I help B2B Startups take their products from idea to revenue in weeks not months | Fractional Product Growth & B2B GTM Expert 🛠️ | Get a free 1:1 audit ☎️ | Founder of Buska.io 🔍

AI will not replace your team. Companies that use AI well will outpace you.

In the last two years advising B2B companies, I saw the same pattern :
- Feature-led messaging and generic AI marketing content.
- Theoretical trainings no one uses.
- AI pilots launched for FOMO. no impact on revenue.
- Random tests with AI tools. no GTM strategy behind them.

I chose a different path. I build AI-powered GTM strategies that turn clarity into pipeline.

What this means
• Strategy first. ICP. value narrative. segmentation. positioning. messaging.
• 90 day Go To Market plans your team can run. clear owners and cadence.
• AI is used as a force multiplier. faster research. sharper targeting. smarter testing. cleaner synthesis.

Who we work with
Founders and leaders in startups/scaleups who want a plan they can ship in weeks, using AI.
Mid-market and enterprise teams that need AI enablement adoption. not theory or tool demos.

We have been trusted by companies worldwide:
L’Oréal. Essilor. IGN. Mission French Tech. La Growth Machine. Taiyō.AI. Zeliq. Numixs. Ascend. Giro Music.

How I help
AI-Powered GTM strategy
Hands-on AI Enablement for C-Level.
AI trainings for teams to build adoption.

Teams always leave with concrete, actionable deliverables. 

Why this works
I sit across Marketing. Product. Marketing. and Sales.
I mix inbound content and outbound expertise to build growth flywheels.
I simplify decisions. Then I use AI to speed up heavy tasks and scale what works.

If you are done experimenting and want a GTM that gets customers fast. let’s talk.
Book a 20-minute diagnosis. https://cal.com/tonidossantos/audit

What drives me?
I want to see companies grow their business with AI, not talk about it.
I get a kick out of seeing people go from “not sure where to start” to “here’s how we’ll win the market.”

Toni Dos Santos

Sonnet 4.6 is out. Grok 4.20 is out.
Get ready to drown in "Game Changer", "AI runs my business" and "ChatGPT Killer" posts.

Meanwhile, here is what 90% of people are actually doing with the most powerful technology in human history:

- "How many eggs go in a sponge cake?"
- "Generate a realistic image of a cat playing jazz piano."
- "My boyfriend left me on read. What does it mean?"
- "Write me a LinkedIn post. Make it viral."

We are handing out Ferraris to people who can barely take a car out of the garage.

The bottleneck isn't the model context window. It's not the reasoning capability.

The technology is ready. People are not.
----
PS: If you’re asking AI for relationship advice, the hallucinations are the least of your problems.

Make AI Work for Your Growth | AI Trainer for Teams | Hands-on AI Enablement & GTM Strategy

Monday is here!  Top 6 AI news you need to read. 
I track all the AI releases so you don't have to.

1- Claude Sonnet 4.6 hits 1M context. 
Anthropic just released a cheaper brain for long, messy codebases. It actually resists prompt injection better. 
Good news for developers tired of context limits.

2- Grok 4.2 is out with four agents debating. 
Specialized bots now argue over your prompt in parallel. T
hey hand you a single answer after fighting it out.

3- NotebookLM fixes your slide decks. 
Stop rebuilding presentations from scratch. 
You can prompt your edits and export straight to PowerPoint. Save hours of busywork.

4- Google Lyria 3 makes full tracks. 
The new model generates high-fidelity music, vocals, and lyrics. 
You build them directly from text or uploaded images. 

5- Gemini 3.1 Pro levels up. Google brings a massive reasoning jump for harder tasks. It scores high in benchmarks. A step up for complex workflows.

6- Claude hunts vulnerabilities for you. 
Claude Code scans your entire codebase and suggests patches. 
You just review and approve. 

Another week, more models. 
But the real shift is clearly "AI now does the work." 

So, which update caught your attention?
----
PS: Share this with your colleague who still uses AI to "summarize this PDF."

roundup 230226

Marketing @Wefunder | Writing @Founder Secrets

Manuel Bleve

I guess we can make it official, I'm joining beehiiv 🐝

Crazy to think this was happening 2 years ago

Week 2 at beehiiv. I already knew the product was world class. Now I can tell you the team is too. Honestly not sure how anyone would even try to compete with us

This is one of the most bittersweet things I've ever written.

I'm leaving Wefunder. And it feels so freaking weird to say it out loud.

I still remember meeting the team for the first time after writing a pretty aggressive newsletter about Startengine's ridiculous funding round.

(Always hated those guys. Even before joining Wefunder)

I was just a dude in college writing about my startup investments from a little town in southern Italy, with no formal investing education. I can steel feel the imposter syndrome kicking in even six years later.

I will be forever grateful to Wefunder for giving me the opportunity to join them despite being 10,000 km apart and having no serious track record or references.

And I will be forever grateful to Jonny for being an amazing leader. And most importantly, a real friend. I'll never forget you flying out all the way from Nashville to this little town in southern Italy just to come to my wedding (and somehow ending up hugging my wife's uncle on the dance floor)

I know you'll miss me and your "work trips" to Puglia.

There are so many other people I'd like to shout out. Too many to include here. But Jake, keep being the coolest dude at Wefunder. Justin, keep being the passionate, volatile, intense, and hands down one of the most interesting people at Wefunder. Joe, I'll miss our 30-min chats that always became 2-hour chats. Suzanna, somehow it still feels insanely weird that you're not Wefunder's president anymore!!! Haley, I'll keep watching all your comedy shows. You're a fucking legend. And it'll feel so cool to say I knew you before you got famous!! Christopher, hands down the coolest lawyer in SF. I'll miss our ping-pong matches!! 

I'll miss all of you guys so much.

I'll forever be a Wefunder and community rounds fan.

(If you're a founder reading this, go launch your community round on Wefunder!!!)

And to all the young dudes thinking about getting into startups, do yourself a favor and try to get into Wefunder. I don't think there is any other place on earth where you can just take your raw talent and make some very crazy shit happen.

Goodbye, Wefunder ❤️

P.S. As for what's next, I'll write a little more in the next few days. But just funny to think how it all started with newsletters, and it's all changing because of... well... newsletters!!

beehiiv this, beehiiv that… what if I just shut up and build something on it from scratch? Like a real media brand. In public. Documenting everything. Should I do it? 👀

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The Battle

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