Don Davis PhD, MBA

Digital Marketer & Process Improvement NERD - I help companies improve their systems and processes, amplify their voice, increase awareness and drive leads.

Most B2B marketing generates noise. Ours generates pipeline.

I help High Tech and Life Sciences CEOs cut through the chaos and build marketing systems that predictably convert visibility into qualified leads—without the guesswork.

After decades leading digital strategy and P&L in life sciences and operations, I've seen the same pattern: smart teams drowning in tactics that look busy but don't move numbers. They chase trends. We build engines.

Here's what I know: Your buyers aren't hiding. They're ignoring you because your marketing doesn't earn their time.

That's why I founded D3 Digital Media Marketing and created WAVES—a retained, end-to-end growth system designed for B2B companies scaling to $250M. We don't do campaigns. We build compounding systems that create sales conversations.

The WAVES framework (simplified):

• Website as a sales tool – Clear messaging, zero friction, built to convert
• Advanced SEO – Own buyer intent. 2-3x traffic that actually qualifies
• Video + live events – Turn your experts into demand generators
• Social that sells – Content that starts conversations with decision-makers, not engagement farmers
• Strategic PR – Credibility where it counts

Every 90 days, we measure what moves pipeline and eliminate what doesn't. No vanity metrics. No "let's try this." Just disciplined execution and clear ROI.

Why clients choose us: They arrive overwhelmed by options and underwhelmed by results. They leave with a system that compounds—attention that turns into appointments, content that builds trust, and marketing that finally justifies its budget.

If you're a CEO or CMO tired of marketing theater and ready for marketing that funds itself, let's map your next 90 days. I'll show you exactly where the gaps are and how we'll fill them.

📩 Message me. Let's turn your visibility into revenue.

Founder

We help our clients amplify their voice so that they can: create well qualified leads, increase awareness and attract investors.

MERGE

Leads top of funnel sales efforts for integrated marketing technology solutions in the life sciences and pharmaceutical industry. Collaborates cross-functionally with business development and marketing teams to execute ABM strategies, manage sales pipeline, and convert leads using tools like Salesforce, SalesLoft, and LinkedIn Sales Navigator. Develops sales material for outreach including email cadences, presentations, and social media messages. Drives reporting and CRM management in collaboration with marketing, to ensure consistent visibility across all sales stages. Identifies high-growth new business opportunities through research and target account planning.

Business Development Manager

CG Life

-Develops and activates strategies to effectively communicate agency capabilities including brand strategy, branding, website development and design, scientific content, creative copy, public relations, paid media, digital marketing, social media, and corporate communications. 
- Identifies agency leads within the life science, pharmaceutical, diagnostic, and biomedical technology organizations through a variety of mediums, including online prospecting, attending trade shows and conferences, and leveraging existing industry relationships. 
- Serves as the main point of contact during the new business on-boarding process, responsible for maintaining a strong line of communication, creating new business proposals, and documenting progress in customer relationship management software. 
- Works alongside cross-functional teams to develop effective proposals and statements of work, including strategies, budgets, and timelines to close over half a million dollars in recurring revenue. 
- Contributes to the agency’s thought leadership through the development of case studies, online publications, and sales material.

Business Development Coordinator

Harkness Center For Dance Injuries

-Observe over 100 hours of dancer patient visits:
                           o	Injury diagnosis and pre- and post-surgical follow-ups with medical physicians
                           o	Rehabilitation with Physical Therapists
                           o	Offsite treatments for professional dance companies with Athletic Trainers

- Assist with live virtual demonstrations for injury prevention educational workshops. 
- Aid in writing and formatting citations for research Institutional Review Board. 
- Review 25 educational dance medicine courses with topics ranging from diagnostic imaging to nutrition; researched scientific publications and journals. 
- Complete independent study project on the effect of sleep and rest on dancer performance and produced infographic which was published on company Instagram.

General Intern

University of South Carolina

- Collect biological samples and genetic/proteomic data from mouse subjects to study heart enlargement during pregnancy
                    o	Perform supervised echocardiograph and ultrasound
                    o	Track estrous cycles through vaginal lavage for 50-75 mice
- Perform RNA and protein analyses through PCR and Western Blot to study genes involved in heart remodeling in pregnant mice.
- Manage mouse echocardiograph and PCR data in Microsoft Excel for statistical analysis. 
- Prepare research presentations for SC Idea Networks of Biomedical Research Excellence Symposium and Discovery UofSC. 
- The study was published in the American Journal of Physiology-Heart and Circulatory Physiology (copy here).

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The Battle

Don Davis PhD, MBA

Allison Egeli

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