Drew Brucker

Goldcast

Director of Brand & Content

Runway

Creative Partner Program

MiniMax

brainchild

Currently helping brands in the following areas:
❑ Midjourney workshops & speaking engagements
❑ Content, storytelling, and design
❑ Brand + art direction

AI creative clients include: Marriott, Brooklyn Nets, Rebel Kitchen, Klar, Indiewalls, Buddy, and HUG

Brand & AI Creative Consultant

LASSO

VP, Marketing

Pavilion

Executive Member

Fullsteam™

Portfolio Marketing Director

Rubicon

Head of Brand & Creative

Senior Content Manager

RealPage, Inc.

Content Director

RAM Partners, LLC

Director of Digital Marketing

Digital Marketing Specialist

Marketer / 4 Under 40 / Midjourney Expert / Novel brand & creative direction for brands who want to leverage AI

I believe creativity is curiosity with something to prove.

I’ve spent the last decade scaling B2B SaaS brands, driving $130M in marketing-sourced revenue, and leading teams through multiple product launches, all while maintaining my sanity. Along the way, I picked up a peer-nominated American Marketing Association 4 Under 40 Award (2023).

As a first-mover with Gen AI, I broke out on my own midway through 2023 to provide novel creative and brand direction for teams that wanted to leverage AI in their visual storytelling. 

Since then, I’ve partnered with clients like Marriott, Brooklyn Nets, Rebel Kitchen, Klar, Buddy, and Indiewalls, while offering AI creative guidance and education to brands like Meta, TikTok, Ogilvy, McCann, Google, and VaynerMedia.

The journey has been incredibly rewarding. It also reminded me of something essential: the magic of working toward a shared vision with a great team. That’s what brought me to Goldcast.

Goldcast is empathetically changing how marketers connect with decision-makers by creating AI-first tools and workflows that solve actual challenges.

I co-host Midjourney Fast Hours, a podcast for creatives using Gen AI who are navigating this new frontier of visual storytelling.

My superpowers: creativity, curiosity, Gen AI, content, brand, design, innovation, growth mindset

More about me: https://bento.me/dr3w

Fractional CMO & Creative Consultant

Currently helping brands in the following areas:
❑ Marketing and GTM—strategy + execution (b2b SaaS)
❑ Midjourney workshops & speaking engagements
❑ Content, storytelling, and design
❑ Brand + art direction

Sundus Tariq

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

I help eCommerce brands increase revenue through conversion-optimized marketing strategies — from high-converting ads to CRO, email automation, and content that sells.

With 10+ years of experience, I’ve worked with DTC startups, and global skincare brands. Our agency (US-registered with a second office in Pakistan) delivers premium quality with affordable execution.

💡 Whether you're struggling with low ROAS, poor retention, or a website that just doesn’t convert — I can help.

🔧 Services:

Performance Marketing (Meta, Google, TikTok)

Shopify & Website Optimization

Email Automation (Klaviyo/Flows)

Full-funnel CRO

Content Strategy & Branding

📩 Let’s connect or book a free 2-hour Audit.



I’m based in Pakistan, but I work with several U.S. brands remotely — so I optimize my hours and communication around U.S. time zones.

Chief Marketing Officer

Everyone has opinions. 

Few people have skills that solve real problems. 

Be the person who does, not the person who talks.

I help eCom brands scale with ROI-driven Performance Marketing, CRO & Klaviyo Email | Shopify Expert | CMO @Ancorrd | Book a Free Audit | 10+ Yrs Experience

Broke people have expensive problems too, but they can't pay you to solve them. 

Choose your market wisely.

Everyone wants the perfect email.

 The sexy subject line.

 The “OMG open rates” moment.

But here’s the plot twist nobody likes:

You can write the best email in the world…

 and still watch your conversions flatline

 if your landing page looks like it needs therapy.

Emails drive the click.

 CRO drives the cash.

Most people obsess over the top of the funnel and ignore the 10 leaks quietly murdering their revenue.

Fix the page.

 Tighten the message.

 Match the promise.

Then suddenly?

 Your emails start looking “amazing.”

 Not because they changed—

 but because your CRO finally caught up.

Last week, I found the single biggest reason an eCommerce brand was bleeding money…

And it wasn’t ads.

It wasn’t CRO

It wasn’t product.

It was the payment gateway.

Picture this:
Traffic was solid.
ATC was strong.
Checkout starts were increasing.

…but conversions? Dead flat.

Everyone kept yelling “optimize ads”, “increase budget”, “fix the creatives”.

But the real problem was sitting quietly inside the checkout.

A payment method that worked perfectly on mobile,
but didn’t even load on desktop.

Customers weren’t “abandoning cart”.
They were blocked from paying.

Here’s what I do now—every single time—before touching ads or CRO:

Test the full checkout flow on mobile + desktop

Different browsers, different devices.

If something feels slow, confusing, or inconsistent—there’s your leak.

Check payment method availability
Is Apple Pay / Google Pay / local wallets visible on all devices?

Half the time, the gateway isn’t firing because of a config or domain mismatch.

Review decline rates inside the payment gateway

If your payment provider shows 20–40% declines…
That’s not customer behavior. That’s a system failure.

Run a real transaction

Not a test mode.
A real purchase.
If I can’t pay, your customer can’t either.


Fixing that single gateway issue increased their conversions by 28% in 48 hours.

No new ads.

No crazy A/B tests.

Just removing the friction that shouldn’t have been there.


Sometimes the biggest revenue unlock isn’t more traffic—

it’s simply making sure people can pay you.

Every successful person faced the same obstacles. 

They just chose different responses. 

Change your story, change your life.

High prices filter out bad customers and attract serious buyers. 

If you're the cheapest option, you're competing on the wrong metric.

If your sales are fine but your repeat orders are flat — this is for you.

A skincare brand I worked with had solid monthly revenue but couldn’t retain customers.

They tried fixing ads, discounts, pricing — nothing worked.

Until we built one simple post-purchase flow that flipped everything.

Within 45 days, repeat purchases jumped from 18% → 42%.

And their ad spend? Stayed the same.

Retention isn’t sexy.

But it’s where real profit hides.

🎥 Watch the full video to see exactly how we fixed it.

If you're comfortable, you're not growing. 

Growth happens in the gap between where you are and where you want to be. 

Embrace the discomfort.

Had a call today that left me questioning my sanity.

Client: “We need to triple sales in two weeks.”
Me: “Cool. What’s the budget for testing?”
Client: “No testing. Just optimize what’s already there.”

I wish I was joking.

Here’s the problem — so many founders still think marketing is a switch you flip.
It’s not.
It’s a system you build.

You test.
You fail.
You learn.
You scale.

That’s how real growth works.

And I get it — they’re under pressure too. But if someone expects miracles without strategy, it’s usually a sign they’re not ready to grow sustainably.

That call reminded me of something I learned the hard way —


🚫 Never take on a client who’s allergic to testing.

If you're still debating Klaviyo vs. Omnisend, here’s the hard truth:

Most brands don’t need more email tools.

 They need the right one.

And this is where Klaviyo wins — every time.

Here’s why:

1. Data > Design

 Omnisend gives you templates.
 Klaviyo gives you customer-level data you can actually use.
 Behavior, purchase history, predictive analytics — all synced automatically.
 Real personalization, not “Hello {First Name}.”

2. Segmentation That Actually Segments

 Klaviyo’s segmentation is basically a cheat code.
 Build audiences based on ANY action:
 Viewed a product but didn’t buy?
 Ordered three times in the last 90 days?
 VIP customers who are slipping away?
 Two clicks. Done.

3. Automation That Drives Revenue (Not Just Sends Emails)

 Flows in Klaviyo are the closest thing to “print money while you sleep.”
 Browse abandonment, post-purchase, winbacks, cross-sells…
 Omnisend has automations —
 But Klaviyo’s actually convert.

4. The Ecommerce Integrations Are on Another Level

 Shopify + Klaviyo = unfair advantage.
 Zero hacks.
 Zero workarounds.
 Just clean, instant data.
 Omnisend can’t match that depth.

5. Predictive Analytics That Help You Think Like Your Customer

 Predicted next order date.
 Predicted lifetime value.
 Churn risk.
 This isn’t fluff — these insights change how you build your marketing strategy.

Here’s the real takeaway:

If you want “easy emails,” sure… choose Omnisend.

 If you want growth, retention, and more revenue per customer…

 Klaviyo isn’t just better —

 It’s the standard.

And the brands winning right now?

 They already know it.

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The Battle

Drew Brucker

Sundus Tariq

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The Battle

Drew Brucker

Sundus Tariq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sundus Tariq's LinkedIn Performance

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