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I'm your marketing partner behind the scenes when successful founders show up online exactly how they show up with their best clients.

My clients are founders who've built real expertise but struggle to translate that into consistent pipeline:

"I'm great at what I do, but my marketing feels scattered across different platforms"

"I need someone to handle my entire brand ecosystem so I can focus on delivery"

"I want to show up as the authority I am, not just another voice in the crowd"

Here's how I solve this:

I become your fractional brand partner across every touchpoint. Social media, website copy, newsletter strategy, content creation, and messaging architecture. 

Instead of juggling multiple vendors or trying to piece it together yourself, you get one strategic partner who ensures everything works together.

What this looks like:

→ Superior positioning and authority
→ Cohesive messaging that works across all platforms
→ Content that positions you as the obvious choice in your space
→ Systems that turn your expertise into consistent lead generation
→ A brand that attracts five to six (even 7) figure opportunities

My clients typically see qualified conversations within weeks and report feeling "supremely confident" showing up online because their brand finally matches their true value.

If you're tired of marketing that doesn't translate to real business, let's talk. 

I work specifically with established professionals who need their brand to work as hard as they do.

Doug Lawson

I haven't posted in nearly 3 weeks. 

I've learned so many lessons with clients (both via wins and losses). 

I've created a new offer (and it's working already). 

I've ghostwritten a book for a client (didn't do too great, editing heavily now). 

Worked non-stop through the holidays. 

(Did NOTHING this past weekend) 

Avoided hard conversations with some people. 

Had some hard conversations with some people. (Not the same people from above)

I've onboarded new people. 

Offloaded some people. 

Got offloaded by someone. 

Had heated, intense conversations with a client (or two). 

Got sick. 

Got well. 

Did a 72 hour fast. 

Binged a few days later. 

Had some warm weather. 

Had some freezing cold weather. 

Bears beat Packers in the playoffs. 

Cleaned my basement. 

Blew out my knee (carrying garbage up stairs and out to the curb). 

Took Tylenol for it and wondered if it'll give me autism. 

Did a week detox from social media. Felt great. 

Came back. World is on fire. 

So, basically I had a very human experience and documented none of it. 

The rebel, with my black heart, is proud AF. 

The business side of me is like... "dude, wtf?".

2026 is actually pretty good to me, got 11.5 more months. 

LFG.

Fractional Chief Content Officer for B2B founders | Elder Millennial

I REALLY don't like bashing people who shoot their shot in the DMs. 

Like... 

It really gets on my nerves. 

It's just in poor taste. 

People are trying to make a living. 

Sales is hard. 

This is an OPEN marketplace. 

Some people will do it well. 
Some won't 

Some people get offended when someone is looking for a sale. 
Some won't 

Can't please everyone.

No need to publicly out them in some form of moral superiority.  

Talk about yuck. 

BUUUUUUUT.... 

I will say this. 

Please stop using this script. 

1) I have NO fans. I'm just a dude who makes his living writing for others and/or doing strategy work. 

I have readers. 

I have friends. 

And I have prospects. 

But defo, no fans. 

2) There are better ways to do this. 

I'm no sales gooroo. 

I do what works for me. 

But if you want to follow some folks who know how to social sell in the DMs  and know the sales game inside and out. 

Please follow: 

Marcus Chan
Darren McKee
Melissa Glick
Elliott Duck
Dale Dupree

They have more than enough free content for you to learn from. 

I really hope you get that bag. Making money is a good thing. It's a lot of fun when you're winning. You get to take care of your family. Go on trips. Get that medical procedure. Pay off that debt. 

I'm ALL for it. 

Just don't use my name. 

LOLz.

The biggest flex in 2026 is going to be your ability to go OFFLINE. 

I took a week off from social media, both consuming and posting for myself (although I took 3 weeks off from that). 

It was the biggest sigh of relief in my life since COVID. 

We're way too connected. 

Way too optimized. 

Way too AI-ed (and there's even MORE coming for us). 

Way too polarized via our puppet masters (aka the algo). 

I know some people make an absolute fetish out of  Ai and innovation and optimization and automation but... those that win 2026 and beyond are those that can maintain their humanity.  Can live in the spaces between perfection and imperfection. That can find silence between the beeps and quite. Those than can SEE the humanity in others. 

Let's be clear here. 

I'm not throwing in the towel. Far from it. 

But I am moving the goal post for myself. 

Separation from devices, pixels, and bytes is how I win. 

While also providing for clients, my family and working my craft.

When people first learn marketing on LinkedIn, they are mostly taught BRAND marketing. 

Which isn't wrong. 

It's a matter of understanding. 

If you had to ask someone what the role of marketing is. 

You'll get many answers. 

Only 2 matter. 

1) To raise awareness

2) To get someone to buy

Where BRAND marketing sort of trips newcomers up or fall prey to guru marketing is raising awareness of YOU (which is brand marketing) isn't the ONLY awareness level. 

Great stories, bro... now what?

Conversely. Problem/Solution content is also not the ONLY way to go. It produces a vomitorium of how-to, didyaknow, here's the best way to abc, the reason whyyyyyy type of content that liters your feed. 

It also produces the "now what"? scenario.

Neither get people to buy.

(Unless you're selling info products or cheap bootcamps centered around educational materials)

Then you have the buy my 💩 content. 

Which, at the wrong time and awareness level, does absolutely NOTHING for you. 

So, if you're struggling for leads on here or anywhere. 

Draw a venn diagram for yourself. 

3 circles. 

One circle is awareness of you. 
One circle is awareness of problem/solution. 
Once circle is buy my 💩. 

Make them merge together. 

In the overlap is sales. 

So, in this screen shot, was simple me saying... they are aware of you, they know what you do, the problem you solve, how good you are at solving it, and for whom. 

Now just put an offer in front of them. 

Viola. 

Sales.

Private Non-Medical Mentor | Washed-up NASA scientist | Mentor To 1% Dads | No longer training for 100-milers |

I solve your problems by sharing what I've learned from coming within hours of dying, working for NASA w/ zero degrees, yada yada, insert more virtue signaling BS here...

I CHARGE FOR MY TIME, want your life saved? Want your wife saved from her gut controlling her? Dad has prostate cancer and urologists failed him? Grandpa had a shot reaction, has multiple tumors, chemo and radiation aren't working?

How much you willing to pay for it? Nothing? That is how much you value your health and hers :)

I come equipped with serious life experiences and no certifications: need to see them or offended by such verbiage? 

Go to a therapist.



When I'm not coaching, I'm busy with:
--My life

So sorry, did you expect a list of complete, utter BS?
Forgive me for letting you down :)

Sero H. Kassabian, MPH

Broke my fast with ~9k calorie meal
Wont need to eat again for 48 hours
GI absorption near 100%, I wonder how…


Do I really need to say it any more?

Oh also broke my PR for kettlebell hold on one of the fasting days

But I’m sure fasting long is dangerous and useless

-Said the clueless white coat

Ahh, bless their tiny never fasted hearts

😇

No alternative text description for this image

“Faster for 40 days, my wife changed”
His testimony is nuts
So rare I thought it was AI


“But 40 days of fasting is dangerous”
“You are being reckless and spreading falsehoods around fasting”

Oki dokie

That’s ok, you may scroll on

For everyone else?

This one is for you

Amazing testimony by Vincent A. Casey Sr.

Can find him on YouTube, he is a minister

Practicing what he preaches: the best kind

🤲

My parents, parents from Iran, from Mediterranean, from Middle East, they were TERRIFIED during/after the demic. Why?





Iran will be used as a tool as it suits political games

R2P (Responsibility To Protect) is cute, doesn’t work in reality: if it did, we would not have lost 1/3rd of Armenia’s land in the last year or so

Maybe when all of Armenia is gone and it’s a fully radicalized Muslim nation?

Maybe then you’ll listen?

Iranians needed Armenia to thrive years ago and vice versa, we didn’t stop it, now we can’t use Armenia to help Iran 

(Realize it is the only non radical Muslim country with a gigantic USA Embassy in its capital)

The problem… we don’t stop this over time?

There will be no America to run to

When war hit those countries (hello, sponsored by US gov, allowed to act unchecked by the American people)?

They all knew America was the land of opportunity, where dreams ACTUALLY become reality

Demic? Nowhere to run to

That fear has NOT gone away, merely internalized

Why am I bringing up fasting here?

Cause it leads to clarity, knowing you have power to affect ALL of this

No fast

No power

And the mindless continue to rule you

I am not interested in what you think about this

Cause you’ve probably never fasted to begin with

How else do you rest your DNA to finally see?

🤲

If you waited too long to fast?
PLEASE GO TO HIM ASAP
God bless this man and his family

makisw.substack.com - McGill Medicine Class of 2005, Cancer Researcher, Theranostics Expert with 177Lu-DOTATATE, 177Lu-PSMA, Xofigo, 100+ peer-reviewed medical publications, World’s best-selling author on Substack.com

View William Makis (McGill Medicine)’s profile

BREAKING NEWS: We now have over 8000 Cancer patients in our Cancer Group!! 

Thank you all for your incredible support!

Thank you to everyone who has attacked us! 

You helped us grow exponentially! 

We started in July 2024 with 0 Cancer patients
We started 2025 with 935 Cancer patients

We were attacked in Feb.2025 with frozen bank accounts and in Aug.2025 with a Court fraud 

We are now at 8172 Cancer patients...

This is the largest, most cutting edge Cancer Group IN THE WORLD...by far! 

Florida, we're coming! 
2026 will be historic for Cancer Care...

Those who have fasted 10+ days. they sacrificed everything for it

No talk, #2 photos, extreme pain, 1st time facing HIM, proving their worth

You?

This probably describes you:

"You're willing to defend every single last thing to your death, meaning you're not willing to sacrifice one thing. It is not about the goat fking cheese, okay? I love goat cheese, I lactate that sh.. And you won't cut one thing... not one."

Happy Friday to those who actually fast, no matter what

Every single minute of what you do directly affects their future

Including our cognitive dissonance over pretending we're healthy


She'll never know what I've been through, just the gist of it 

She shouldn't know the details

Just like she shouldn't ever need to share the burden of my illnesses

It's not her problem to solve, it's mine

Staying optimally healthy is not a choice 

And the man she chooses? 

I HAVE ONCE CHANCE AT GETTING THAT RIGHT

One chance of her allowing me to protect her

My T levels better be up, my vit D better be up aka...

I BETTER BE READY

NO STEM CELLS, NO FASTING, NO BLOOD TESTING

FKING READY, PERIOD


She was already learning the business, will not fall for low Testosterone men who pretend to be healthy

I wonder why...

The apple doesn't fall far from the tree

And yet we act like it doesn't, that owning up to our health doesn't affect their future

Notice I said owning up rather than not being in perfect health?

So keep pretending

Just like you pretended the demic didn't scathe you

Thing is...

When we became parents?

We relinquished the right to remain ignorant and arrogant and practice cognitive dissonance as if it's a gym routine

I wonder what she was thinking on this beach, not a single other soul there

What I didn't know at the time?

God was there

And He gave me everything:
-the startup
-the health biz
-my health
-test$cular fortitude (sound familiar?
-purpose

Or else my daughter was not enough purpose to stay alive for

Neither are my beautiful parents

Neither is my beloved America

Neither are my Armenian roots

Who cares if I speak English?

Who cares if I speak Armenian?

Who cares if I speak Spanish?

No true purpose?

Why continue to live?

P.S. Just in case you tried to excuse your way into a purpose

Purpose = God led impact

Kinda doesn't work without the God part

Guess what happens during fasting?

He answers you

He leads you to that purpose

If only you knew how this felt...

You'd have already fasted long

🤲

My fee rubs you the wrong way?
You’ve no clue what I’m capable of
I owned this hospital and it’s VP, story time


4 people, 4 Fk ups by Cedars BH

79 year old: did not need heart surgery for an aortic valve, I knew in my bones they didn’t cause God said so (this stuff still scares me at times cause of how correct it is): they said complications are rare, their a great candidate for the surgery. Given a medication, a Class 2 FDA recalled med, for BP, eliquis (aka the devil’s favorite water retention solution) and more unecessary meds.

They are at Forest Lawn right now

41 year old: body very cold, did not need thyroid medication, T levels started to drop, vit D started to drop, skin dried up like a raisin, to where they couldn’t even fast more than 24 hours: they said with clean diet and exercise eventually can wean off the meds

They had to fast with an IV 6 out of 10 days of their fast

76 year old: aggressive and rare form of prostate cancer (I was already smelling the BS before entering the hospital, wasn’t rare, was a blast of EMF and a precursors of graphene oxide from the pokes, the ones that they were told were safe by their PCP, another piece of excremental work). Told androgens and surgery were the only options. Said complications are so rare. Does the surgery, 4 days later back at the hospital, ‘sudden’ pneumonia (absolute BS, I know where it came from you soul less, mother less, father less sons of…), sepsis, full panick mode, they sedated them and FINALLY GAVE THE IV I HAD REQUESTED MOTHER FKING MONTHS AGO

It came back and spread, of course

62 year old, unchecked mold infection (thank you useless $1700 specialist in Brentwood who missed it, won’t name names as much as I want to), on thyroid meds for years, hair falling out gradually. Blood so thick, pin prick on finger didn’t work with the small one, had to use the larger one (blood was almost sludge like). More medications added, including the same one that the deceased client from the first case I listed was recommended to take

Complete collapse of endocrine system

Want to know the bill amounts of each case?

No?

Then kindly take your 101 inquiries to your white coat ego, including the ones at Beverly Hills Cedars Sinai

“But I just want to fast”

No blood work?

Go to your white coat ego

“But I’m not that sick”

Uhh, you had a single covid infection aka now have a Trojan horse in you

But I apologize

I forgot

You’re an expert… just like the specialists at BH Cedars

I pick up where they fail

Really?

I save you cause they failed you the second you trusted them

Little deeper?

You trusted them cause you’ve never truly been healthy and energetic since you were a child

Lack of energy, lack of health is akin to evil

And the evil in you continues to win

Until finally you find Him

The ultimate equalizer

Only then will he send me


P.S. VP Voskanian, I will continue to save those you fail, even if it means you are next, cause I’m not like you: 

Pure evil with a smile 😇

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Doug Lawson

Sero H. Kassabian, MPH

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The Battle

Doug Lawson

Sero H. Kassabian, MPH

Followers

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Lawson's LinkedIn Performance

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