated their entire life with AI
– Hustle culture is… good? Bad? No one really knows
– The algorithm has changed… again, according to one study.
– Another AI comment
– Old man hates Gen Z
– Another company posted a job without a salary
– More culture stuff (A LOT more)
– Someone turned their morning coffee into a 7-step storytelling framework

Oooh another AI comment.

That’s all for now.

Ps. What’s your LinkedIn pet peeve?

Client Services Director @ Kurogo | We create thought leaders through Personal Branding

Another successful Kurogo Christmas social boxed off 

We had….

2x Nights at Milton House Bedford
Flights in from: South Africa, Spain, France, India and Hungary
Christmas dinner laid out by Emily and her sous chef, Megan
Quizzes and an ongoing game of traitors led by Emily and Olivia
Kurogo Awards, put together by Sam 
(Shout-out Stagehand of the year Megan and unsung hero Irene)
A look at our 2026 plans and strategy
Plenty of shenanigans 

Every year these socials get bigger and better, and this wasn’t even all of us…

So a final shout-out to everyone who couldn’t make it this year.

I bloody love this team. 

(As much as is allowed by HR)

Checking your next post after going 'viral'
109 Impressions
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I once spent 3 years trying to onboard a client who paid £6k but ghosted. 

In that time…

I moved house twice
We hired 3 different salespeople
I onboarded and ran 150+ other client campaigns
The entire company was bought, sold and restructured

I never did manage to get in touch with them.

Sometimes I lay awake at night and wonder where they are.

If there’s a client management lesson here, I don’t know what it is.

Genuine career advice:

Be easy to work with.

“You're right — thanks for catching that. Let me correct myself.”
“Thanks — want me to rewrite the whole thing with the right info?”
“Let me give you a corrected version that actually matches what you asked.”
“Good call — let me update my reasoning.”
“You’re absolutely right. I oversimplified that earlier.”
“Here’s the updated version — this is bulletproof”

I don’t believe in conspiracy theories

Then a friend shows me that their account reach dropped 80% overnight, and then they started getting the option to boost their posts. Makes you wonder…

Just so you know… 

We manage content for an exec team on here who are generating over 10x the reach of their company page with a little over a third of the followers.

This personal brand thing is not a fad. 

We even wrote this guide on how we do it: https://lnkd.in/e7JFPcaE

LinkedIn ‘Experts’:

- Comment on 20 posts a day.
- Post selfies to “build connection.”
- Spend 3 hours engaging before posting.
- Be chronically on LinkedIn for 8+ hrs per day.
- Use productivity carousels as inspiration (steal them).

Me: 

- Fuck that.

Here’s the 6-step blueprint to follow instead:

1) Position yourself as an expert in your industry.
↳ Define what you want to be known for, the market won’t do it for you.

2) Engage with the right people, not just anyone.
↳ Quality > quantity. Especially when it comes to engaging.

3) Create a repeatable posting cadence.
↳ So you don’t have to spend more than 5 mins for an idea.

4) Post only 3 types of content inside clear pillars.
↳ Growth → To get seen by new people.
↳ Authority → To build trust & authority.
↳ Conversion → To generate opportunities.

5) Turn your lived experience into content.
↳ If anyone else could’ve written it, don’t post it.

6) Make your profile an inbound sales page.
↳ Your profile is your digital real estate.
↳ If optimised, it’ll sell before you even speak.

You don’t have to take every guru’s word as gospel.
Otherwise we’d all be full-time linkedinfluencers.
You just have to do the right things consistently.

Focus on what actually moves the needle.

Everything else is just fluff.

ps. What’s the worst LinkedIn Influencer take you’ve heard?

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People do not buy from strangers. 

They buy from people they trust.

And trust starts (or ends) at your profile.

I have seen world-class founders lose deals because their profile looked like it was built in 2017 and left to rot.

The reality:

→ A blurry photo ruins credibility
→ A cluttered banner confuses your message
→ A headline with no value prop or proof gets ignored
→ A featured section with random links does nothing for you

Your profile is not a CV. 

It is the first “yes” or “no” in your buyer’s head.

Here is my simple framework to audit your profile today:

1️⃣ Promise: Does your headline show what you deliver, for whom, and why you?
2️⃣ Proof: Do you show numbers, case studies, or clear wins? (If not, why should anyone believe you?)
3️⃣ Packaging: Is your story clear, your experience relevant, and your next step obvious?

If your profile fails any of these, you are leaking leads daily.

The best personal brands I’ve built did not start with fancy content. They started with a profile that did the selling for them-before a single DM was sent.

Check your profile right now. If you were a prospect, would you trust you?

If not, fix it before you post again.

ps. Want the exact checklist we use to optimise profiles? 

1600 people already viewed it, but this is your last chance to join them for free. 

https://lnkd.in/eQUeqAc5

Next week, this won’t be free…

Spotify Wrapped 2025 is out, and you can connect it to your LinkedIn. Bit weird though...

I’m 29. I’ve spent 10 years managing clients.

Here’s what I wish I knew in 2016: 

- happy clients leave all the time
- the customer is not always right
- clients pay you to have an opinion
- traffic light your clients every week
- being a yes-man ruins your authority
- confront any negative sentiment head on
- every great campaign needs uncomfortable convos

Most people spend years chasing client happiness. I chased it too. Then learned that clarity, honesty, and authority are the real keys to retention.

If you build your reputation on being a “yes” person, you become replaceable.

If you build it on clarity and leadership, you become essential.

Ps. I once chased a client for 4 years who paid £6K to start and then ghosted us. Wild.

In light of the UK budget being announced today I will be staying away from LinkedIn for the next 24 hours.

To those that stay, good luck 🙏

People can copy:

- Your offer
- Your funnel
- Your product

But no one can copy You.

They can’t do you like you do.

Because you have a unique combination of skills, experience, expertise, personality and values no one else does.

And by presenting those strategically online, you’ll:

- Build an audience of advocates
- Attract high intent buyers
- Farm opportunities

But the reality for most people?

They have a lot of value to offer.

But they’re not positioning and presenting it online.

So they have no audience

Struggle for leads

And miss opportunities

You don’t have to become a celebrity or fake a persona.

Package your existing value in the best way possible instead.

We’ve built a system for scaling this across exec teams.

Want to know how we do it? Get the blueprint here:

https://lnkd.in/e7JFPcaE

Ps. You seen any big brands doing this yet?

It’s crazy that you can turn the internet into career insurance… 

How? By using the Personal Brand Advantage:

→ Top talent wants to work for you
→ Opportunities at your fingertips
→ Attracting a high-value network
→ Strangers are receptive to you
→ Ability to charge higher fees
→ Increased conversion rates
→ Events want you to speak
→ Your industry values you
→ Immediate credibility

A strong reputation is an unfair advantage.

Should probably build yours intentionally… Try this:

1. Understand how you need to be positioned
2. Publish content that reflects your expertise
3. Associate with industry leaders
4. Appear in the media
5. Create a digital footprint of ‘proof’

Want 40+ pages of this personal brand sauce? 

We put it all in our ultimate guide to personal branding. 

It’s literally free, like £0…

Hit repost and I'll share it with you ♻️

taplio

The Battle

Dolapo S.

Jake Summerhayes

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taplio

The Battle

Dolapo S.

Jake Summerhayes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Summerhayes's LinkedIn Performance

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Performance ScoreJake Summerhayes's LinkedIn Performance