Doug Lawson Marketing 

The Boss

*Email strategy
*Funnel Clean Up (some of your funnels are out of whack)
*Email software management
*Broadcast emails (including daily emails)
*Automated sequences (welcome sequence, abandoned cart, etc.)
*High-ticket sales
*Re-positioning your offers
*Segment your email list and target each with specific messages that will be irresistible and motivating
*Write additional copy like landing pages  

I also do:
Content marketing- blogs, case studies, ebooks, etc

😎I do all the grunt work, you focus on your other business needs 😎

My copywriting is my foundation to your success.

Email and Content Marketing Consultant/Writer

Created 3 boutique eComm/dropshipping stores

*6 figures in total sales each year (3 years)
*10,300 combined email subscribers
*Men’s Health and Wellness products 
*Worked with international distributors/suppliers

eComm Maven

Growth Street

Growth Street is the strategy consulting firm that helps businesses be unrivaled by leading with brand. By unlocking the customer mindset, we surface what sets you apart, enabling your brand to stand alone. Our BrandLeading™ approach gives you the tailwind for success. Giddy up! www.getgrowthstreet.com

Social Content Strategist

BPO Centers

At BPO Centers we:

Work with small to mid-size US-based companies (retail, delivery services, ecomm) who currently have a small CS team (5-10 agents). Who struggle to effectively keep up with customer inquiries.

Long customer wait times or inadequate responses which cause our clients’ customers to become frustrated and leave poor reviews that affect their business.

Get companies to scale or maybe replace their existing customer service team(s).
Reduce their costs and effectively allocate their office space without having to purchase more or relocate.

We do this by:

Having the ability to hire a team of highly-trained customer service agents quickly and at a far less cost than in-house employees and manage them for you.

Our agents are cost-effective, they are usually better trained, more efficient in customer service, and are culturally competent to handle US-based inquiries.

Business Development Specialist

Strategy Ladders

Content Coach

Head of Content Strategy for SL. 
Content Coach/Advisor for SL clients. 
Lead copywriter

Chief Content Officer

Schools in Chicago, Baltimore, Washington DC

Special Education Teacher

Looking for this?



I solve one problem: getting you more quality leads and direct business opportunities while increasing your online stature to a niche authority. 



I partner with hungry, growth focused pros who aren't satisfied with where they are at. 

Why is this important?

My clients are ambitious pros who know their expertise but need systems that deliver real results and want to stand out while doing it:

"I want direct, quality leads and new referral sources"
"As much as I like talking, I want money"
"My priority is generating consistent deal flow"

Two ways I can help:

1️⃣ I handle everything from strategy to execution, creating a marketing plan that generates qualified sales conversations. You focus on what you do best while I drive opportunities your way. My clients typically see new business within weeks, not months.

2️⃣ Want to keep control but need guidance? I'll show you exactly how to position yourself effectively and build content that attracts the right prospects. You'll learn how to create messaging that resonates with your ideal clients.

My clients have secured high 5-figure deals from single pieces of strategic content and seen 30-100% increases in their pipelines.

If you're tired of marketing that doesn't translate to actual business, let's talk. 

I work specifically with established professionals who need to attract quality leads without spending all their time figuring out how to do it. And look good while doing it.

Doug Lawson

Day By Day - Business Management

You know you could streamline and delegate a lot of the things on your plate.

✔You have holes in your workflow you know you could patch
✔You’re manually tracking things you know you could automate
✔You’re constantly reinventing the wheel when many of your processes are repetitive

You’re happy with your business growth, but you know you could scale up faster and more efficiently if only you’d optimize your processes.

Over 12 years as a manager and an in-house product owner at a SaaS startup have given me robust knowledge of the most cutting-edge software on the market.

I create maximally efficient workflow systems using the best tools for your needs.

Founder & Chief Strategist

RevGenius

RevGenius is a community for sales, marketing and revenue operations professionals.

Check it out

https://vrlps.co/24XoUTm/cp

Member

Buddy & Soul

Responsible for digitalisation of content for online personal development platform.

Responsible for various domains in the R&D namely 
-Product development 
-Sync and management  of the QA team
-Sync and management of the development team 
-Sync and management of design and writing team integration with production
-Overall leadership of the R&D effort
-Prioritization of development process

Write definition and testing documentation for all components as well as general overseeing of site production from content, via design and programming, to launch.

Responsible for user engagement including
-Defining flow and KPIs
-Setting up digital tools, emails, landing pages and bots
-Collaborating with writing and design teams

Responsible for all tracking and reporting efforts using various tools such as Google Analytics, Analytics Canvas, SQL and more.

Product Owner

Writing Special Forces for personal development.

Writer

Tzomet Sfarim

Managed a team of 18-20 employees. 
Supervised sales as well as orders from suppliers.
Helped train future store managers. 
Supported other stores in chain (professionally and technically).

Store Manager

Michael

The Michael Method is a unique, holistic program to develop and realise and individual's emotional, intellectual and behavioural potential. 
While participating in the Michael Program, students are introduced to a wide gamut of philosophical ideas, values and multi-disciplinary concepts and great challenges.
http://www.michael.org.il

Instructor (Mancha)

Creo

Responsible for developing, evaluating, maintaining and managing curriculum development projects for instructor-led and self-paced training courses.
Courses were in the following formats: written, web-based and video.
Worked with subject matter specialists to ensure effective teaching and learning strategies are utilised in study packages.

Instructional Designer

Versaware Technologies

Creating a framework for internal training, in conjunction with the technologies' developers. 
Pedagogical analysis of materials and needs. 
Management of content delivery process.

Technology Training Manager

Coordinated building of advanced multimedia web sites, from customer requirements gathering through development and launch.
Helped develop a proprietary internet technology used by the company to host the same material on many different sites and maintain the individual personality of each host site.
Also trained Indian subsidiary in the use of this technology.

Internet Project Manager

NDS Technologies Israel Limited

Responsible for maintaining corporate Intranet and developing new sites, as well as teaching new users HTML editing tools and web development.  
Was also involved in multimedia software planning and developing.

Web Developer

Yarid Hasfarim

Supervised orders and sales.
Was in charge of computer services for bookstore chain.

Ashrot Computer Training

Taught beginners and advanced computer classes. Microsoft packages and technical English for computer technicians.

Computer Instructor

Systems that scale businesses to 6 & 7 fig | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everything you wanted for your business is happening, word on the street favors your brand — and you have your eye on the next big step.

You're ready to DO it:
📈 scale up - Grow a team around your process & replicate revenue 3X+
💰 sell products - Open new streams of revenue with courses or digital products
🦉 build authority - Get your expertise out there — and charge premium prices

There's just one little problem
It’s hard to move forward and scale your THING — when it’s all inside your head.
👉 You can hire a team, but you'll spend all your time telling them what to do.
👉 You can create a product or course but lack the know-how.
👉 You can build authority with online content, but that would be a full-time job.

You know that there are tech solutions that can get you where you need to go. 

But you've hit your growth ceiling.

😏You've tried to figure it out on your own.
🤨You've tinkered with tools and researched software. (And wasted hours you didn't have.)
😯You’ve set up your business using way too many different tools ... and it’s a mess.
😣You’re sinking into calendar quicksand. You can’t even see what you’re up to now — never mind scheduling all the new things coming down your pipeline.
🫤Instead of creating and monetizing, you’re busy burning the midnight oil and experimenting with product platforms.

Time to get your process out of your head and into scalable, automated workflows and products

Which brings you to... me

Long-Time Automator - 15 + years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.

Compulsive Tool-Tester - 978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession.

Serial Speaker & Trainer - When I'm not tinkering with tools, I'm talking about them.

Generous Whizdom Dispenser - 1,426+ articles, posts & videos.

Playful Podcaster - I'm the co-host of Off Tangent, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains. 

Masterful Course Creator - I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Automation Accelerator.

What it looks like to work with me

Strategize - We get everything out of your head and plan ways to automate it.
Set up - I set up the software and automation for you and send detailed how-to-use videos. 
Streamline - You try out all your shiny new tech and we tweak things where needed.

Let's chat
day-by-day.biz/talk-to-me

taplio

The Battle

Doug Lawson

Irit Levi

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