CEO @ Oneiro Technologies | Board advisor | Automation for ecommerce and B2B Fulfillment | 🏆 Winner “Best Use of Robotics” 2024 | 25+ years of executive leadership

You might be considering automation but unsure where to start or what actually works for your specific challenges.

That’s why I founded Oneiro Technologies as an agnostic system integrator. For years I worked for system integrators that would push their technology. Many times it wasn't right for the customer.

Being supplier-agnostic, means combining the right tech; AMRs, shuttles, digital twins, print-and-apply robots, etc. to match your needs. We are successful together because we work as a team to design and implement tailored, turnkey automation solutions. 

Whether you're trying to pack more orders, reduce labor strain, or just make the chaos manageable—I’ll help you build a system that scales with your business.

Someone once nicknamed me “The Wolf.” Not the Wall Street kind—the one from Pulp Fiction. I take that as a compliment. Because I fix the messy, high-stakes problems that keep fulfillment leaders up at night.

Ready to get more orders out with less stress and fewer resources?

Let’s kick things off with a free discovery session. No pressure—just real talk about what’s holding you back and what’s possible.

Drew Thomas

Corporate Exec Turned Entrepreneur, Multi-Unit Franchise Owner | Franchise Consultant, Helping Others Do the Same | Own Six Prosperous Franchises | Leveraging Decades of Experience, Guiding People to Franchise Ownership

I spent 20 years climbing the corporate ladder at Ford Motor Company. Built divisions. Led teams. Hit every target they gave me.  Then at 50, I realized I was building someone else's empire.

Today, I help corporate executives escape the same trap. As a franchise consultant fpr corporate executives, who's placed hundreds of successful people into $2M-10M franchise businesses, I understand both sides of the journey—the fear of leaving corporate security and the freedom of building something you own.

I guide executives through the entire franchise ownership journey:

• Franchise evaluation and FDD analysis
• Unit economics and territory assessment
• Discovery Day preparation and negotiation
• Multi-unit scaling strategies
• PEO solutions for growing franchise operations

My candidates aren't looking for another job. They're looking for control, legacy, and businesses that generate $300K-500K in annual income.

Proven Results:
• Helped hundreds of executives transitioned from corporate to franchise ownership
• Multi-unit franchise owner with six successful business
• Host of "Escape & Empower" podcast - helping executives plan their escape
• Founder of Empowered Zee HR - PEO services for franchise owners

At 54, I know what it's like to face age discrimination. To watch younger executives get promoted while you're told you're "overqualified." To realize that corporate loyalty is a one-way street.

That's why I don't just help people buy franchises. I help them buy their freedom.

Who I Work With:
• Corporate executives 45-65 facing unexpected transitions
• Leaders with $500K-2M in investable capital
• High achievers who've never failed at anything they've committed to
• Professionals ready to stop asking permission and start building legacy

My Promise:
No franchise sales pitches. No pushing specific brands. Just honest guidance from someone who's made the journey and now helps 20+ executives annually do the same.

Ready to explore what business ownership looks like for you?

Let's map your path from corporate executive to franchise owner.

📅 Book a 15 min. call to explore: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-lip
🎧 Listen to Escape & Empower: https://www.buzzsprout.com/2435821/about
📧 Direct message me here on LinkedIn

David. Greenberg

They did it!  Remember my candidate whose wife drew the equity comparison on their whiteboard? At 52 years old, he became franchise with a plan to build multiple locations.

But it almost didn't happen.

Two weeks after that whiteboard conversation, he called me ready to back out. "What if she's wrong? What if I'm throwing away 25 years of corporate stability for nothing?"

His wife overheard. She didn't get defensive. She got specific.

"You've been passed over twice for SVP. Your stock options are underwater. And last month you worked 60 hours on a project they killed in a budget meeting. Tell me again about stability."

He went quiet.

The next call was different. Not excited—scared. "I keep running the numbers. They work. But I've never bet on myself like this."

I told him what I tell every candidate at this stage: Fear doesn't go away. Fear is stoked by the unknown, so lets replace fear with facts.   You just learn to move with it instead of waiting for it to leave.

His wife joined our next call. She had questions I couldn't answer. What if the territory underperforms? What if the franchisor support isn't what they promise? What happens to their kids' college fund if this fails?

Good questions. Hard questions. The kind that matter.  The kinds of questions I faced when we were making the decision to buy into a franchise.   I know it first hand.

We spent five weeks on due diligence. Validation calls with existing franchisees. Financial modeling, conversations that got uncomfortable and energizing at the same time.

Last month he signed the franchise agreement. His wife was there. She didn't say "I told you so." She said, "Now we're building something together."

Not everyone who sees the whiteboard math takes the leap. Most don't.

But the ones who do? They don't do it because they stopped being afraid. They do it because they got tired of being afraid of the wrong things.

#FranchiseOwnership #ExecutiveTransition #EquityMatters

Dave Greenberg

Franchise Consultant for Corporate Executives | Ex-Corporate Exec Turned Multi-Unit Franchise Owner | Helping Hundreds Replace Six-Figure Salaries & Build Successful Exits | Escape & Empower Podcast Host

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