Oneiro Technologies, Inc

I founded Oneiro Technologies to provide turn-key automation systems for your e-commerce, distribution, fulfillment, or manufacturing operation.

I developed an innovative approach for warehousing which requires 15% of the labor and 50% of the space. Sound expensive? You might be surprised to hear about a typical 18 month payback.

Oneiro Technologies' purpose is to make innovative material handling solutions accessible to all. I bring robotics, augmented/extended reality, fulfillment software, and AI to operations of all sizes by being lean and having strategic partnerships. We are nimble and able to adapt to your needs.

I have been able to save millions of dollars per year for distribution and fulfillment operations by pursuing technology that truly works. It isn't easy to be cutting edge but it's my passion to develop a trusting relationship with both our clients and our suppliers.

I can offer what most can't...a world class solution fit to the needs of your operation with focus and agility.

Founder & CEO

ShipStork

ShipStork is a new type of 3PL fulfillment business.

Built from the ground up with a tech forward approach. We embrace automation and use it curate an amazing merchant experience. 

The consumer is our main focus. We will delight every step of the way from the time the order is placed until it is received. If it needs to be returned we make that a delight as well.

I believe this is what the fashion industry needs, tech forward fulfillment.

Stay tuned as we share the journey.

Co-Founder

DCS - Designed Conveyor Systems LLC

DCS is a great organization with an amazing close knit culture. 

My role here was to concept and sell cutting edge automation systems for e-commerce warehouses. Some people called my ideas crazy, some loved them. It was fun keeping the team on their toes. 

Together we built some amazing things through solid partnerships with OEM suppliers and clients alike.

We did a lot, providing fully integrated systems encompassing high speed pouch, case, tote & pallet 
handling. This included accumulation, merging, sortation, distribution, order fulfillment, inspection, verification, high density storage, WMS interfacing, truck loading & unloading, and robotic deployment.

I left DCS because it was just time to pursue my own crazy dreams of founding my own business.

Sr. System Sales Consultant

Intelligrated

I worked with Dave Stinson along with the awesome and eccentric Western Region team. Dave brought me in to build a controls team from scratch for the region. It was a great challenge of building a new team while concepting and selling automated systems to new customers.

As the principal engineer I was responsible for approving designs from both Mike Smeltzer's concepting team and Tim Lasko's engineering team. After a few rounds of back and forth, a white board full of dry erase marker notes, and Kevin Gray saying something hilarious, we would settle on something that would work for the customer.

We executed projects for citrus, almond, wine and various other industries. We even executed a project in a cold storage (-15 degree) facility. Yep that was cold...

Great team and great memories!

Principal Engineer

Barry-Wehmiller Design Group

Becoming a Director at Design Group means you know how to lead and you have a solid client base.

During this time I was located in the Modesto, CA office. We had a lot of projects focused on wineries both big and small. My team of project managers and engineers knew how to get the job done and be entertaining as well. Late night working sessions were often accompanied by a showing of Super Troopers or some other slapstick comedy.

We developed budgets for customers and helped them justify big spending projects by calculating the IRR.

The project management team was a well oiled machine executing projects as big as $30MM. They were masters at negotiating OEM equipment purchases and herding the cats (team members) as PMs do best. At one point our little office of 12 had a significant portion of the Design Group nationwide staff working on our winery projects. 

The mechanical engineering team spearheaded the first 3D laser scanning and facility design that I know of and were great at developing user friendly layouts in CAD. FAT tests were rock solid. 

The electrical engineering team knew NEC, UL and NFPA 79E compliance like the back of their hand. They programmed Allen Bradley PLCs in their sleep and some even loved it enough to automate things at home.

It was a pleasure leading this team.

Director

Accountable for managing all aspects of industrial engineering projects from conceptual design through execution.  

The majority of projects managed were in the consumer beverage industry i.e. bottled water, carbonated soft drinks, beer and wine.

Project Manager

Accountable for all aspects of electrical engineering, controls engineering, and mechanical engineering for multiple high speed packaging lines.  This included hard-to-handle bottles such as light weight PET water bottles and reverse tapered wine bottles.

Project Engineer

Anheuser-Busch

PLC, HMI and simulation programming for utility systems, brewing process and packaging lines.

Engineer

I Automate Warehouses with Robots and AI --> Let's double your capacity with only 25% of the labor \\ System Integrator with over 25 years and $250MM of capital project experience \\ Founder of Oneiro Technologies

Your warehouse has orders to get out the door, quickly and accurately. Perhaps you have considered new automation but are unsure about what works for your specific needs. 

That’s where I help. Oneiro Technologies is a turn-key provider of automated solutions. I implement solutions tailored to your business. Focused on flexibility and scalability so that it works for you today and into the future. 

If you operate a warehouse, you face challenges every single day. I am not a consultant that only tells you how to fix your problems. I will develop solutions and implement those solutions. I cook what I eat so, I am with you throughout the entire process. 

If you have the desire to get more orders out the door with greater accuracy while lowering your expenses, consider this an invitation. 

Let’s kick things off with a free discovery session. It’s an opportunity for open dialogue, where I’ll listen and ask questions to understand your needs better. This session is commitment-free – it might just leave you with valuable insights to ponder or actionable ideas for future endeavors.

Curious? Reach out directly or book a time through the link in my profile. Let's explore what's possible together.

——

About me. 

Have you ever had a nickname?

I was once dubbed “The Wolf” by a colleague. No, not the one from Wall Street but in reference to the problem-solver from 'Pulp Fiction.'

Why the comparison? Because I fix the very problems that give fulfillment warehouses and manufacturing facilities sleepless nights.

But I won’t label myself as an “expert” as there are no experts.

So, who am I? I am a turn-key system integrator with a very particular set of skills, skills I have acquired over a very long career. Skills that allow me to develop creative solutions for your most nagging problems.

Drew Thomas

General Motors

Helping GM achieve its vision of zero crashes, zero emissions, and zero congestion by developing propulsion systems for next generations of hybrid and electric vehicles with virtual design, development and validation methods and tools.

Subject Matter Expert- Propulsion Systems

The Xiaomi Formula

The Xiaomi Formula: How Lei Jun Engineered Success Through Innovation and Leadership

How did Xiaomi transform from a startup into a global tech giant in just over a decade? What strategies and leadership principles fueled its rapid rise?

In The Xiaomi Formula, we uncover the blueprint behind Xiaomi’s success, exploring how Lei Jun engineered a world-class company through relentless innovation, agile execution, and visionary leadership. Drawing from extensive research, in-depth analysis, and Lei Jun’s own words, this book provides a comprehensive look at the strategies that shaped Xiaomi’s growth - from its disruptive business model to its unique corporate culture.

More than just a company history, this book distills valuable lessons for entrepreneurs, business leaders, and anyone fascinated by the intersection of technology and leadership. Whether you’re building a startup or leading a team, The Xiaomi Formula offers insights that can help you navigate challenges and achieve breakthrough success.

Discover the principles that powered Xiaomi - and how you can apply them to your own journey.

Author

LinkedIn

Delivering boring, sometimes useless content for LinkedIn community. Contribute 5 million plus impressions to LinkedIn per year, help user experience and improve engagement with STEM content.

Boring Creator

Cummins Inc.

Helped Cummins build the cleanest engines in the world with simulation tools. Managed group of simulation team.

Technical Advisor-Applied Mechanics Manager

Development of engine, transmission, pure and hybrid electric drive systems, battery modules and packs.

Lead Engineer

Faurecia

Developed automotive emissions controls systems to help humans fight climate change.

South China University of Technology

Taught automotive engineering related courses. Many of my students become backbone of the Chinese car makers.

Assistant Professor

I once dreamed of becoming a world-class academic.

MIT, however, had other ideas - and politely declined my PhD application.

So I took my talents to a less famous university… and a couple of years in, decided to leave before they could reject me too.

Why? Because I realized I didn’t want to just study engineering - I wanted to build stuff.

Real things. Fast things. Things that move.

Nearly 30 years later, I’m still at it. 

I’ve worked with top OEMs and suppliers, diving deep into vehicle design, structural engineering, dynamics, and propulsion systems.

Basically, if it rolls and runs, I’ve probably helped make it better.

I’m a big fan of mobility, curiosity, and telling engineering stories that don’t put people to sleep.

I learn by sharing, and I believe a good laugh can go a long way - even in the world of torque curves and modal analysis.

I’ve published peer-reviewed journal papers and moonlight as an SAE (Society of Automotive Engineers) reviewer.

All views here are mine, not my employer’s.

taplio

The Battle

Drew Thomas

Yue Ma

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