I help B2B Startups take their products from idea to revenue in weeks not months | Fractional Product Growth & B2B GTM Expert 🛠️ | Get a free 1:1 audit ☎️ | Founder of Buska.io 🔍

AI will not replace your team. Companies that use AI well will outpace you.

In the last two years advising B2B companies, I saw the same pattern :
- Feature-led messaging and generic AI marketing content.
- Theoretical trainings no one uses.
- AI pilots launched for FOMO. no impact on revenue.
- Random tests with AI tools. no GTM strategy behind them.

I chose a different path. I build AI-powered GTM strategies that turn clarity into pipeline.

What this means
• Strategy first. ICP. value narrative. segmentation. positioning. messaging.
• 90 day Go To Market plans your team can run. clear owners and cadence.
• AI is used as a force multiplier. faster research. sharper targeting. smarter testing. cleaner synthesis.

Who we work with
Founders and leaders in startups/scaleups who want a plan they can ship in weeks, using AI.
Mid-market and enterprise teams that need AI enablement adoption. not theory or tool demos.

We have been trusted by companies worldwide:
L’Oréal. Essilor. IGN. Mission French Tech. La Growth Machine. Taiyō.AI. Zeliq. Numixs. Ascend. Giro Music.

How I help
AI-Powered GTM strategy
Hands-on AI Enablement for C-Level.
AI trainings for teams to build adoption.

Teams always leave with concrete, actionable deliverables. 

Why this works
I sit across Marketing. Product. Marketing. and Sales.
I mix inbound content and outbound expertise to build growth flywheels.
I simplify decisions. Then I use AI to speed up heavy tasks and scale what works.

If you are done experimenting and want a GTM that gets customers fast. let’s talk.
Book a 20-minute diagnosis. https://cal.com/tonidossantos/audit

What drives me?
I want to see companies grow their business with AI, not talk about it.
I get a kick out of seeing people go from “not sure where to start” to “here’s how we’ll win the market.”

Toni Dos Santos

Sonnet 4.6 is out. Grok 4.20 is out.
Get ready to drown in "Game Changer", "AI runs my business" and "ChatGPT Killer" posts.

Meanwhile, here is what 90% of people are actually doing with the most powerful technology in human history:

- "How many eggs go in a sponge cake?"
- "Generate a realistic image of a cat playing jazz piano."
- "My boyfriend left me on read. What does it mean?"
- "Write me a LinkedIn post. Make it viral."

We are handing out Ferraris to people who can barely take a car out of the garage.

The bottleneck isn't the model context window. It's not the reasoning capability.

The technology is ready. People are not.
----
PS: If you’re asking AI for relationship advice, the hallucinations are the least of your problems.

Make AI Work for Your Growth | AI Trainer for Teams | Hands-on AI Enablement & GTM Strategy

Monday is here!  Top 6 AI news you need to read. 
I track all the AI releases so you don't have to.

1- Claude Sonnet 4.6 hits 1M context. 
Anthropic just released a cheaper brain for long, messy codebases. It actually resists prompt injection better. 
Good news for developers tired of context limits.

2- Grok 4.2 is out with four agents debating. 
Specialized bots now argue over your prompt in parallel. T
hey hand you a single answer after fighting it out.

3- NotebookLM fixes your slide decks. 
Stop rebuilding presentations from scratch. 
You can prompt your edits and export straight to PowerPoint. Save hours of busywork.

4- Google Lyria 3 makes full tracks. 
The new model generates high-fidelity music, vocals, and lyrics. 
You build them directly from text or uploaded images. 

5- Gemini 3.1 Pro levels up. Google brings a massive reasoning jump for harder tasks. It scores high in benchmarks. A step up for complex workflows.

6- Claude hunts vulnerabilities for you. 
Claude Code scans your entire codebase and suggests patches. 
You just review and approve. 

Another week, more models. 
But the real shift is clearly "AI now does the work." 

So, which update caught your attention?
----
PS: Share this with your colleague who still uses AI to "summarize this PDF."

roundup 230226

Marketing & Content | Passionate about storytelling through video content creation | Financial Advisor-turned-Content Creator | TikTok Creator (50k followers) | Part-Time YouTuber

Hi, I’m Novie!

I create content on TikTok and YouTube about freelancing, book takeaways, and digital tools that make work easier.

I also love teaming up with startups and solopreneurs to bring their ideas to life through content that connects.

Novie Rose Rianna Dizon

Novie Dizon

marketing, copy, and sales strategy for solopreneurs

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The Battle

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