Dominic McGregor

Fearless Adventures

We invest in and support entrepreneur-led businesses with our expertise in growth strategy and talent acquisition. 

Those who travel together, travel further.

Portfolio:

Shipster
Pinter
Pets Purset
Swim Society
WalkSafe
Friendly Chemical Company 
Foudys
And growing 🚀🚀🚀🚀🚀

Email: Dom@FearlessAdventures.co.uk

Founding Partner

Liberty Recycling Solutions

Investor

Basecamp | Formerly The Fearless Academy 

Founder

The Friendly Chemical Co.

Foudys: Retail Company of The Year 2022

xUnlocked

Pets Purest | Natural Pet Care

Shipster

Illuma

Patchwork Health

Media & press  👉  annabelle@fearlessadventures.co.uk
Work Email 👉 Dom@fearlessadventures.co.uk 
Investment 👉 Dom@fearlessadventures.co.uk

Founding Partner at Fearless Adventures.

Founder and ex-COO at Social Chain.

From dropping out of University to taking Social Chain to the public markets in 6 years, Dom has years of experience in navigating the challenges that come with building and scaling a successful business.

Dom listed Social Chain @ £300m valuation in August 2019 after founding the business with Steven Bartlett in 2013.

Dom then founded Fearless Adventures alongside partners David Newns and Charlie Yates to invest in and drive growth in leading entrepreneur-led e-commerce businesses.

A mental health advocate, Dom is passionate about using not only his capital, but his first-hand experiences to support founders on their journeys to the peaks of success.

In 2024 Dom published his debut book “I’m Never Drinking Again”

Always happy to have a chat, so if you're looking for investment, please drop me a message.

Policy Fellow - Communications

Working directly with Senior Ministers and Civil Servents on shaping structures and plans for communications across Social, Digital and Content.

You can no longer get from Manchester to London in under 2 hours.

That sentence alone should worry every single one of us.

At a time when countries are investing in high-speed rail, connecting regions, and boosting productivity, the UK is doing the opposite: cancelling services, slowing journeys, and quietly accepting lower standards.

Avanti West Coast are getting rid of the 7am Manchester to London but the train will still run, just without passengers. You genuinely couldn’t make it up.
 
We’ve normalised decline to the point where a flagship intercity connection between the nation’s second city and the capital, a route fundamental to business, growth, and mobility, is no longer seen as essential infrastructure.

This isn’t about trains.

It’s about what it symbolises.

A country where slower journeys are acceptable.

A country where reduced capacity is tolerated.

A country where regional connectivity is an afterthought.

A country where levelling up is now little more than a slogan.

If we are serious about economic growth, opportunity and regional equality, then fast, reliable, affordable transport is the bare minimum, not a luxury.

You would now need to get 6.29am to make it to London for 9am

The UK deserves better than decline disguised as efficiency.

We should demand a country where expectations rise, not fall.

Fearless Adventures | Investing in Entrepreneur-led Businesses

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The job market right now is absolutely mad.

A brand I've invested in put out a role this week.

Nothing crazy. Not a £150k salary.

Just a solid Brand Marketing Manager position.

They’ve had almost 2,000 applications already.

Two. Thousand.

That’s not normal.
That’s not healthy.
And it tells us everything about where the UK economy is right now.

People aren’t job hopping for fun.

They’re not chasing “dream roles”.

They’re scared. They feel stuck. They feel undervalued.

They’re applying for anything that gives them stability, progression, or a bit of hope.

And here’s the scary bit…

Most of those applicants will be good.
Experienced people.
Smart people.
People who should be flying.

But in this economy, even great talent is fighting over the same roles.

If you’re hiring, respect the time people put into applying.
If you’re looking for a job, don’t take rejection personally.

And if you’re in government reading this, understand that this isn’t a “booming labour market”.

It’s a sign of a system that isn’t working.

The UK has world class talent.

We just don’t have enough opportunity for it right now.

Something has to change.

Increasing the minimum wage is going to have a negative effect on young people.

It’s going to make their lives worse.

Yesterday Rt Hon Rachel Reeves announced an increase in the minimum wage.

While the intent maybe good - economically this is a disaster.

Firstly inflation will go up - everything now costs more to make and produce. Wages are the biggest expenses of many businesses and especially in food production.

Secondly, many business are already slowing graduate and entry hiring due to AI and costs. This has got worse now and makes it more unappealing to hire young people.

Many businesses are looking at outsourcing countries like South Africa - where talent is cheaper but also significantly more qualified at a lower cost.

Finally, there is now a massive wage compression because of lack of growth in the UK. Entry level roles now pay close to £24k a year.

That’s not much more than some people are on who have years experience - this add to inflation and cost pressures especially for small and medium business.

Minimum wage increase is a false positive for our economy. 

It’s a driver of inflation, not a strategy to combat the cost of living.

A £75M revenue fintech. 30% YoY growth. Now backed by Bridgepoint.
That’s Zuto.

Founded in 2006 by James Wilkinson, Zuto set out to bring trust and transparency to a £30B market most people don’t think twice about - car finance.

Fast forward:
→ 450,000+ customers helped
 → B Corp certified
 → £12.5M EBITDA
 → 30% Q1 revenue growth
 → One of the UK’s quiet category leaders

Bridgepoint has now taken a majority stake, marking a huge moment for Jim Wilkinson and the team - and a strong exit for long-term investor SEP.

This is a big win for UK fintech, and proof that high-integrity, customer-first businesses can scale massively without noise.

What. A. Milestone. 👏

Follow me, Dominic McGregor, for more stories of the founders shaping UK business ♻️

☠️ Alcohol at Christmas Parties Is Dead. ☠️

The boozy office Christmas party is quickly becoming a thing of the past. 

According to The Guardian, a growing number of companies are ditching alcohol-fueled celebrations in favor of more thoughtful, inclusive, and engaging alternatives.

Why? Because the old model just doesn’t work anymore:

Younger employees are turning away from drinking culture, demanding celebrations that align with their values.

Health-conscious workplaces are prioritizing well-being over hangovers.
Companies are protecting their reputations, avoiding the risks of alcohol-related incidents and ensuring everyone feels safe and included.

So, what’s replacing it? Here are the activities forward-thinking companies are embracing:

🎭 Murder Mystery Parties – Immersive fun that gets the whole team involved.
⛳ Crazy Golf or Bowling – Relaxed, competitive, and perfect for team bonding.
🔍 Scavenger Hunts – Adventure meets collaboration.
🧗 Tree-Trekking and Adventure Courses – Thrilling experiences that build trust and camaraderie.
🎨 Creative Workshops – Wreath-making, pottery, or festive baking for hands-on fun.
📽️ Movie Nights – Laid-back seasonal entertainment.
🎶 Live Music or Karaoke – High-energy fun without the booze.

This isn’t just about swapping drinks for mocktails—it’s about creating celebrations that reflect modern values and foster genuine connection.

What do you think? 

Are alcohol-fueled parties a relic of the past? Let me know your thoughts or how your company is planning to celebrate this year.

🚨 U-Turn announced 🚨 

Some times I wonder if talking about things has any impact.

A few days ago, I posted about how you can no longer get from Manchester to London in under 2 hours. 

Another symbol of a country quietly accepting lower standards.

Today… they reversed the decision.

Not because of me alone. But because enough people said, “No. This isn’t good enough.”

And that’s the point.

We’re living through a time where drift becomes decline and decline becomes the new normal unless people push back.

Not shout. Not scream. Just speak up with facts, with reason, with a bit of pride in what we should expect from the UK.

I don’t post to moan. I post because standards matter.

Connectivity matters.

Ambition matters.

And silence is how countries slide.

So yes, a U-turn on train times isn’t going to fix everything. But it shows something important:

- When people challenge bad decisions, those decisions can change.

- When we stop accepting mediocrity, standards rise.

- When enough voices speak, someone listens.

Small win.

Bigger message.

Speak up. It matters more than you think.

Key people like Andy Burnham have played a major role in this, and those people do listen to our voices.

Great work.

More people left the UK in 2025 than have left the UK since 1923.

The biggest problem is who these people are.

A net 110,000 British people aged 16 to 34 emigrated in the year to June, according to the Office for National Statistics (ONS), accounting for two thirds of all departing Britons.

The future of our country are leaving in their thousands.

Why?

Well, personally I think it’d because the culture towards those who are ambitious, wanting to better themselves and start a family is toxic.

The UK is on a great leveling down agenda and those who want to seek more for themselves are choosing to leave.

Worryingly, there is no sign those leaving will return.

And who are replacing them? 

Individuals coming from countries and a large proportion come at a cost to the state .

This is the start of the end.

Built in a uni bedroom.
Just raised $10M to take on the UK and the US.
That’s Housr.

Harry Neil Panter started Housr while studying at Manchester - no industry background, no big network, just the belief that student renting was broken and someone needed to fix it.

Fast forward:

→ £7.5M raised, backed by two Texas investment firms
→ 186% YoY revenue growth
→ Expanding across the UK & into the US
→ Aiming to reach 1M students in the next 12 months
→ Building an all-in-one “student OS” - rentals, deals, ride-sharing, roommates + more

Harry and I spoke about the journey - from early naivety to cracking distribution, innovating in a stale market, and why he thinks Housr can hit a £1B valuation within four years.

Snippet below 👇

What. A. Vision. 👏

♻️ Follow me, Dominic McGregor, for more stories of the founders shaping UK business.

I don’t think there was one thing in that budget about growth.

We have 3 options to get more money into our economy to fund public services.

1) Raise taxes

2) Reduce spending

3) Drive growth.

All I’ve seen from a Labour government is point 1.

Tax tax tax.

Policy focus on envy and levelling everyone down.

A real forward thinking government would focus on point 3.

Driving growth, innovation and opportunity.

Unless it’s in the small print, growth seems to not be in this government mind set.

Excited to share this…

For our January intake of the Fearless Accelerator, we’re adding something special:

London founders will officially get access to co-working days inside the NatWest Business Accelerator - a space to focus, create, and connect.

And our finance module for this cohort will be delivered with support from Mettle by Natwest!

With that…
 Applications for the January Fearless Accelerator are now open.

If you’re a side hustler, freelancer, or small business owner in Cheshire, Warrington, or London - and you’ve been too busy working in the business to actually work on it - this is for you.

12 weeks. 1 day a week. Real progress. Real clarity. 

Starts January 5th. 

Apply via link in comments!

What. A. Fully Funded. Opportunity. 👏

Ways to check in on a man’s mental health this Christmas without feeling “awkward”:

-Ask him how his year has gone
-Ask if he fancies a games night and chat
-Ask him how things are going with his partner
-Ask him how work is going
-Ask him how his family are
-Ask him if he fancies a catch-up

Most importantly:

Ask him.

We all need to ask more, talk more, and listen more.

It’s the only way these conversations will ever be normalised

If a man is going to die under 45 year olds, the most likely way is them taking their own life.

This stuff really matters. 

Check in on the men in your life.

Built while carrying her baby on her hip.
Back in the business two weeks after giving birth.
Now one of the fastest-growing recovery brands in the UK.

That’s MyoMaster.

Lottie Whyte started MyoMaster on maternity leave - no funding, no network, just a belief that athletes deserved better recovery tools.

Fast forward:

→ £5M+ revenue
→ Featured in the Sunday Times 100 List 
→ Growing fast in a booming wellness category
→ A brand built on authenticity, community, and obsessive customer experience

Lottie and I sat down recently to talk about building a business while raising a family - the challenges, advice… and the fire it can give you.

Clip below 👇

What. A. Leader. 👏

♻️ Follow me, Dominic McGregor, for more stories of the founders shaping UK business.

🚨 Dream Role Alert 🚨 

3 years ago we invested in Emma Tapper & Scott Rudd in that time they’ve scaled Miniml into a household brand that’s stocked in some of the biggest UK supermarkets.

Now we are on the look out for someone to help take the brand to the next level.

I think this is one of the most exciting roles around and we need someone great!!!

Details below 

👇 

 https://lnkd.in/efs9gsSM

We need more entrepreneurs in politics and government.

Last year Labour apppointed James Timpson CEO of Timpson Group to the department of justice.

Because of the work he did with employing previous convicts in his business.

Last year Matt Clifford did a year helping shape the government AI direction.

This year Tom the founder of Monzo Bank as the UK's AI ambassadors.

His role will be to convince british talent to think bigger and be more ambitious.

Great moves by The Labour Party bringing in experts to help shape our countries future.

Havana Blackledge went from unsure where to start → to a role at THG

natalia R. went from freelancer → to video lead at noticed.

Penelope Silver went from full-time mum → to business owner

Now I’m looking to speak to anyone in Sheffield, Doncaster, Rotherham, or Barnsley who wants to upskill in digital marketing.

I meet so many people juggling work, side-hustles, and family commitments - but they’re not building the career they actually want.

That’s why we built the Digital Marketing Skills Bootcamp: 12 weeks. Live online. Hands-on. Industry-led. Designed to give you the tools to take control of your career.

It’s worked for over 800 learners so far.

This is for anyone over 19 who’s ready to stop reacting and start building. Career changers. Freelancers. Small business owners.

Cohort 17 starts 7th January 2026. Fully funded for South Yorkshire and London-based learners. One day a week, you focus on your future.

Tag someone who needs this 👇

30 million visitors a year. 95% organic traffic.
That’s Days Out With Kids.

JAMES MORGAN built a business that turns huge organic reach into real revenue - without having to chase every new visitor.

Fast forward:
→ Massive audience built on content and SEO
→ Multiple revenue streams, from ads to partnerships
→ A platform trusted by millions of families every year

The secret? Focus on your audience first, then figure out the ways to serve them - and monetise along the way.

I sat down with James to talk about scaling a content-first business and turning attention into income. Watch the snippet below 👇

What. A. Builder. 👏

♻️ Follow me Dominic McGregor for more stories of founders shaping UK business.

Even this short snippet can show the power of entrepreneurial vision.

Lottie Whyte built MyoMaster from maternity leave into recovery tech trusted by elite athletes - all because she stayed true to her clear, authentic vision.

Here’s a glimpse of how that vision drives everything from product design to brand trust 👇

What. A. Founder. 👏

♻️Follow me, Dominic McGregor, for more stories of UK founders shaping business.

Taking over a business that’s already proven? Genius.

That’s exactly what JAMES MORGAN did with Days Out With Kids.

I sat down with James to talk about Management Buyouts, and why we think more entrepreneurial people should consider them.

Key takeaways:
→ There are fantastic businesses out there with owners ready to step back.
→ You don’t always need private equity or a competitor to take the reins.
→ MBOs are a way for operators to step in, grow the business, and take it to the next level.

For anyone looking to scale, buy, or just think differently about growth - this is a smart path to consider.

Watch the snippet below 👇

What. A. Builder. 👏

♻️ Follow me Dominic McGregor for more founder-led business stories.

SEO Stack

I'm the founder of SEO-stack.io - a revolutionary new SEO tool for advanced SEOs. SEO stack is a SEO SaaS offering powerful tools for big data analysis - using Google Search Console API & BigQuery, SEO stack provides a full stack of SEO tools that work from full GSC data API - from professional content auditing to intent mapping - SEO stack is a revolutionary new tool for the industry.

Director

SEO Audits IO

I'm the founder of SEO Audits IO which is a professional, bespoke SEO audit service that's based on big data analysis. SEO audits IO was launched to provide businesses with a professional auditing service that's tailored to their needs/situation - combined with SEO stack data - we take a big data approach to auditing client sites - providing deep insights into the fundamental performance of a website - what is driving performance (or a lack thereof) - what items need addressing, data backed recommendations and more.

danielfoley.co.uk

Providing independent specialist consultancy for large/corporate organisations. I run an independent consultancy alongside running and managing the SEO agency Assertive. As an independent consultant, I provide highly bespoke SEO services that focus on modern and future architectures, keeping user experience and engagement at the forefront. My solutions are tailored to the needs of each business, addressing both internal and external issues. I help businesses to develop inhouse strategies and build efficient, high value marketing teams. I educate, inspire and drive.

Specialist SEO Consultant

Assertive

Assertive was formed in 2007 as a boutique, highly specialised agency for medium and large enterprise clients.

We deal with serious businesses looking for real, dedicated SEO expertise that isn't shrouded by SEO awards that mean nothing.

We don't sell SEO.

We sell high end expertise to grow ROI via rank, covering bespoke needs.

Assertive as a group owns seo-audits.io which is a highly specialised auditing consultancy as well as seo-stack.io which is a high end SEO big data platform.

We are dedicated to SEO, that means delivering high level expertise without the usual rhetoric.

Angel and Kensington

Angel and Kensington is a new investments start-up that will provide funding / crowd funding solutions for businesses looking to expand.

Riverbanks Clinic

This was a contracted SEO role where I managed the build, development and optimisation of www.riverbanksclinic.co.uk. I worked with the clinic to implement a new design for the business online with a goal to generate more enquiries and online sales through commerce.

The design was refreshed and enhanced to reflect the professional and premium quality of the brand in line with the high scale treatments on offer.

This prestigious clinic required SEO to improve website visibility in the cosmetic market place which was dealt with by myself using a mix of on site, off site SEO and social media.

SEO Contractor

Bathrooms.com

In this role I was given the role of managing the SEO for Bathrooms.com. Within this role I was responsible for the optimisation of Bathrooms.com. I also managed the SEO workload, assigned tasks to 3rd parties assisting with SEO etc. 

During this role I improved website positions significantly achieving a page 1 placement in Google UK for the keyword "Bathrooms" along with many other bathroom and shower related keywords. During this role I gave orders to merge Bathroom Evolution with Bathrooms.com, and then oversaw the re-direct setup, canonical setup & more. 

I delegated link building responsibilities to a 3rd party agency who was working with Bathrooms.com, and managed the off-site marketing through link building and press release submissions. During the period of employment I increased positions significantly and made significant contributions towards the websites status.

SEO Contractor for Bathrooms.com

Intelligent Positioning

During this contract, I worked on client accounts for Sky, MyBreast, Sophis and Blinkbox. I have gained additional experience working for large bluechip companies.

I carried out work on the SEO accounts ensuring full SEO compliancy was in place, along with off-site marketing to achieve various page 1 positions within Google for competitive high traffic keywords.

Not only have I worked on On-Site SEO and Off-Site SEO I have also run successful viral marketing ads, Youtube video production and Social Networking.

SEO Executive

Netizen Digital (Conrad Advertising)

Within this role, we worked as a team, problem solving and working on ways to meet/exceed client expectations. We allocated time for research and development to give us a leading edge on SEO knowledge and expertise. Whilst working for IP, I was able to increase client turnover substantially through organic search alone. 

I was responsible for large clients, ensuring expectations were met, delivering reports and liaising with the client directly.
3; In this role I was responsible for the optimisation of client websites, audit generation, analytics installations & more. My client base included Qantas, EasyCruise, Adventure Company and Ramblers. Weekly reports were delivered to clients along with link building reports. 

Worked as part of a team to produce a reliable and effective SEO service. This role also focused on off-site marketing, networking, social networking, youtube videos, press release submissions and more.

I was responsible not only for the analysis and optimisation of client websites, but to also manage the PPC account in sync with the search engine optimisation. Occasionally I would run Youtube video submissions, press release submissions and other form of media submissions to enhance brand awareness.

Search Engineer

SEO Evangelist from 1999, Director at Assertive, SEO Audits IO, SEO Stack, Daniel Foley SEO Consultancy & Scooter.guide

In the SEO industry since 1998/99 - with more than 2 decades of SEO experience I strive to deliver exceptional SEO results for clients across global markets. I'm an enterprise level SEO consultant dealing with medium/large businesses globally - providing  NON LINEAR SEO auditing, consultancy and overall delivery.

Aside from the SEO experience - I'm actively involved in business development, agency scaling, auditing and SEO SaaS development. I'm actively working to drive change in the SEO industry by changing the way people learn, implement and hone their SEO strategies.

My extensive SEO background means I take a big-data driven approach to auditing / SEO delivery - using advanced techniques and tested methodologies to deliver strong ranking, visibility and revenue growth for businesses. I provide a tailored SEO solution for large organisations with enterprise SEO audits that are the culmination of extensive big data analysis - alongside strategy development, TRM (team resource management), SEO roadmapping, resource training and more.

My SEO portfolio involves clients such as BNP Paribas, Lenovo, SAGE, easyCruise, Virgin, Sky - having delivered fully fledged audits, consultancy and training.

I'm actively involved in the development of a new enterprise SEO SaaS platform (SEO-stack.io) which will become a leading tool for advanced/enterprise SEOs to deliver SEO for clients. 

Highly motivated, hard working and dedicated to the SEO industry - my general skills include auditing, SEO training, team building and resource management, organic strategy development, SEO testing, Benchmark analysis and reporting. I have extensive SEO experience covering all aspects of on site, technical auditing, render testing, UAT, SEO ERP development, content auditing & strategy development, NLP & AI SEO and more.

Daniel Foley Carter

SEO is still fully viable and alive in 2025.

It's harder to get informational clicks.

It's harder to get transactional clicks.

It's harder to get clicks.

But it's still possible with the right approach to still grow, to sell more products and generate a good ROI.

So what's the strategy?

1. Focus MORE on building brand, a lot of SEO did this indirectly, a lot of it via articles and blogs which drove brand awareness even at a pre purchase stage

2. Focus on juicing up value pages with better links and more of them, excess diversification in SEO strategies creates a compounding over-reliance on links which often becomes unsustainable 

3. Focus on user experience and engagement, this really plays a significant part of SEO because of how Google's HCU will look at behaviour, engagement and sub search or new search behavior

4. Go beyond adding value via text, this isnt just about optimizing content for users, it's about presenting it in such a way that makes users engage and interact

5. Strengthen content by adding new value, look at what content could have around it to support it, consider videos and tools to bolster this

6. Create positive brand sentiment and trust, this means brand searches, search variation, reviews, citations 

7. Use social to distribute content of maximum value, you can use tools like Lovable, Claude code, Bolt to create in page applications that really help users

8. Build a community via social and UGC channels - spend time really crafting a solid UGC and social strategy 

9. Maximize technical SEO compliance where possible, focus more on core factors rather than things of lower priority, focus on

- rendering
- dom output analysis
- URL internal link consistency
- Eliminate internal redirection
- Maximise internal link consistency
- Ensure appropriate HTTP status handling
- Consider nav, footer links and prioritize
- Focus on clean crawls
- Minimalise reliance on canonicals
- Manage URL parameters
- Manage crawlability
- Manage accessibility

10. Content quality should align with best practice in terms of

- Content NLP
- Content YMYL/EEAT
- Content management (dead content, decaying content, keyword overlap, cannibalisation)
- Content information prioritisation (use AlsoAsked )
- Content writing style, tone of voice, sentiment

11. Get links from domains with traffic

- Focus on traffic as primary metric
- Don't worry about DR/TF
- Mix strategy between HARO style, pitch and earn, digital PR and vetted niche edits
- Reclaim lost links via legacy URLS

12. Optimize and reduce non indexed pages in GSC

- Clean up and eliminate dead URLS
- Control legacy URLS i.e. http 410
- Eliminate Google selected canonicals
- Remove internal links to redirects
- Remove content that's active but crawled and not indexed
- Fix internal links to active content that's discovered currently not indexed


and loads more.

Good SEO still works.

Focus on quality, compliance, consistency and end users.

#seo

SEO Specialist with 25+ years experience. Extensive experience in SEO auditing, strategy, execution & training. Sharing findings through testing & experiments.

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