Doug Weissman • Storyteller

Zicasso

Content Manager

•	Establish hundreds of articles, sample travel itineraries, bulletins, emails, blogs, editorial calendar, and social media presence 
•	Create advertising themes, methods, and SEO strategies by keeping up to date on best practices across platforms such as Google.
•	Revitalize old copy into the newer voice specific to the created marketing niches to help create backlinks, tags, and blog pages.
•	Research and interview travel partners to determine which cities, countries, and events to feature.
•	Manage various writers engaged in research and content creation.
•	Optimize social media accounts to ensure brand messaging, engagement, and an information-focused approach. 
•	Build relationships with partners and in-house departments for better marketing channels and optimized initiatives.
•	Assist Marketing Manager in managing public relations partners to assist with growth

Senior Travel Writer • Content Marketer

Southern New Hampshire University

•	Facilitate original syllabus in collaboration with the department chair.
•	Use subject matter to impart knowledge on student writing techniques and facilitate discussions based on in-class texts.
•	Challenge and motivate students through in-depth lectures and discussions.
•	Conduct workshops through online discussions to ensure storytelling objectives are obtained while facilitating feedback.
•	Create a high-performance environment to motivate students of diverse backgrounds for success.
•	Showcase recognized authority and leadership in creative writing.

Creative Writing Instructor 

Creative Blue

•Demonstrated the value, inclusivity, and necessity of strategic storytelling for businesses. Assist in finding the core story and emotional resonance of a company's narrative to which investors, audiences, and customers can connect.

Content Strategist

Epic Press

•	Produce 7 novels appropriate for diverse range of Young Adult and New Adult audiences.
•	Outline projects and organize appropriate material to format for publication.
•	Develop themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue, to create relatable, gripping events.	
•	Collaborate with editors and publishers to discuss changes or revisions to written material.
•	Conduct research to obtain factual information and authentic detail, using verifiable sources to texture content with life-like events and captivating detail. 
•	Create strong literary ties to editors and author relations teams. 
•	Design appropriate layout and formats for digital content

Independent Author

Bask Restaurant

•	Prepared and monitored restaurant during business hours. 
•	Helped develop daily/monthly food and drink specials. 
•	Ensured customer satisfaction and repeat customers through quality service 
and anticipation of guests’ needs.

Supervisor

University of San Francisco

•	Instructed students in fiction writing, public readings, writing applications and exercises, editing.
•	 Provided individual feedback and meetings to ensure understanding of course material.

Teaching Assistant

Counterpoint Press

•    Contacted venues and booked author reading events throughout the country. 
•	Facilitated relations between authors, bookstores, venues, and PR supervisor. 
•    Read and analyze manuscripts while keeping detailed notes on subject matter. 
•	Provide pros and cons of manuscript acquisition to the Editorial Director. 
•	Search manuscripts, text copy, PR flyers, etc. for grammatical, spelling, format errors and mark for correction. 
•	Write copy for texts soon-to-be-released.

Intern

As the Senior Travel Writer and Content Marketer at Zicasso, I leverage my MFA in Creative Writing and over 10 years of experience in the leisure, travel, and tourism industry to create engaging and informative content that connects travelers with authentic and personalized experiences. 

I have established hundreds of articles, sample itineraries, bulletins, emails, blogs, and social media posts that showcase the diversity and richness of global destinations and cultures, while also developing and implementing SEO and advertising strategies that drive traffic and conversions. I manage and mentor a team of writers, researchers, and editors, and collaborate with travel partners and stakeholders to ensure quality and consistency across all platforms and channels. My passion is to build connection and trust through storytelling, and to inspire others to explore the world with curiosity and wonder.

Doug Weissman

Skydrops Sustainable Water Technologies

Director of Marketing And Public Relations

Humanitas Marketing

Marketing Consultant

SKILLZ Child Development Center

Marketing Director

The Learning Lab, Singapore

TLL is an after-school academic startup that experienced high growth in the early 2000s, from solopreneurship to a US$40 million brand. They’re known for their innovative initiatives and remarkable success in preparing students aiming for the Ivy League / OxBridge. 

Accomplishments:
Managed project to get us on the short list of centers approved by the Singapore Ministry of Education. Tasks included proposal writing, curriculum editing, interviews, and inspection-readiness.

Led team project of moving locations for expansion - from lease negotiations to build-out. Succeeded in getting a Gucci-store look on an IKEA budget. Helped team with the logistics of moving a student body of 1,400.

Helped establish The Learning Lab TV “channel” with marketing and community-oriented programming on multiple public-facing screens across sites. 

Built and established our Life Sciences exhibit area. Sourced for exotic lop-eared rabbits, guinea pigs and a chinchilla. 

Refined and communicated TLL’s brand aesthetic and messaging. 

Managed all communication between the CEO and department heads and partners. Handled international hiring, company-wide project tracking, crisis management, and personal administrative matters.

Executive Assistant to CEO

Your prospects are more 22x more likely to remember a story than facts alone. 

Many marketers want more and better testimonials and case studies…

They know that case studies can be their #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - like running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help you to create assets that produce some of your highest returns. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience in the education field, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup and entrepreneurship background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing dollars by turning your long-form case studies into assets for each part of your funnel: testimonial videos, quotes for social media, and more. So each piece keeps putting money in your pocket. 

Message me to schedule a call. We’ll look at how we can get you to your goals.

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The Battle

Doug Weissman

Renee Tay

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