Oneiro Technologies, Inc

I founded Oneiro Technologies to provide turn-key automation systems for your e-commerce, distribution, fulfillment, or manufacturing operation.

I developed an innovative approach for warehousing which requires 15% of the labor and 50% of the space. Sound expensive? You might be surprised to hear about a typical 18 month payback.

Oneiro Technologies' purpose is to make innovative material handling solutions accessible to all. I bring robotics, augmented/extended reality, fulfillment software, and AI to operations of all sizes by being lean and having strategic partnerships. We are nimble and able to adapt to your needs.

I have been able to save millions of dollars per year for distribution and fulfillment operations by pursuing technology that truly works. It isn't easy to be cutting edge but it's my passion to develop a trusting relationship with both our clients and our suppliers.

I can offer what most can't...a world class solution fit to the needs of your operation with focus and agility.

Founder & CEO

ShipStork

ShipStork is a new type of 3PL fulfillment business.

Built from the ground up with a tech forward approach. We embrace automation and use it curate an amazing merchant experience. 

The consumer is our main focus. We will delight every step of the way from the time the order is placed until it is received. If it needs to be returned we make that a delight as well.

I believe this is what the fashion industry needs, tech forward fulfillment.

Stay tuned as we share the journey.

Co-Founder

DCS - Designed Conveyor Systems LLC

DCS is a great organization with an amazing close knit culture. 

My role here was to concept and sell cutting edge automation systems for e-commerce warehouses. Some people called my ideas crazy, some loved them. It was fun keeping the team on their toes. 

Together we built some amazing things through solid partnerships with OEM suppliers and clients alike.

We did a lot, providing fully integrated systems encompassing high speed pouch, case, tote & pallet 
handling. This included accumulation, merging, sortation, distribution, order fulfillment, inspection, verification, high density storage, WMS interfacing, truck loading & unloading, and robotic deployment.

I left DCS because it was just time to pursue my own crazy dreams of founding my own business.

Sr. System Sales Consultant

Intelligrated

I worked with Dave Stinson along with the awesome and eccentric Western Region team. Dave brought me in to build a controls team from scratch for the region. It was a great challenge of building a new team while concepting and selling automated systems to new customers.

As the principal engineer I was responsible for approving designs from both Mike Smeltzer's concepting team and Tim Lasko's engineering team. After a few rounds of back and forth, a white board full of dry erase marker notes, and Kevin Gray saying something hilarious, we would settle on something that would work for the customer.

We executed projects for citrus, almond, wine and various other industries. We even executed a project in a cold storage (-15 degree) facility. Yep that was cold...

Great team and great memories!

Principal Engineer

Barry-Wehmiller Design Group

Becoming a Director at Design Group means you know how to lead and you have a solid client base.

During this time I was located in the Modesto, CA office. We had a lot of projects focused on wineries both big and small. My team of project managers and engineers knew how to get the job done and be entertaining as well. Late night working sessions were often accompanied by a showing of Super Troopers or some other slapstick comedy.

We developed budgets for customers and helped them justify big spending projects by calculating the IRR.

The project management team was a well oiled machine executing projects as big as $30MM. They were masters at negotiating OEM equipment purchases and herding the cats (team members) as PMs do best. At one point our little office of 12 had a significant portion of the Design Group nationwide staff working on our winery projects. 

The mechanical engineering team spearheaded the first 3D laser scanning and facility design that I know of and were great at developing user friendly layouts in CAD. FAT tests were rock solid. 

The electrical engineering team knew NEC, UL and NFPA 79E compliance like the back of their hand. They programmed Allen Bradley PLCs in their sleep and some even loved it enough to automate things at home.

It was a pleasure leading this team.

Director

Accountable for managing all aspects of industrial engineering projects from conceptual design through execution.  

The majority of projects managed were in the consumer beverage industry i.e. bottled water, carbonated soft drinks, beer and wine.

Project Manager

Accountable for all aspects of electrical engineering, controls engineering, and mechanical engineering for multiple high speed packaging lines.  This included hard-to-handle bottles such as light weight PET water bottles and reverse tapered wine bottles.

Project Engineer

Anheuser-Busch

PLC, HMI and simulation programming for utility systems, brewing process and packaging lines.

Engineer

I Automate Warehouses with Robots and AI --> Let's double your capacity with only 25% of the labor \\ System Integrator with over 25 years and $250MM of capital project experience \\ Founder of Oneiro Technologies

Your warehouse has orders to get out the door, quickly and accurately. Perhaps you have considered new automation but are unsure about what works for your specific needs. 

That’s where I help. Oneiro Technologies is a turn-key provider of automated solutions. I implement solutions tailored to your business. Focused on flexibility and scalability so that it works for you today and into the future. 

If you operate a warehouse, you face challenges every single day. I am not a consultant that only tells you how to fix your problems. I will develop solutions and implement those solutions. I cook what I eat so, I am with you throughout the entire process. 

If you have the desire to get more orders out the door with greater accuracy while lowering your expenses, consider this an invitation. 

Let’s kick things off with a free discovery session. It’s an opportunity for open dialogue, where I’ll listen and ask questions to understand your needs better. This session is commitment-free – it might just leave you with valuable insights to ponder or actionable ideas for future endeavors.

Curious? Reach out directly or book a time through the link in my profile. Let's explore what's possible together.

——

About me. 

Have you ever had a nickname?

I was once dubbed “The Wolf” by a colleague. No, not the one from Wall Street but in reference to the problem-solver from 'Pulp Fiction.'

Why the comparison? Because I fix the very problems that give fulfillment warehouses and manufacturing facilities sleepless nights.

But I won’t label myself as an “expert” as there are no experts.

So, who am I? I am a turn-key system integrator with a very particular set of skills, skills I have acquired over a very long career. Skills that allow me to develop creative solutions for your most nagging problems.

Drew Thomas

The Empowered Franchisee

I did it, and so can you.  I help corporate executives bailout out of the rat race so they can build wealth for themselves through multi-unit franchise ownership.  I will match you to the perfect franchise for your dream lifestyle, financial goals, and resources– free of charge, with no obligations. Whether your dream is a more flexible schedule, better financial security, or a legacy for your family, I am here to help make it a reality.

Principle Consultant & Founder

The Escape & Empower Podcast

Hosted and co-created The Escape & Empower Podcast, inspires listeners to take control of their careers and lives through franchise ownership. Pete & I share our personal stories, and provided valuable insights on leaving corporate jobs for entrepreneurship. We discuss highs, lows, tough decisions, and lessons learned in the journey to franchise ownership.

Co-Host, The Escape & Empower Podcast

FranChoice

FranChoice's expert consultants are an elite group of caring, experienced franchise experts who have been selected for their understanding of the industry and their ability to bring exceptional value to your search. In addition to business experience, our consultants typically have extensive franchise industry experience, either as a corporate franchise executive or as a franchise owner. They focus on your goals for business ownership and are committed to helping you realize your dreams of business ownership.

Shareholder, Franchise Consultant

Salons by JC

Multi-Unit Franchise Owner with Salons by JC, a premier brand in the salon suite industry. We have six locations, operating in Cool Springs, TN; Murfreesboro, TN; Mt. Juliet, TN; Nashville, TN; Sarasota, FL; and Huntsville, AL.

Salons by JC supports and provides solutions for salon professionals, salon customers, and salon franchisees. Founded by innovative entrepreneurs, for entrepreneurs, Salons by JC attracts driven individuals who want to help others. Founders Jack Griffey and Cecil Miller, their team, their fellow franchisees, and the Salons by JC community of salon professionals are all passionate, determined, and have a love for success. That’s the true Salons by JC difference.

Since 1997, Salons by JC has grown to over 100 locations in the U.S. and Canada and continues to transform the beauty and wellness industry to this day. We’re making it possible for driven salon professionals to become independent, start their own salon business, and grow their own brand.

Franchise Owner, Multi-unit

HouseLens

President

Iron Solutions

Chief Revenue Officer

CNH Industrial

Senior Director Of Marketing

Ford Motor Company

Director, Global Brand Strategy

Ford Motor Company of Canada, Limited

Vice President Marketing

Mazda Motor Corporation

Head of Global Marketing

Corporate Exec Turned Entrepreneur, Multi-Unit Franchise Owner | Franchise Consultant, Helping Others Do the Same | Own Six Prosperous Franchises | Leveraging Decades of Experience, Guiding People to Franchise Ownership

Do you want more time, more money, or more freedom and flexibility?
Do you want to be the captain of your calendar? Are you skilled at building teams? Are you a builder or a sustainer? Would you happen to know your why? Time to be your boss?  Tired of company politics?  

Well, I was tired of working for others and bailed out of the executive life, which was not a life.  Multi-unit, Executive-Model franchise ownership allowed me to enjoy financial freedom and become the captain of my calendar.   

I have helped hundreds of people realize their dreams to escape the oppression of a job and enjoy financial freedom through franchise ownership.   I am not quite ehamony, but I get pretty close when helping others find the right franchise that matches their skills, interests, and financial goals.  It’s time to be your own boss & keep 100% of the profits!

As the owner of six franchises, I understand the challenges and rewards of choosing the franchise life.  I currently own six SBJC franchises: four in the Nashville, TN, area; one in Huntsville, AL; and one in Sarasota, FL.

I was raised in a family of successful entrepreneurs.  I worked for over 20 years as a marketing executive for Ford and Mazda, leading the “Zoom-Zoom” and “Ford: Powered by You” rebrands.  Looking for a more sustainable lifestyle and greater professional freedom, I switched to small-business leadership and franchising in 2011.

Choosing the franchise life is a weighty decision, but I approached it with a calm, rational perspective.  I understand the differences between corporate and franchise work and know how to translate his profound growth and operational experience into a successful path forward for a franchise business.

I am a mentor at heart and enjoy helping others become the best possible versions of themselves and fulfill their true potential.  My goal is to help you make the best choice for yourself, your work, and your family - he succeeds when you succeed.  I look forward to showing you how you can empower yourself, your future, and your wealth through franchising!

I live with my wife Lauri in Nashville, Tennessee, and can be found on the coast of Maine during the summer months.  Our son Hank is an attorney in New Orleans, and our daughter Annabel is an interior architect in Denver, CO.

Start your journey to empowerment and freedom today by contacting Dave at (207) 810-8830 
 or via email: dgreenberg@empoweredfranchisee.com

David. Greenberg

You've been miserable for 2 years. You built a $500M division for them. What are you waiting for - permission?

That question stopped a candidate cold during our call yesterday.

He'd built something massive. Created hundreds of jobs. Generated returns that funded other people's retirements. But when I asked about his own future, his voice went quiet.

"I keep thinking they'll finally recognize what I've done."

Recognition isn't coming. And deep down, he knows it.

The executives I work with all share this pattern: They've delivered exceptional results. They've sacrificed weekends, vacations, time with family. They've made their companies billions.

Their reward? Another reorganization. Another new boss who doesn't understand what they built. Another year wondering if this is it.

You know what kills me about these conversations?

These are people who've never failed at anything they've committed to. They've scaled divisions, turned around failing operations, built teams from scratch.

But they're waiting for someone else to give them permission to build something for themselves.

One candidate told me last week: "I made them $500M and they laid off my entire team. I rebuilt it. Made them another $300M. Then they sold the division and offered me a lateral move."

He's 52. Has maybe 15 great years left. Still waiting for that promotion that'll make it all worth it.

Meanwhile, franchise owners I work with are building $2M, $5M, $10M businesses. Not for shareholders. Not for some PE firm. For themselves. For their families. For the life they actually want to live.

The math is simple: You can spend the next decade making someone else wealthy, or you can build something with your name on it.

You don't need permission. You need a plan.

#LegacyOverLadder #ExecutiveOwnership #FreedomThroughFranchising

Dave Greenberg

Franchise Consultant for Corporate Executives | Ex-Corporate Exec Turned Multi-Unit Franchise Owner | Helping Hundreds Replace Six-Figure Salaries & Build Successful Exits | Escape & Empower Podcast Host

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