Venture Athlete & International Expansion Expert | Thriving as Generalist in a Specialized Economy

I’m Dominik, founder, athlete, & creator. A proud generalist. This is my story: 

For the last 7 years, I helped bootstrap one startup from 0 to 1M in revenue and built the international business from scratch for one of Europe’s fastest growing EdTech companies (50 -> 240 employees in my three years there).

All while competing at the highest level of the beautiful sport of Lacrosse, including an appearance for the German National Team at the 2022 World Games (the Olympics’ little brother).

While my professional achievements may seem more impressive on paper, representing Germany on an international stage is the feat that I’m most proud of.

I wasn’t very athletic up until my mid-twenties. Very little talent, but a lot of injuries to make up for it.

Until one day, I started working with a personal trainer. He helped me break down the fundamentals I needed to fix.

I worked hard, and I worked consistently. Showed up to every practice, every gym session. Did my recovery & mobility work daily.

4 years later, I made the national team roster.

The potential was in me. But it needed help unlocking.

Throughout my entire career, I’ve also helped humans unlock their potential, just in different ways:

- By teaching people in rural Rwanda and Brazilian homeless shelter how to make glasses for less than $1, and how to build a business around it
- By bringing unemployed nurses from Italy to Germany and teaching them German, opening a completely different career path for them
- By expanding the leading operating system for schools throughout Europe, so that education becomes more digital and thus accessible
- By writing about my experiences online and sharing them with the world

In late 2023, I made the decision to quit my cozy, well-paid, full-time job that fit my profile perfectly.

I'm on a mission to build my own portfolio career - and help others to unlock theirs. Join me on my journey towards building a portfolio of cashflow-positive, impact-driven businesses.

These businesses have one goal: help others unlock their potential. Just like my personal trainer did for me.

I wish that some of the best portfolio company owners turned creators had documented their journey from day 1, and not retrospectively.

So that’s what I’m doing.

I write for generalists like myself, who want to make a living in a specialized economy without specializing themselves. 

You can do more than one thing in your life. 
Let’s design that life together. 

Sign up for my newsletter here: www.dominiknitsch.com/newsletter

Dominik Nitsch

Over the past four weeks, I’ve received 93 applications to Generalyst. Here’s what to avoid if you’re currently applying to jobs: 

(1) Using ChatGPT-generated answers to free-text questions. 

We smell this from a mile away. It sounds good and professional, but tells me absolutely nothing about YOU. I want to see how you, not your AI, think and write. If you’re going to use AI, get so good at prompting that it doesn’t read like generic fluff. Don’t be a politician; be someone with edges. This ain't corporate. 

(2) Say: "I'm a results-driven professional with cross-functional expertise that spearheaded expansion". 

My brother in Christ, I have no idea what you're trying to tell me (besides that you're good at bullshit bingo). What's a "results-driven professional"? Like, would anyone ever describe themselves as an "activity-driven professional"? Why say "spearheading" when you could use a word that one actually uses in their day-to-day life? 

(3) Say: “I’m looking to do strategic work.” 

Instant no. In a startup, even the founder does like 97% operational work. Building a company is about, well, building. Not planning. In order to produce prime strategic work, you have to get your hands dirty first. (If you want to do strategic work, maybe strategy consultancies are your jam.) 

(4) Straight up lie in an interview. 

I never would’ve thought I’d have to say this, but this happened twice now: candidates claimed to have done something that was very easy to invalidate with a few Google searches. 

What else grinds your gears as hiring manager/recruiter?

Founder @ Generalyst | building talent infrastructure for early-stage startups | 1,022 generalists read my newsletter to future-proof their career

Our educational system is (still) broken. Because it conveys THIS as the perfect career: 

- pick a degree that you wanna specialize in
- get a master's that drives you further down specialization 
- start your first job 
- specialize further in one thing 
- do that thing for the next 40 years 

I have two problems with this. 

One, it's incredibly f**king boring. 
Two, it's a terrible way to prepare for the future. 

We don't know what the future holds. Had you told me six years ago that today that in 2025, I'd be able to run any research using a chat interface and get better results than most interns would produce within ten minutes at the price of $20/month, I'd have told you you're insane ... yet here we are. 

However, there's one skill I know is gonna be important: 

Adaptability. 

New technologies emerge daily. You can either fight them, or adapt to their existence, learn how to use them, and move forward. 

The best way to build out this skill: becoming a generalist. 

→ build out your set of meta skills
→ then, build a broad foundation in your field.
→ once you have this, go deeper on a few topics

I believe the future belongs to generalist. 
To the ones that adapt, learn new things, see intersections between different technologies. 

The days where being a "jack-of-all-trades" was a disadvantage are over.

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Applicants, I hate to break it to you, but: 

Nobody reads your CV in full. 

If you take a look at the number of applications for any given job here on LinkedIn, you get a feeling for how many CVs hiring managers sift through on a daily basis. 

Given that they also have other things to do, you can't assume they'll spend >5min reading your CV. So while it may be tempting to put EVERYTHING on there ... please don't. 

When I screen CVs for Generalyst, I look at it for 20-30 secs before forming a snap judgment. Pretty sure others operate similarly. 

Use this to your advantage: 
→ make your CV as short and concise as possible, less is more
→ outline the most important factors that make you stand out
→ write a brief 2-3 sentence summary (and for the love of God, DON'T let AI write it)

The job of a CV isn't to get you a job, it's to get you a first interview.

I'm currently building my second service business. Success comes down to 3 things (imo): 

Strong branding, relentless execution, and aligned incentives. 

A brand only becomes strong when external perception matches internal intention. If at Generalyst, we say we have top candidates for early-stage startups, but founders disagree, the brand breaks. When founders consistently confirm that our candidates are exceptional, the brand compounds.

That external pressure forces us to deliver every time.

I learned this during my first startup, Linguedo. We taught Italian nurses German in-house and put in far more effort than was strictly necessary. The course was so intense it would've become prohibitively expensive for most people. 

Once they passed their German exam, we placed them in local hospitals. 

The result: every single hospital was a (or at least, wanted to) become a repeat customers. Turns out, we did a much better job teaching German than any other language school. 

Underneath it all is one principle: value creation and value capture must live in the same place.

- We only earn money when a candidate signs.
- Candidates never pay.
- Companies pay for a successful hire.

Everyone wins when the match is right.

Building a great service business isn’t art. It’s just a craft. 

Do the basics better than most, do them longer than most, and let people talk about it.
That's it.

One hour from now, my 100th newsletter is gonna go out to 1,031 subscribers. Inside: 

→ how a single email I sent out on Dec 31st, 2022 lead to a fledgling portfolio career
→ how I'm currently designing said portfolio career
→ what the plan for the future is 

You can still subscribe to get those insights delivered into your inbox. Click the link below my name and it's gonna take you there. :)

(and to everyone reading all these newsletters – thank you!)

No one: 

People on LinkedIn: "after raising 120M, finally got that corner office" 

(just kidding, this is a WeWork - views are nice though)

A misconception that drives me nuts: young employees work harder than old employees. 

Dude yeah, of course a 20-year old needs to work harder than a 40-year old:
- they haven't figured out yet how to be ridiculously productive
- they lack the experience to understand what's important 
- they don't have the tools yet to get stuff done quickly 

I'm 100% convinced that: the candidate with ten years of experience will generate more output in six hours than the recent graduate will in twelve. 

Case in point: the most productive people I've ever seen are parents with several children. 

If they gotta go pick up the kids at 15:00, you can rest assured that whatever they needed to get done WILL be done by 15:00. They might say no to useless meetings, maybe skip lunch break, not respond to low-priority emails. 

But they will get it done. 

And isn't that what you want in an employee? 

We don't need more "productivity porn" where people simply sit at their desk all day. 

Output is what matters.

“The difference between greatness and mediocrity isn’t in the spectacular moments but rather in avoiding critical errors.” — Shane Parrish

Warren Buffett's first rule of investing? Never lose money. His second rule? Never forget rule one. 

This isn't clever wordplay - it's the mathematics of success. A 50% loss demands a 100% gain to break even. Or look at elite athletes: while average quarterbacks mix brilliant throws with costly interceptions, Tom Brady and Patrick Mahomes protect the ball first.

For Lacrosse defenders, fans look for the hard hits, fancy takeaway checks, and high-risk double teams. 

Coaches look for: 
→ accurate positioning
→ loud, constant communication
→ rock-solid footwork 
→ proper passing & groundball technique 

The best defense is the one that makes no critical mistakes, not the one that makes fancy plays. 

In business, most people look for high funding rounds, quick hacks, and eccentric founders.

Whereas most successful businesses have: 
→ solid profit margins
→ a legitimate problem that they solve well 
→ people who genuinely enjoy going to work 
→ a hiring process that avoids mis-hires 

Let’s wrap it up with another quote from Shane: 

“Excellence isn’t about occasional brilliance – it’s about consistent execution.”

Photo cred: Rebecca Fällenbacher

Tella

Growth Marketer

Double

Partner

We help venture-funded companies reach their full potential with strategy and marketing - from B2B robotics to high-end consumer tech. Proud to work with clients like Payhawk ($1B valuation), Lely ($900M revenue), and Concierge Auctions (acquired by Sotheby's).

Senior Growth Marketer

Concierge Auctions

In charge of re-work of onboarding/registration flow for online buyer journey, including wire framing, analytics, design, and comms with dev team. Other activities incl. email marketing, ad creative.

Circl

Growth consultant on launch strategy and distribution.

Advisor

InsideTracker

Contributed to +25% in revenue generated in 2-week ‘Black Friday’ Search Ad campaign (vs. same period in 2022), through strategic keyword planning and crafting ad creatives (copy and design).

Conducted several filmed interviews with creators (incl. Justin Moore and Parker Worth).

Content Creator

Payhawk

Alpian Bank

Increased private banking app download rate by +50% in 6 weeks of launch (~2,000 downloads) by running a performance campaign across 4 ad platforms. Responsible for the visual design of ads, landing pages, and ad copywriting.

Glowforge

TikTok for Business

Responsible for various campaign creatives (landing pages, assets) included in campaigns to advertisers.

Creative Consultant

Psychology-infused marketer 🍵 | Helped 30+ startups & scale-ups grow faster | Growth stuff @Double

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Growth @ Tella ⎸ I write about growth, product, and video 🎥

FINALLY 

I'm sharing the setup I use to film my Tella videos. 

Things I optimised for: 

✅ Decent price range
✅ Repurpose items I owned
✅ Look extra cute 'n sexy

If you'd like the full list (incl. links), ask me below so I can send it to you.

A quick reminder that all people want is to: 

- be iconic 💅
- have people like them
- have their boss like them
- make money
- be more confident
- look smart
- feel they're making the right decisions
- relieve anxiety

If your content helps them do this, you'll be fine.

Tella meets Tally 🤝

Highlight of this Summit week was probably meeting Marie Martens + friends for breakfast. 

Can't wait to see more of the Tally team on video!

Do we think my french Dad knows it's LinkedIn and not "𝘓𝘪𝘯-𝘲𝘶𝘦-𝘥𝘪𝘯𝘯𝘦"?

me, whenever I use CapCut instead of Tella:

After years of posting on here, I concluded anyone with at least one of these can grow an audience in no-time: 

- Time (in-depth research like Josh or Guillaume, reading + synthesising) 
- Personal experience (think Elena or Sandra, impossible to copy experience)
- Connections (see interviews by Lenny and Emily on Substack) 
- Humour/personality (Renée from tl;dv and Cory)

Ranked easiest to hardest to acquire. Did I rank them correctly?

I forgot to tell you I turned 29 on Saturday. 

Here's my year in stats: 

- Learned a 5th language
- Surfed average of 3x/week
- Spent 8 months working at Tella
- Listened to 260 minutes of 50 Cent
- Spent 6hrs cooking my birthday buffet

Curious what this year will bring 😏

The good stuff happens on your phone anyways. 

Here's how to record your mobile screen in Tella directly. 

- no reduced browser
- no mobile screen recording

Would you use this? 🤳

the real issue using Tella to reply to customers is when you just woke up and realise you look like this:

People in my comments have been saying the same thing for months:

"I should really give Tella try this time"

Week after week, the same type of comment. The same people.

I used to take that as a sign I was doing something wrong. 
Now I take it as a challenge. a few more posts, and I’ll get them there 🤷‍♀️

Because with a product like Tella, the hesitation isn’t about money. It’s about what it represents:

- Coming up with content ideas
- Practice being on camera
- Edit videos
- Distribute said videos

No wonder buyers take weeks to decide. So, with every new post, I prove it's doable.

PSA: you don’t need cinematic product launch videos

If your product solves a pain, this super simple product launch video will do the trick 🫡

This formula is how Shortcut (by Nico Christie) got 4.1 million views on their product preview video.

POV: your co-worker hits you with the “well, actually, I think I can pull it off…” in front of your boss after you both agreed that deadline was impossible

Expect '50 vs. Diddy' level pettiness 🤝

How Andreessen Horowitz is going to be helping startups “win the timeline, not just the market” 🤝

Trying to get Grant to let me order some Christmas gear for upcoming vids. Think he'll notice if I slipped these in there?

taplio

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The Battle

Dominik Nitsch

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dominik Nitsch's LinkedIn Performance

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