DL ADVISORY

Chief Executive Officer

Modigie, Inc.

Modigie is solving a problem that has almost always existed and has yet to be solved. Deliverable, Measureable, Proven Outcomes
Modigie helps you reach the“Unreachable” portion of your target market

Modigie is the only company in the Sales Intelligence, GTM space Proving, Measuring and Delivering
Increased Engagement with the previously unreachable portion of your Target Market.
Engagement rate increases are averaging over 75% across the outbound sales org
with an annual ROI averaging 2,800%. No training, 100% adoption, Performs automatically in the background.

Advisor

SendtoWin

SendtoWin is an outbound powerhouse, but you shouldn't just take my word for it because I'm advising them. Instead, ask them about their results. They got their start by helping Google, Databricks, and Oracle generate massive amounts of pipeline. Now, they are taking their operational expertise to all B2B businesses, not just here in the US but around the Globe.

Yes, there are a TON of outbound shops that will show up with a swarm of people and some great processes and can likely generate some new pipeline for you. But what I've found is to make outbound work today you need 1) seasoned business professionals who know HOW to prospect and have been doing it for years and 2) to know how to navigate the complexity from the hosts (google etc) to ensure you show up in someone's inbox. 

They do both exceptionally well, and that's why I'm helping out.

Stealth Startup

Helping to build and scale an early-stage start-up disrupting a 30B industry. 
5M in Revenue, profitable, focused on efficient growth and scale.
Backed by strategic customers (not Venture).

CRO / COO 

Sales Assembly

What started in 2017 as a simple community for tech companies in Chicago, has transformed into creating and developing a whole new category: Scale-as-a-Service. Through our all-inclusive membership model, we help the best B2B tech companies to Scale in 3 ways (Scale Better, Scale Smarter, Scale Faster)

Mentor * Advisor

Forum Ventures

Acceleprise is a 4-year-old, pre-seed, B2B SaaS accelerator based in San Francisco and operating in New York City. We invest in founders from around the world who are redesigning how we work. Companies have raised $70M+ from funds like NEA, 8VC, Bowery Capital, Susa Ventures, Salesforce Ventures, SV Angel and many more.

Mentor & Advisor

GrowthX Academy

I'm honored to be a mentor at GrowthX. Their commitment to developing talent and giving them the practical experience they need is inspiring.

Mentor

Emergence Capital

As a Growth Partner my responsibility is to capture, create and share go to market strategies and ideas with the Emcap portfolio companies and the greater SaaS community.

Growth Partner

Transforming the way we talk "to" and "about" our customers. Helping Box become more customer centric and ensuring our reps know how to tell the right stories that are most relevant to our customers and prospects.

Chief Storyteller

Helping our employees and partners close more business, faster by ensuring everyone has the right tools, skills and knowledge.

VP of Sales Productivity

Salesforce.com

Responsible for Global Training, Development and Productivity for the Global Sales Organization. Primary focus is on driving the global sales onboarding program, North American and APAC Sales Productivity programs and all ongoing skills training.

Sr Director, Corporate Sales Productivity

I am .. A Sales Professional. Everyone is in sales, and selling is hard. But if you remember, selling is just a series of conversations between two people. In every conversation, there is an exchange of information and ideas, and the outcome of that conversation is to determine if it makes sense to have another conversation. I’ve sold everything from newspapers, ice cream, oracle databases, cloud applications, software companies, and even people (legally speaking). 

I am ... A Marketer. Marketing is also hard. It’s a discipline that requires expertise in more areas than any other role in an organization. Marketing, like Sales, is all about closing/ expanding revenue. Brand, programs, and leads all matter, but we do these to help close revenue and keep / expand customers. To do this, marketing needs to align around the brand to raise awareness, programs to drive engagement, and content to help sellers and buyers navigate a decision. Marketing also involves crafting three narratives: the company narrative (why you exist), the marketing narrative (who you are and what you do), and the sales narrative (what problems you solve and what value you deliver).  

A Storyteller. Storytelling is one of the most human forms of communication. If you’re a good storyteller, you’re a good communicator. You can build deep and rich connections if you're a good communicator. Most people suck at telling stories because they don’t understand 1) the point of what they are trying to communicate and 2) the core mechanics necessary for a story to be considered a story and not just a sequence of events. I honed my storytelling skills at 5 years old when I started acting. It’s a skill that takes time, attention, and practice, but it will pay dividends for the rest of your life. 

A Connector. If selling, marketing, and storytelling are all about building connections, then I’m a connector! I believe that people make THE difference in any organization. In fact, in the last 7+ years as a partner at Emergence Capital, one of the first steps we took after we invested in a company was to determine if they had the right butts in the seats. If not, we’d help them identify who was the best fit for the company at the size and stage. Great leaders hire and build great teams, and great teams build amazing companies with lasting cultures. 

As the former Growth Partner at Emergence Capital, Chief Storyteller at Box, VP of Sales Productivity at Salesforce, and AE (and one of the first-ever SDRs) at Oracle, I’ve been fortunate to learn from and help scale some of the best companies in SaaS.

Doug Landis

David Fox

AscendRevenue 

Building Revenue Engines That Scale

I started AscendRevenue to help founders and GTM leaders scale upmarket without the usual friction — building revenue engines that land bigger deals, expand accounts, and drive durable growth.

I don’t just deliver strategy. I embed alongside your team — aligning Sales, Marketing, CS, and Product to build GTM systems that actually scale.

What We Do:

Move upmarket without overbuilding

Land larger, multi-year contracts

Create alignment across GTM teams

Scale efficiently, without bloated headcount

With 20+ years and $1B+ in revenue generated, I’ve helped founders navigate the messy middle — moving from high-velocity sales to high-value, multi-stakeholder deals without losing momentum.

If you’re scaling upmarket and want to avoid the usual friction, let’s connect.

Founder & CEO | Revenue Architect

🚀 Pod is Pipeline Intelligence for B2B sellers. 

Pod prioritizes your reps pipeline and guides them in closing deals faster. Faster.

🤖 We connect with your existing sales systems and use AI to guide sellers on the most important deals, the best actions to push them forward, and the information they need to close.

Alleyoop

Alleyoop is the future of demand generation at scale for fast-growth startups & well-established brands entering new markets or periods of new expectations. Whether it is sales development or client service, we are in the business of providing the ultimate assist to all our clients.

E42.ai

E42 empowers businesses with AI co-workers to automate complex workflows, enabling employees to focus on creativity and strategic tasks. With 60+ enterprise partners, they are redefining how organizations operate—driving innovation, agility, and sustainable growth.

Strategic Advisor

Capchase

SaaS companies with predictable revenue face two major challenges: waiting for revenues to be realized over a 12-month period and funding growth under favorable terms. Capchase solves both of these problems and enables companies to grow on their terms.

Capchase by the numbers:
Founded in 2020
5,000+ Companies and Partners
Capchase has >$2.5B to deploy to SaaS companies
Backed by world-class investors

Pavilion

Run by high-growth leaders, for high-growth leaders

Pavilion is powered by an international community of Founders, Sales, Marketing, RevOps, and Customer Success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Executive Member and Mentor

David Fox Consulting

Providing strategic consulting and fractional CRO retained services to high-growth companies and their founders. 

David Fox Consulting is a SaaS go-to-market consulting and advisory firm. David leverages over 20 years of Sales & GTM leadership experience to develop strategies that can take early-stage companies from $5M to $100M ARR and well beyond. From post Seed stage to Series C. 

*Go-to-market and customer lifetime value capture strategies

*Providing actionable strategies for revenue predictability, improving net dollar retention and net retention rate

*Design an awesome customer experience that fosters lifetime brand ambassadors

Current/Past advisory engagements include: 

Capchase: flexible financing and funding partner helping SaaS companies grow faster

Ringpin: Omnichannel Communications QR platform

JackieAI: Conversational AI

EverReadyAI: Sales Engagement AI

Dasceq: AI/ML and Big Data Collections Management

Blue Cargo (YC S18): Transportation and Logistics platform

Founder & CEO

Siemens

Supporting a passionate team focused on making the world a better place. The energy transition needs sustainable solutions: Siemens Grid Software helps industries improve profitability by accelerating their decarbonization journey.

VP of Sales, Siemens Grid Software

Aurora Solar

Aurora Solar is a B2B SaaS platform for solar sales and design. Hired to grow the sales organization and supercharge revenue generation. Launched both Mid-Market and Enterprise teams to accelerate growth and improve net dollar retention and customer success. Oversaw a 25 person sales org that led to ~171% YoY growth. This foundation led to a total of $320M investment to further accelerate and support the adoption of renewable energy.

Vice President of Global Sales

Code42

Code42 is an insider threat SaaS solution for cybersecurity. Hired to uplevel the team, develop a go-to-market strategy for larger customer base, and increase ACV. Recruited, developed, and led a team of Account Executives focused on winning new business in target markets, as well as managing complete customer lifecycle. Efforts led to 37% YoY growth.

Vice President Of Strategic Sales

VP of Sales, Siemens Grid Software | 5x Revenue Leader | GTM Strategic Advisor | Proud father | Struggling guitarist

Scaling SaaS revenue by turning messy growth into repeatable systems—upmarket and up a gear.

I founded AscendRevenue, a consulting and fractional CRO firm that partners hands-on with SaaS founders and GTM leaders to move upmarket, win bigger deals, and build revenue engines that last.

For 20+ years, I’ve helped SaaS companies—from scrappy startups to global giants—architect revenue systems that work: 
 
- 214% YoY growth by aligning teams around what customers really care about
  
- 653% increase in deal size by shifting from selling features to solving business problems  

- Built Mid-Market and Enterprise sales teams from scratch—hiring, enabling, and retaining top talent  

- Led GTM strategies that helped companies enter new segments and win consistently  

- Closed complex deals across Healthcare, Finance, Manufacturing, Tech, and more in North America and APAC

But here’s the thing:  
Sales isn’t about pitching. It’s about solving.  

Solve the right problems for the right customers—and bigger deals, longer contracts, and higher NRR follow.  

- Higher-value contracts that last  

- Net revenue retention that compounds  

- Teams that love what they do and know why it matters

How I Help Today:
At AscendRevenue, I help SaaS companies:  

- Move upmarket with confidence 
 
- Build GTM systems that scale  

- Win bigger deals with stronger signals and tighter execution 
 
- Align sales, CS, and marketing around real customer value 
 
- Apply original frameworks like B.A.S.E., built for Mid-Market and Enterprise teams, to back into their number, anchor in relevance, tell the right story, and execute with consistency

Not the right fit if you’re chasing short-term volume over long-term value.  
I partner with teams playing the long game—where customer outcomes drive revenue.

Whether advising early-stage CEOs or coaching sales teams to close 7–8 figure deals, I build systems that deliver clarity, confidence, and contracts.

Let’s Connect: 
If you’re scaling a SaaS business and want to talk growth, GTM strategy, or just compare notes—DMs are open. 

https://calendly.com/david-ascendrevenue

Founder

Providing advisory guidance to high-growth companies and their founders. 

Fox Strategic Advisory is a SaaS go-to-market consulting and advisory firm. David leverages over 20 years of Sales & GTM leadership experience to develop strategies that can take early-stage companies from $0-$50M ARR and well beyond.

*Go-to-market and customer lifetime value capture 
*Provide actionable strategies to improve revenue predictability and net dollar retention
*Design an awesome customer experience that fosters lifetime brand ambassadors

Current/Past advisory engagements include: 
Ringpin: Omnichannel Communications QR platform
JackieAI: Conversational AI
EverReadyAI: Sales Engagement AI
Dasceq: AI/ML and Big Data Collections Management
Blue Cargo (YC S18): Transportation and Logistics platform

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The Battle

Doug Landis

David Fox

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