Customer Success Manager @ ScoreShots | Helping athletic programs (youth, high school, college & professional) create better graphics. | Delivering top-notch and high quality customer service with a focus on technology.

I’m a Web & Accessibility Consultant turned aspiring Career Coach who loves helping people move forward, whether that’s building a more accessible website, navigating a career transition, or simply finding clarity in a confusing season.

Over the past several years, I’ve worked with small businesses, nonprofits, and leaders across different industries to improve their digital presence and make their websites more welcoming to everyone. Along the way, I realized something big: the part I enjoy most is helping people. Listening to where they’re stuck. Offering guidance. Helping them see options they didn’t realize they had.

That’s what led me to career coaching.

I especially love supporting people going through transitions: former coaches, career changers, and anyone trying to figure out “what’s next.” I’ve been there myself, and I know how overwhelming it can feel. My approach is simple: clarity, confidence, and a clear next step forward.

What I bring:

⭐ A coaching mindset shaped by years of client support and consulting (and being a college coach). 

⭐ Experience translating complex problems into simple, actionable plans

⭐ A people-first approach grounded in empathy, encouragement, and accountability

⭐ Real-world understanding of transition, growth, and reinvention

Whether I’m improving a website’s accessibility or helping someone prepare for their next opportunity, my mission is the same: to make things easier, more transparent, and more hopeful.

If you're navigating a career transition, need accessibility support, or just want to connect, I’d love to talk.

Doug McSorley

📣 Talent Spotlight: Meet Amy Cronin
Director of Operations | Supply Chain & Logistics Leader | Operational Excellence

This spotlight features Amy Cronin, a senior operations and supply chain leader with more than 20 years of experience driving results in complex, fast-paced environments. Amy is known for building strong teams, improving systems end-to-end, and leading with visibility and accountability.

🔹 Location: Macedon, NY
🔹 Open to: Hybrid or on-site leadership roles (local or regional)
🔹 Target Roles:
• Director of Operations
• Director of Supply Chain / Logistics
• Operations Leader (Manufacturing, Distribution, Consumer Goods)

🔹 Let’s Connect: https://lnkd.in/gsQwYe9T

⭐ Top Skills & Strengths

• End-to-end supply chain & logistics leadership
• Hands-on, visible leadership with strong team engagement
• Creative problem solver with a practical, results-driven mindset
• Process improvement, continuous improvement & KPI execution
• Large-scale warehouse & distribution operations

🚀 Notable Highlights

• Led regional supply chain and distribution operations across North and Latin America, supporting 150,000+ sq. ft. DC operations and 200+ associates
• Drove measurable improvements in operational efficiency, customer satisfaction, and supply chain resilience through process optimization and digital integration
• Recognized as a 2023 SIA Women in Security Power 100 Honoree and founder/executive sponsor of Women@Bosch

✨ Quick Snapshot

Amy is a seasoned operations and supply chain leader who combines strategic thinking with hands-on execution. She thrives in environments where leadership, accountability, and operational impact matter and she’s looking to bring that experience to a local organization ready to grow.

If your organization needs an operations leader who can scale teams, strengthen supply chains, and deliver results, Amy is someone worth connecting with.

Let’s keep lifting up great talent. 🌱

#TalentInTheSpotlight #CareerSpotlight #OperationsLeadership #SupplyChain #Logistics #OperationsJobs #Leadership #Hiring #OpenToWork

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Precision Nutrition - Level 1 Nutrition Coaching Certification

WebAIM - Accessible Documents: Word, Powerpoint, and Acrobat by WebAIM

Advanced PDF Accessibility 

Creating Accessible PDFs

Athlete Marketing Essentials: NIL Certification

Intro to Photography

Public Relations in Sports

Social Media and Sports Marketing

Sports Events and Entertainment

Sports Marketing

Sports Sales and Sponsorships

Graduate of the Sports Marketing and Media Bachelors Degree program.

I started in the Computer Information Systems program and finished with a Business Administration Associates Degree. 

I was in the Engineering Science program. 

US Lacrosse

A major revision to the legacy Inside Lacrosse store-front using an increasingly popular opensource e-commerce outfit named OpenCart. The software is deployed in a highly-available, high-capacity multi-server cluster utilizing Xen virtualization.

ILStore.com

Customer Success Manager | Helping athletic programs (youth, high school, college & professional) create better graphics. | Delivering top-notch and high-quality customer service with a focus on tech.

As an Internet Marketing Specialist & Lacrosse Evaluator at CyberXtrain, I have been delivering web analytics, SEO, and social media marketing for customers in the sports and fitness fields for over 25 years. I have a proven track record of increasing clients' website presence and updating content, as well as creating highlight lacrosse films for players to showcase to coaches. I also produce game highlights for the Monroe CC and Roberts Wesleyan College Lacrosse Teams, which have helped increase our web and social media traffic.

In addition to my role at CyberXtrain, I am also a Freelance Lacrosse Evaluator and Recruiter for various companies. I leverage my experience as a Customer Success Manager to drive success in accounting by consistent communication with customers and helping resolve issues quickly. I was the primary person on the project that helped Presto Sports collect $2.5M back in past-due invoices. I am also certified in Athlete Marketing Essentials: NIL by Front Office Sports and Creating Accessible PDFs and Advanced PDF Accessibility by LinkedIn. I am passionate about using my skills and certifications to help athletes and organizations achieve their goals.

Senior Logistics Management Professional Dynamic and Motivated Leader in Strategic Logistics and Sales Operations

Career Coach | Web & Accessibility Consultant | Helping People Find Clarity, Confidence & Their Next Step Forward | McSorley Designs

Looking for a new role right now? I’d love to help get more eyes on you this week.


I’ve been using this space to spotlight people in my network who are #OpenToWork, and it’s been incredible to see how much visibility and momentum a single post can create.

The job search can feel overwhelming, and sometimes all it takes is one extra introduction, one share, or one person saying, “I know someone.”

Here’s how I can help:

• If you’re #OpenToWork, send me a message. I’ll share a simple template so we can highlight your skills, strengths, and the roles you’re targeting.
 • If you’re hiring, keep an eye out, there’s a lot of strong talent in this community.
 • If you’re here to support others, a quick like, comment, or repost truly helps these posts travel further.

Let’s help a few more people gain traction and confidence this week.

If you’ve been hesitant to put yourself out there, please consider this your nudge. :)

As you may or may not know, over the past few weeks, I’ve had the opportunity to spotlight a few amazing people in my network who are #OpenToWork ....


Let’s help them find a new role. 

I want to share them again because they truly deserve visibility:

✨ Ally Smith – an HR professional who thrives at the intersection of people, leadership, and real-world complexity. Ally brings deep expertise in employee relations, California employment law, and leadership coaching, especially within fast-paced, high-growth environments. 

More about Ally and what she is looking for: https://lnkd.in/g_rdVKqa

✨ Michelle Brunatti - a seasoned quality and supply chain professional with 20+ years of experience driving improvement across global supplier networks and complex operational environments. Michelle brings deep technical expertise paired with a collaborative, mentoring mindset.

More about Michelle and what she is looking for: https://lnkd.in/gceePKPK

✨ Jaime Peca - a people-focused professional with a strong background in employee relations, operations, and customer-facing leadership. Jaime brings a thoughtful, empathetic approach to supporting teams while driving meaningful business outcomes.

More about Jaime and what she is looking for: https://lnkd.in/gmBKUY7j

✨ Austin Lago – a service-minded professional who thrives in fast-paced, customer-focused environments. Austin brings strong communication skills, adaptability, and a genuine commitment to helping people, whether supporting clients remotely or contributing to team success in high-energy settings. 

More about Austin and what he is looking for: https://lnkd.in/gJxjztZS

Each of them brings unique skills, experience, and heart to their work, and any organization would be lucky to have them on its team.

If you’re hiring, I encourage you to check out their posts, connect with them, and start a conversation. And two more people in my comments below. 

And if you’re #OpenToWork and would like me to spotlight you in a future post, please feel free to reach out. I’m more than happy to help however I can; sometimes visibility and one connection can make all the difference.

#Hiring 
#Careers 
#JobSearch 
#Networking 
#Community 
#SupportEachOther 
#PayItForward

Hi all, it’s that time again. We are already in the third week of January - let’s find some people some new jobs. 

I’ve found several fully remote / remote-friendly roles spanning customer success, healthcare admin/ops, SaaS/tech, and mission-driven companies. 

If you or someone you know is looking for flexibility and a meaningful work environment, these could be a great fit.

Customer Success Manager: Finalis (remote): https://lnkd.in/gj6z2WRr

Digital Accessibility Associate: SR International INC (AZ but can be remote): https://lnkd.in/gRhyng83

Client Growth Manager: Smith & Carson (remote): https://lnkd.in/gAbWEGxn

Client Success Manager: Yellowstone Local (remote): https://lnkd.in/gDTbRm6P

Digital Accessibility Specialist / Senior Digital Accessibility Specialist: University of Illinois Urbana-Champaign (IL): https://lnkd.in/gS7276tx

Accessibility Tester: Teksystems (remote): https://lnkd.in/gbcbn8JX

Customer Success Manager: Antenna (remote): https://lnkd.in/gduA8TUY

Senior Sales Recruiting Manager: Raise (remote): https://lnkd.in/gqdBg4Rb

Senior Quality Engineer: Khan Academy (Remote): https://lnkd.in/gJCJhVAH

Customer Success Manager: Professional Employment Group of Colorado (remote): https://lnkd.in/gHGqnrQQ

Sr. Talent Acquisition Specialist I: MetroStar (remote): https://lnkd.in/gabA3TaJ

Commercial Account Executive: Box (NYC): https://lnkd.in/gbU2Rwwt

Client Success Manager: Xplorie (Remote): https://lnkd.in/gC-33dDM

If you’re interested or know someone who might be, feel free to pass along. I’m happy to help. If you know of any other openings, feel free to comment below and let people know. 

🔁 Please feel free to share, tag or forward to anyone who might benefit!

#RemoteWork #Opentowork #EdTech #SaaS #CustomerSuccess #AdminJobs #CareerChange #JobSearch

📣 Talent Spotlight: Meet Janelle Hardisty, Ph.D, MSc, MPAS, PA-C 
Medical Science Liaison | Medical Outcomes Liaison | Oncology & Cardiometabolic Expertise

This spotlight features Janelle Hardisty, an experienced Medical Affairs professional with deep launch experience across oncology and cardiometabolic therapeutic areas. Janelle brings a rare combination of clinical expertise, scientific rigor, and the ability to translate complex data into meaningful, real-world conversations.

🔹 Location: Fort Collins, CO
🔹 Open to: Fully remote roles
🔹 Target Roles:
• Medical Science Liaison (MSL)
• Senior Medical Science Liaison
• Medical Outcomes Liaison

🔹 Let’s Connect: https://lnkd.in/g5yZA8m7

⭐ Top Strengths

• KOL development & engagement
• Launch readiness & execution
• Medical insights generation
• Cross-functional collaboration

🚀 Professional Impact

• Extensive experience supporting successful product launches in oncology and cardiometabolic disease states
• Trusted partner to internal medical, commercial, and clinical teams
• Recognized for elevating medical team impact through strategic partnerships and clear, credible communication

✨ Quick Snapshot

Janelle is a Physician Assistant with a PhD in Physiology, known for bridging science and practice. Her work focuses on helping medical teams engage stakeholders with clarity, confidence, and scientific integrity: ensuring insights drive real impact.

If your organization is preparing for a launch or strengthening its Medical Affairs presence, Janelle is someone worth connecting with.

Let’s keep spotlighting exceptional talent. 🌱

#TalentInTheSpotlight #CareerSpotlight #MedicalAffairs #MSL #Oncology #Cardiometabolic #LifeSciences #OpenToWork #Hiring

I love hearing news like this.

Two more amazing connections of mine have landed new roles, and I couldn’t be happier for them. Watching people step into new chapters after staying patient, persistent, and hopeful never gets old.

New beginnings. New opportunities. Real momentum.

 Go crush it this year, you’ve earned it. So proud of you both.

And to anyone still looking or feeling discouraged right now: please don’t give up. Your moment is coming. Keep showing up, keep believing in yourself, and keep letting people know what you’re looking for. This season will turn.

📣 Talent Spotlight: Meet Michelle Brunatti
Quality Management | Process Improvement | Supplier Quality & Change Management

This spotlight features Michelle Brunatti, a seasoned quality and supply chain professional with 20+ years of experience driving improvement across global supplier networks and complex operational environments. Michelle brings deep technical expertise paired with a collaborative, mentoring mindset.

🔹 Location: Scottsdale, AZ
🔹 Open to: Onsite, hybrid, or remote • Full-time or contract (with benefits)
🔹 Target Roles:
• Quality Specialist / Auditor
• Quality Engineer (non-licensed)
• Continuous Improvement / Process Improvement
• Change Management
• Supplier Quality & Supplier Development

🔹 Let’s Connect: https://lnkd.in/gZrQZTXd

⭐ Top Skills & Strengths

• Quality management & quality assurance expertise
• Supplier quality management and development
• Auditing and compliance
• Critical thinking and root-cause analysis
• Clear communication, collaboration, and mentoring

🚀 Notable Highlights

• Led packaging and logistics improvements for a global Asian supplier, reducing cost of poor quality (COPQ) and production downtime
• Managed a global supplier audit program, developing audit plans aligned directly to business and supplier requirements
• Mentored junior Supplier Quality Engineers on audit best practices and defect data analysis, strengthening team capability

✨ Quick Snapshot

Michelle is a quality and supply chain professional with over two decades of experience supporting operational excellence. She is known for her ability to improve systems, elevate supplier performance, and develop people — all while keeping business outcomes front and center.

If your organization is looking for a quality leader who understands suppliers, systems, and sustainable improvement, Michelle is someone worth connecting with.

Let’s keep spotlighting great talent. 🌱

#TalentInTheSpotlight #CareerSpotlight #QualityManagement #SupplierQuality #ProcessImprovement #ChangeManagement #ContinuousImprovement #OpenToWork #Hiring

Senior Quality Management Expert | Supplier Chain Quality & Development Engineer | Change Agent | First Articles | APQP | Continuous Improvement | Auditor | Trainer | RCCA/CAPA | Supplier Management

Hi all, it’s that time again. Happy 2nd week of January - let’s find people new jobs. 

I’ve found several fully remote / remote-friendly roles spanning customer success, healthcare admin/ops, SaaS/tech, and mission-driven companies. 

If you or someone you know is looking for flexibility and a meaningful work environment, these could be a great fit.

Customer Success Manager: Intellicheck (remote): https://lnkd.in/gmMRiPqe

Lead Digital Accessibility Consultant: Data-Core Systems, INC (remote): https://lnkd.in/gFiZymta
data-core-systems-inc

Account Executive, Vermont: Edmunds (Vermont): https://lnkd.in/gcEkPU83

Growth Marketing Manager - US: Perk (remote): https://lnkd.in/gHbK4UDP

Accessibility Tester II: Governor’s office of Information Technology (CO): https://lnkd.in/gHmnNrri

Social Media & Community Manager: Chargebee (remote): https://lnkd.in/gE6AR-ud

Manager, Customer Success: MealSuite (remote): https://lnkd.in/gsZZNSB2

Healthcare Recruiter: Arc Health PBC (remote): https://lnkd.in/geGzZ-DR

Document Accessibility Remediation Specialist / Only W2: Tech Army (Remote): https://lnkd.in/empP2KBJ

Customer Success Manager: Imagine Learning (MA): https://lnkd.in/g5363AvZ

Recruiting Coordinator: Solace (remote): https://lnkd.in/gT9z64Z3

Account Executive - Web Development: Supreme Optimization (remote): https://lnkd.in/gzT7tcPm

Senior Client Success Manager, Health Plans: Included Health (Remote): https://lnkd.in/ghWez7Mb

If you’re interested or know someone who might be, feel free to pass along. I’m happy to help. If you know of any other openings, feel free to comment below and let people know. 

🔁 Please feel free to share, tag or forward to anyone who might benefit!

#RemoteWork #Opentowork #EdTech #SaaS #CustomerSuccess #AdminJobs #CareerChange #JobSearch

Looking for a new job right now? I’d love to help spotlight you this week.


I’ve been using this space to highlight people in my network who are #OpenToWork, and it’s been amazing to see how much visibility one post can create.

The job search can feel overwhelming and sometimes all it takes is one extra set of eyes, one share, or one connection to open the right door.

If you’re open to work and would like to be featured:

📩 Send me a message … I’ll share a quick, simple template so we can highlight your skills, strengths, and what you’re targeting.

If you’re hiring:

👀 Keep an eye out, there’s a lot of great talent in this community.

And if you’re here to support others:

🔁 A quick like, comment, or repost can truly make a difference.

Let’s help a few more people gain momentum this week. 🙌

As you may or may not know, over the past few weeks, I’ve had the opportunity to spotlight a few amazing people in my network who are 
#OpenToWork 


I want to share them again because they truly deserve visibility:

✨ Jaime Peca - a people-focused professional with a strong background in employee relations, operations, and customer-facing leadership. Jaime brings a thoughtful, empathetic approach to supporting teams while driving meaningful business outcomes.

More about Jaime and what she is looking for: https://lnkd.in/gmBKUY7j

✨ Jalisa Gray – A creative, driven professional with a strong entrepreneurial mindset and passion for helping others through her work. 

More about Jalisa and what she is looking for: https://lnkd.in/g4iwaecY

✨ Heather Neisworth-Izquierdo – An experienced internal communications leader who helps organizations cut through noise, clarify priorities, and communicate change with confidence and consistency.

More about Heather and what she is looking for: https://lnkd.in/gKdxRjky

✨ Alissa Harris – a highly organized and detail-oriented sales operations and project coordination professional with hands-on experience supporting high-volume teams and keeping complex workflows running smoothly.

More about Alissa and what she is looking for: https://lnkd.in/g6-23Dui

✨ Matt Lillig – an analytics and data strategy leader with 20+ years of experience helping organizations turn complex digital and customer data into clear, actionable insights that drive real business impact. 

More about Matt and what he is looking for: https://lnkd.in/gTKmGn2G

✨ Laura Cantagallo – A thoughtful, mission-driven leader with experience supporting programs and people that make a real impact.

More about Laura and what she is looking for: https://lnkd.in/g75Nd_yd

Each of them brings unique skills, experience, and heart to their work, and any organization would be lucky to have them on its team.

If you’re hiring, I encourage you to check out their posts, connect with them, and start a conversation.

And if you’re 
#OpenToWork and would like me to spotlight you in a future post, please feel free to reach out. I’m more than happy to help however I can; sometimes visibility and one connection can make all the difference.

#Hiring 
#Careers 
#JobSearch 
#Networking 
#Community 
#SupportEachOther 
#PayItForward

📣 Candidate Spotlight: Meet Laura Cantagallo
Accessibility & Assistive Technology Leader | EdTech Professional | Inclusive Systems Builder

Today’s spotlight features someone making a meaningful difference in education and accessibility, Laura Cantagallo. With over 15 years of experience helping schools and organizations implement inclusive technologies, she brings a rare blend of strategic vision, educator empathy, and hands-on technical knowledge.

I enjoyed talking to Laura right before Thanksgiving and can tell she will find a job very quickly. I loved her energy. 

🔹 Location: Collingswood, NJ
🔹 Open to: Full-time remote (EdTech roles), hybrid Philly region if mission-aligned
🔹 Target Roles: Accessibility, Assistive Technology, Professional Development, Project/Product Management, EdTech Operations
🔹 Let’s Connect: https://lnkd.in/gVmmZZ2W

⭐ Top Skills & Strengths
• Accessibility & AT (JAWS, NVDA, VoiceOver, WCAG reviews, VPATs)
• Professional Development & Adult Learning
• Instructional Technology Implementation
• Cross-Functional Collaboration & Relationship Building
• Systems Thinking + Clear, Effective Communication

🚀 Notable Highlights

• Led districtwide accessibility and AT implementation: training 100s of educators and building sustainable support structures
• Built and deployed a $500K statewide AT asset tracking system at Temple University to streamline lending, demos & reporting
• Organized and led Apple’s Accessibility Day, showcasing educator-driven AT practices and inclusive design

✨ Quick Snapshot

Laura is an educator, leader, and strategist dedicated to equitable access in education. She excels at guiding teams through complex challenges: operationalizing technology so that it actually supports the humans using it every day.

If your team is focused on accessible, inclusive educational technology, let’s get Laura in the room. She can help you create systems that empower both educators and learners. 💪✨

#Hiring #EdTech #Accessibility #AssistiveTechnology #InclusiveDesign #InstructionalTech #OpenToWork

Open article: Laura Cantagallo - Discovery Education | LinkedIn by linkedin.com

Laura Cantagallo - Discovery Education | LinkedIn

📣 Talent Spotlight: Meet Doug Page
Communications | Marketing | Sports Media & Broadcasting

This spotlight features Doug Page, a communications professional with deep experience across sports media, broadcasting, and digital content. Doug brings a strong mix of on-air expertise, behind-the-scenes production, and leadership within radio stations and athletic organizations.

I've personally known Doug for a few years and HIGHLY RECOMMEND HIM - he is a very talented individual. 

🔹 Location: Elmira, NY
🔹 Open to: In-person full-time roles within a 50–75 mile radius • Open to hybrid or remote opportunities
🔹 Target Roles:
• Communications
• Marketing
• Social Media

🔹 Let’s Connect: https://lnkd.in/gEevziB4

⭐ Top Skills & Strengths

• Leadership & operations management
• Media relations & content creation
• Broadcasting and media production expertise

🚀 Notable Highlights

• Produced website and social media content for athletic departments and radio stations, supporting fan engagement and visibility
• Served as the primary media contact for professional and collegiate teams, coordinating with newspapers, radio stations, and digital outlets
• Wrote and distributed press releases, post-game reports, sponsor commercials, and ad copy across print, radio, and digital platforms

✨ Quick Snapshot

Doug is a communications professional specializing in sports media, blending on-air broadcasting, digital content production, and leadership experience. He understands how to tell stories, engage audiences, and support organizations through clear, consistent communication.

If your organization needs a communicator who understands sports, media, and audience engagement, Doug is someone worth connecting with.
Let’s keep spotlighting great talent. 🌱

#TalentInTheSpotlight #CareerSpotlight #Communications #Marketing #SportsMedia #Broadcasting #ContentCreation #OpenToWork #Hiring

Freelance Sports Broadcaster/Photographer

Happy Sunday, my friends. There’s something about getting out into nature on mornings like this (even when it’s freezing) that completely resets me.

No notifications. No noise. Just steady breaths, stillness, and space to think.

It’s a reminder that energy doesn’t always come from doing more… sometimes it comes from slowing down, stepping outside, and letting your surroundings do the work.

And in moments like this, I’m reminded that God meets us in the quiet: restoring our strength and steadying our hearts.

Grateful for mornings and days like this.

Seeing so many friends and connections start new roles today and this week makes me genuinely happy.

New beginnings take courage: new teams, new challenges, new opportunities to grow.

To everyone starting a new job right now: best of luck. I’m rooting for you, and I hope this chapter brings confidence, momentum, and a lot of wins. You’ve earned this. 🙌

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” — Jeremiah 29:11

📣 Talent Spotlight: Meet Joyce Garcia
Field Reimbursement Leader | Patient Access & Healthcare Operations


This week’s spotlight features Joyce Garcia, a proven healthcare operations and reimbursement leader known for improving access, compliance, and financial outcomes across complex, multi-site healthcare environments. Joyce brings a servant-leader mindset, deep payer expertise, and a track record of measurable impact.

🔹 Location: Vancouver, WA
🔹 Open to: Remote preferred • Open to hybrid or on-site
🔹 Target Roles:
• Manager of Market / Patient Access
• Field Reimbursement Manager
• Healthcare Operations Leader

🔹 Let’s Connect: https://lnkd.in/gCVfuUQW

⭐ Top Skills & Strengths

• Clear, effective communication
• Strong follow-through and ownership
• Cross-functional collaboration
• Exceptional organization and attention to detail
• Trusted partner to providers, sales, and leadership teams

🚀 Notable Highlights

• Reduced claim denials by 50% through targeted payer issue resolution and workflow redesign
• Decreased claims processing turnaround by 30%, improving cash flow and reimbursement velocity
• Improved reimbursement accuracy and compliance across 50+ healthcare accounts
• Delivered reimbursement and payer training that increased field productivity by 50%
• Recognized as Field Reimbursement Manager of the Year for performance and leadership

🏥 Scope & Impact

• Served as the primary reimbursement resource across multi-site healthcare accounts
• Supported 27 Account Executives and 2 Area Sales Managers
• Managed reimbursement support for 50+ accounts across WA, OR, AK, CA, NV, AZ, MT, ID, UT, SD, and ND
• Former Program Director for Healogic at PeaceHealth Wound Healing & Hyperbaric Center

✨ Quick Snapshot

Joyce is a servant leader recognized for building trust, improving workflows, and translating complex payer requirements into clear, actionable solutions. She helps organizations improve access to care while strengthening compliance and financial performance.

If your organization is looking for a healthcare leader who understands reimbursement end-to-end and leads with integrity, Joyce is someone worth connecting with.

Let’s keep spotlighting exceptional talent. 🌱

#TalentInTheSpotlight #CareerSpotlight #HealthcareLeadership #PatientAccess #Reimbursement #HealthcareOperations #RevenueCycle #OpenToWork #Hiring

Market Access | Field Reimbursement Manager | Buy and Bill | Payer Policy & Patient Access | Territory Management | Healthcare Operations | Cross Functional Collaboration |Community Outreach | Servant Leadership.

📣 Talent Spotlight: Meet Ashley K. Edwards
Social Media Director | Strategist | Brand Storyteller

This week’s spotlight features Ashley K. Edwards, a dynamic, results-oriented social media marketer and storyteller who knows how to create content that connects, converts, and builds brand loyalty.

🔹 Location: Orlando, FL
🔹 Open to: Remote preferred • Open to hybrid or other arrangements
🔹 Target Roles:
• Social Media Director
• Social Media Manager
• Social Media Strategist

🔹 Let’s Connect: https://lnkd.in/gpUNa2wG

⭐ Top Skills & Strengths

• Content creation & brand storytelling
• Social media strategy & planning
• Project management
• Design & visual storytelling
• Paid social & social media advertising

🚀 Notable Highlights

• Drove top-producing and award-winning social campaigns for well-known brands including Wyndham Destinations, Loews Hotels & Resorts, SeaWorld Parks & Entertainment, and Universal Orlando Resort
• Delivered high-impact content that shaped brand voice, increased engagement, and supported business results across major hospitality and entertainment organizations

✨ Quick Snapshot

Ashley is a social media marketer, connector, and creative thinker who thrives on inspiration and community. She brings energy, optimism, and a deep love for storytelling, paired with the strategic discipline needed to deliver real results.

If your organization is looking for a social media leader who blends creativity with execution and strategy, Ashley is someone worth connecting with.
Let’s keep spotlighting incredible talent. 🌱

#TalentInTheSpotlight #CareerSpotlight #SocialMediaMarketing #BrandStrategy #ContentCreation #DigitalMarketing #OpenToWork #Hiring

Dynamic, Results-Oriented Social Media Marketer & Storyteller for Notable Brands such as Wyndham Destinations, Loews Hotels & Resorts, SeaWorld Parks & Entertainment, and Universal Orlando Resort

Are you looking for your next move? Here are my weekly openings, the last one for this month. 

Whether you want to stay connected to sports or explore new fields like technology, business, or leadership, opportunities are available.  

A few roles that caught my eye this week: 

1️⃣ LeagueApps – Customer Support Specialist (remote): https://lnkd.in/gYx3XqpD

2️⃣ SportsRecruits – Account Manager (remote): https://lnkd.in/gRCfuQeE

3️⃣ Hudl – Account Executive, Elite (American Football) (NE): https://lnkd.in/gXbzkNYH

4️⃣ Score Sports – Territory Sales Rep (Orlando, FL): https://lnkd.in/g3JU2kAq

5️⃣ USA Lacrosse – Director of Regional Sales (Sparks, MD): https://lnkd.in/gnRsQ6EM

Bonus: Teamsnap – Account Executive (remote): https://lnkd.in/gWuWzpDD

These aren’t just jobs. They’re chances to leverage your passion and skills in new ways.  

If you’re thinking about a change, now’s the time to act.  

Ready to explore? Reach out or comment below, let’s find the right fit for you.  

If you know of any companies hiring, feel free to add to the list. Thank you all.

#CoachingCareer #RemoteJobs #CareerTransition #opentowork

Hi all, it’s that time again. This is the first one for the month of February - let’s find some people some new jobs. 


I’ve found several fully remote / remote-friendly roles spanning customer success, healthcare admin/ops, SaaS/tech, and mission-driven companies. 

If you or someone you know is looking for flexibility and a meaningful work environment, these could be a great fit.

Customer Success Manager: Gainsite (remote): https://lnkd.in/gpyfPYyC

Digital Accessibility Program Manager: City of Boulder (Boulder, CO): https://lnkd.in/gTsdtynf

Senior Client Account Manager: Loyalty (remote): https://lnkd.in/gmmprG3c

Mid-Market Customer Success Manager: Handshake (CA): https://lnkd.in/g8R4chwD

Marketing Manager: St. Francis College (remote): https://lnkd.in/gFwDjQGj

Digital Accessibility Expert: Braintrust (remote): https://lnkd.in/gSvRYBMP

Senior Client Success Manager: WorkMagic (remote): https://lnkd.in/gd63uwxp

Senior Talent Partner: Fueled (remote): https://lnkd.in/gutS3qJN

Digital Accessibility Director: The University of Alabama (Alabama): https://lnkd.in/ggsqpAtx

Director of Marketing: Totango (Remote): https://lnkd.in/g9JhH26E

Marketing and Communications Specialist: University of Florida (Jacksonville): https://lnkd.in/gKkehz_D

Accessibility Auditor: Zenyth (remote): https://lnkd.in/geSfH7rY

Recruiter: Code Search | Staffing (remote): https://lnkd.in/g3GQxsSp

If you’re interested or know someone who might be, feel free to pass along. I’m happy to help. If you know of any other openings, feel free to comment below and let people know. 

🔁 Please feel free to share, tag or forward to anyone who might benefit!
#RemoteWork #Opentowork #CareerChange #JobSearch

Over the past few weeks, I’ve had the chance to spotlight some truly talented people in my network who are currently #OpenToWork. 

Each brings a unique mix of experience, skills, and genuine passion, and each would be an incredible addition to the right team.

This past few weeks, I had the opportunity to feature:

✨ Amy Cronin – A senior operations and supply chain leader with more than 20 years of experience driving results in complex, fast-paced environments. Amy is known for building strong teams, improving systems end-to-end, and leading with visibility and accountability. 

👉 More about Amy and what she is looking for: https://lnkd.in/gz4fmAD5

✨ Alicia Cintron – A people-centered recruiting professional with a strong track record of supporting hiring teams, building meaningful candidate experiences, and keeping complex hiring processes running smoothly. 

👉 More about Alicia and what she is looking for: https://lnkd.in/gUi3f6qj

✨ Gary Susman – A seasoned marketing leader with a thoughtful, strategic approach to growth and leadership

👉 More about Gary and what he is looking for: https://lnkd.in/gQqHVEm5

✨ Laura Tilley – A learning and accessibility professional who designs short-form, inclusive digital learning experiences that meet compliance standards and expand access for learners worldwide. 

👉More about Laura and what she is looking for: https://lnkd.in/gMPRjTkr

✨ Erik Nielsen – A strong communicator with deep experience in technical writing and technical communication

👉 More about Erik and what he is looking for: https://lnkd.in/grJCy_mF

If you’re hiring or know someone who is, I encourage you to check out their posts, connect with them, and start a conversation. Sometimes it really does begin with one message or one introduction.

And if you’re #OpenToWork and would like to be featured in a future spotlight, please feel free to reach out. I’m always happy to help however I can: visibility, encouragement, and community support can make a real difference.

Let’s keep lifting each other up. 💙

#Hiring 
#Careers 
#JobSearch 
#Networking 
#Community 
#SupportEachOther 
#PayItForward

Hi all, it’s that time again. First off, Happy 2026. I’m hopeful that you find these job posts helpful. 

I’ve found several fully remote / remote-friendly roles spanning customer success, healthcare admin/ops, SaaS/tech, and mission-driven companies. 

If you or someone you know is looking for flexibility and a meaningful work environment, these could be a great fit.

Customer Success Manager: Synex Talent (remote): https://lnkd.in/g7XTkkay

PDF Accessibility Contractor: Aquent Talent (Castlewood, CO): https://lnkd.in/gRdd-7Gc

Director of Client Services: The Media Manager (remote): https://lnkd.in/gsQZFB9G

Growth Marketing Manager: Wojo Media LLC (remote): https://lnkd.in/guNvVQwr

Manager of Accessibility Services: The University of Bridgeport (Bridgeport, CT): https://lnkd.in/gDZy2Yfs

Social Media Manager: Household CEO (remote): https://lnkd.in/g7-w7RJi

Strategic Customer Success Manager: Apply Digital (remote): https://lnkd.in/g6x4S7Fn

Recruiter Partner: Goodwin Recruiting (remote): https://lnkd.in/gWDjfBHC

Senior Accessibility Specialist: Americaneagle.com (Remote): https://lnkd.in/gVafsfVN

Customer Success Manager: Fello (remote): https://lnkd.in/gM8E9P5K

Attorney Recruiting Coordinator: Steptoe & Johnson, PLLC (remote): https://lnkd.in/gYvg9Rag
Account Executive: Taxrock (remote): https://lnkd.in/gzhMdMty

Customer Success Manager: Echo260 (Remote): https://lnkd.in/gmudCiuC

If you’re interested or know someone who might be, feel free to pass along. I’m happy to help. If you know of any other openings, feel free to comment below and let people know. 

🔁 Please feel free to share, tag or forward to anyone who might benefit!

#RemoteWork #Opentowork #EdTech #SaaS #CustomerSuccess #AdminJobs #CareerChange #JobSearch

Are you looking for your next move? Here are my weekly openings, the third one for 2026. 

Whether you want to stay connected to sports or explore new fields like technology, business, or leadership, opportunities are available.  

A few roles that caught my eye this week: 

1️⃣ Hudl – Sr. Soccer Marketing Manager (remote): https://lnkd.in/gSZfVFNQ

2️⃣ Just Ingredients, INC – Athlete Partnerships Coordinator (UT): https://lnkd.in/gbV3J6Sx

3️⃣ Little League – Account Executive, Marketing Partnerships (PA): https://lnkd.in/gyDs3bYZ

4️⃣ Teamsnap – Account Executive (remote): https://lnkd.in/gWZvx7uc

5️⃣ Snap! Mobile – Account Executive - multiple roles (Remote): https://lnkd.in/gfUaW8p4

Bonus: ImRecruitable – Sports Sales Coordinator - Part-time (Remote): https://lnkd.in/gHB6VUK9

These aren’t just jobs. They’re chances to leverage your passion and skills in new ways.  

If you’re thinking about a change, now’s the time to act.  

Ready to explore? Reach out or comment below, let’s find the right fit for you.  

If you know of any companies hiring, feel free to add to the list. Thank you all.

#CoachingCareer #RemoteJobs #CareerTransition #opentowork

CEO of Huemor, a Web Design Agency that builds memorable digital experiences

Huemor builds memorable websites that sell for brands like HITT, Boston Dynamics, Spear Center Physical Therapy, Retrofete, and United Steelworkers.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉 https://bit.ly/4bFhdrF
(or click the link in my featured section)

Michael Cleary 🏳️‍🌈

Storytelling and conversion can coexist. 
Here’s how.

Your B2B website shouldn't choose between storytelling and lead generation.

It needs to do both. 
Seamlessly. Strategically. Intentionally.

Most websites lean too far in one direction.

Too brand-heavy and you get a compelling narrative but no urgency or clear path to convert.

Too conversion-focused and you get CTAs everywhere but no real reason for visitors to trust you or care.

So how do you build a site that connects and converts?

Here are eight ways to strike the right balance:

→ Lead with a clear value proposition
→ Tell your story with purpose
→ Strategically place CTAs
→ Use proof to build trust
→ Keep your content customer-first
→ Design with clarity, not just beauty
→ Make forms and offers worth it
→ Match content to the buyer journey

Modern B2B websites should not feel like a tradeoff between story and performance.

They should do both well.

If your site looks great but falls flat when it comes to results, there is a better way forward.

Where do you see B2B websites fall short more often? Too much brand story, or too much focus 
on conversion?

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team redesigning their B2B website.

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with us to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe us? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/42RPJLl

Co-Founder & CEO

CEO @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

These 6 myths aren’t just wrong...
They’re killing your marketing results.

Marketing is full of advice that sounds good but often misses the mark.

From outdated tips to oversimplified “hacks,” these myths can waste your time, drain your budget, and stall your growth.

Let’s cut through the noise and debunk some of the most common misconceptions holding 
businesses back.

𝗠𝘆𝘁𝗵 #𝟭: “𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗜𝘀 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼”

Your brand isn’t just a pretty mark; it’s your message, reputation, and experience.

A logo may catch attention, but a consistent brand story is what earns trust and loyalty.

𝗠𝘆𝘁𝗵 #𝟮: “𝗜𝗳 𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝗱 𝗜𝘁, 𝗧𝗵𝗲𝘆 𝗪𝗶𝗹𝗹 𝗖𝗼𝗺𝗲”

Simply creating a website, launching a product, or posting on social media doesn’t guarantee an audience.

Effective marketing means meeting your audience where they are and giving them a compelling reason 
to care.

𝗠𝘆𝘁𝗵 #𝟯: “𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝘀 𝗗𝗲𝗮𝗱”

Nope, not even close.

Email marketing delivers one of the highest ROI across digital channels.

The key is to send value-driven content your audience wants to open, not spam that gets sent to the trash.

𝗠𝘆𝘁𝗵 #𝟰: “𝗠𝗼𝗿𝗲 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 = 𝗠𝗼𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀”

A million followers mean nothing if they’re
not engaged.

A smaller, loyal audience that actually interacts with your content is far more valuable than vanity metrics.

𝗠𝘆𝘁𝗵 #𝟱: “𝗦𝗘𝗢 𝗜𝘀 𝗮 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗧𝗮𝘀𝗸”

SEO is not a “set it and forget it” game.

It’s an evolving strategy that requires regular updates, fresh content, and staying in tune with 
changing algorithms.

𝗠𝘆𝘁𝗵 #𝟲: “𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁”

Good marketing is like planting seeds: it takes time, nurturing, and consistency.

Sure, a viral campaign can bring quick results, but long-term growth comes from building relationships 
over time.

Marketing isn’t about shortcuts or following one-size-fits-all advice. It’s about strategy, consistency, and truly understanding your audience.

By letting go of these myths, you can focus on what really works: building meaningful connections, delivering value, and creating lasting impact.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with someone stuck chasing marketing “shortcuts.”

Mike Cleary 🏳️‍🌈

I'm an Entrepreneur, Creative, Connector, Volunteer, Avid Learner, and advocate for doing what you can to help others.

I Co-found and run a Web Design Agency that helps B2B and DTC brands communicate more clearly, connect with their target audiences, generate revenue, and turn customers into brand advocates. I'm personally responsible for strategizing with brands and organizations in the business development process to ensure that we're identifying their needs/problems and are able to help solve them.

Some of the brands/organizations that we've been able to help are Revlon, Live Nation, GEICO, United Nations, Centivo, Briogeo Hair, NBC Sports, Square One Justice, HITT Contracting. 

Some of my biggest accomplishments are:
Hiring our first employee
Providing 100% Paid Healthcare to our team
Being accepted to and working on the Associate Board for BUILD NYC
Being Nominated for the Forbes 30 under 30 list

Current Goals for 2022:
Improve focus and energy

Non-profits / Causes I Support:
HeForShe
BUILD NYC
Spectrum Designs Foundation
4ocean

Most recent book reads:
Atomic Habits by James Clear
The Hard Thing About Hard Things by Ben Horowitz
The Power of Moments by Chip and Dan Heath
Talking to Strangers by Malcolm Gladwell
What You Do is Who You Are by Ben Horowitz
Virtual Selling by Jeb Blount

Ask me about (email: mike@huemor.me): 
E-commerce, Shopify Plus, Web Design, UX, Web Development, Digital Strategy, Conversion Optimization Entrepreneurship, Volunteer Opportunities, My Dog Amber =)

People don’t just click. 
They decide.

Your job is to make that decision easier.

→  “Just add a CTA.”

It’s the go-to advice when a page isn’t converting.

But here’s the real issue:

A CTA doesn’t work in a vacuum. You can’t shortcut trust, clarity, or motivation.
And you definitely can’t paste over a strategy gap with a button.

The story leading up to it has to make them care.

So what 𝘥𝘰𝘦𝘴 work?

A conversion-first flow that builds:

→ 𝘙𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦: “This is for me.”
→ 𝘛𝘳𝘶𝘴𝘵: “These people get it.”
→ 𝘋𝘦𝘴𝘪𝘳𝘦: “I want this outcome.”
→ 𝘜𝘳𝘨𝘦𝘯𝘤𝘺: “I shouldn’t wait.”

Only after you’ve built that foundation does your CTA carry real weight.

Every element before the button should be doing the heavy lifting: Educating. Earning belief. 
Reducing friction.

A great CTA doesn’t rescue a weak page.

It rewards a strong one.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with someone blaming CTAs for low conversions

What is a Conversion-First Flow?

Your website might not be broken,
But it might be holding you back.

It happens slowly.

You launch something you’re proud of… and then life moves on.

New strategy. New team. New customers.

Same website.

Fast-forward a few years, and it’s no longer aligned with what your brand is today or where you're trying to go.

Here are 7 signs your website is stuck in the past, and how to fix it before it starts costing you 
real opportunities:

→ Your hero still says “Welcome to our website”

→ You still have a slider

→ You hide your pricing “for the conversation”

→ Your mobile experience is barely usable

→ You’re still using words like “synergy” and 
“cutting-edge”

→ Your blog hasn’t been updated since 
the last redesign

→ It looks nice, but doesn’t do anything

The fix? Start with honest reflection.

Does your current site reflect who you are, what you do, and why you're the right choice today?

Your website is often the first impression.

Make sure it reflects the business you’ve become, not the one you were three years ago.

What’s one outdated website detail you secretly hope never makes a comeback? Let’s hear your personal "please no" list below.

---

Follow  Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team whose site no longer reflects them.

Outdated Website Energy: 7 Red Flags to Watch For

Your website traffic isn’t just numbers. 
What if the non-converting visitors could still be leads?

Not everyone who visits your website is ready to convert. But that doesn't mean you should forget 
about them.

Think about it. Your website gets 𝘱𝘭𝘦𝘯𝘵𝘺 of traffic, but only a fraction of those visitors actually convert. 

So, what happens to the others? They bounce, they get distracted, and they disappear.

But those non-converting visitors are still 
potential leads. 

The key to consistent lead growth isn’t just about getting new visitors. It’s about staying in touch with the ones who showed interest but didn’t take action.

Here’s how to keep the conversation going with those “almost” leads:

→ Retargeting Ads
→ Email Nurturing
→ Remarketing with Dynamic Content
→ Content Upgrades

𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘮𝘢𝘵𝘵𝘦𝘳?

Because the majority of your website visitors won’t convert on their first visit. But by staying engaged with them after they leave, you turn casual interest into serious leads.

Lead growth doesn’t just happen. It’s built on nurturing and consistency. And if you’re not keeping in touch with the non-converting visitors, you're missing out on serious growth. 

How are you currently keeping in touch with non-converting visitors? Drop your best lead-nurturing tips in the comments!

---

Follow  Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team wasting non-converting traffic.

Short-term wins feel great.
Until you realize you’re stuck chasing them.

You launch a campaign. Traffic jumps. Leads roll in. It feels like progress.

But a few weeks later?

The numbers plateau. The pipeline dries up.

And you’re back to scrambling for the next “quick fix.”

Here’s the problem: Short-term wins aren’t strategy. They’re just tactics in disguise.

And if that’s all your marketing is built on, long-term growth never gets a seat at the table.

Here’s what short-term thinking can cost you:

𝗟𝗲𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 – because you optimized for volume, not quality.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗻𝗼 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 – because they’re disconnected from your brand’s larger story.

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗴𝗼𝗼𝗱 𝗯𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 – because it was redesigned without a strategy behind it.

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 – because your team’s in a constant cycle of execution with no compounding results.

If it feels like your marketing engine is always running, but never gaining traction, his is probably why.

Here's how to break the cycle:

→ Recalibrate your KPIs.
→ Build marketing assets, not just campaigns.
→ Align teams around the long game.
→ Test fast, but optimize slow.
→ Get leadership buy-in for long-term investment.

Quick wins are tempting. Especially when leadership wants results now.

But marketing that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘰𝘷𝘦𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 takes time, alignment, and a strong foundation.

The best brands don’t just show up fast. They show up consistently, and keep showing up better.

What’s one short-term win you’ve chased that didn’t pay off long-term? Or one long-term play you’re glad you stuck with?

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a founder optimizing tactics instead of strategy.

Considering a redesign? 
You don’t have to lose weeks of productivity to 
make it happen.

“𝘏𝘰𝘸 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘥𝘰 𝘸𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘪𝘯 𝘢 
𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘳𝘦𝘥𝘦𝘴𝘪𝘨𝘯?”

The classic question. 

We get it. You’ve got a million things on your plate, and the last thing you want is to get buried in the details of a website redesign.

Here’s the deal: We do the heavy lifting. You won’t be bogged down in every pixel or line of code. 

But your insights at key moments will ensure the final product reflects your brand and drives the results 
you need.

Here’s how we handle it:

→ Strategic Kickoff
→ Content & Messaging Review
→ Design Feedback
→ Ongoing Approvals
→ Post-Launch Optimization

You’ll be part of the process when it counts, but we’ll do the bulk of the work. 

From strategy to design to launch, we’ll guide the project and keep things running smoothly so you can focus on growing your business.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team postponing a redesign.

Your Role in a Website Redesign

Web years move fast. 
If your site’s standing still, it’s falling behind.

How often should you redesign your company website?

Short answer: 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰 𝘸𝘰𝘯𝘥𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

Your website doesn’t age like wine. It ages like milk.

That shiny new launch you were proud of 3 years ago?

In web years, that’s ancient. Especially if your business, your audience, or your goals have evolved (and they probably have).

So how often 𝘴𝘩𝘰𝘶𝘭𝘥 you redesign?

Here are some baseline rules to keep things fresh, and your customers happy:

→ Every 2–3 years

→ Anytime performance dips

→ After major brand or product changes

→ If your team avoids utilizing it

→ When it stops working across devices 
(or for your users)

A redesign isn’t just about looking better.

It’s about 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 better for your customers, your team, and your growth goals.

When was the last time you redesigned your site? And what finally pushed you to do it?

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a business outgrowing its website.

When Do You Really Need a Website Redesign?

You wouldn’t ignore sales KPIs. 
So why ignore your website’s?

We set KPIs for campaigns.

We obsess over them in sales.

But somehow, when it comes to websites, one of your most valuable digital assets, they rarely get held to the same standard.

That’s a miss.

Because your website isn’t just a homepage and a nav bar. It’s a conversion engine, a brand ambassador, and a sales assistant that works 24/7.

It deserves a job description and KPIs to measure if it’s doing that job well.

Here are the metrics every high-performing website should be accountable for:

→ Conversion Rate
→ Lead Quality
→ Bounce Rate (and why)
→ Time on Site + Scroll Depth
→ Sales Team Feedback
→ Bonus: KPI Alignment

Websites should be treated like any other part of your revenue strategy: built with intent, and measured 
with precision.

If yours isn’t being evaluated like the rest of your team, don’t be surprised if it’s underperforming like it’s not part of the team.

What KPIs are on 𝘺𝘰𝘶𝘳 website’s scorecard?

---

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Most websites rush the ask. 
That’s why users ghost.

You're excited. You 𝘵𝘩𝘪𝘯𝘬 it's going well.

So you pop the question: “Can I have your email?”

They hesitate. Smile politely.

And then disappear forever.

The truth is, most websites rush the relationship.

They ask for personal info before earning trust.

No value. No clarity. No reason to say yes.

If your form fill rate is low or your leads are junk, it’s probably not your CTA.

It’s what came before the ask.

Here are the rules for building trust 𝘣𝘦𝘧𝘰𝘳𝘦 you ask 
for anything:

→ Give before you get
→ Be clear about what they’ll get
→ Avoid bait and switch tactics
→ Use micro-conversions to warm them up
→ Speak like a human, not a funnel
→ Design for trust

People don’t share their contact info because you 
want it.

They share it when they believe you’re worth hearing from again.

That doesn’t come from clever copy or flashy buttons.

It comes from clarity, consistency, and a little patience.

So the next time you ask for an email, ask yourself: Would I give 𝘮𝘺 info here?

What’s the fastest way a website has lost your trust? Drop your story in the comments. We’ve all seen some form-fails.

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Not all SEO pages deserve your time. 
Here’s how to prioritize the ones that do.

Let’s be honest. SEO can feel like an endless to-do list.

So many keywords. So many pages. So little impact unless you're strategic.

Here’s the secret:

The goal isn’t to rank for everything. It’s to rank for the right things that move the needle for your business.

So how do you decide which pages are actually worth your time and effort?

Start with this simple framework:

→ Revenue Potential
→ Conversion Alignment
→ Search Intent Fit
→ Ranking Opportunity
→ Strategic Positioning

Your SEO strategy should work with your business goals, not just your search console.

Before you write another blog post or optimize that random service page, ask yourself: Will this page actually help us grow?

How do you prioritize your SEO efforts? Drop your top criteria or tips in the comments.

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How to Prioritize SEO Pages That Actually Drive Revenue

If your website's a priority, 
Don’t treat it like a side project.

Should we handle our website redesign in-house or bring in an outside agency?

It’s a smart question, and the answer depends on your team’s goals, capacity, and the complexity of 
the project.

Here’s how to think it through.

Your internal team might be the right fit if:

 → You have in-house strength across strategy, UX, content, design, and development

→ You have clear ownership and time to give the project focused attention
 
→ The goal is a refresh or incremental improvements

→ Everyone is aligned, and you have the breathing room to work through it internally

But when the stakes are higher, timelines are tighter, or capacity is stretched thin, a trusted agency partner can make the process more manageable and
more successful.

Here’s where an outside partner brings value:

→ Dedicated focus and end-to-end experience
→ Fresh perspective
→ Reliable momentum
→ Goal alignment from day one
→ Data-backed decisions

There’s no single right way to approach 
a website redesign.

But asking the right questions upfront can make 
all the difference:

→ Do we have the bandwidth to take this on with care?

→ Is this a light refresh or a deeper strategic shift?

→ Are we looking for outside perspective to help 
us grow?

If your project calls for structure, clarity, and dedicated attention, the right partner can help you get there with less stress and stronger results.

---

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