Doug George

Invited

• Leading adult tennis programming for Hasentree Country Club.

Head Professional, Racquet Sports Operations

Assistant to the Director of Racquet Sports - overseeing facilities operations, budgeting, programming and revenue operations for Hasentree Country Club; part of Invited Clubs.

Racquet Sports Professional

Athletic Move LLC

Athletic Move LLC provides private tennis instruction, coaching and hosts private events to high & ultra high net worth individuals across the Hamptons & LA markets. 

Supporting fewer clients with higher-quality training, and more robust client experience — focused on individual training, and group coaching using tech, & AI-enabled solutions, as well as organizing private estate parties, corporate meetings, events, mixers, and home-based charity events. 

Scaled, and expand into LA market, while simultaneously building AI / SaaS startup, Klothed. 

Clients from: Apollo Global Management • Conti Group • Goldman Sachs • J.P. Morgan • Morgan Stanley • Henry Schein • Tao Group Hospitality • MSG Entertainment Group • KLM Equities • Yale, Super Models and others of Celebrity-status.

Notable Achievements: 

• $0 -> 6-figures within first 12 months
• 100% organic, referral-based growth
• Zero customer acquisition costs  
• CNBC “Make It” Interviewee  
• Interviewed by Wharton Professor of Management, Matthew Bidwell for new book (release 2025) around startups and entrepreneurial pathways

Owner

Bold Metrics Inc.

Advisory Board Member

Life365

Life365 is a leading B2B SaaS remote patient care management solutions provider. Patients with various conditions, can access remote-care monitoring & self-care management, that results in more efficient outcomes. 

Responsibilities included supporting Life365’s business development, marketing and fundraising initiatives; supporting Life365’s Series A round and strategic partnerships. 
• Reported to Ryan Changcoco, VP of Government, Investor Relations & Stakeholder Engagement.

Strategic Advisor

Klothed

Developed by a UC Berkeley Professor of Computer Science, Klothed is a patent-pending SaaS platform enabling virtual clothing try-ons for consumers, using generative AI and machine learning. Shoppers could make informed decisions prior to purchasing, helping eliminate friction, improving conversion, while reducing emissions and textile waste. 

Following a $1,800,000 pre-seed raise, my responsibility was overseeing all business operations, GTM (go-to-market) strategy and strategic initiatives. 

Highlights: Developed our brand strategy, content, launched our closed beta, managed six-figure budgets, landed two strategic partnerships, and crafted investor decks that secured $1,200,000 in LOIs before our co-founders decided to exit.

Director, Business Development & Strategic Initiatives

HamptonsFit

HamptonsFit began as a B2C SaaS platform for on-demand sports & fitness training. Think: Uber for sports training in the Hamptons market. 

I wore several hats as a partner in a high-growth startup, including, supporting existing clients, sales development initiatives, driving account upsells, and operations initiatives.
• Increased revenue through business development initiatives, strategically entering the B2B market to support private clubs with amenity-based offerings
• Became one of the most recognizable mobile sports training startups after expanding across NYC, The Hamptons, and Greenwich markets; achieving a low 7-figure valuation. I exited April 2022 to launch my startup, Athletic Move.

Partner | Head of Business Development

HamptonsFit is a SaaS-enabled platform for in-person, private sports & fitness training. We help clients across the Hamptons, NY, save time through contactless, on-demand bookings, back-office management and physical sports training. 

• Reporting to the Founder & CEO, first full-time hire overseeing sales, BD & customer experience.

Business Development Manager

Estero Country Club

• Oversaw 40+ player Junior tennis program, with 2 part-time assistants. 
• Directed sales & revenue-generating activities through mixers, social programming, events and player sourcing. 
• Managed adult tennis programming & operations, league schedules for 16 teams across 6 leagues. 
• Oversaw clay court operations & facilities maintenance.

Head Tennis Professional

• Developed & operated 2nd largest junior program in SWFL. I revitalized the program from 4 kids to 42+ year-round kids across red, orange and yellow ball. 
• Developed 4 players who went on to compete in NCAA D-I, D-II and NAIA. 
• Facilitated weekly clinics for ladies, men’s and mixed doubles competitive teams 
• Conducted 52+ hrs of private instruction per week

Assistant Tennis Professional

Victoria's Secret

• Directed asset protection, operations & compliance across NYC, Brooklyn, Queens and Long Island stores - managing 15+ 
• Instituted directives that coincided with district sales leadership, mitigating $200,000+ in operational losses.

Regional Manager, Asset Protection & Operations

Head of Asset Protection operations for Victoria’s Secret Global Flagship in Herald Square, NYC.

• 8 direct reports protecting company assets of the Global Flagship, comprised of 600+ employees, 30k daily visitors and $100M+ in annual revenue. 
• Mitigated external theft by 18% year over year during my tenure, increased internal theft investigations & successful closures by 26%

District Manager, Asset Protection & Investigations

Nordstrom

• Initiated complex investigations for 16 Nordstrom Full Line & Rack stores across the Northeast, stemming from internal theft, fraud, dishonesty, organized retail crime and supply chain losses. 
• Conducted 200+ investigations, closed 130 successful cases worth $260,000+, recovering $192,000 in losses & merchandise through restitution, and recognized as a top 5 investigator nationwide (of 84).

Corporate Investigator 

We Help Brands Attract the Right Customers | Partner & Head of Growth @ Verbatim | Marketing & Branding | Follow me as I talk about my real life journey across sales, development and business |

Thanks for stopping by! 



I’m Doug 👋

💥 A ‘traditional’ path ended after college. With many interests, I traveled different roads; realized the likes, dislikes, challenged myself to accomplish anything, and gained lifelong skills along the way, knowing I was never handed anything. 

💥 Building genuine relationships, learning new things, being challenged, connecting around business, real estate, investing, SaaS / tech, and  cool startups — all things that get me going professionally. 

💥 Tennis, book shops, local coffee shops, walking trails, perusing quaint towns & enjoying time with my partner and cat is sacred - watching movies and trying to emulate “Chopped” in the kitchen are a close second. 

👉🏼 Previous 5 years ⤵️ 


⭕️ 1000s of clients, multi-six figures in revenue for my own businesses 

⭕️ Partner, Head of Ops/BD in a Sports-tech startup (Think: Booxi or MindBody) in the Hamptons, reaching 7-figures (Exit) 

⭕️ Owner, Consultant & Director of Client Services for Athletic Move LLC - Built entirely through word-of-mouth and referrals, to six-figures 

⭕️ President / Director of Business Development & Operations for a SaaS startup focused on Generative AI, raised $1.8M, raised another ~$1M in LOIs before exiting. 

Currently ⤵️ 

✅ Head Professional, Racquet Sports Operations at Invited Clubs - The Hasentree Club 

What’s next ⤵️ 

👉🏼 I’m open to an AE, Account Manager, Customer Success role in a Pre-seed to Series B org, where I can lean into strengths of building successful relationships early and be part of the growth story. 

“When you put yourself out there, do the right thing, and work hard, good things happen.” 
    
New York-born ❤️ 
Florida-raised 🏄🏻‍♂️

Manager, Sales & Business Development

Oversee all aspects of B2B Wellness and Account Management services, B2C sales and expansion revenue. 

• 
• Lead generation, closing and nurturing new & existing accounts (generalist)

Rough Diamonds Inc

Making Promising Entrepreneurs Shine through Holistic Coaching & Social Impact Sponsorship 💎

We're here to support promising entrepreneurs, especially those from overlooked backgrounds, on their path to business success. 

Our goal is clear: we offer specialized coaching for six months, covering leadership, mental resilience, and business strategies. Partnering with socially conscious companies, we turn their support into opportunities for our entrepreneurs. 

It's more than just coaching; it's about unlocking potential and building a community where every entrepreneurial dream finds its wings.

Connect with us to explore how your organization can contribute to our transformative mission by becoming a sponsor!

Founded in 2023 with Frans Voskuil, Shirley-Ann Mathis & myself. 

www.roughdiamondsinc.com

Co-Founder & Business Coach 💎

TribeX

After seeing the need for entrepreneurs to come together and support each other, Lennart & I decided to create a tight-knit family of business owners. People who want to co-elevate each other personally and professionally. Not once, but by being true partners in each other's journeys...

TribeX is an international community of impact-driven entrepreneurs

A collective for:
- masterminding
- expertise sharing
- accountability
- collaborations
- business friends around the globe

Online-first but with 2 yearly physical gatherings in a European city 🏙️

Members are selected with great care based on Character & Integrity.

We believe those are the key factors for a supportive business family🫶🏽

We kicked off in September 2023 with 12 founding members spread across Europe!

If you want to join us (first session = free), go to www.growtribute.com/tribe

Co-Founder & Leader @ TribeX 

Growtribute

Helping business owners improve how they run their business, for business growth & personal enjoyment.

⭐  Operational Excellence: I specialize in taking businesses from a '4' to an '8', optimizing processes, enhancing efficiency, and driving tangible results. From tackling workflow bottlenecks to implementing scalable systems, I've helped clients achieve significant cost savings, boost productivity, and accelerate growth.

⭐  Strategic Leadership: As your Fractional Chief of Staff, I partner with you to overcome strategic challenges and seize new opportunities. Whether it's expanding into new markets, diversifying revenue streams, or navigating industry disruptions, I develop and execute tailored strategies that drive sustainable growth and competitive advantage.

⭐  Team Empowerment: Building high-performing teams is key to sustainable growth. I work closely with your leadership team to foster collaboration, enhance communication, and cultivate a culture of accountability and excellence. Together, we unlock the full potential of your team, driving innovation and delivering exceptional results.

⭐  Personalized Approach: No two businesses are alike, which is why I take a tailored approach to every client engagement. Whether you're facing rapid growth, organizational challenges, or market uncertainty, I craft customized solutions that address your specific needs and goals, delivering measurable results and long-term success.

Results while working with us:
✅ Feel completely in control of the business & your days
✅ Step into your CEO role - execute a clear vision, strategy, and momentum.
✅ Increase revenue by working smarter
✅ Be indistractable, less available & needed in the business
✅ Have more time for yourself, family, friends & sports by working smarter
✅ Truly turn off your head and be present on evenings and weekends
✅ Better communication with your team and co-founder(s)

Reach out in DM to discuss a collaboration.

Fractional Chief of Staff for Scaling Entrepreneurs

The Thriving Entrepreneur Podcast

On The Thriving Entrepreneur Podcast, founder and entrepreneur coaches David Foster and Rachelle Leerling discuss practical insights in order to run a thriving business.

Thought-provoking discussions about how to thrive as an entrepreneur. No fluff.

What is the best way to ask yourself in order to make real progress and find the path that is best for you?
What are the best questions to think about the challenges that you face as an entrepreneur while running the business that you started?

Rachelle and David use their decades of experience founding and running businesses to help other founders and entrepreneurs with how to think about those problems, so the answer and direction you take is right for you.

No fortune cookie wisdom, no one-size-fits-all listicles that every entrepreneur should do every morning before waking up, just ways to think about your journey in your business and personal leadership.

A new episode is published every Friday.

LINK TO THE SHOW ON SPOTIFY - https://open.spotify.com/show/1nZP93zRX2HQdKVX1eafYP?si=cb08aba996e047ef

Co-Host

Rachelle Leerling (f.k.a. Chelle Media)

Event Moderator for Business, Inclusivity and Tech events and conferences. English and Dutch spoken.

Highlights:
- TEDx Amsterdam Women Startup Award
- Lean Innovation Summit 
- YES!Delft UNconference (2x)
- EBF Conference Groningen
- SDG House x Fashion Amsterdam
- Rijksuniversiteit Groningen Career Webinars
- Odyssey Connect Deep Tech Conference
- Emerce NEXT Digital Conference host
- Shell Energy Hackathon host

Event Moderator in Tech, Entrepreneurship, Startups, Innovation & Diversity

FRGRND

FRGRND specializes in Generation Z (1995-2015) and work. We help organizations connect to and retain the new generation of employees and freelancers, Generation Z. We do this by facilitating the conversation between organizations and Generation Z - call it a premium youth panel for your organizational issue regarding the youngest generation in the workplace.
>> We sold the company to /LAB Service Design in 2020. <<

Founder (exit)

Rachelle Leerling

I help organizations in digital & entrepreneurship realize new initiatives. 

Kick-starting new initiatives by brainstorming and sharing my ideas, setting project targets, aligning the project team & setting out the tasks is what I do without hesitation. I get things going, up to speed & moving fast. 

I care for the project team and will make sure everyone is on board, briefed & motivated. I never lose stakeholders out of sight, I tend to proactively communicate so that all parties are on the same page. When things do not work out as planned or need extra attention, I escalate quickly.

Oh, and I also love to present the project outcomes and/or host the (launch) event.
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Until 2018, Chelle Media mainly offered services in communication strategy, online marketing (SEO/SEA, social media) and LinkedIn trainings. Running several projects for corporates (a.s.r. and Utrecht University) and SMEs (e.g. Young Mavericks, Jong & Fris).

Project Lead in Digital 

Connext Lab

As Product Owner at Connext Lab, I help our customers to implement their innovations faster and better. Unburdening and results are our mantra. Do you want to know more? Go to www.nextpo.nl

Product Owner @ NextPO

Lean In

I co-started the Lean In Rotterdam circle & moderate the meet-ups. The circle is for all women, from internationals to local, from student to entrepreneur and corporates to come together to learn from each other. 

Lean In is an initiative by Sheryl Sandberg, COO at Facebook.

Rotterdam Circle Team | Event Moderator

YES!Delft

HackWeek is 5-day hackathon for students and early stage startups to find a solution that optimizes the total energy consumption of a Norske Shell upstream facility. 

In only 10 weeks’ time, in my role as (Integral) Project Lead and Host of the week, I:

•	oversaw scouting, led the selection process
•	managed the promotion & external communication
•	managed collaboration and communication with stakeholders and participating teams 
•	with the Events team, I made sure we had a well rounded program
•	acted as Host, making sure the teams knew about the program of the day, answered their  questions & motivated them
•	managed the communication with the experts (Shell & YES!Delft) monitoring the quality of teams' work and progress
•	moderated the event, introduced the pitchers & announced the winners on Demo Day

Results:
- 10 participating startup and student teams during 5-day program
- 5 winning teams of which 2x accelerated access to GameChanger Program and 2x ticket to YES!Delft Validation Lab.
- Made a big impact on the lead generation for and awareness of tech innovation within Shell.

Project Manager & Event Moderator - Shell GameChanger Hackweek 

In my role as co-founder and initiator, I was Product Owner for the platform. I worked with 4 different tech agencies and managed stakeholders within corporates, startups and investors. Also recruited & led the team of 4 (Community, Marketing, Design & Sales) as Manager, initiated new partnerships, created vlogs and co-organized partner events.
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Startup Corner is the single-point-of-contact for tech startups and industry experts, powered by MRDH, StartupDelta and YES!Delft. We provide support for all building blocks of a startup in order to grow. By creating a profile, you gain access to information on essential startup-related themes, knowledge and personal advice - peer to peer or from big players in the tech industry. Use the knowledge and experience of the community to accelerate your startup.

General Manager Startup Corner | Co-Initiator | Product Owner

Focusing on the customer journey, content, SEO and tech development of the corporate website of TU Delft’s tech startup incubator YES!Delft.
 
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A leading complex tech incubator that brings your product to the market as fast as possible. We breathe technology.

We are passionate about tech startups in the fields of Blockchain, Artificial Intelligence, CleanTech, MedTech, Aviation, Robotics and  Complex Technology. We are always (and only) looking for startups that can solve real-life problems. Problems that the world faces now, and ones to be tackled for future generations. We’re not a pizza-delivery-app kind of incubator ;-).

We offer the right circumstances, timing, methodology, focus, an iteration mindset and connections in the form of programs and an ecosystem in order to accelerate. We guide you through the whole life cycle: pre-acceleration, acceleration and growth. By offering the right resources, we help technology startups faster towards their market/product fit, faster to a launching customer and faster towards investment. We are one of the most time-efficient tech incubators out there.

Product Owner & Content Writer

I'm on a mission to empower entrepreneurs to break free from the daily grind, get back into their best role, and ENJOY their business again. 

1️⃣ Fractional Chief of Staff @ Growtribute

My passion lies in supporting high-achieving entrepreneurs who are too involved in day-to-day operations and don't do enough of what truly matters to get back to the work that moves their businesses forward. 

I help them get back into their zone of genius & full leadership through tough love coaching & accountability. My secret sauce is Personal Mastery - because your business can only be as thriving as you are. Over the past years, I’ve helped dozens of entrepreneurs achieve more revenue, headspace, enjoyment… All while working less & more efficiently. 

2️⃣ Co-founder & Leader @ TribeX

On top of coaching, I co-founded an entrepreneurs community called TribeX. It's more than a community; it's a tight-knit family of like-minded entrepreneurs across Europe. At TribeX, we're all about mutual support and growth - all by operating on deep trust & vulnerability. Together, we tackle challenges, celebrate wins, and co-elevate our businesses through masterminds, expert talks, and much more. 

For me, my work is all about (re)calibration – positioning you and your team for holistic success. My approach ensures that you're not just working hard but working smart, creating an environment where everyone can shine and mutually bring the business to where it belongs.

If any of the above resonates with you and your business situation, just reach out in DM 🙏🏼

taplio

The Battle

Doug George

Rachelle Leerling

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