Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

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You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

So many people post on LinkedIn without understanding why people engage.

But attention isn’t random, but it’s psychological.

Here are 10 growth tips backed by psychology and neuroscience to help you grow your audience and keep their attention 👇

1. Start with emotion: people decide emotionally and justify logically.
2. Mirror their language: we trust people who sound like us.
3. Use the Zeigarnik Effect: open loops keep readers hooked.
4. The “You” ratio: talk to one person, not a crowd.
5. Tell micro-stories: emotion makes content memorable.
6. Repetition builds familiarity: familiarity builds trust.
7. Use social proof: proof creates belief.
8. Create pattern breaks: variation resets attention.
9. Follow the rule of 3: our brains love rhythm and structure.
10. Stay consistent: credibility comes from showing up.

Each one of these principles taps into how the brain actually works and when you use them, your content connects deeper, faster, and longer.

If you want a library of ideas to put these tips into action:

👉 Comment “101” and I’ll send you my free guide: 101 LinkedIn Post Ideas

It’s the fastest way to stop guessing what to post and start growing with purpose.

10 LinkedIn Growth TIps

It’s almost 2026 and I still need to say this:

LinkedIn has changed since 2016. 

Far too many founders and CEOs don’t even have a banner on their profile. 

Here’s the change and why it’s important 👇 

LinkedIn 10 years ago: 

➔ Digital resume, listing work experience and education
➔ Networking was mostly connections, not conversations
➔ Primarily a job-hunting tool
➔ Company pages: basic info and job listings
➔ Content: text-only, low engagement

LinkedIn TODAY: 

➔ Hub for articles, videos, and thought leadership
➔ Used for recruitment AND sales 
➔ Engagement drives everything—comments, insights, discussions
➔ Personal branding takes the lead
➔ Multimedia: videos, polls, live streams, and more
➔ Two-way conversations that spark real connections

The companies that are going to dominate the market are already taking advantage of the platform to:

- build founder-led and executive brands
- establish authority in their niche
- fill their pipeline and drive sales

Those who don’t will lose opportunities. 

Are you still living in the past on LinkedIn, or are you building something to own the future?

I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

7 Positioning Mistakes That Destroy Your LinkedIn Sales

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

Aidan Brannigan

Digital Content

No Boring Brands

No Boring Brands is where funny, is serious business. 

We're the content agency behind the largest businesses in the world. Brands like Palo Alto Networks, Apollo, BairesDev, Demandbase, and ClickUp trust our team of creators to create viral Memes + Skits for their brand socials. 

Book a call to learn more about our approach to social media for brands in niche markets.

Founder + CEO

Melissinos Trading

- LP at 21, made my first investment from my desk in my college apartment, $30M AUM

Limited Partner

The Marketing Millennials

- Generated $3,000,000+ in top line revenue through content
- Helped lead content strategy and distribution reaching 200M+ people/year
- Worked with team to grow marketing newsletter with 100k subscribers and UOR > 50%
- Ranked #1 Business Newsletter for 2024 by Business.com
- Directed email marketing campaign responsible for $100K+ in-person event ticket sales

Content Marketing Manager

- Hired before my senior year at The University of Maryland, worked full time while finishing a double major
- Helped scale LinkedIn company page from 230k -> 1M+ followers
- Scaled brand Instagram from 18k -> 135k+ followers
- 1.6M+ views on brand YouTube channel
- Built the largest Marketing meme page on IG

Creator

Go-to-Millions

- Worked to ensure every touchpoint consumers had with the brand was flawless.

Workweek

- Youngest full time employee at the company for 2 years, did a little bit of everything, socials, newsletters, podcasts

Overtime

- Post organic brand content contributing to 20,000,000,000+ views across all platforms
- Content writer to 200,000+ Overtime app users
- Create niche-specific content for brand with over 30M followers on social media

Medifast, Inc

- 2020, 2021 Fortune 100 Fastest Growing Company

Marketing

Impact Snacks ♻️

Head of Social

- Podcast premiered in the top 25% of podcasts worldwide

Podcast Host

- Hyper focused on turning social media attention into intention.

Head of Community

Content Creator

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency solving organic social for B2B SaaS.We're generating 100s of millions of organic views for our B2B clients via evergreen content.Also...- I built the largest marketing meme page on IG in less than 2 years- I'm currently trying to gaslight myself onto Under Armour's board of advisors- I lost $500k in crypto when I was 20 - I was interviewed by WSJ about memes (they never published my article lol) - I lost a spam eating contest to Joey Chestnut in front of 14,000 people- I've run meme campaigns for a $100B+ company- I can probably hit a 4 hybrid further than you- I spoke at SXSW about memes- I'm a twin- My mom checks my follower count every day and takes a screenshot, so you better follow or you'll upset her- Featured in AdAge for a skit I filmed in my bed

I do a bunch of fun stuff

My boys make fun of me, my team makes fun of me, even my clients make fun of me for the fact that I’m single.

But I decided to change that. 

In fact, I decided to set a world record, while changing that.

Clay World Records is an ongoing campaign where anyone can create Clay tables in unique scenarios to claim a World Record.

A physical Clay World Record book will be made, YOU can claim your own record and be included in the book.

And I decided to be the first ever person to build a Clay table on a clay table while on a date.

(The Clay table I built is essentially pipeline management for my love life. Forget tinder.)

To set your world record, visit this landing page: clay.com/world-records

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Solving Organic Social for Niche Brands

Anybody else keep having these random webinars added to their calendars?

I get it, you have my email and want to get my attention, but is this even legal to invite me to an event like that?

I almost joined one of these last week by accident. It would've ruined my week.

Get content like this for your brand at: Noboringbrands.co

The real reason so many SaaS brands are boring on socials??

It’s not what you’d think.

The lifespan of a marketer is dictated by one word:

Differentiation.

If you want to differentiate as a brand, let’s talk: Noboringbrands.co

We send a once monthly agency update to ~150 marketing leaders.

We share client wins, team wins, and highlight a few pieces of viral content we’ve made in the last 30 days.

The entire goal of the update is to nurture our warmest leads.

But the biggest ROI from the agency update has been something personal for me:

I added my grandparents to the email so they can get a peek into what I’m building.

Both of my grandfathers were legit business men.

One of them built and sold an insurance firm.

The other was a President for Xerox in the mid 2000s. 

My grandpa who worked at Xerox received our agency update on Friday, where I shared a little bit about our sales process.

He replied, mentioning how he is really into retirement and doesn’t think about work much, 

But he said the email reminded him of the Xerox professional selling approach. 

And he provided a full breakdown of their SPIN selling process.

Something about being able to share my early career with the wisdom of both of my sharp grandfathers is quite literally the coolest thing I think I’ve experienced.

Work life harmony in full pursuit here.

Here’s something ground breaking:

If you want your brand to be witty on socials, the person making the content needs to be witty.

If you want your brand to be polished on socials, the person making the content needs to be polished.

If you want your brand to be unhinged on socials, the person making the content needs to be unhinged.

Luckily all of these are skills that can be learned.

But companies seem to overlook the importance of matching the talent they hire for social media with their goals of how they want to show up on socials.

Don’t expect the vet marketer you hired in 2018 who isn’t clever, to suddenly create clever content for your niche brand overnight because you decided you want to take a page our of Ryan Air’s book.

Like anything, it’s a skill that needs to be built.

Or you can skip the growing pains and hire outside help. 

Noboringbrands.co

Want to know the MOST underrated sales tactic for 2026? 

You wouldn’t believe it.

Paid is the shorter term solution.

Organic is the longer term solution.

If you have a budget, throwing money on paid will get you more immediate results.

But over time, achieving those same results will become increasingly more expensive.

Whereas throwing money towards organic will easily take 90+ days to see results.

But over time, achieving those same results will become increasingly cheaper.

If you stop spending on paid, that leadflow will immediately shut off.

If you stop spending money investing in organic, the algorithm will still push ALL of your content 24/7. 

Both paid and organic have a role in your social strategy, confusing their roles is what gets you in trouble as a social media manager.

Paid, immediate results, short term solution.

Organic, slower results, long term solution.

underrated ROI of going full time on No Boring Brands?

i legitimately cannot remember the last time i was on a meeting i didn't want to be on.

also, i legitimately cannot remember the last time i was able to passively be in a meeting.

you know, the classic camera off "nothing from my end, thanks" type contribution.

every single meeting has a purpose.

every single meeting requires full attention.

pretty sweet.

this is me talking about making memes for a living btw.

I’m in NYC.

Get some breakfast.

Head right to a coworking space.

First thing I do there? Go right to the bathroom.

The train ride and oatmeal caught up to me.

I sit down in the middle of three stalls.

There’s a dude in the stall to the left.

There’s a dude in the stall to the right.

At first I sat down locked in on my mission.

But after 10 minutes I began to take notice of the fellas to my right and left.

They were grinding.

Working hard on their mission.

Suddenly I felt an energy.

The guy in the stall to my right said something.

"Can I get some TP??"

It was no longer just about my mission.

I reach down, grab some extra TP for him.

Hand it under the stall.

My mindset changed, we're now a team. All grinding for a common end goal.

Just three brothers doing their duty in the dimly lit bathroom of the 5th floor Regus in Manhattan.

I didn’t get to shake their hands but I would’ve loved to.

So now I’m posting this with hopes that they see this.

#thoughtleadership #teambuilding #shitposting

REVISED_FINAL_FINAL_NO_REALLY_THIS_ONE.mp4

Being an entrepreneur in a Tier 1 vs Tier 3 city…


Tier 1 city:

Me: *meets someone*

Me: yo let’s get coffee or something soon, i want to hear what you’re working on.

Someone: dope, let’s do it.


Tier 3 city:

Me: *meets someone*

Me: yo let’s get coffee or something soon, i want to hear what you’re working on.

Someone: why?

The total valuation of the brands we had sales calls with yesterday? 

$8B.

Dope Monday.

Time to close ‘em.

I sent an email asking for the person to “elaborate” on a point they made.

Except I was typing too fast and asked them to “elaborage”.

I’m afraid I’ve discovered a new word.

And that word perfectly describes what they did after I sent my email.

I think social media managers at tech brands need to take notes from artists’ music releases.

When an artist is releasing an album, for months they’re subtly cueing to a release date.

They have an entire campaign before the actual release.

Everything revolves around the release date. And then once the release comes, they have an entire launch campaign ready to ride the wave of the release.

I’ve never understood why tech brands don’t follow a similar approach, it’s about one of the most surefire ways to make sure there aren’t crickets when you launch.

taplio

The Battle

Doug Kennedy

Aidan Brannigan

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taplio

The Battle

Doug Kennedy

Aidan Brannigan

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

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