SalesHookup

SalesHookup is the no. 1 virtual space for sales professionals to network, learn, and grow together through expert masterclasses, virtual roundtables, and peer-to-peer sessions.

Join our community of 5000+ salespeople for free: www.saleshookup.com

Marketing and Business Development

Cordli

Cordli is a small online English academy that offers convenience and quality, whilst building confidence. We expose students to real-life conversations in dynamic classes.

Co-Founder & Business Developer

Lanzadera

Lanzadera is a startup accelerator and incubator based in Spain. The accelerator is part of Marina de Empresas, an entrepreneurial hub located in Valencia. 

SalesHookup is part of the January 23' Start Programme.

Start Programme - SalesHookup

B2B Sales Courses

b2bsalescourses.com offers three courses focused on agile sales mastery:

- The Video Selling Course gives you 15 tactics to convert more sales with video messaging. Utilise video messaging in your prospecting, pre-sales calls, and post-sales calls.

- Crisis Selling is a High-End B2B Sales Course, guiding you on how to discover and close deals when selling in times of crisis. 

- Remote Selling Online Training will help you maintain your unique personality, charisma, and personal touch while giving you that competitive virtual selling edge that will set you apart from the rest.

Head Of Marketing

RevGenius

Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Outward Bound Costa Rica

Non-profit experiential learning and outdoor education organization.

- Developed and lead a team to deliver strategies for online marketing and advertising including Google AdWords, third-party referral sites, Facebook ads, and more.
- Boosted website conversions by tracking Google Analytics data, analysing actionable metrics, and leading SEO efforts.
- Acted as the organisation's voice across social media and the blog. 
- Updated the website using WordPress and served as the primary copywriter for communications materials.
- Develop targeted marketing and outreach newsletters and E-blasts to new and existing audiences to maximise program participation.
- HR administrative tasks such as conducting interviews, appraisals, customer feedback surveys, and recording customer experiences.

Marketing & Media Manager at OBCR

JOT Internet Media

JOT Internet Media is a unique ad efficiency & high-quality traffic generation company, part of Cube Ventures, one of the leading digital groups in Europe.  

- Managed and optimised accounts for different clients, with campaigns to reduce costs whilst maximising profit.
- Worked with search engines, display networks, and social media. 
- Helped key partners reach new audiences by increasing website traffic, whilst also finding value in their data and monetising it.
- Daily reports were done for disapproved ads, keywords, ad performance.

Account Manager & Quality Control

Sofia Square

Leading online platform which brought together tutors and students for private classes in person and online.

- Made data-driven commercial decisions based on KPIs which were analysed in growth reports and cohorts in Excel.
- Tracked the tutor funnel in Google Analytics, analysed the conversion rate, and used A/B testing to increase it.
- Conducted competitive analysis that lead to solid business strategies. 
- Engaged with customers through blogging, social media, and email marketing, and answered their queries by phone, email, and webchat. 
- Tested and provided continuous feedback about the product. Researched, analysed, and negotiated different advertising contracts. 
- Coached and managed interns; gave them weekly tasks and appraisals.

Growth Manager & Business Analyst

Vaughan Systems

- Worked in the education management industry. Coached CEO- level executives using tailored business language. I adapted the classes to meet the needs of the client.
- Proactively monitored and improved the quality of the service I provided by having feedback meetings with the students.

Freelance Corporate Language Coach

Simplifying networking for salespeople

8 years ago I made the best decision of my life...



I had just finished University but there was only one thing on my mind - to travel the world.

I left the UK for what I intended to be a year of experiential learning, however, after nearly a decade away from my home country, the learning has never stopped.

After landing in Madrid 5 years ago, I started coaching CEO- level executives using tailored business English language. Teaching was never something I was passionate about but I enjoyed the business aspect.

I had business knowledge combined with teaching experience so I started my own small Business English academy with a focus on marketing and growing the business.

Whilst working 10 hours a day as a Growth Marketer at Wayra, Telefonica, I spent an extra 2 hours in the evening working on my academy - Cordli.

The hard work paid off.

My academy doubled year on year until after 4 years, I had 100 students with one of the biggest banks in Spain.

Then the pandemic hit. Another pivot.

After 5 years of working in marketing and growth, I wanted to add another skill to my arsenal - sales.

I started working for a B2B sales consultancy.

We created a peer learning platform for sales professionals to network, learn, and grow together through expert masterclasses, virtual roundtables, and peer-to-peer sessions. I've personally grown our community to 5000+ members in 50+ countries.

The journey so far has hugely influenced who I am now. 

I will continue to strive to discover new skills, gain new experiences, and ultimately never stop learning.

"Never stop learning because life never stops teaching."

Dominic Yates

Bob Bogaard

Strategic Growth Advisor & Sales Director EMEA at Rika Digital

Total Sales Innovation

I transform B2B sellers and entrepreneurs in Tech to lasting high performance sellers by detaching stress and burnout from success and fun in sales. 

Through my methodology - Total Sales Innovation - my clients achieve mind-blowing results:
 
→ business performance (125%+), 
→ income (2x), 
→ planning & execution (>40%)
→ work-life synergy & FUN (1300%). 

My sweet spots:

→ Sales Strategy (USPs, ICP, Sales Planning)
→ Sales prospecting (Cold Calling, LinkedIn Selling, Funnel Design)
→ Sales Qualification (BANT, MEDDICC)
→ Selling Innovation (SPIN Selling, Challenger Sale, Solution Selling)
→ Sales Negotiation & Closing (Process, Preparation, Strategy, Power Balance, Value Matrix)
→ Work-Life Synergy (Detaching Stress & Burnout from Success & Fun in Sales)

Clients including:

√ Adidas | √ Boomi | √ Brainbay | √ BTS | √ Confluent | √ Dell Technologies | √ Greensolver | √ Groupe Ober | √ HP | √ Juniper Networks | √ KPN | √ KPN Partner University | √ M-Cube | √ Omni-Pac | √ PandaDoc | √ RingCentral | √ TiMotion | √ Trescal | √ TulipSoft | √ Zoom

Partners:

🤝 Conceptsales / KPN Partner University | B2B Sales Training & Coaching - ICT & Telecom Sales
🤝 SalesHookup | Ambassador & Group Hookup Facilitator
🤝 TaskHuman | B2B Sales Coach & Mentor - Video Coaching - Global Tech Leaders
🤝 Uptoo | B2B Sales Training & Coaching - International Sales Teams
🤝 YuTrain | B2B Sales Training & Coaching - Global B2B Brands

High Performance B2B Tech Sales Trainer & Coach | Work-Life Synergy & Fun in Sales | Founder

→ Speaking at your sales event
→ Achieving Work-Life Synergy in Sales
→ Detaching Stress & Burnout from Success & Fun in Sales

"𝙔𝙤𝙪 𝙜𝙖𝙫𝙚 𝙪𝙨 𝙖 𝙫𝙖𝙡𝙪𝙖𝙗𝙡𝙚 𝙗𝙤𝙭 𝙤𝙛 𝙩𝙤𝙤𝙡𝙨. 𝙄 𝙬𝙞𝙡𝙡 𝙪𝙨𝙚 𝙩𝙝𝙚𝙨𝙚 𝙩𝙤𝙤𝙡𝙨 𝙛𝙤𝙧 𝙢𝙮 𝙬𝙤𝙧𝙠 & 𝙛𝙤𝙧 𝙢𝙮 𝙥𝙧𝙞𝙫𝙖𝙩𝙚 𝙡𝙞𝙛𝙚"

"𝙃𝙞 𝘽𝙤𝙗, 𝙩𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙫𝙚𝙧𝙮 𝙪𝙨𝙚𝙛𝙪𝙡 𝙥𝙧𝙚𝙨𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣 𝙛𝙪𝙡𝙡 𝙤𝙛 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨, 𝙞𝙩 𝙞𝙨 𝙖 𝙥𝙡𝙚𝙖𝙨𝙪𝙧𝙚 𝙩𝙤 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪 :)"

"𝙏𝙝𝙞𝙨 𝙧𝙚𝙨𝙪𝙡𝙩𝙨 𝙞𝙣 𝙖 𝙝𝙤𝙡𝙞𝙨𝙩𝙞𝙘 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙩𝙝𝙖𝙩 𝙝𝙖𝙨 𝙣𝙤𝙩 𝙤𝙣𝙡𝙮 𝙞𝙢𝙥𝙧𝙤𝙫𝙚𝙙 𝙢𝙮 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙗𝙪𝙩 𝙖𝙡𝙨𝙤 𝙢𝙮 𝙤𝙫𝙚𝙧𝙖𝙡𝙡 𝙬𝙚𝙡𝙡-𝙗𝙚𝙞𝙣𝙜."

"𝘽𝙤𝙗 𝙞𝙨 𝙤𝙣𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙥𝙤𝙨𝙞𝙩𝙞𝙫𝙚-𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙥𝙚𝙤𝙥𝙡𝙚 𝙄'𝙫𝙚 𝙢𝙚𝙩, 𝙖𝙙𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡𝙡𝙮 𝙩𝙤 𝙗𝙚𝙞𝙣𝙜 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙘𝙤𝙖𝙘𝙝 𝙖𝙣𝙙 𝙖 𝙜𝙧𝙚𝙖𝙩 𝙖𝙙𝙫𝙞𝙨𝙤𝙧 𝙤𝙣 𝙬𝙤𝙧𝙠-𝙡𝙞𝙛𝙚 𝙨𝙮𝙣𝙚𝙧𝙜𝙮. 𝙃𝙞𝙜𝙝𝙡𝙮 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙚𝙙 👌"

"𝙔𝙤𝙪 𝙖𝙧𝙚 𝙤𝙣𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙛𝙚𝙬 𝙞𝙛 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙤𝙣𝙡𝙮 𝙨𝙥𝙚𝙖𝙠𝙚𝙧 𝙄 𝙝𝙖𝙫𝙚 𝙢𝙚𝙩 𝙞𝙣 𝙢𝙮 𝟲𝟲 𝙮𝙚𝙖𝙧𝙨 𝙩𝙝𝙖𝙩 𝙘𝙖𝙣 𝙥𝙧𝙚𝙨𝙚𝙣𝙩 𝙩𝙤𝙥𝙞𝙘𝙨 𝙞𝙣 𝙖 𝙬𝙖𝙮 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙛𝙖𝙨𝙘𝙞𝙣𝙖𝙩𝙚𝙙 𝙬𝙝𝙚𝙣 𝙡𝙞𝙨𝙩𝙚𝙣𝙞𝙣𝙜 𝙖𝙣𝙙 𝙞𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙜𝙚𝙩 𝙢𝙤𝙧𝙚 𝙖𝙣𝙙 𝙢𝙤𝙧𝙚 𝙞𝙣𝙛𝙤 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙞𝙧𝙚𝙙 – 𝙖𝙢𝙖𝙯𝙞𝙣𝙜 !!!"

Public Speaker "Work-Life Synergy in Sales" at Your Sales Kick-Off | President Club | Sales Event

• Developed and authored online courses and books to enhance sales performance and growth for sellers and entrepreneurs.
• Created engaging content for platforms like LinkedIn Selling, Sales Career Masterclass, and more to provide valuable insights to the audience.
• Utilized skills in sales, marketing, and content creation to drive engagement and boost sales for clients.

Course & Book Author | LinkedIn Selling | Sales Career Masterclass | WorkLifeSynergie | 👁️

TaskHuman

B2B Sales Coach, Trainer and Mentor for TaskHuman users.
👥 1:1 and Group Coaching, Mentoring & Training, Public Speaking
👨‍🏫 750+ Coaching sessions delivered
⏱ 500+ hours coached
👩🧑🏽 75+ Clients

B2B Sales Coach, Trainer & Mentor for Tech sellers and entrepreneurs

TrackTable

Tracktable koppelt orders tussen klant en leverancier 100% foutloos

TrackTable is een platform waarbij storingen en onderhoud voor vastgoed digitaal worden gedeeld tussen klant en leverancier. 
Daarmee zorgt TrackTable voor een optimalisatie van de communicatie en het proces tussen de klant en de leverancier.

Growth Coach & Business Manager TrackTable

Conceptsales

B2B Sales Trainer en Coach voor Conceptsales klanten waaronder de KPN University: 
KPN partners, KPN ÉÉN MKB, KPN Large & Corporate Enterprise

Trainingen onder meer:
1. Telefonische Verkoop + Telefonische Aquisuitie
2. Communiceren met Impact: Ontdek de kracht van jouw verhaal
3. Help je klant verder met toegevoegde waarde op Hosted Voice
4. Hoe verkoop de de waarde van Security
5. Maatwerk training voor KPN Partner Transformatie Programma

B2B Sales Trainer & Coach

Unknown University of Applied Sciences

Developed and teaching the Sales Module to the BSc students of the Global School for Entrepreneurship - University of Applied Science in Amsterdam

Module Owner & Teacher | Sales Module BSc student - entrepreneurs | Speaker | Business  Coach

As SalesHookup ambassadors I am an active member help sellers to get the best out of the SalesHookup platform and community.

B2B Sales Ambassador & Speaker - Sales Hookup

Rika

Business growth coach and consultant driving European expansion.

Progress

Training & coaching international sales and partners in selling B2B solutions to business & IT decision makers using a proven self-created methodology called 'Total Sales Innovation'.

Owning Sales - Direct & Partners - for Progress' Digital Experience Platform "Sitefinity" in the Benelux & France region. Managing key EMEA wide clients & partners including Ahead Digital, Amadeus, Binck Bank, BNP Paribas Fortis, Emakina, Framatome, Hello Bank!, Hillebrand, Nalta.com, Nyenrode Business Universiteit, Phillip Morris International, SoftTech, SopraSteria, TIAS Business School, TulipSoft, USG People and Vereniging Eigen Huis.

Manager Sales & Partners | Trainer | Coach | DXP

Sitecore

Mentor & coach to sales executives.
Owning new business sales and management of selected strategic partners at Sitecore in The Netherlands. New business including Danone Nutricia, Homefashion Group (incl Kwantum), Macintosh Retail Group, Nederlandse Golf Federatie (NGF), Unirobe Meeùs Groep (UMG). Managed partners including Aviva Solutions, Avanade, Deloitte Digital, Macaw, Microsoft, Lukkien, Unit4, VODW Digital, Winvision.

Enterprise Business Manager

Microsoft

Coaching and providing industry enablement to Microsoft sales teams to advance relationships with business decision makers.

Owning Manufacturing Industry Strategy for The Netherlands (Discrete, Process & Resources and Power & Utilities)
Directly supporting revenue growth in Dutch Manufacturing industry 
Driving Line of Business opportunity discovery including ISV partnerships within strategic solution areas (Big Data, Digital Marketing, Product Lifecycle Management, Manufacturing Execution Systems, ..)
Supporting Microsoft and partner sales teams in opportunities (Akzo Nobel, ASML, Canon, DAF Trucks, DSM, NXP, Philips, Shell, ..)
Developing Manufacturing market through knowledge sharing with Enterprise (EPG) Manufacturing accounts

Industry Market Development Manager

Managing account & account team for Dutch major accounts ASML, Canon Europe & NXP. Member of Microsoft World Wide High Tech Solutions Group. 
In 2011-2012 also led KPN account team next to High Tech. Key results include closing first sell-through Office 365 deal (Canon), first enterprise Azure deal (Canon) achieving customer satisfaction goals, realizing double digit year-over-year revenue growth, strategic & compete solution wins including Enterprise Project Management & Sales Commissioning. Developed enterprise sales mentoring program. Mentor to new hire account managers.

Business Manager High Tech

Member of Microsoft global High Tech & Electronics and Food Manufacturing industry solutions units. Managing virtual account team for key accounts in High-Tech (ASML, Canon, NXP, OCÉ) & Food (CSM, Royal FrieslandCampina, Nutreco, VION Food) industries in NL. Focus on industry solutions and transition to cloud services. Closed first (5,000 seats in Food) and second (16,500 seats in High Tech) Microsoft Online Services (Office 365) contracts in Dutch enterprise market. Exceeded customer satisfaction and revenue goals.

Business Manager - High Tech & Food Manufacturing

Helping Sellers & Entrepreneurs Love Sales Again 🚀

Success should feel like joy—not burnout.
I help sellers and entrepreneurs thrive in sales and rediscover the excitement that brought them here in the first place.

Does this sound like you?

💡 You want to learn faster and smarter to keep growing in today’s ever-changing world.
📊 You want to sell solutions that truly transform your customers’ businesses—and yours.
📈 You’re eager to unlock the power of LinkedIn and digital tools to scale with confidence.
🗓️ You want to plan your time to win each day, each week, and every year.
✅ You crave laser focus to execute your priorities, even in the chaos of distractions.
⛰️ And you dream of achieving high-performance sales without falling into the trap of burnout.

If you’re nodding along, you’re not alone. I’ve been there.

After 25+ years in sales, I’ve lived the grind, the growth, and the breakthroughs. I’ve also felt the weight of burnout. That’s why I developed the Total Sales Innovation method: a proven way to achieve lasting success, while keeping sales fun, fulfilling, and stress-free.


What I Do
🎯 Coach & Mentor: Empowering sellers and entrepreneurs to build confidence, happiness, and mastery in sales.
🎤 Trainer & Speaker: Guiding teams at global brands like Adidas, Zoom, and Confluent, as well as startups like TaskHuman and Tulipsoft, to achieve sales excellence.


Don’t Take My Word for It

Here’s what my clients say:

“Bob is a master of the ‘art of selling.’”
— Maria Mitova, Sales Rep, Progress

“He helped me move forward with confidence and achieve my goals.”
— Kateryna Antonenko, Sr. CSM, PandaDoc

“For anyone looking to achieve lasting success, happiness, and fun, I highly recommend Bob.”
— Pascal Rieder, Founder & CEO, Tulipsoft

“Bob’s support has been invaluable in my growth as a sales leader.”
— Harini Ramprasad, SDR Leader, TaskHuman

(See more stories 👇)


Ready to Transform Your Sales Game?
📩 DM me with your biggest sales challenges.
📅 Book a free 15-minute strategy session today: Link

Let’s make sales the most exciting, rewarding part of your day. 🌟

High Performance B2B Sales Trainer & Coach | Speaker | LinkedIn Selling | Total Sales Innovation

I transform B2B sellers and entrepreneurs in Tech by detaching stress and burnout from success and fun in sales. Through my own developed methodology - Total Sales Innovation - my clients achieve mind-blowing results in their business performance (125%+), income (2x), planning & execution (>40%) and work-life synergy & FUN (1300%). Please visit www.totalsalesinnovation.com to learn more.

Clients including:
Adidas
Boomi
BTS
CSW
Dell Technologies
Greensolver
Groupe Ober
HP
Juniper Networks
KPN EEN MKB
KPN Partner University
Omni-Pac
PandaDoc
PassionArte
RingCentral
TaskHuman
TiMotion
TulipSoft
Zoom

taplio

The Battle

Dominic Yates

Bob Bogaard

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