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I'm your marketing partner behind the scenes when successful founders show up online exactly how they show up with their best clients.

My clients are founders who've built real expertise but struggle to translate that into consistent pipeline:

"I'm great at what I do, but my marketing feels scattered across different platforms"

"I need someone to handle my entire brand ecosystem so I can focus on delivery"

"I want to show up as the authority I am, not just another voice in the crowd"

Here's how I solve this:

I become your fractional brand partner across every touchpoint. Social media, website copy, newsletter strategy, content creation, and messaging architecture. 

Instead of juggling multiple vendors or trying to piece it together yourself, you get one strategic partner who ensures everything works together.

What this looks like:

→ Superior positioning and authority
→ Cohesive messaging that works across all platforms
→ Content that positions you as the obvious choice in your space
→ Systems that turn your expertise into consistent lead generation
→ A brand that attracts five to six (even 7) figure opportunities

My clients typically see qualified conversations within weeks and report feeling "supremely confident" showing up online because their brand finally matches their true value.

If you're tired of marketing that doesn't translate to real business, let's talk. 

I work specifically with established professionals who need their brand to work as hard as they do.

Doug Lawson

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

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Doug Lawson

Sherri Carpineto

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