DL ADVISORY

Chief Executive Officer

Modigie, Inc.

Modigie is solving a problem that has almost always existed and has yet to be solved. Deliverable, Measureable, Proven Outcomes
Modigie helps you reach the“Unreachable” portion of your target market

Modigie is the only company in the Sales Intelligence, GTM space Proving, Measuring and Delivering
Increased Engagement with the previously unreachable portion of your Target Market.
Engagement rate increases are averaging over 75% across the outbound sales org
with an annual ROI averaging 2,800%. No training, 100% adoption, Performs automatically in the background.

Advisor

SendtoWin

SendtoWin is an outbound powerhouse, but you shouldn't just take my word for it because I'm advising them. Instead, ask them about their results. They got their start by helping Google, Databricks, and Oracle generate massive amounts of pipeline. Now, they are taking their operational expertise to all B2B businesses, not just here in the US but around the Globe.

Yes, there are a TON of outbound shops that will show up with a swarm of people and some great processes and can likely generate some new pipeline for you. But what I've found is to make outbound work today you need 1) seasoned business professionals who know HOW to prospect and have been doing it for years and 2) to know how to navigate the complexity from the hosts (google etc) to ensure you show up in someone's inbox. 

They do both exceptionally well, and that's why I'm helping out.

Stealth Startup

Helping to build and scale an early-stage start-up disrupting a 30B industry. 
5M in Revenue, profitable, focused on efficient growth and scale.
Backed by strategic customers (not Venture).

CRO / COO 

Sales Assembly

What started in 2017 as a simple community for tech companies in Chicago, has transformed into creating and developing a whole new category: Scale-as-a-Service. Through our all-inclusive membership model, we help the best B2B tech companies to Scale in 3 ways (Scale Better, Scale Smarter, Scale Faster)

Mentor * Advisor

Forum Ventures

Acceleprise is a 4-year-old, pre-seed, B2B SaaS accelerator based in San Francisco and operating in New York City. We invest in founders from around the world who are redesigning how we work. Companies have raised $70M+ from funds like NEA, 8VC, Bowery Capital, Susa Ventures, Salesforce Ventures, SV Angel and many more.

Mentor & Advisor

GrowthX Academy

I'm honored to be a mentor at GrowthX. Their commitment to developing talent and giving them the practical experience they need is inspiring.

Mentor

Emergence Capital

As a Growth Partner my responsibility is to capture, create and share go to market strategies and ideas with the Emcap portfolio companies and the greater SaaS community.

Growth Partner

Transforming the way we talk "to" and "about" our customers. Helping Box become more customer centric and ensuring our reps know how to tell the right stories that are most relevant to our customers and prospects.

Chief Storyteller

Helping our employees and partners close more business, faster by ensuring everyone has the right tools, skills and knowledge.

VP of Sales Productivity

Salesforce.com

Responsible for Global Training, Development and Productivity for the Global Sales Organization. Primary focus is on driving the global sales onboarding program, North American and APAC Sales Productivity programs and all ongoing skills training.

Sr Director, Corporate Sales Productivity

I am .. A Sales Professional. Everyone is in sales, and selling is hard. But if you remember, selling is just a series of conversations between two people. In every conversation, there is an exchange of information and ideas, and the outcome of that conversation is to determine if it makes sense to have another conversation. I’ve sold everything from newspapers, ice cream, oracle databases, cloud applications, software companies, and even people (legally speaking). 

I am ... A Marketer. Marketing is also hard. It’s a discipline that requires expertise in more areas than any other role in an organization. Marketing, like Sales, is all about closing/ expanding revenue. Brand, programs, and leads all matter, but we do these to help close revenue and keep / expand customers. To do this, marketing needs to align around the brand to raise awareness, programs to drive engagement, and content to help sellers and buyers navigate a decision. Marketing also involves crafting three narratives: the company narrative (why you exist), the marketing narrative (who you are and what you do), and the sales narrative (what problems you solve and what value you deliver).  

A Storyteller. Storytelling is one of the most human forms of communication. If you’re a good storyteller, you’re a good communicator. You can build deep and rich connections if you're a good communicator. Most people suck at telling stories because they don’t understand 1) the point of what they are trying to communicate and 2) the core mechanics necessary for a story to be considered a story and not just a sequence of events. I honed my storytelling skills at 5 years old when I started acting. It’s a skill that takes time, attention, and practice, but it will pay dividends for the rest of your life. 

A Connector. If selling, marketing, and storytelling are all about building connections, then I’m a connector! I believe that people make THE difference in any organization. In fact, in the last 7+ years as a partner at Emergence Capital, one of the first steps we took after we invested in a company was to determine if they had the right butts in the seats. If not, we’d help them identify who was the best fit for the company at the size and stage. Great leaders hire and build great teams, and great teams build amazing companies with lasting cultures. 

As the former Growth Partner at Emergence Capital, Chief Storyteller at Box, VP of Sales Productivity at Salesforce, and AE (and one of the first-ever SDRs) at Oracle, I’ve been fortunate to learn from and help scale some of the best companies in SaaS.

Doug Landis

Biz Esteem, Inc.

Provide business development, sales, and marketing strategy, planning and execution for individual client brands products and services. Develop, implement, and recommend integration of CRM, marketing automation, PR and IT systems for clients. Influence and define marketing and sales direction for direct response, web development, SEO, SEM, inside sales, call center, lead generation and brand positioning for B2B and B2C clients. Creation of innovation through client collaboration to capture, communicate, assess, prioritize, and exploit new revenue drivers. Accountable for driving integration and alignment between all revenue-related functions including; marketing, sales, customer support, pricing and revenue management.

Develop alignment between clients’ markets, products and applications and ensure that growth strategies and objectives are linked to the overall client strategy. Developed clients’ synchronized lead generation activity to create an active pipeline for new sales opportunities. Potential opportunities are focused around lead generation through digital marketing initiatives and nurtured through inside sales team. Create clients’ competitive position and advantage in the marketplace to drive higher rates of growth.

Founder - Sales and Marketing (CRO)

Genuity - gogenuity.com

Genuity builds tools to help businesses and IT leaders navigate the IT market, optimize their technology spend, and improve their bottom line. Our goal is to level the playing field by shining a light into the black box of IT. 

We are empowering businesses to make informed decisions about the technology behind critical operations through software and community.

Partner - Chief Revenue Officer (CRO)

Blue Marble Payroll

Responsible for leading all aspects of partner relations from the recruitment of new partners to the establishment of partner programs and maintenance of ongoing coalitions to increase partner solutions. Our goal is to manage, grow and nurture the relationships of existing partners, develop new channels and enhance the channel partnership program.

Consultant - Global Alliances and Partnerships - Biz Esteem Client

Aprimo Previously Revenew

Revenew provides a distributed marketing cloud platform synchronizing national and global brands with local marketing channels. Brands and their local affiliates use the Revenew platform to manage content, data and funds to effectively market a SaaS software solutions to end customers.

Marketing, Sales, and Business Development Consultant - Biz Esteem Client

W. W. Grainger

Drive overall company marketing investment evaluation and optimization to ensure profitability of products. Develop annual corporate marketing plans for differentiated customer segments to enhance channel and media optimization, both online and offline, including contact and frequency strategy, investment allocation and marketing innovation. Create multi-channel marketing plans that included segmentation strategy, circulation, and test design for product catalog, direct mail, e-mail, paid search - PPC - and collateral materials.

Develop strategic plans to increase e-commerce visitors and account contact email addresses, while utilizing internal information and market segment insight to increase customer relevance and improve email performance.

Territory Sales for Small / Medium Business: Led new initiative that hired, trained and developed inside sales team (35 direct reports) and successfully targeted small-medium businesses resulting in increased sales, higher customer frequency and improved customer information. Developed new sales process, operational guidelines and compensation to deliver $3 million new sales in first three months.

Director of Marketing Brand Investments

Developed strategic plan to double e-commerce visitors and account contact email addresses, while utilizing internal information and market segment insight to increase customer relevance and improve email performance. 

Created new strategies to gain a larger share of market through: 1) Appending new email addresses 2) Utilizing all channels and customer touch-points to collect email addresses 3) Developing a contact strategy to increase email frequency and optimize returns 4) Improving email relevance by utilizing segmentation of customer behavior, segment insight, product preferences and transactions.

Ecommerce Acceleration Business Leader - Email

Led small business customer acquisition marketing team to establish a new go-to-market strategy to increase sales, gross profit, and retention. Coached and managed internal and external business partners to implement small business plan utilizing multi-channel approach, scalable offers, and segment-specific messaging to deliver revenue growth and increase gross profit within $700MM portfolio.

Predictive Operating Model: Created a new model for segments and channels by testing multiple approaches and price elasticity to improve yield. Increased branch and seller performance by developing segment and customer-needs training, list cleansing, and new process procedures resulting in a lift in small business acquisition and retention.

Director of Small Business Customer Acquisition

Managed strategic planning, development, and implementation of national marketing programs including prospecting, new customer, reactivation and retention campaigns.

Marketing Communications Manager

Servoso

Created and launched an online services company that develops, markets, and supports web-based certification products and services for leading middle and large market online businesses engaged in B2C and B2B commerce. With CEO, developed Servoso’s primary certification product (Industry Certified e-Customer Service) - a digital certificate licensed to e-businesses that conform to the Servoso’s industry driven principles and guidelines for electronic customer service and communications. 

Successfully developed partnerships and increased sales through subscribers of Servoso’s website certification which served as an identification tool, and a mechanism to actively assist e-businesses to optimize their internal CRM operations, and to prove their commitment to quality e-Customer service. Created sales and marketing plans to launch company and secure second round venture capital funding.

Co-Founder / COO / CMO

Zurich Insurance

Managed national direct response program with $14 million budget, mailing 32-50 million pieces annually, generating prospects for 130 sales agents. Responsibilities included planning, lead generation, creative, targeting and segmentation, production and measurement.

Marketing Manager

Allstate

Devised national and regional marketing campaigns for corporate marketing division, supporting marketing vehicle for 15,000 agents, utilizing 80 million household database. Managed strategic planning and implementation of prospecting, cross-sell, and retention campaigns

Coordinated semi-annual and monthly database updates involving four data centers and external data vendors.

Marketing Project Manager

Brokers' Risk Placement Service, Inc.

Marketing and underwriting for Errors and Omissions and School District Treasurers Bond programs.

Associate Underwriter

Business development, technology, & marketing leader with extensive experience in driving company growth through innovation, sales, marketing strategy, investment planning, and lead generation. Responsible for revenue generation processes and creating integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management. Comprehensive leadership and consulting experience in blue chip companies both business-to-business and business-to-consumer utilizing traditional, online/digital, partner and sales channels. End-to-end responsibility for building, managing and executing a programmatic infrastructure that drive Sales and leads and build the sales pipeline. Primary focus to drive net-new business into the client organization and all activities that generate revenue and high levels of customer satisfaction & retention. Develop Comm. framework across the various organizational functions and share best practices among the revenue stream managers in order to maximize revenue production. 

Areas of expertise include; Marketing Automation Consultant, technology implementation, strategy and business development, pilot and product launch, and market evaluation -including customer & market segmentation targeting. 
 
Specialties: Marketing Strategy, Revenue Generation, Online Channel Dev., Strategic Product Launch, Vendor Management, Process Improvement, Analysis/Forecasting, Call Center, SaaS Marketing Strategy, Segmentation, Targeting & CRM, Lifecycle & Loyalty Marketing, Direct Response, Customer Acquisition, Online Channel Dev., Brand Building, Marketing Performance Metrics, Customer Relationship Management, Inside Sales, SMB, Digital Investments, Lead Generation, Customer Insight, Lead Nurture, B2C / B2B experience, CMO and board and advisor consulting

Dynamic and results-driven Chief Revenue Officer with over 20 years of experience in driving revenue growth and maximizing profitability across diverse industries. Proven track record of developing and executing strategic initiatives to optimize sales processes, enhance customer relationships, and expand market share. 

Accomplished and visionary Chief Executive Officer with over 20 of experience driving strategic growth, organizational excellence, and profitability across diverse industries. Adept at leading cross-functional teams to deliver innovative solutions and achieve corporate objectives. Proven track record of enhancing operational efficiency, fostering a culture of collaboration, and delivering superior shareholder value.

taplio

The Battle

Doug Landis

John Gaertner

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