I help B2B Startups take their products from idea to revenue in weeks not months | Fractional Product Growth & B2B GTM Expert 🛠️ | Get a free 1:1 audit ☎️ | Founder of Buska.io 🔍

AI will not replace your team. Companies that use AI well will outpace you.

In the last two years advising B2B companies, I saw the same pattern :
- Feature-led messaging and generic AI marketing content.
- Theoretical trainings no one uses.
- AI pilots launched for FOMO. no impact on revenue.
- Random tests with AI tools. no GTM strategy behind them.

I chose a different path. I build AI-powered GTM strategies that turn clarity into pipeline.

What this means
• Strategy first. ICP. value narrative. segmentation. positioning. messaging.
• 90 day Go To Market plans your team can run. clear owners and cadence.
• AI is used as a force multiplier. faster research. sharper targeting. smarter testing. cleaner synthesis.

Who we work with
Founders and leaders in startups/scaleups who want a plan they can ship in weeks, using AI.
Mid-market and enterprise teams that need AI enablement adoption. not theory or tool demos.

We have been trusted by companies worldwide:
L’Oréal. Essilor. IGN. Mission French Tech. La Growth Machine. Taiyō.AI. Zeliq. Numixs. Ascend. Giro Music.

How I help
AI-Powered GTM strategy
Hands-on AI Enablement for C-Level.
AI trainings for teams to build adoption.

Teams always leave with concrete, actionable deliverables. 

Why this works
I sit across Marketing. Product. Marketing. and Sales.
I mix inbound content and outbound expertise to build growth flywheels.
I simplify decisions. Then I use AI to speed up heavy tasks and scale what works.

If you are done experimenting and want a GTM that gets customers fast. let’s talk.
Book a 20-minute diagnosis. https://cal.com/tonidossantos/audit

What drives me?
I want to see companies grow their business with AI, not talk about it.
I get a kick out of seeing people go from “not sure where to start” to “here’s how we’ll win the market.”

Toni Dos Santos

Sonnet 4.6 is out. Grok 4.20 is out.
Get ready to drown in "Game Changer", "AI runs my business" and "ChatGPT Killer" posts.

Meanwhile, here is what 90% of people are actually doing with the most powerful technology in human history:

- "How many eggs go in a sponge cake?"
- "Generate a realistic image of a cat playing jazz piano."
- "My boyfriend left me on read. What does it mean?"
- "Write me a LinkedIn post. Make it viral."

We are handing out Ferraris to people who can barely take a car out of the garage.

The bottleneck isn't the model context window. It's not the reasoning capability.

The technology is ready. People are not.
----
PS: If you’re asking AI for relationship advice, the hallucinations are the least of your problems.

Make AI Work for Your Growth | AI Trainer for Teams | Hands-on AI Enablement & GTM Strategy

Monday is here!  Top 6 AI news you need to read. 
I track all the AI releases so you don't have to.

1- Claude Sonnet 4.6 hits 1M context. 
Anthropic just released a cheaper brain for long, messy codebases. It actually resists prompt injection better. 
Good news for developers tired of context limits.

2- Grok 4.2 is out with four agents debating. 
Specialized bots now argue over your prompt in parallel. T
hey hand you a single answer after fighting it out.

3- NotebookLM fixes your slide decks. 
Stop rebuilding presentations from scratch. 
You can prompt your edits and export straight to PowerPoint. Save hours of busywork.

4- Google Lyria 3 makes full tracks. 
The new model generates high-fidelity music, vocals, and lyrics. 
You build them directly from text or uploaded images. 

5- Gemini 3.1 Pro levels up. Google brings a massive reasoning jump for harder tasks. It scores high in benchmarks. A step up for complex workflows.

6- Claude hunts vulnerabilities for you. 
Claude Code scans your entire codebase and suggests patches. 
You just review and approve. 

Another week, more models. 
But the real shift is clearly "AI now does the work." 

So, which update caught your attention?
----
PS: Share this with your colleague who still uses AI to "summarize this PDF."

roundup 230226

Building in public | Postli ✍️| Papermark🔗| Other tools for fun🤩

Self taught developer, moved from academia to startups. Building in public Postli- LinkedIn content creation software, and Papermark - Open Source Docsend alternative, for sharing documents and creating data rooms.
Launching other micro projects and other products, interested in marketing growth and PLG and Product onboarding catalyst.

iuliia shnai

Things I've stopped doing since bootstrapping Papermark:

❌ Attending conferences "for networking"
❌ Taking investor coffee chats "just in case"
❌ Building features because competitors have them
❌ Pretending I need a 10-person team

✅ Shipping
✅ Talking to customers
✅ Automating and improving processes

Boring works.

Iuliia Shnai

Co-Founder Papermark | Building in public | Marketing with code

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This was February for papermark.com

💸 8.9% MRR growth 
🔺 181,248 links viewed
📄 34,408 documents added
🔗 8,300 links created
👤 4,489 users signed in
✨ 2,261 new sign ups

What we shipped:
1. SAML SSO + SCIM provisioning
2. Document versioning via webhooks
3. Folder icons and colors
4. DOCX upload support
5. Slack private channel notifications
6. AI dataroom structure generation
7. Link expiration indicators
8. Bulk downloads with progress tracking

58 PRs merged. 

Core observations:
1. Growth rate slowing with relation to churn 
There are better and worser months of course, the goal is to add 10% MRR growh MOM (it means minus churn already). But it is harder and harder of course

2. Demand for advance Data Room features increase
SSO was one of most requested feature. Now it's live.

3. 2,261 new users
Organic growth still working. Word of mouth + content


Goals for March:
1. Clean up all our SEO 
2. Make first exploration for outbound
3. Ship more data room features
4. Answer the only question I have: How can you stand out in the time where everything became 10x easier to replicate. 

Continue building Papermark  - #1 Secure Data Room provider and Docsend alternative and getting to our next milestone $2M ARR.

When we crossed $10k MRR, I thought:
“$100k is a total freedom”

Short answer no, it is not.

The only thing I’ve learned: the hustle never ends.

You make $0 → you hustle to make it work
You make $1k MRR→ you hustle to cover all costs
You make $10k MRR → you hustle to reach full stability
You make $100k MRR → now you have 100 times more responsibilities to keep all running.

The best fundraising strategy is having revenue.

I need to create customer survey, but I am lazy 
Any AI survey tools which I can use?
 
Requirements: 
- I can share link to existing survey and it build it from it
- it creates questions in the builder from my detailed request
- it can regenerate it 
- I can edit it
- 500+ planned forms filled and growing, so not super expensive

Checked Tally, Formbricks, Typeform, and seems like everywhere I need to type questions and answers myself

This is too much for person who spends 90% of time chatting with bots.

Building software in 2026 is easy.
Marketing it? Nearly impossible.

I watch founders ship incredible products

90% of them fails.

Not because the product is bad.
Because it is just getting harder and harder to market them.

At the same time, if you can figure out distribution 

→ SEO automation
→ Feature announcements that actually get seen
→ Twitter/LinkedIn presence (trust building)
→ Community engagement (Reddit, Discord, Slack groups)
→ Product Hunt launches
→ Open Source community
→ Review sites (G2, Capterra)
→ Referrals from happy customers

You don't need a big team. 
You need the right 1-2 channels that compound.

We tried almost everything on this list at Papermark.

Only 2 actually moved the needle.

The hard part isn't knowing the list. It's finding the ones that work for YOU.

Most founders think SEO = blog articles

but there over 10 different content types  all of them do different type of job:

1. Blog posts (how-to, lists, general topics)
2. News articles (latest updates in our space)
3. Help articles (product documentation)
4. Changelog (feature updates)
5. Customer stories (case studies)
6. Landing pages (specific use cases)
7. Content hubs (topic clusters)
8. Micro tools (calculators, generators)
9. Use cases (industries using data rooms)
10. Comparison pages (vs competitors, alternatives)

When we only had blogs, we got 2k organic visitors. Now with all 10 types, we get 10k organic visitors.

- Help articles and changelogs rank help users understand we constantly improving and developing product. 
- Customer stories bring traffic for "[industry] + data room" searches. 
- CTA  pages convert like crazy for specific use cases.
- Comparison pages are gold, and they should be really done on latest info about product

Micro tools can engage people more with the brand. Our price calculator constantly get a lot of usage.

Everything you create can rank and convert.  So here, stop separating product work from marketing work, but merge them.

The main problem when selling as a 2-person bootstrapped company is trust.

What used to signal trust:
→ VC funding
→ Hundreds of employees
→ Fancy office
→ Big name investors
→ 5 people included in the call 
→ "YC" in your bio

Now?

Small is becoming the new trust signal. And it can not not make me happy.

Lean teams. Fast decisions. No bureaucracy.

Jack Dorsey is proving that bigger isn't better.

The rules are changing. Finally.

Jack Dorsey just cut Block from 10,000 to 6,000 people.

His quote: "A smaller company gives us the space to grow the right way, on our own terms."

Everyone talks about AI employees.

AI is great at automating 99% of what you do.

But the last 1% is where the real difference happens.

That's where deals are won.
That's where trust is built.
That's where the best decisions live.

At Papermark we've automated most of our workflows.

But the conversations that actually close customers?  
That's still us.

Automate the 99%.
Protect the 1%.

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The Battle

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