Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

No alternative text description for this image

You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

So many people post on LinkedIn without understanding why people engage.

But attention isn’t random, but it’s psychological.

Here are 10 growth tips backed by psychology and neuroscience to help you grow your audience and keep their attention 👇

1. Start with emotion: people decide emotionally and justify logically.
2. Mirror their language: we trust people who sound like us.
3. Use the Zeigarnik Effect: open loops keep readers hooked.
4. The “You” ratio: talk to one person, not a crowd.
5. Tell micro-stories: emotion makes content memorable.
6. Repetition builds familiarity: familiarity builds trust.
7. Use social proof: proof creates belief.
8. Create pattern breaks: variation resets attention.
9. Follow the rule of 3: our brains love rhythm and structure.
10. Stay consistent: credibility comes from showing up.

Each one of these principles taps into how the brain actually works and when you use them, your content connects deeper, faster, and longer.

If you want a library of ideas to put these tips into action:

👉 Comment “101” and I’ll send you my free guide: 101 LinkedIn Post Ideas

It’s the fastest way to stop guessing what to post and start growing with purpose.

10 LinkedIn Growth TIps

It’s almost 2026 and I still need to say this:

LinkedIn has changed since 2016. 

Far too many founders and CEOs don’t even have a banner on their profile. 

Here’s the change and why it’s important 👇 

LinkedIn 10 years ago: 

➔ Digital resume, listing work experience and education
➔ Networking was mostly connections, not conversations
➔ Primarily a job-hunting tool
➔ Company pages: basic info and job listings
➔ Content: text-only, low engagement

LinkedIn TODAY: 

➔ Hub for articles, videos, and thought leadership
➔ Used for recruitment AND sales 
➔ Engagement drives everything—comments, insights, discussions
➔ Personal branding takes the lead
➔ Multimedia: videos, polls, live streams, and more
➔ Two-way conversations that spark real connections

The companies that are going to dominate the market are already taking advantage of the platform to:

- build founder-led and executive brands
- establish authority in their niche
- fill their pipeline and drive sales

Those who don’t will lose opportunities. 

Are you still living in the past on LinkedIn, or are you building something to own the future?

I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

7 Positioning Mistakes That Destroy Your LinkedIn Sales

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

Good Agency

Chief Growth Officer

The Scatter Joy Project

Support the vision, mission, and direction of the organization through brand, strategy, and event support.

Advisory Board Member

PARABLE Brand

People don't lead from qualities or positions, they lead from their story. We help businesses tell their story by building their unique parable.

Storyteller & CEO

One Chapel

Led, grew, and managed volunteer teams to serve throughout the week and for various events. Led trainings and workshops once per quarter. Built up new operational system for vetting, training, and managing people and skills. 
Led youth group leaders through training, development, communication, and preaching each week.

Team Director & Youth Pastor

Depression2Extinction

Co-Founder & Executive Director

Co-Founder & Creative Director

The WHY Blog

www.thewhyblog.com
Creating Connections Through Conversations

Host and Creator

CURO Coaching Solutions, LLC.

Co-Founder & Partner

CURO Coaching Solutions

Personal Development Coach

Bryn Athyn College of the New Church

Leading a team to build a fully functioning media program designed by students to help reach a larger audience of past, current, and future students.

Audio Visual Technician

Be Well Bakery and Cafe

My opportunity is one that allows me to continuously learn and improve myself, my teammates, and the company.

Social Media and Catering Manager

Radical Brand & Content for B2B | Brand Strategist | Storyteller | Brand Pastor | ☕️ & 🌵 Enthusiast

🌵 Follow me for daily insights into building, growing, and crafting the story-backed marketing that drives revenue🌵

Craft coffee and inspiring stories? I’m in. 

I help legacy brands build thriving brand strategies and brand stories.

Don't believe me?

Just ask Dale Dupree.

Luke Frazier 🌵

There's something electric about Scott Frazier.

And it's not just the 3 oat milk cortados he's already had today... no, it's something else.

The man has been in almost every seat imaginable from working at the family business to running ministry to jet-setting across the country with real estate to founding companies and more...

But honestly, after sitting down with him for a few hours, I think this is the one thing that truly sets him apart:

He deeply cares about who is in front of him.

From owning businesses to selling them and leading men and women to guiding young entrepreneurs - Scott sat down with Clay and me to share a few decades of wisdom. 

If you're an entrepreneur or aspiring to be, this podcast is for you.

Tune in: https://lnkd.in/g5Yv86U9

Luke Frazier ☕️ 

Helping service-based Founders build clear marketing funnels | Brand Pastor | Fractional Revenue Executive | ☕️ & 🌵 Enthusiast

When things don't seem clear, it's easy to stay put. It's tempting to take the easy way out. 

And a lot of marketing feels like this: tons of unknowns and a huge waste of money. 

But that's if you don't have a good partner. That's if there isn't full clarity and education of strategy and execution. Not all marketing merits a direct ROI tomorrow. But a good partner helps prove it over time and gives you a consistent path towards growth. 

Stop feeling unclear about marketing and get connected with a partner who dives in deep with you.

It's wild to live under the premise that everything on this platform should be business. 

I know I'm preaching to the choir a little bit here, but also just important to remember.

For example, everything I do in business, directly impacts my family, my church, and friends. On top of that, anytime I travel to meet with clients. I have genuine opportunity to make impact greater than just business. And don't get me wrong I want people to make more money, revenue is our game.

But to be really great at business, there's a side of that where you have to be really good with people. And guess what, most of our lives aren't solely focused around business. Because of that, because of the fact that we can build commonalities on other fronts, we actually have the opportunity to do more business.

So, I guess this is just my caffeinated rant to give you permission, again, to be your full self in business. It might just help you in the long run.





p.s. yes, it is absolutely kosher to drive in the car with a normal mug.

p.p.s. Rocking an Ethiopian today brewed through my trusty chemex

p.p.p.s. (Is this a thing 🤷‍♂️) if you haven't checked out our Coffee & Conversion podcast you're missing out on all things marketing, revenue, and (you guessed it) coffee.

Traveling later this week, so I just wanted to remind y'all:

Don't drink airplane coffee. 

You're welcome.

I didn't think they used to matter much, but words matter a whole heck of a lot. 

They could mean the difference between new clients and lost leads. 

A bought in community or a bad Reddit thread. 

You could gain a lot or lose everything with words. 

So why would you leave them to chance on the "digital billboards" of for your company? 

Why would you be cute when you could be exact?

Why would you be clever when you could be clear?

Choose words that are clear, compelling, and drive people to action. You don't need a lot of them, you just need the right few for the right people at the right time. 



Welcome to Memphis....

Driving cattle is a dream job....

Second best is marketing the land 🤷

Check out Talise, Texas

The wide-open South Texas landscape is our favorite place to work: moving through the pastures, checking water, and watching over every calf. 🌾 

This steady care shapes the Walker family’s life on the land, and it guides their vision for the future of Talise.

If you dream of having your own piece of land to ranch on, The Springs will offer estate homesites with room to breathe and space for the lifestyle you want.

Explore the interactive map for available lots in The Springs: https://lnkd.in/emhPGVNz

Marketing stats and data are all over the place these days. It used to be so much easier

I put in a dollar and get out $5 - $10.

And even though it never *really* was that way, there are so many saturated channels, competitors, and confusing metrics that it's frustrating to not know where you should be.

What's worse? A lot of business owners I talk to who are winging their budgets going into that mess. How will you ever know what's "working" and what isn't?

We love some kind of structure like the EOS strategy. Because it helps give frameworks and guideposts and goals for all the Revenue-focused efforts you have. Even down to salaries. 

I hope you're not flailing like some I've talked to, but if you have some glimpse of an unknown, I'd love to talk to you.

taplio

The Battle

Doug Kennedy

Luke Frazier 🌵

Followers

Posts

Engagements

Likes

Performance ScoreDoug Kennedy's LinkedIn Performance

Performance ScoreLuke Frazier 🌵's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Doug Kennedy

Luke Frazier 🌵

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

Performance ScoreLuke Frazier 🌵's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDoug Kennedy's LinkedIn Performance