Founder @ Kennedy Creative | Helping B2B leaders dominate their category on LinkedIn and convert influence into revenue through content and outbound

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

I have one memory of my grandfather.

So when I found this photo of me with him, surrounded by all the Kennedy men, it stopped me. 

(Some tears were shed)

My grandfather must have passed shortly after this photo was taken. 

My dad took it in the early 90s and I’d never seen it before.

He recently uploaded a bunch of old photos to OneDrive. I sat down one night to look through them and didn’t expect it to hit like it did.

It made me think about legacy in a quiet way. 

Not the big stuff. 

But just the everyday moments.

No lesson or corny analogy today fam. 

Just one of those photos that makes you pause and think about life. 

If you have a photo or memory that makes you think about legacy, I’d love to see it in the comments. 

P.S. I’m the redhead LOL.

No alternative text description for this image

10 reasons why being a dad with small kids makes snow days better:

(No I wasn’t doing donuts at City Hall in Philly) 
	
1. You wake up already winning. Endless coffee is on the menu. 
	
2. Two inches of snow feels like a national holiday. (In this case, we got 8.)
	
3. Sledding/shoveling becomes cardio you didn’t schedule.
	
4. Coming back inside feels heroic.
	
5. Snow forts start outside and somehow end up in the living room.
	
6. Couch cushions turn into architecture.
	
7. Games last longer because no one’s in a rush to be anywhere.
	
8. Snacks disappear faster.
	
9. Time stretches in a way it rarely does.
	
10. Everyone crashes early, worn out in the best possible way.

Snow days hit different when you’re a dad.

They slow you down without asking permission.

You stop thinking about what you should be doing and start noticing what you’re part of.

Years from now, they won’t remember the snow totals.

They’ll remember you were there.

What did you do in the snow yesterday?

10 years ago (crazy to say), I was packing up my life to spend a year in Paris for an internship that completely changed me.

It was wild.

Yes, I:

• Went to museums
• Drank so much espresso I got dizzy
• Ate pain au chocolat on the Champs-Élysées

But I also:

• Learned a new language
• Met my current pastor (on another continent, somehow)
• Helped build a church under a bridge in a gypsy camp
• Built habits I still carry today

That year gave me so many memories.

It rewired how I see the world, faith, work, and what’s possible when you say yes before everything makes sense.

Lately, I’ve had that same feeling again.

Something about 2026 feels different.

People feel locked in and excited about what’s coming.

For most, that energy will fade after a few weeks. Life will creep back in and the same ole patterns will return.

But I don’t know.

This feels like an adventure year.

The kind you don’t fully understand until you’re already in it.

You feeling it too?

360Brew sounds like a solid cup of coffee while I’m knocking out LinkedIn posts.
 
It’s also the name of the new algorithm model for LinkedIn. 

Feels about right for 2026 (can I get an amen?). 

Regardless, here’s what I’m focusing on this year:

1. Ownership.
2. Real stories.
3. Saying things plainly.
4. Sharing how I actually think.
5. Showing skill through the work itself.
6. Talking with people, not performing for them.
7. Posting even when it feels repetitive or boring.

Some people are pumped about what’s changing. Others feel like they’re getting crushed.

To me, it still comes back to doing the work and showing up like a real person.

What are you doubling down on this year?

You’re not where you want to be because you’re not desperate enough to get there.

That stings. But it’s true.

We can go as far as we want to go. 

The scary part? Personal responsibility.

Want to make more sales?
→ Contact 50 people a day, not 10.

Want to build your brand?
→ Spend less time making another reel and more time having real conversations.

Want to scale your business?
→ Stop hoping for “one big break” and start stacking small wins, daily.

The people who hit their goals aren’t necessarily smarter or more talented.

• They’re hungrier.
• They’re more consistent.
• They do the uncomfortable work, over and over.

The gap between where you are and where you want to be isn’t strategy.

It’s desperation.

How badly do you want it?

One of my coaching clients got their first inbound lead after two weeks of consistent posting.

I know people will say inbound on LinkedIn doesn’t work. 

“It takes months!”

“Only big accounts get inbound leads.”

It’s not true.

Just keep going:

• Optimize your profile so it clearly says who you help, what problems you solve, and why your perspective matters
• Post consistently in the same lane so your message compounds instead of resetting every week
• Talk about real problems your buyers already think about, using language they actually recognize

Most people quit right before LinkedIn starts working for them.

DM me if you want to join my LinkedIn 1:1 mentorship.

“Building authority is like how my grandma baked her blueberry pie.”

The sentence just came out of thin air on a client call the other day. 

(Not even sure if I had the analogy all worked out)

Later, I thought: “wow that’s actually pretty good.”

Everyone loved my grandma’s blueberry pie.

It was one of her things. 

At family gatherings or church events, someone always asked if she brought the pie.

That pie was part of her reputation.

Here’s the recipe for both (simplified):

1. The crust sets the foundation. Clear values and a point of view give everything else something to stand on.
	
2. The structure keeps it repeatable. A simple framework makes the work sustainable over time.
	
3. The blueberries deliver the value. They’re the reason people remember it and come back.
	
4. The butter adds personality. You can feel the care and intention behind the work.
	
5. The sugar creates connection. It invites conversation and brings people together.
	
6. The lemon juice adds contrast. Stories and lived experience keep it from feeling flat.
	
7. The egg wash finishes the presentation. Details matter when you want to be taken seriously.
	
8. The thickener is consistency. Showing up the same way over time is what builds trust.

*See the instructions below to put it all together. 

She never called it branding, but she built trust the same way strong personal brands are built.

- One clear recipe.
- Executed consistently.
- Long enough that your name becomes shorthand for quality.

That’s how personal brands actually last.

Low engagement doesn’t always mean your content failed.

It usually means the right people are watching quietly.

If you only optimize for visible reactions, you optimize for the wrong audience.

Here’s how to think about who’s actually on the other side of your posts:

The 3 Audiences Reading Your Content

Even heading into 2026, a lot of us are still mentally parked in 2025 (somewhat). 

- Closing loops.
- Tying things up.
- Making sense of what actually happened.

Right now looks a lot like:

• Looking back over performance data
• Following up with leads that went quiet
• Analyzing what worked and what didn’t
• And, of course, going through the books

That last one mattered more than I expected this year.

The margin for “I’ll clean this up later” disappears fast. I wanted clarity and confidence that I wasn’t missing something small that could turn into something painful later.

So I asked for help.

I reached out to We Got Your Books, and it was one of the better decisions I made in 2025.

They had a clean report for me in just a few days (it literally blew my mind). 

If you’re looking for support, reach out to 
Emma Smith.

Clean books change how you think. And how you plan what’s next.

The posts that gets likes and the posts that gets DMs are built for two different jobs.

Applause content feels good.

• Broad advice
• Clean conclusions
• Everyone nods along
• The loop closes

People leave thinking, “That was helpful” and then they move on.

DM-driving content does something else.

• It introduces tension
• It speaks to a specific problem
• It leaves the loop open

Instead of satisfaction, it creates recognition: “That’s exactly what I’m dealing with.”

That’s why posts like: “5 habits of successful CEOs” can rack up engagement…

…but posts like: “Most founders try to fix X, but the real issue is Y” quietly build pipeline.

One resolves curiosity. The other sharpens it.

A few simple shifts that change everything:

• Stop teaching. Start diagnosing.
• Share the what and why. Save the how.
• End with a question only the right person can answer.

This isn’t about tricking people.

It’s about writing content that does the job you actually want it to do.

Applause content has a place. So does DM content.

The mistake is expecting one to do the other’s job.

If you’re posting consistently and not seeing inbound, it’s usually not a volume problem.

It’s a positioning problem.

Aidan Brannigan

Digital Content

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency behind the highest performing brands on socials.

We're generating 100s of millions of organic views for our clients. 

Also...

- I built the largest marketing meme page on IG in less than 2 years
- I lost $500k in crypto when I was 20 
- I've been featured in WSJ and AdAge
- I lost a spam eating contest to Joey Chestnut in front of 14,000 people 
- I've run meme campaigns for a $100B+ company
- I spoke at SXSW about memes
- I'm currently trying to gaslight myself onto Under Armour's board of advisors
- I own a network of work meme pages on IG with a following of 130,000 doing 15,000,000 views/month

Creator

I do a bunch of fun stuff

The smartest person on the planet is not Elon Musk.

It’s whoever uploaded those 10 hour long fireplace videos on YouTube.

That passive income has to be insane.

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Solving Organic Social for Niche Brands

graphical user interface, text, application, chat or text message

I’m hiring 3 full-time (W2, not 1099) in-person (Baltimore) creator roles in the next 45 days to be a part of No Boring Brands.

Full job posting for each role is going live in ~7 days.

Do with this information what you will…


✉️ aidan@noboringbrands.co

I chose an unorthodox route after college.

I didn’t take a job in corporate, instead I moved to Austin and worked at a startup.

After a year living there I moved to Baltimore to go full time on my business, No Boring Brands.

And I get asked a lot about measuring success.

Unlike a lot of other people, I don’t measure success in dollars.

And that’s because I have no money. 

#entrepreneurial

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

Am I jealous of people my age with corporate jobs?

No.

2 of my paychecks equal one of theirs. Do the math on that.

I’m doing just fine.

Noboringbrands.co

I just turned 25. That’s surreal to say out loud.

And I felt like giving back today. I wanted to provide some value.

So in honor of my 25th birthday, here are 25 things

when someone on your team tells you they can't come into work because of snow (they work remotely)

noboringbrands.co

I have legitimately never been more flattered.

This world is sick.

Baltimore got 6 inches of snow and 2 inches of ice this weekend. It hasn't been above 30 degrees.

And some a**hole left this little guy outside overnight.

I'm done with people.

To help the little guy out, visit noboringbrands.co

I posted about it a few weeks ago, but I’m taking a huge bet on series in 2026.

We’ve pitched multiple series ideas for unicorn startups for 2026. 

(We've already closed a 24 episode series and 36 episode series.) 

We’re moving away from one-off skits and getting closer to world building through series for our clients.

We’re even implementing this on our own channels.

6 weeks ago we launched a “Micromanaging my manager” series

It was a 9 part series that raked in 8.3M views and 10,000 new followers on IG + TikTok.

Microsoft and Google engaged with the series. BetterHelp booked a meeting with our team.

The series was such a success that we decided to piggyback off of the character arcs of both Seamus, myself, and the occasional appearance from Irupe Correa (when she isn’t in the weeds managing Ops) and one of our creators, Jacob.

Which is where we came up with the “Ragebaiting my manager” series.

A 7 part series with 1.3M views and bringing in 3,000 new followers on IG + TikTok.

Site visitors are up 271% the last 30 days.

And 2026 is right around the corner, you can book a call with our team to see how we can help scale y’alls socials for Q1.

noboringbrands.co

Outfit of the day.

So eager to provide some value to the shareholders.

New challenge for myself the rest of the week:

Only using the "suggested reply" option in Gmail.

This is going to ruin relationships.

"Hey Aidan, let's touch base next week. I have a funeral to attend to on Thursday that is bogging me down for the week."

"No worries – we can put the "fun" in funeral on our catch up next week David."

three things:

1) just booked my flight to Austin for SXSW in March
2) i am looking for a brand to pay me $10,000 with zero creative restrictions and zero brief to get them a boatload of content while at SXSW

serious inquiries only

Sharks, I am still seeking a $10k investment…

From a brand who wants me to get them content while attending SXSW.

I only have 2 requirements, you wire me $10k and the other is that there are no requirements. Just let me cook.

3 interested so far 👀

sometimes i just be forgetting shit

like that was important, why did i forget it

I’m a little disappointed in my ability to close.

We had 3 brands interested in working with us at SXSW.

I felt our Offer was rock solid:

Brand pays us $10k. And the only requirement is that there are no requirements. Let us cook.

And none of them pulled the trigger.

Mistake.

The amount of attention they would’ve gotten…

Channels totaling 160,000 followers, doing 20M views/month across LI, IG, and TikTok.

We’re going to be in a content house for 7 days with 5 other creators whose names you absolutely know.

We’re going to have a videographer with us for 3 days.

And most importantly, you’re going to have me in the content.

Last year at SXSW I belly flopped into a CLOSED DOWN pool for content with Sprout Social.

Last year at SXSW I snuck into TWO YouTuber meet ups. One with AJ Eckstein 🧩 Eckstein, one with Joshua Smith.

Last year I walked 20,000 steps/day, walked into every single event whether I had a pass or not.

And I’m going to do it again this year, documenting everything. Who wants their logo to be a part of it all?

$10k. Oh and the only requirement is that there are no requirements. Let us cook.

I’m 25 and building long term wealth.

Why?

Great question. It’s not what you’d think.

It’s because short term I’m absolutely screwed. 🔥

#enterpreneur #rich

12 hours to respond is a skill issue.

Speed isn’t a nice-to-have in GTM.

This is why teams use Clay 👇

• Route inbound the second it hits
• Enrich leads instantly
• Trigger outbound before the prospect forgets why they filled out the form
• Build GTM workflows that don’t rely on Jacob’s cortisol levels

#claypartner

taplio

The Battle

Doug Kennedy

Aidan Brannigan

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Performance ScoreDoug Kennedy's LinkedIn Performance

Performance ScoreAidan Brannigan's LinkedIn Performance

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taplio

The Battle

Doug Kennedy

Aidan Brannigan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

Performance ScoreAidan Brannigan's LinkedIn Performance

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Performance ScoreDoug Kennedy's LinkedIn Performance