Hashtag Monday

Director

$80m+ generated for 106 DTC brands | Unlock Untapped Revenue, without throwing more money at Zuck 😈 | Retention Marketing for DTC Brands

I’ll cut to the chase.

If you’re a 7-figure DTC brand founder, you’re missing out on what helped me achieve 30-40% repeat purchase rates for 170+ eCommerce brands in 90 days (every time)

Look…

There’s about 1 million eCommerce agencies on LinkedIn - you don’t have time to hear what they all have to say.

You know your pain points are:

1. Struggling to get customers to make repeat purchases.
2. Watching your ad spend fail to generate profitable returns.
3. Finding it difficult to retain clients despite a successful acquisition strategy.

And therefore you also know that…

These issues are draining your resources and leaving you settling for mediocre results (and agencies / consultants).

After scaling 170+ eCommerce brands…

I understand the frustration of seeing tons of money wasted, month after month, with little to show for it. 

Your competitors are scaling, your margins are shrinking, and your growth feels stunted. 

Every time you pour money into ads, you hope for a breakthrough, but it seems like you're caught in an endless cycle of diminishing returns.

The dream of becoming the top choice for consumers feels like a distant reality.

Here’s the good news:

I’ve got data on a better way. 

I specialize in transforming your existing acquisition funnel into a repeat purchase machine.

With my proven strategies, I don’t just aim to improve your numbers – I aim to revolutionize your business.

I've generated $80M in trackable repeat purchase revenue for multiple 7, 8 and 9-figure brands.

My unique approach ensures that your customers buy twice within 21 days, drastically improving your repeat purchase rates and overall profitability. 

AKA. Your CFO will love me.

I also focus on increasing your return customer rate to 30-40% within 90 days, and boosting your average order value by 20-40%.

Want to see how I’m doing it?

DM me ‘REPEAT THAT’ or ‘I actually read your about section’

And I’ll show you why every time I present to a brand founder what they’re missing in their repeat purchase stack —- they almost fire their current email team instantly.

Trust me.

I’ve seen physical *gasps* after I run DTC founders through their own 32-page, complimentary repeat purchase audit.

DM me ‘REPEAT THAT’ or ‘I actually read your about section’

If you’re a brand that actively has new customers coming in daily.

Dolapo S.

HR Advisory Corner

Start-up Advisor / Fractional People & Ops Lead/ Remote Work Advisor

With a track record of successfully collaborating with 15+ companies WORLDWIDE and counting, I bring a wealth of experience and expertise to the table. My focus is on optimizing HR strategies, driving efficiency, and fostering a culture of empowerment and growth. Here's what I bring to the table:

- Strategic HR Consulting: Guiding organizations to develop and implement HR strategies tailored specifically to remote and distributed workforces.

- Process Optimization: I specialize in streamlining HR processes, enhancing efficiency, and ensuring seamless operations across diverse geographic locations.

- Training and Development: Creating remote training programs that empower employees with the tools they need to succeed.

- Compliance and Regulations: I keep your company up-to-date with remote work compliance, ensuring adherence to labor laws across different regions.

- Conflict Resolution: Resolving remote team conflicts and fostering effective communication to improve overall team dynamics.

- Technology Integration: I facilitate the integration of HR technology and tools designed to enhance remote work and collaboration, ensuring a seamless digital HR experience.

- Change Management: I assist in guiding the transition to distributed work, ensuring employee buy-in and success through effective change management processes.

- Scalability: I provide guidance and support to ensure that your HR processes can seamlessly scale as your company grows.

- Crisis Response: I develop contingency plans for remote teams, ensuring business continuity even in the face of unexpected challenges & take lead in legaldisputes.

Senior Human Resources Advisor

Hype

- Owns all human resources-related activities.
- Consultants to deliver a complete human resources capability that can scale as the company grows.
- Provides human resources support and consultation across the business on the most complex issues, supporting staff, managers, and executives in all related areas and regions including worldwide legal ops, recruitment, performance management, compensation and rewards, staff relations, and people development.
- Provides useful data to help guide decision-making, and allow the company to scale effectively and efficiently.
- Provides leadership on people-related issues and policies across the company. 
- Communicates at all levels in the company and supports business development and change.
- Owns the recruitment operations of the organization.
- Advises Hype's subsidiaries @HypeTalent and @ThirdAcademy in recruitment and HR ops.

Senior Human Resources Officer

Delta Electronics

• Managed full recruitment cycle ensuring a smooth and positive candidate experience for The Netherlands, France, Poland, Finland,
Germany & Spain
• Negotiated salaries, contracts, working conditions, and redundancy packages with staff and representatives
• Supported the development and implementation of the onboarding program, absence management system, e-learning platform, etc.
• Collaborated with management & staff to create organizational guidelines, procedures & processes
• Coordinated employee development plans and performance management
• Managed the organization’s employee database and prepared human resources reports

Stenden

• Worked together with management and personnel to solve conflicts and help facilitate positive employee relations
• Optimized organizational design to increase productivity and improve performance of the business
• Provided consulting services, through cross-departmental partnerships, to managers regarding team member performance, management
practices, human resource policies, talent management, and compensation
• Led projects for implementations of systems & operations within the company such as offboarding programs, staff retention programs, etc.
• Developed and managed an E-learning platform for all staff members of the entity (1000 ppl) which resulted in a higher performance rate
and excellent task execution

Dear you,

After almost a decade in the workforce as HR & Ops, helping companies scale and build thriving teams. I had enough of fighting daily to create a better culture and work environment with execs who fundamentally were chasing the cash bag only. I realized that to make a bigger impact, I need to reach more people directly.

So these days I focus on:

1)Building Beyond the Spectrum → podcast, community and resource bank helping neurodivergent people at work and in business.

You can learn more about it in my featured section or DM me. I'm always open to chat

2)Career Coaching → If you feel like:

→ you don't know how to transition to a new career path or you just joined the job market
→ you're applying for 1000s of jobs and nobody replies to you
→ you want to get that promotion

You’re not alone. I’ve been there too, and I hated it. That's why I'm here to help you:

→ Prepare like a pro for interviews
→ Choose the best career for you
→ Transition to a new career
→ Craft a standout CV
→ Calm your nerves

Because you’re not the problem—the system is. 

Interested in working together? Drop me a DM 

Also, before I forget I live in a village in the middle of nowhere and occasionally travel around the world. As my boyfriend says: I love flowers and plants so much that our house will soon look like a jungle. Not to mention that we have a big garden too. 

Yours truly,

Lina 

P.S. I rarely work as a fractional HR & Ops Lead. But that’s a story for another day to tell.

taplio

The Battle

Dolapo S.

Lina Ilevska

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