Doug Weissman • Storyteller

Zicasso

Content Manager

•	Establish hundreds of articles, sample travel itineraries, bulletins, emails, blogs, editorial calendar, and social media presence 
•	Create advertising themes, methods, and SEO strategies by keeping up to date on best practices across platforms such as Google.
•	Revitalize old copy into the newer voice specific to the created marketing niches to help create backlinks, tags, and blog pages.
•	Research and interview travel partners to determine which cities, countries, and events to feature.
•	Manage various writers engaged in research and content creation.
•	Optimize social media accounts to ensure brand messaging, engagement, and an information-focused approach. 
•	Build relationships with partners and in-house departments for better marketing channels and optimized initiatives.
•	Assist Marketing Manager in managing public relations partners to assist with growth

Senior Travel Writer • Content Marketer

Southern New Hampshire University

•	Facilitate original syllabus in collaboration with the department chair.
•	Use subject matter to impart knowledge on student writing techniques and facilitate discussions based on in-class texts.
•	Challenge and motivate students through in-depth lectures and discussions.
•	Conduct workshops through online discussions to ensure storytelling objectives are obtained while facilitating feedback.
•	Create a high-performance environment to motivate students of diverse backgrounds for success.
•	Showcase recognized authority and leadership in creative writing.

Creative Writing Instructor 

Creative Blue

•Demonstrated the value, inclusivity, and necessity of strategic storytelling for businesses. Assist in finding the core story and emotional resonance of a company's narrative to which investors, audiences, and customers can connect.

Content Strategist

Epic Press

•	Produce 7 novels appropriate for diverse range of Young Adult and New Adult audiences.
•	Outline projects and organize appropriate material to format for publication.
•	Develop themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue, to create relatable, gripping events.	
•	Collaborate with editors and publishers to discuss changes or revisions to written material.
•	Conduct research to obtain factual information and authentic detail, using verifiable sources to texture content with life-like events and captivating detail. 
•	Create strong literary ties to editors and author relations teams. 
•	Design appropriate layout and formats for digital content

Independent Author

Bask Restaurant

•	Prepared and monitored restaurant during business hours. 
•	Helped develop daily/monthly food and drink specials. 
•	Ensured customer satisfaction and repeat customers through quality service 
and anticipation of guests’ needs.

Supervisor

University of San Francisco

•	Instructed students in fiction writing, public readings, writing applications and exercises, editing.
•	 Provided individual feedback and meetings to ensure understanding of course material.

Teaching Assistant

Counterpoint Press

•    Contacted venues and booked author reading events throughout the country. 
•	Facilitated relations between authors, bookstores, venues, and PR supervisor. 
•    Read and analyze manuscripts while keeping detailed notes on subject matter. 
•	Provide pros and cons of manuscript acquisition to the Editorial Director. 
•	Search manuscripts, text copy, PR flyers, etc. for grammatical, spelling, format errors and mark for correction. 
•	Write copy for texts soon-to-be-released.

Intern

As the Senior Travel Writer and Content Marketer at Zicasso, I leverage my MFA in Creative Writing and over 10 years of experience in the leisure, travel, and tourism industry to create engaging and informative content that connects travelers with authentic and personalized experiences. 

I have established hundreds of articles, sample itineraries, bulletins, emails, blogs, and social media posts that showcase the diversity and richness of global destinations and cultures, while also developing and implementing SEO and advertising strategies that drive traffic and conversions. I manage and mentor a team of writers, researchers, and editors, and collaborate with travel partners and stakeholders to ensure quality and consistency across all platforms and channels. My passion is to build connection and trust through storytelling, and to inspire others to explore the world with curiosity and wonder.

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The Battle

Doug Weissman

Anna Naylor

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