CEO @ Oneiro Technologies | Board advisor | Automation for ecommerce and B2B Fulfillment | 🏆 Winner “Best Use of Robotics” 2024 | 25+ years of executive leadership

You might be considering automation but unsure where to start or what actually works for your specific challenges.

That’s why I founded Oneiro Technologies as an agnostic system integrator. For years I worked for system integrators that would push their technology. Many times it wasn't right for the customer.

Being supplier-agnostic, means combining the right tech; AMRs, shuttles, digital twins, print-and-apply robots, etc. to match your needs. We are successful together because we work as a team to design and implement tailored, turnkey automation solutions. 

Whether you're trying to pack more orders, reduce labor strain, or just make the chaos manageable—I’ll help you build a system that scales with your business.

Someone once nicknamed me “The Wolf.” Not the Wall Street kind—the one from Pulp Fiction. I take that as a compliment. Because I fix the messy, high-stakes problems that keep fulfillment leaders up at night.

Ready to get more orders out with less stress and fewer resources?

Let’s kick things off with a free discovery session. No pressure—just real talk about what’s holding you back and what’s possible.

Drew Thomas

Corporate Exec Turned Entrepreneur, Multi-Unit Franchise Owner | Franchise Consultant, Helping Others Do the Same | Own Six Prosperous Franchises | Leveraging Decades of Experience, Guiding People to Franchise Ownership

I spent 20 years climbing the corporate ladder at Ford Motor Company. Built divisions. Led teams. Hit every target they gave me.  Then at 50, I realized I was building someone else's empire.

Today, I help corporate executives escape the same trap. As a franchise consultant fpr corporate executives, who's placed hundreds of successful people into $2M-10M franchise businesses, I understand both sides of the journey—the fear of leaving corporate security and the freedom of building something you own.

I guide executives through the entire franchise ownership journey:

• Franchise evaluation and FDD analysis
• Unit economics and territory assessment
• Discovery Day preparation and negotiation
• Multi-unit scaling strategies
• PEO solutions for growing franchise operations

My candidates aren't looking for another job. They're looking for control, legacy, and businesses that generate $300K-500K in annual income.

Proven Results:
• Helped hundreds of executives transitioned from corporate to franchise ownership
• Multi-unit franchise owner with six successful business
• Host of "Escape & Empower" podcast - helping executives plan their escape
• Founder of Empowered Zee HR - PEO services for franchise owners

At 54, I know what it's like to face age discrimination. To watch younger executives get promoted while you're told you're "overqualified." To realize that corporate loyalty is a one-way street.

That's why I don't just help people buy franchises. I help them buy their freedom.

Who I Work With:
• Corporate executives 45-65 facing unexpected transitions
• Leaders with $500K-2M in investable capital
• High achievers who've never failed at anything they've committed to
• Professionals ready to stop asking permission and start building legacy

My Promise:
No franchise sales pitches. No pushing specific brands. Just honest guidance from someone who's made the journey and now helps 20+ executives annually do the same.

Ready to explore what business ownership looks like for you?

Let's map your path from corporate executive to franchise owner.

📅 Book a 15 min. call to explore: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-lip
🎧 Listen to Escape & Empower: https://www.buzzsprout.com/2435821/about
📧 Direct message me here on LinkedIn

David. Greenberg

𝗧𝗛𝗘 𝗦𝗣𝗥𝗘𝗔𝗗𝗦𝗛𝗘𝗘𝗧 𝗧𝗛𝗔𝗧 𝗠𝗔𝗗𝗘 𝗠𝗘 𝗤𝗨𝗜𝗧

I ran the numbers on 20 more years in corporate. The math broke my brain.

$400K salary. Save 10% religiously. Max out the 401(k). Do everything right.

After 20 years: roughly $800K in savings. Maybe $1.2M if the market cooperates.

Then I ran the other column.

Build a franchise to $300K annual profit. Sell at a 3-4x multiple.

After 5 years: $900K to $1.2M exit. Plus you kept the cash flow the entire time.

Same outcome. Fifteen fewer years. And you actually own something.

But that's not what got me.

I added a row I'd been avoiding: "Equity in what you're building."

Corporate column: 0%
Franchise column: 100%

Twenty years of 60-hour weeks. Twenty years of hitting numbers. Twenty years of building systems, developing relationships, closing deals.

In corporate, all of it belongs to them. You walk out the door with a severance package and a LinkedIn update.

In a franchise, all of it belongs to you. You walk out with a wire transfer.

I stared at that spreadsheet for an hour. The math wasn't complicated. I'd just been avoiding it.

Every executive I talk to knows how to read a P&L. They can calculate IRR in their sleep. They understand ROI better than most MBAs.

But they've never run this calculation on their own career.

If you did, what would your spreadsheet say?

#ExecutiveTransition #FranchiseOwnership #EmpoweredFranchisee

Dave Greenberg

Franchise Consultant for Corporate Executives | Ex-Corporate Exec Turned Multi-Unit Franchise Owner | Helping Hundreds Replace Six-Figure Salaries & Build Successful Exits | Escape & Empower Podcast Host | Writer~Author

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