Drew Brucker

Goldcast

Director of Brand & Content

Runway

Creative Partner Program

MiniMax

brainchild

Currently helping brands in the following areas:
❑ Midjourney workshops & speaking engagements
❑ Content, storytelling, and design
❑ Brand + art direction

AI creative clients include: Marriott, Brooklyn Nets, Rebel Kitchen, Klar, Indiewalls, Buddy, and HUG

Brand & AI Creative Consultant

LASSO

VP, Marketing

Pavilion

Executive Member

Fullsteam™

Portfolio Marketing Director

Rubicon

Head of Brand & Creative

Senior Content Manager

RealPage, Inc.

Content Director

RAM Partners, LLC

Director of Digital Marketing

Digital Marketing Specialist

Marketer / 4 Under 40 / Midjourney Expert / Novel brand & creative direction for brands who want to leverage AI

I believe creativity is curiosity with something to prove.

I’ve spent the last decade scaling B2B SaaS brands, driving $130M in marketing-sourced revenue, and leading teams through multiple product launches, all while maintaining my sanity. Along the way, I picked up a peer-nominated American Marketing Association 4 Under 40 Award (2023).

As a first-mover with Gen AI, I broke out on my own midway through 2023 to provide novel creative and brand direction for teams that wanted to leverage AI in their visual storytelling. 

Since then, I’ve partnered with clients like Marriott, Brooklyn Nets, Rebel Kitchen, Klar, Buddy, and Indiewalls, while offering AI creative guidance and education to brands like Meta, TikTok, Ogilvy, McCann, Google, and VaynerMedia.

The journey has been incredibly rewarding. It also reminded me of something essential: the magic of working toward a shared vision with a great team. That’s what brought me to Goldcast.

Goldcast is empathetically changing how marketers connect with decision-makers by creating AI-first tools and workflows that solve actual challenges.

I co-host Midjourney Fast Hours, a podcast for creatives using Gen AI who are navigating this new frontier of visual storytelling.

My superpowers: creativity, curiosity, Gen AI, content, brand, design, innovation, growth mindset

More about me: https://bento.me/dr3w

Fractional CMO & Creative Consultant

Currently helping brands in the following areas:
❑ Marketing and GTM—strategy + execution (b2b SaaS)
❑ Midjourney workshops & speaking engagements
❑ Content, storytelling, and design
❑ Brand + art direction

▪ Advise client executive leadership teams on finance transformation strategy.

▪ Lead and support sales pursuits (e.g. RFP responses, proposal decks, implementation roadmaps, project timelines, sprint plans, staffing/resourcing/pricing plans, statements of work).

▪ Develop, oversee, and execute finance transformation strategy via technology implementations.

Solution Architect, Project Manager, and Model Builder on the following implementations:

▪ Global Bank: Designed and implemented a platform for the client’s auto finance division, consolidating over 80 Excel files to streamline forecasting. Partnered with the Head of Forecast Transformation to address data sourcing gaps, enabling readiness for a future data lake conversion.

▪ Regional Bank: Led a team of 15+ to enhance the client’s performance management framework, including workforce planning, capital expenditures, occupancy expense, intercompany eliminations, and financial statement reporting. Partnered with the SVP of Finance Transformation to stabilize a critical project, improve data model efficiency, and deliver a successful platform deployment that increased client satisfaction.

▪ Major Insurance: Served as interim Anaplan CoE Lead, and redesigned the client’s FP&A platform to integrate from SAP R/3 to SAP S/4HANA. Enabled the seamless onboarding of a new CoE lead and optimized the platform to support revenue, workforce planning, investments, and financial statements for 200+ users. Partnered with senior leadership to deliver operational efficiencies and improved platform performance.

Senior Manager

Solution Architect, Project Manager, and Model Builder on the following implementation:

▪ Global Investment Firm: Led platform implementation for consumer finance, enhancing financial reporting and stakeholder engagement. Redesigned enterprise expense allocation model, improving transparency and positioning the client for a $5M strategic modeling expansion.

▪ Major Mortgage Firm: Redesigned FP&A and workforce planning platform, integrating with a new general ledger and optimizing performance for improved forecasting and reporting.

▪ Global Bank: Implemented global workforce planning platform for 100+ users in 50+ countries, integrating with Workday to support HR and finance analytics for strategic talent management.

Manager

Akili Inc.

• Guest speaker at 2019 Anaplan CPX Partner Theater Sessions in San Francisco.

▪ Advised client executive leadership teams on finance transformation strategy.

▪ Led and supported sales pursuits (e.g. RFP responses, proposal decks, implementation roadmaps, project timelines, sprint plans, staffing/resourcing/pricing plans, statements of work).

▪ Developed, oversaw, and executed finance transformation strategy via technology implementations.

• Led on-site requirements gathering and conducted process mapping sessions with clients.

• Led 30+ sales demos and requirements scoping sessions.

Solution Architect, Project Manager, and Model Builder on the following implementation:

• Beverage Company: Led design of S&OP solution spanning Statistical Demand Planning, Production and Capacity Planning, Material Requirements Planning, Workforce Planning inclusive of Headcount, Compensation, and Non-Compensation, and FP&A inclusive of Pricing and Revenue Planning, Cost of Goods Sold, Direct and Indirect Expense, and Consolidations.

Senior Consultant

Solution Architect, Project Manager, and Model Builder on the following implementations:

• Subscription E-Commerce Company: Led design of S&OP solution spanning domestic Demand Planning and international contract manufacturing for Production and Capacity Planning.

• Major Telecommunications Company: Led design of Data Hub creation and enhancements to Month End Close processes and Revenue Forecasting.

 • Domestic Manufacturing Company: Led design of S&OP solution spanning Demand Planning, Production & Capacity Planning, Material Requirements Planning, and Inventory Management.

• Cyber Security Firm: Led design of Data Hub creation and enhancements to Headcount Planning and Selective User Access.

• Major Real Estate Investment Firm: Led design of Global Market Research report.

Consultant

Kimberly-Clark

Key customers included president, marketing directors, and finance director of the Baby & Child Care sector.

• Managed, in Anaplan, the monthly financial forecast ($3.5 billion annual gross sales) for the Baby and Child Care sector (HUGGIES®, PULL-UPS® and GOODNITES®).

• Led annual Headcount and OpEx budget ($60 million annual SG&A expense).

• Coordinated, in Anaplan, the monthly Cost of Goods Sold forecast ($1.5 billion annual expense).

• Prepared monthly and quarterly decks, and drafted commentary, for Executive S&OP meetings.

• Anaplan CoE member and Anaplan Model Builder for Sales Mix implementation and COGS enhancements.

Associate Finance Manager - FP&A

Key customers included vice president, director, and operations managers of North America Supply Chain.

• Anaplan Model Builder for creation of Distribution/Supply Chain financial forecast ($600 million annual expense among 13 warehouses and 10 regional distribution centers).

• Led annual Headcount and OpEx budget ($25 million annual SG&A expense).

• Conducted on-going lease versus buy analysis for fleet of 700 lift trucks ($15 million expense).

Senior Financial Analyst - Supply Chain

Schneider

Key customers included senior vice president, general manager, operations managers, and finance controller of the Dedicated Services sector.

• P&L accountability for dedicated fleets at Target, Costco, Family Dollar, & Coca-Cola ($200 million annual revenue).

• Led annual Headcount and OpEx budget ($30 million annual SG&A expense).

• Conducted a Cost Benefit Analysis to determine the impact of changing asset life cycle from 6 to 4 years among a fleet of 12,000+ tractors ($1.5 billion in capital). 

Note: Project required analyzing secondary market resale values and maintenance expense data to demonstrate the correlation of tractor age to increased maintenance expense over time.

Financial Analyst II

Key customers included senior vice president, general manager, operations managers, and finance controller of the Van Truckload sector.

• P&L accountability for Midwest & Southeast ($300 million annual revenue among 11 operating centers).

• Led annual Headcount and OpEx budget ($50 million annual SG&A expense).

• Redesigned sales incentive bonus program for freight brokerage team.

Financial Analyst I

Key customers included director of Shared Services.

• Sought to minimize Accounts Receivable risk by analyzing financial statements and reviewing Dun & Bradstreet reports to approve customer lines of credit and grant payment terms.

• Project member on Oracle Order-To-Cash implementation project, part of a broader $250MM multi-year Oracle Transformation. Partnered with Deloitte to execute process mapping and user acceptance testing (UAT) for Shared Financial Services (Accounts Receivable, Payable, and Credit).

Credit Analyst

Your AI Guy 🤖 Follow me for AI made simple ⬇️

Josh is a Senior Manager in the Financial Services (Banking & Insurance) Technology Consulting practice of Ernst & Young LLP with a decade of experience in finance transformation and technology implementations. 

He has a proven history of leading global teams through complex finance transformations by balancing business functional expertise with technology solutions.

Recognized as a thought leader, Josh has been a guest speaker at industry conferences, contributing to insights on leading practices, industry trends, and platform innovations. 

He is also founder and publisher of WKND AI, a weekly newsletter about Gen AI with over 5,000 subscribers and 9,000+ followers on LinkedIn. 

Nominated to EY’s AI Adoption Network, he serves as liaison between EY’s Finance and Technology practices to support the development of Gen AI offerings.

Josh consistently demonstrates a prominent level of organization, bringing a methodical and strategic approach to his firm’s operations. 

Meanwhile his skill in mentoring has significantly enhanced the professional development of his firm’s junior team members, contributing to a culture of continuous learning and growth. 

His ability to navigate and excel in unfamiliar domains is a testament to his versatile leadership and commitment to excellence.

He is a Certified Master Anaplanner who has completed numerous Anaplan projects since 2014 with accountability spanning Anaplan CoE Lead, Solution Architect, Lead Model Builder, and Project Manager.

Prior to consulting Josh was in FP&A at Kimberly-Clark (Huggies, Kleenex, and Kotex), Anaplan’s first Fortune 500 customer, where he served on their Anaplan CoE team expanding Anaplan use cases throughout the company.

His career began on the customer end of a $250MM multi-year Oracle implementation at Schneider National, the third largest US transportation and logistics carrier.

USE CASE EXPERIENCE:
Demand Planning
Cost Of Goods Sold
Expense Allocations
Workforce Planning
Contract Manufacturing 
Supply Chain, Transportation
Financial Planning & Analysis
Production & Capacity Planning
Material Requirements Planning

SPECIALTIES:
Artificial Intelligence
Banking & Insurance
Finance Transformation
Driver Based Forecasting
Coaching and Mentoring
Agile Project Management
Strategic Business Planning
Consumer Packaged Goods
Supply Chain, Transportation

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