Dominic McGregor

Fearless Adventures

We invest in and support entrepreneur-led businesses with our expertise in growth strategy and talent acquisition. 

Those who travel together, travel further.

Portfolio:

Shipster
Pinter
Pets Purset
Swim Society
WalkSafe
Friendly Chemical Company 
Foudys
And growing 🚀🚀🚀🚀🚀

Email: Dom@FearlessAdventures.co.uk

Founding Partner

Liberty Recycling Solutions

Investor

Basecamp | Formerly The Fearless Academy 

Founder

The Friendly Chemical Co.

Foudys: Retail Company of The Year 2022

xUnlocked

Pets Purest | Natural Pet Care

Shipster

Illuma

Patchwork Health

Media & press  👉  annabelle@fearlessadventures.co.uk
Work Email 👉 Dom@fearlessadventures.co.uk 
Investment 👉 Dom@fearlessadventures.co.uk

Founding Partner at Fearless Adventures.

Founder and ex-COO at Social Chain.

From dropping out of University to taking Social Chain to the public markets in 6 years, Dom has years of experience in navigating the challenges that come with building and scaling a successful business.

Dom listed Social Chain @ £300m valuation in August 2019 after founding the business with Steven Bartlett in 2013.

Dom then founded Fearless Adventures alongside partners David Newns and Charlie Yates to invest in and drive growth in leading entrepreneur-led e-commerce businesses.

A mental health advocate, Dom is passionate about using not only his capital, but his first-hand experiences to support founders on their journeys to the peaks of success.

In 2024 Dom published his debut book “I’m Never Drinking Again”

Always happy to have a chat, so if you're looking for investment, please drop me a message.

Policy Fellow - Communications

Working directly with Senior Ministers and Civil Servents on shaping structures and plans for communications across Social, Digital and Content.

You can no longer get from Manchester to London in under 2 hours.

That sentence alone should worry every single one of us.

At a time when countries are investing in high-speed rail, connecting regions, and boosting productivity, the UK is doing the opposite: cancelling services, slowing journeys, and quietly accepting lower standards.

Avanti West Coast are getting rid of the 7am Manchester to London but the train will still run, just without passengers. You genuinely couldn’t make it up.
 
We’ve normalised decline to the point where a flagship intercity connection between the nation’s second city and the capital, a route fundamental to business, growth, and mobility, is no longer seen as essential infrastructure.

This isn’t about trains.

It’s about what it symbolises.

A country where slower journeys are acceptable.

A country where reduced capacity is tolerated.

A country where regional connectivity is an afterthought.

A country where levelling up is now little more than a slogan.

If we are serious about economic growth, opportunity and regional equality, then fast, reliable, affordable transport is the bare minimum, not a luxury.

You would now need to get 6.29am to make it to London for 9am

The UK deserves better than decline disguised as efficiency.

We should demand a country where expectations rise, not fall.

Fearless Adventures | Investing in Entrepreneur-led Businesses

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The job market right now is absolutely mad.

A brand I've invested in put out a role this week.

Nothing crazy. Not a £150k salary.

Just a solid Brand Marketing Manager position.

They’ve had almost 2,000 applications already.

Two. Thousand.

That’s not normal.
That’s not healthy.
And it tells us everything about where the UK economy is right now.

People aren’t job hopping for fun.

They’re not chasing “dream roles”.

They’re scared. They feel stuck. They feel undervalued.

They’re applying for anything that gives them stability, progression, or a bit of hope.

And here’s the scary bit…

Most of those applicants will be good.
Experienced people.
Smart people.
People who should be flying.

But in this economy, even great talent is fighting over the same roles.

If you’re hiring, respect the time people put into applying.
If you’re looking for a job, don’t take rejection personally.

And if you’re in government reading this, understand that this isn’t a “booming labour market”.

It’s a sign of a system that isn’t working.

The UK has world class talent.

We just don’t have enough opportunity for it right now.

Something has to change.

Increasing the minimum wage is going to have a negative effect on young people.

It’s going to make their lives worse.

Yesterday Rt Hon Rachel Reeves announced an increase in the minimum wage.

While the intent maybe good - economically this is a disaster.

Firstly inflation will go up - everything now costs more to make and produce. Wages are the biggest expenses of many businesses and especially in food production.

Secondly, many business are already slowing graduate and entry hiring due to AI and costs. This has got worse now and makes it more unappealing to hire young people.

Many businesses are looking at outsourcing countries like South Africa - where talent is cheaper but also significantly more qualified at a lower cost.

Finally, there is now a massive wage compression because of lack of growth in the UK. Entry level roles now pay close to £24k a year.

That’s not much more than some people are on who have years experience - this add to inflation and cost pressures especially for small and medium business.

Minimum wage increase is a false positive for our economy. 

It’s a driver of inflation, not a strategy to combat the cost of living.

A £75M revenue fintech. 30% YoY growth. Now backed by Bridgepoint.
That’s Zuto.

Founded in 2006 by James Wilkinson, Zuto set out to bring trust and transparency to a £30B market most people don’t think twice about - car finance.

Fast forward:
→ 450,000+ customers helped
 → B Corp certified
 → £12.5M EBITDA
 → 30% Q1 revenue growth
 → One of the UK’s quiet category leaders

Bridgepoint has now taken a majority stake, marking a huge moment for Jim Wilkinson and the team - and a strong exit for long-term investor SEP.

This is a big win for UK fintech, and proof that high-integrity, customer-first businesses can scale massively without noise.

What. A. Milestone. 👏

Follow me, Dominic McGregor, for more stories of the founders shaping UK business ♻️

☠️ Alcohol at Christmas Parties Is Dead. ☠️

The boozy office Christmas party is quickly becoming a thing of the past. 

According to The Guardian, a growing number of companies are ditching alcohol-fueled celebrations in favor of more thoughtful, inclusive, and engaging alternatives.

Why? Because the old model just doesn’t work anymore:

Younger employees are turning away from drinking culture, demanding celebrations that align with their values.

Health-conscious workplaces are prioritizing well-being over hangovers.
Companies are protecting their reputations, avoiding the risks of alcohol-related incidents and ensuring everyone feels safe and included.

So, what’s replacing it? Here are the activities forward-thinking companies are embracing:

🎭 Murder Mystery Parties – Immersive fun that gets the whole team involved.
⛳ Crazy Golf or Bowling – Relaxed, competitive, and perfect for team bonding.
🔍 Scavenger Hunts – Adventure meets collaboration.
🧗 Tree-Trekking and Adventure Courses – Thrilling experiences that build trust and camaraderie.
🎨 Creative Workshops – Wreath-making, pottery, or festive baking for hands-on fun.
📽️ Movie Nights – Laid-back seasonal entertainment.
🎶 Live Music or Karaoke – High-energy fun without the booze.

This isn’t just about swapping drinks for mocktails—it’s about creating celebrations that reflect modern values and foster genuine connection.

What do you think? 

Are alcohol-fueled parties a relic of the past? Let me know your thoughts or how your company is planning to celebrate this year.

🚨 U-Turn announced 🚨 

Some times I wonder if talking about things has any impact.

A few days ago, I posted about how you can no longer get from Manchester to London in under 2 hours. 

Another symbol of a country quietly accepting lower standards.

Today… they reversed the decision.

Not because of me alone. But because enough people said, “No. This isn’t good enough.”

And that’s the point.

We’re living through a time where drift becomes decline and decline becomes the new normal unless people push back.

Not shout. Not scream. Just speak up with facts, with reason, with a bit of pride in what we should expect from the UK.

I don’t post to moan. I post because standards matter.

Connectivity matters.

Ambition matters.

And silence is how countries slide.

So yes, a U-turn on train times isn’t going to fix everything. But it shows something important:

- When people challenge bad decisions, those decisions can change.

- When we stop accepting mediocrity, standards rise.

- When enough voices speak, someone listens.

Small win.

Bigger message.

Speak up. It matters more than you think.

Key people like Andy Burnham have played a major role in this, and those people do listen to our voices.

Great work.

More people left the UK in 2025 than have left the UK since 1923.

The biggest problem is who these people are.

A net 110,000 British people aged 16 to 34 emigrated in the year to June, according to the Office for National Statistics (ONS), accounting for two thirds of all departing Britons.

The future of our country are leaving in their thousands.

Why?

Well, personally I think it’d because the culture towards those who are ambitious, wanting to better themselves and start a family is toxic.

The UK is on a great leveling down agenda and those who want to seek more for themselves are choosing to leave.

Worryingly, there is no sign those leaving will return.

And who are replacing them? 

Individuals coming from countries and a large proportion come at a cost to the state .

This is the start of the end.

Built in a uni bedroom.
Just raised $10M to take on the UK and the US.
That’s Housr.

Harry Neil Panter started Housr while studying at Manchester - no industry background, no big network, just the belief that student renting was broken and someone needed to fix it.

Fast forward:

→ £7.5M raised, backed by two Texas investment firms
→ 186% YoY revenue growth
→ Expanding across the UK & into the US
→ Aiming to reach 1M students in the next 12 months
→ Building an all-in-one “student OS” - rentals, deals, ride-sharing, roommates + more

Harry and I spoke about the journey - from early naivety to cracking distribution, innovating in a stale market, and why he thinks Housr can hit a £1B valuation within four years.

Snippet below 👇

What. A. Vision. 👏

♻️ Follow me, Dominic McGregor, for more stories of the founders shaping UK business.

I don’t think there was one thing in that budget about growth.

We have 3 options to get more money into our economy to fund public services.

1) Raise taxes

2) Reduce spending

3) Drive growth.

All I’ve seen from a Labour government is point 1.

Tax tax tax.

Policy focus on envy and levelling everyone down.

A real forward thinking government would focus on point 3.

Driving growth, innovation and opportunity.

Unless it’s in the small print, growth seems to not be in this government mind set.

Excited to share this…

For our January intake of the Fearless Accelerator, we’re adding something special:

London founders will officially get access to co-working days inside the NatWest Business Accelerator - a space to focus, create, and connect.

And our finance module for this cohort will be delivered with support from Mettle by Natwest!

With that…
 Applications for the January Fearless Accelerator are now open.

If you’re a side hustler, freelancer, or small business owner in Cheshire, Warrington, or London - and you’ve been too busy working in the business to actually work on it - this is for you.

12 weeks. 1 day a week. Real progress. Real clarity. 

Starts January 5th. 

Apply via link in comments!

What. A. Fully Funded. Opportunity. 👏

Ways to check in on a man’s mental health this Christmas without feeling “awkward”:

-Ask him how his year has gone
-Ask if he fancies a games night and chat
-Ask him how things are going with his partner
-Ask him how work is going
-Ask him how his family are
-Ask him if he fancies a catch-up

Most importantly:

Ask him.

We all need to ask more, talk more, and listen more.

It’s the only way these conversations will ever be normalised

If a man is going to die under 45 year olds, the most likely way is them taking their own life.

This stuff really matters. 

Check in on the men in your life.

Built while carrying her baby on her hip.
Back in the business two weeks after giving birth.
Now one of the fastest-growing recovery brands in the UK.

That’s MyoMaster.

Lottie Whyte started MyoMaster on maternity leave - no funding, no network, just a belief that athletes deserved better recovery tools.

Fast forward:

→ £5M+ revenue
→ Featured in the Sunday Times 100 List 
→ Growing fast in a booming wellness category
→ A brand built on authenticity, community, and obsessive customer experience

Lottie and I sat down recently to talk about building a business while raising a family - the challenges, advice… and the fire it can give you.

Clip below 👇

What. A. Leader. 👏

♻️ Follow me, Dominic McGregor, for more stories of the founders shaping UK business.

🚨 Dream Role Alert 🚨 

3 years ago we invested in Emma Tapper & Scott Rudd in that time they’ve scaled Miniml into a household brand that’s stocked in some of the biggest UK supermarkets.

Now we are on the look out for someone to help take the brand to the next level.

I think this is one of the most exciting roles around and we need someone great!!!

Details below 

👇 

 https://lnkd.in/efs9gsSM

We need more entrepreneurs in politics and government.

Last year Labour apppointed James Timpson CEO of Timpson Group to the department of justice.

Because of the work he did with employing previous convicts in his business.

Last year Matt Clifford did a year helping shape the government AI direction.

This year Tom the founder of Monzo Bank as the UK's AI ambassadors.

His role will be to convince british talent to think bigger and be more ambitious.

Great moves by The Labour Party bringing in experts to help shape our countries future.

Havana Blackledge went from unsure where to start → to a role at THG

natalia R. went from freelancer → to video lead at noticed.

Penelope Silver went from full-time mum → to business owner

Now I’m looking to speak to anyone in Sheffield, Doncaster, Rotherham, or Barnsley who wants to upskill in digital marketing.

I meet so many people juggling work, side-hustles, and family commitments - but they’re not building the career they actually want.

That’s why we built the Digital Marketing Skills Bootcamp: 12 weeks. Live online. Hands-on. Industry-led. Designed to give you the tools to take control of your career.

It’s worked for over 800 learners so far.

This is for anyone over 19 who’s ready to stop reacting and start building. Career changers. Freelancers. Small business owners.

Cohort 17 starts 7th January 2026. Fully funded for South Yorkshire and London-based learners. One day a week, you focus on your future.

Tag someone who needs this 👇

30 million visitors a year. 95% organic traffic.
That’s Days Out With Kids.

JAMES MORGAN built a business that turns huge organic reach into real revenue - without having to chase every new visitor.

Fast forward:
→ Massive audience built on content and SEO
→ Multiple revenue streams, from ads to partnerships
→ A platform trusted by millions of families every year

The secret? Focus on your audience first, then figure out the ways to serve them - and monetise along the way.

I sat down with James to talk about scaling a content-first business and turning attention into income. Watch the snippet below 👇

What. A. Builder. 👏

♻️ Follow me Dominic McGregor for more stories of founders shaping UK business.

Even this short snippet can show the power of entrepreneurial vision.

Lottie Whyte built MyoMaster from maternity leave into recovery tech trusted by elite athletes - all because she stayed true to her clear, authentic vision.

Here’s a glimpse of how that vision drives everything from product design to brand trust 👇

What. A. Founder. 👏

♻️Follow me, Dominic McGregor, for more stories of UK founders shaping business.

Taking over a business that’s already proven? Genius.

That’s exactly what JAMES MORGAN did with Days Out With Kids.

I sat down with James to talk about Management Buyouts, and why we think more entrepreneurial people should consider them.

Key takeaways:
→ There are fantastic businesses out there with owners ready to step back.
→ You don’t always need private equity or a competitor to take the reins.
→ MBOs are a way for operators to step in, grow the business, and take it to the next level.

For anyone looking to scale, buy, or just think differently about growth - this is a smart path to consider.

Watch the snippet below 👇

What. A. Builder. 👏

♻️ Follow me Dominic McGregor for more founder-led business stories.

WildEdge Consulting

Award-Winning Commercial Growth.

Scaling isn’t just about ambition - it’s about turning strategy into measurable, profitable growth.
At WildEdge Consulting, we don’t just strategise - we execute. We help high-growth companies and investors align commercial strategy, sales, and operations to drive real results.

Basecamp Skills 

Part of Fearless Adventures Group Home Grown Portfolio

Led the entire journey from concept to a thriving digital enterprise. Deeply involved in every stage - from securing funding to developing core offerings and building a high-performing team.

In our first year, we secured over £2.5 million in contracts, demonstrating the strength of our strategic approach and industry expertise. I set the strategic vision, established day-to-day operations, shaped company culture, and led all commercial activities. Initially bootstrapped using lean principles, achieving profitability within six months before scaling the team.

Key Achievements:
*Launched Basecamp from scratch, transforming it into an established digital business.
*Built and led a dynamic team, securing major contracts with industry-leading organisations.
*Spearheaded the development of innovative digital solutions, expanding market reach and positioning Basecamp as a key player in the digital sector.

Chief Executive Officer / Co-Founder

Northcoders

As Chief Commercial Officer at Northcoders PLC, I played a critical role in the company’s successful AIM listing, driving commercial strategy and overseeing all aspects of marketing, sales, customer engagement and product development.  My leadership was instrumental in scaling the company, expanding market share and guiding the company through a significant growth phase including a 283% rise in headcount and positioning Northcoders as a leader in the tech education space. 

Key Achievements:

* Led the commercial strategy that resulted in a successful AIM listing in July 2021 with a market cap of £12.5m
* Expanded market share by developing and launching new products and services tailored to emerging tech trends.

Chief Commercial Officer

The Manchester Metropolitan University

Through my consultancy firm, I was invited to contract with Manchester Metropolitan University to serve as an Associate Lecturer for the Chartered Management Degree program. As an Associate Lecturer at MMU, I was responsible for delivering skills-led learning to second-year students as part of the Chartered Management Degree program. 
My role involved developing and implementing practical course materials that focused on building essential management skills, including leadership, strategic thinking, and operational management.

I designed interactive learning sessions that encouraged active participation, critical thinking, and the application of theoretical knowledge to real-world scenarios. By fostering a supportive and engaging classroom environment, I helped students to not only understand core management concepts but also to develop the practical skills necessary for their future careers.

Key Contributions:

* Developed and delivered comprehensive curriculum content tailored to management students.
* Engaged students through innovative teaching methods, including case studies and group projects.
* Successfully contributed to the academic and professional growth of students by emphasising practical, real-world applications of management theories.

Business Consultant - Associate Lecturer

Huddled Media

Business Consultant

WildOne Consulting

WildOne Consulting was born out of a desire to provide businesses with straightforward, actionable solutions to their most pressing sales and marketing challenges. With 16 years of experience as a Sales and Marketing Director at the time, I founded WildOne Consulting to deliver the kind of honest, practical business advice that empowers companies to attract and retain customers effectively.

At WildOne Consulting, we didn’t just offer advice—we immersed ourselves in our clients’ businesses, becoming an extension of their teams. Our approach was simple but effective: identify the pressure points in sales and marketing strategies, then craft tailored solutions that drive growth. Known for our collaborative and down-to-earth style, we quickly became a trusted partner for a diverse range of businesses.

Our success and impact opened doors to even greater opportunities. My hands-on experience with clients across various industries not only deepened my expertise but also paved the way for my transition into full-time leadership roles. my journey has been a testament to the principles that WildOne Consulting was built on—strategic vision, innovative solutions, and a deep commitment to client success.

WildOne Consulting was more than just a consultancy—it was the launchpad that propelled me into further leadership roles where I continue to apply the same principles of clarity, collaboration, and strategic growth that made WildOne successful.

Managing Director

NADclinic

During my 6-month consultancy with NADclinic, I focused on driving business development initiatives that positioned the clinic as a leader in advanced wellness solutions. My role involved analysing market opportunities, refining the clinic’s value proposition, and developing strategic partnerships to expand NADclinic's reach and influence in the health and wellness industry, working in partnership with their marketing agency.

Key Contributions:

Market Analysis & Strategy: Conducted in-depth market research to identify growth opportunities and competitive advantages, resulting in a refined market entry strategy for new services.
Partnership Development: Established strategic partnerships with key industry players, enhancing NADclinic's service offerings and increasing its visibility in the market.
Brand Positioning: Worked closely with the marketing team to strengthen NADclinic’s brand presence, emphasising its unique approach to wellness and anti-aging.
Sales Optimisation: Provided insights and recommendations to optimise sales processes, resulting in increased client acquisition and retention.
My time at NADclinic was dedicated to leveraging my expertise in business development to help the clinic achieve sustainable growth and solidify its position as a go-to destination for those seeking cutting-edge wellness solutions in Harley Street London and Cape Town, South Africa.

MPS Construction

As Sales and Marketing Director at MPS Construction, I played a pivotal role in steering the company toward significant growth and success in the construction industry. I was responsible for shaping and executing the company’s sales and marketing strategies, which led to the acquisition of high-profile projects and numerous industry awards.

Key Achievements:

* Strategic Leadership: Led the development and execution of sales and marketing strategies that significantly expanded MPS Construction’s market presence and client base.
* Award-Winning Projects: Oversaw marketing efforts for multi award-winning projects, including 2016 RIBA and Building Magazine wins, receiving critical acclaim for design and execution.
* Client Relationship Management: Built and maintained strong relationships with clients, architects, and contractors, ensuring consistent project success and client satisfaction.
* Brand Development: Enhanced the company’s brand positioning within the industry, leading to increased recognition and new business opportunities.

During my time at MPS Construction, I was instrumental in driving the company’s growth by leveraging my expertise in sales, marketing, and client relationship management. My efforts not only contributed to the company’s financial success but also helped establish MPS Construction as a trusted name in the industry, known for delivering high-quality, award-winning projects.

Sales and Marketing Director

Institute of Travel and Meetings

As Treasurer for the Northern Region of the Institute of Travel Management (ITM), I played a crucial role in supporting and developing the corporate travel sector across the UK and Ireland. With over 3,500 business travel buyers and suppliers represented by ITM, I was invited by the Northern Chairman to contribute to the leadership and strategic direction of the Northern regions.

Key Responsibilities:

* Financial Oversight: Managed the financial activities for the Northern Region, ensuring accurate budgeting and reporting.
* Strategic Support: Assisted in the implementation of regional strategies to enhance the value delivered to ITM members.
* Leadership and Collaboration: Worked closely with regional leaders to drive initiatives that supported ITM’s mission of advancing corporate travel management.

Treasurer - Northern Region

Manchester Airport

In this newly created role at Manchester Airport, I was responsible for leading corporate sales within the aviation sector, with a primary focus on route development and enhancing the airport’s offerings for corporate and business passengers. Collaborating closely with the marketing and commercial teams, I played a key role in understanding market needs, promoting new initiatives, and developing products tailored to the unique requirements of the business traveler.

Key Responsibilities:

* Route Development: Worked with the marketing department to identify and develop new routes that would cater to the growing demands of corporate travelers.
* Product Development: Assisted commercial teams in creating and promoting new products and services designed specifically for business passengers, enhancing their overall experience at Manchester Airport.
* Strategic Collaboration: Engaged with various stakeholders to align sales strategies with broader business goals, ensuring the successful implementation of initiatives aimed at boosting corporate travel.

Head of Corporate Sales - Aviation 

Director of The Fearless Academy @ Fearless Adventures

Securing investment is one thing. Scaling sustainably is another.

I help high-growth companies, founders, and investors navigate the most critical phases of business - preparing for investment, turning capital into scalable revenue and ensuring companies don’t stall post-raise.

I work with:

Pre-Raise Companies → Getting businesses investment-ready with commercial due diligence, scalable business models and GTM strategy.

Post-Raise Companies → Turning capital into profitable, sustainable growth by refining revenue strategy, operations and leadership.

Investors & VCs → De-risking portfolios by ensuring companies have the right commercial, sales and leadership structures in place.

🏆 Award-Winning Commercial Leadership & Growth Strategy
With over 20 years in commercial growth, revenue strategy, and business transformation, I’ve led high-impact scale-ups, successfully raised investment and built profitable businesses.

Experience:

CCO at Northcoders → Led commercial strategy for the AIM listing (£12.5M market cap), scaling revenue and operations.

CEO at Basecamp → Built a high-growth purpose led business, achieving profitability in the first six months.

🏆 Multiple Industry Awards → Oustanding Contribution to the North (Prolific North) / Start Up Of The Year - North West / Inclusion Initiative of The Year / Recognised for leadership, digital transformation, and commercial success.

I’ve been in the trenches, built companies, raised investment and scaled businesses. I know what works and I know what kills momentum. 

Now, at WildEdge Consulting, I help ambitious scale-ups, investors and portfolio companies ensure that funding translates into real growth, not just higher overheads.

Amy Wild

£3.57 an hour

Who in their right mind would work for that?

Not only that, but do it well, with enthusiasm, energy and a frankly ridiculous number of hours?

Well, Me actually 😂 and pretty much every other startup founder I know. 

70 hours a week. £1,000 a month,  just enough to cover the basics. 

Budget cut to the bone. No meals out. No “non-essentials.” No clothes budget. Nada. Zip.....because everything is going back into the business. 

That’s the bit most people don’t see. They see the brand and the pitch decks, not the spreadsheets, sacrifices, and budget slow cooker dinners.

Walking away from a CEO salary took some getting used too, but honestly, I’d do it again. Because when you’re building something for you, that matters, you play the long game...your prize comes at the end. 

Next time you meet a startup founder, do them a favour and buy them a coffee or an absolutely massive sandwich (kudos to the old ball and chain for shouting me this one in..a MANwich, he called it 🤣 ) it’s a couple of hours salary to them. 🤣

Founder, Silvia Health | The Menopause Intelligence Platform

The most valuable (and most underrated) resource you have as a start up founder?

Time!

And too many of us give it away like it’s free.
There are endless panels, incubators and “opportunities” out there, some brilliant, some just not right, for right now.

Before I say yes, I always ask myself:
Does it move me or the business forward?
Will I learn something I need to learn?
Are these the right rooms, the right people?
Because saying yes always costs more than you think, half a day here, a full day there - gone.

So I’ve made peace with this:
Right now, all my time goes into tech and validation as that’s where the value is.
These days, I’m brutal with my time and ruthless with my focus.

My No's are not unkind, just clear = If it doesn’t serve the mission, it doesn’t make the calendar.

That said, there are still things I do that don’t “pay me back.”
They’re for sanity, for balance, for getting out of the house and switching off.
That’s my mental-health investment.

Everything else has to earn its place.
Because whether your traction is revenue or regulation, time is the currency.
Be ruthless with it.
Be brutal if you have to.

You don’t owe anyone an explanation for saying (a polite) no.

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The Battle

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