Drew Coryer 💎

Korus GTM

At Korus GTM, we help revenue teams build outbound programs that are modern, scalable, and based on what's actually working today. Not recycled playbooks or guesswork.

Our approach focuses on systematically testing and validating the core elements of your go-to-market strategy: who you're targeting, what you're saying, and what you're offering. By uncovering what resonates and what doesn't, we help teams move forward with confidence and clarity.

We provide the full tech stack required to support a high-performing outbound motion, so sales teams can focus on conversations and conversions instead of wrestling with the infrastructure.

In my role, I lead GTM strategy and client success across both our internal efforts and client engagements. That includes shaping ICPs, messaging, and campaign architecture, while working closely with our technical team to ensure execution stays aligned with the strategy. I’m not pushing the buttons, but I stay close to the data, systems, and decisions that drive results.

Internally, I also support how Korus GTM grows — refining our own positioning, evolving our services, and guiding how we bring a positive impact to the market.

If your team is trying to build a revenue engine that’s clear, modern, and built to scale, that’s where we come in.

Head of GTM Strategy and Client Success

GTM Consulting Co.

At GTM Consulting Co., I specialize in building B2B lead generation through intelligent data enrichment and targeted outreach strategies. By leveraging Clay's powerful automation capabilities, I help companies identify, enrich, and engage their ideal customer profiles with precision.

Key achievements:
• Reduced lead research time by 80% through automated data enrichment workflows, enabling sales teams to focus on high-value activities
• Designed and implemented custom Clay automation sequences that increased qualified pipeline by 3X while maintaining data accuracy above 95%
• Architected targeted outreach campaigns by enriching prospect data with relevant triggers and buying signals, resulting in 40% higher response rates
• Built scalable systems for identifying and engaging decision-makers across multiple industries, saving clients 20+ hours per week in manual research
• Developed repeatable frameworks for turning raw company data into actionable sales intelligence, enabling precise account prioritization

I partner with growth-focused organizations to transform their lead generation approach from broad-based prospecting to precision-targeted engagement, consistently delivering higher quality pipelines and improved conversion rates through data-driven decision making.

Founder

LeadMagic

I spearhead multi-channel growth initiatives that transform market visibility into measurable revenue opportunities. By orchestrating data-driven social media campaigns—with a particular focus on LinkedIn—I've helped establish LeadMagic as a prominent voice in the B2B landscape.

Core responsibilities & achievements:
• Architected and executed social media strategies that expanded our digital footprint and generated qualified leads
• Pioneered innovative growth experiments across platforms, consistently identifying new channels for scalable customer acquisition
• Cultivated strategic partnerships with industry influencers, amplifying brand reach and authority
• Developed and optimized high-converting cold email sequences that exceeded industry benchmarks
• Led content strategy initiatives that strengthened thought leadership and drove engagement
• Implemented comprehensive analytics frameworks to measure and optimize campaign performance

Through a blend of strategic community building, content optimization, and performance marketing, I help bridge the gap between brand awareness and revenue generation, ensuring sustainable pipeline growth for both LeadMagic and our clients.

Growth 

Edgar Allan

Growth Advisor - Wes GTM

Fri3nds Agency

Developed a repeatable sales process specifically for this Webflow Professional Partner resulting in new logos won and high client success scores.

Created and leveraged Cold-Email, LinkedIn, and Cold Calls to generate pipeline that turned into paying clients.

Supported and managed current client book of business that led to repeat business and accoutn growth.

Fractional Sales Leadership

Webflow

Account Executive

I launched and led the Sales Development Team from Series B to beyond our Series C funding rounds.

Hired, trained and coached ten BDRs and SDRs to push our foundational PLG motion into a Sales led revenue engine.

Focused on helping our team leverage cold email, cold calling, product usage insights, social signals, and human to human connections to exceed pipeline creation goals during that time.

Built trust with direct reports and cross-functional leadership peers across the revenue team to mentor and advise them on GTM strategies and tactics.  This led to high retention rates of employees and setting 90% of them up for successful internal promotions across the organization.

Sales Development Manager

Sales Hacker, Inc.

Sharing the knowledge of all things sales to bring value to the community.

Founding Community Member

Formstack

Successfully led our Outbound Sales Development Team to increase pipeline and revenue, exceeding our quota.  

Focused on the development of my team members to expand their skills to help them achieve their goals of promotion across multiple different roles within the organization.  

Developed and deployed an improved alignment between the SDRs and Account Executives - leading to an 81% increase in win rates and a 46% increase in revenue. 

Effectively communicated with multiple stakeholders to launch an omni-channel outbound strategy using email, cold calling, video, and LinkedIn. 

Our team was 101% to goal for 2020 and had an increased revenue of 2,700% YoY. 

Led the organization in coaching Gong calls during 2020, which allowed me to strategize persona specific messaging and talk tracks for my team to use.

HomeAdvisor

Focused on increasing client retention and revenue by coaching a sales process that used leveled questions to build genuine value for the business solutions we provided.

Maintain excitement and engagement by creating unique sales contests to drive metrics specific to the current needs leading to increased KPIs and the use of these contests in other locations across the company. 

Collaborated to develop and implement a Manager in Training program focused on the development of future leaders. This program led to numerous leaders being promoted to management within the organization. 

Developed a championship team by sharing the vision, creating shared accountability and coaching with a focus on the details. Increased, sustained sales production of 36% YoY. 

Coached a diverse group in a cold-calling B2B sales role with consistent employee turnover requiring the use of effective team building strategies to hire, train, and coach individuals in order to maintain consistent success. 

Analyzed sales data to address the challenge of declining lead volume by prospecting new lead sources and methods to increase efficiency resulting in a 323% sales increase over the first 90 days. 

Provided support and leadership to the director group on an interim basis following the unexpected departure of leadership while increasing sales production by 26% over the previous quarter.

Sales Manager 

Ameristar Casino Resort Spa Black Hawk

Ensure guests of all skill levels have an enjoyable experience.
Provided oversight, coaching, and guidance to poker dealers and staff.
Create and maintain daily scheduling of poker room staff.
Developed Standard Operating Procedures for poker room staff
Responsible for large volumes of handling cash and chips with accuracy and integrity.
Make accurate in-game rulings according to the laws set by the Colorado Division of Gaming.

Poker Supervisor

I help B2B revenue teams stop guessing and start generating predictable pipeline through systematic testing and data-driven outbound.

Most companies build their go-to-market on recycled playbooks and assumptions. We build systems that validate who you're targeting, what you're saying, and what you're offering—then scale what actually works.

I bring a seller's lens to GTM strategy. After 10+ years leading B2B sales teams - from managing reps at HomeAdvisor to building Sales Development at Webflow from Series B through Series C - I know what salespeople actually need to succeed. 

Not more leads. 
Better leads.
 
Not another tool. 
Systems that work.

What it modern revenue engines look like...  intelligent data enrichment + automation (Clay, n8n) + precision targeting. Not spray-and-pray. Not hoping your ICP is right. Just repeatable frameworks that we're always testing - turning raw company data into actionable intelligence.

The results:

80% reduction in research time while maintaining 95%+ data accuracy
3X qualified pipeline increases through targeted messaging
40% response rate improvements by leading with relevance and offer positioning
323% sales increases through systematic prospecting and account prioritization

At Korus GTM, I lead strategy and client success across the entire revenue engine. We implement modern infrastructure and automation workflows that create a flywheel of accurate, useful data so Sales closes better, CSMs retain smarter, and ABM targets with relevance. 

I'm a trusted partner who helps shape the strategy, architecture, and messaging while ensuring our technical team's execution stays aligned with what actually moves the needle.

I work with growth-focused B2B companies ready to move from broad-based prospecting to precision-targeted engagement across their entire customer lifecycle. 

If you're measuring what matters and willing to kill what doesn't work, let's talk

Drew Coryer

Big congratulations to my better half, Annie Coryer. 


A few years ago, she set her intention on graduating college with a degree in Business Management… and made it happen. 

… and did it while working Full-Time and being a great mom. 

… and did it with a 4.0 GPA. 

It’s been cool to see her balance and manage her priorities to get it done at a high level. 


So proud of you babe!

Let’s celebrate with some gelato, soon! 😉

I know a great spot in Spain 🇪🇸

Building the GTM systems I wish existed in my 10+ years of Sales Leadership | Clay Expert | Head of GTM Strategy & Client Success at Korus GTM

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Today’s mandatory “go touch grass break” is sponsored by our friends at Cloudflare. 


Good thing LinkedIn is still online 😬

Go do things.  You don't need permission or for it to be perfcet

Little sample of the northern lights giving us a visit here in Colorado tonight. 


Nature is awesome 👏

When your teenager asks for money... 


told ya'll I'm doing my best to make it uncool.

“You’re giving away too much for free”


My 14 year old told me that this week.


He overheard me talking to a friend about their business and where they were stuck.  I gave them some ideas and a strategy on what I’ve seen work in similar situations before. 

When we got off the call, my son asked me how much they pay me. 

“They’re not paying me, I wanted help them out”… leading to his comment. 


Maybe I’m just a naive guy in his mid 40’s, but I believe the universe will conspire for that payment to come back around - but maybe not directly from that person. 

Maybe they’ll intro me to a client…Maybe not. It doesn’t really matter, it’ll all work out some way. 

It doesn’t always have to be a linear transaction every time. 

Idk, maybe I am wrong and I should be taking advice from him here. 


What are your thoughts on giving away knowledge and wisdom?  


Should I always be making money from every conversation?

A full moon used to be a spiritual experience for me…


Riding Fresh Powder in the Sherwins. 

Whitewater Rafting the Kern River. 

Paddling out at Hole in the Wall. 

Singletrack MTB rides at Buffalo Creek. 


All by the light of the moon. 🌕

Sometimes, the conditions only allowed these to happen once or twice a year - or not at all.  

Tuning into that heightened sense of awareness and the rarity of the situation made it feel almost supernatural. 
 

I got to taste a bit of that awe and wonder again tonight - waking the dogs under the supermoon.  

Even for just a few moments.

Got hit with a wave of gratitude for where I’ve been and where I am - my loved ones tell me it’s been a journey. I don’t disagree. 


Fascinating how our priorities naturally shift and change with time. 

Never would have thought walking my dogs would trigger similar emotions to these experiences I relentlessly chased. 

#supermoon #gratitude #dogs #journey

ps - does this mean I’m old now? 🥹

Glopal

Leading Glopals BDR team across Europe and North America to support and maximize international and cross-border ecommerce growth for some of the world’s top brands.

Manager, Global Business Development

SDR Leaders of EMEA

Ambassador

Egencia

Leading the companies enterprise focused SDR motions in North America, and Asia Pacific.

Manager, Enterprise Sales Development, Americas & Asia Pacific

I am unbelievably lucky to globally lead a rockstar organisation of SDRs in the Americas, Asia, and the Asia Pacific markets.

Manager of Sales Development, Americas, Asia Pacific

Salesforce

after the acquisition of Traction on demand I was so lucky to be able to help Incite innovation through the coaching and guiding a team of jr. associate account partners. Our goal was to deliver the world’s best enterprise business platform and to provide transformative solutions to customers.

Manager, Regional Services Sales

Traction on Demand

❖ Generated 100M+ in independent pipeline (outbound) and more in inbound converted to Traction on Demands sales team
❖ Developed and implemented T&amp;Q models, call shadow / ﬂagging and role play coaching models / trained several sales enablement trainers to support in coaching our reps
❖ Developed and implemented training and quality models for reps, through call coaching, role plays, and shadowing, for team leaders on how to effectively coach their reps, and for the sales enablement team in flagging and providing the coaching, and how to shadow and coach growth conversations
❖ Collaborated with the director of sales enablement in scaling a team who supported the core three teams directly, in call flagging, and in providing training both for new hires and future growth  
❖ Built reporting models, weekly; monthly; and quarterly targets, quarterly dashboards, reports, and outreach reporting within Salesforce and Tableau
❖ Managed the hiring process by creating job postings, sourcing talents, and designing the demo interview test. Established a full onboarding and coaching model as well as a growth model for SDR/BDRs to move to the senior sales team AE/BD
✔ Steered and scaled three teams of a thirty SDRs/BDRs and their team leaders to achieve quarter over quarter growth. Supported across many verticals within Salesforce ecosystems, such as but not limited too, FinTech, Not for Proﬁt, Education, Health and Life Sciences, Manufacturing, High Tech. Presented monthly Monday funnel updates to senior sales leaders and C-suite executives

Manager Business Development 

❖ Coached team members to drive towards targets, provided training on effective time management and sales approaches
❖ Built from scratch Traction on Demand inbound and outbound methodologies for reps to execute in the market, and conducted individual weekly follow-ups to ensure team members are supported
❖ Exceeded quarterly growth targets, assisted in building vertical alignment between Salesforce ecosystems, and insured matching with senior sales alignments
❖ Drove platform usage to ensure data integrity, managed clients, and lead communications through ABM, marketing automation, and Salesforce
❖ Developed and implemented eight weeks onboarding content. Designed and conducted demo and culture interviews
✔ Steered signiﬁcant efforts in scaling team of two BDRs to a team of thirty, organized weekly teams

Team Lead Business Development 

Expedia Group

❖ Developed and sustained strong partner relationships by delivering superior consulting services and capturing marketing and sales opportunities
❖ Negotiated market deals, promotions, and dynamic rate rules primarily with enterprise national accounts, but not limited also some mid-market and general business
❖ Evaluated market trends and competition, provided analysis and recommendations to management, and produced performance analysis reports to partners at the property level for a long-term market performance
✔ Developed and executed market business plans, and ensured Expedia Group has a long-term business strategy in the Denver, CO Market
✔ Achieved revenue and acquisition goals by managing the inventory, content, rates, and supplier relations

Enterprise Account Manager

❖ Fostered professional relationships and collaboration with new and existing hotel and property partners
❖ Provided proactive support to marketing and distribution in the internal marketplace, and analyzed data for new markets
❖ Delivered best-in-class customer service by devising customer-friendly policies and procedures.
✔ Promoted to elite team of associates and recognized globally as one of the top ﬁve North American performers in 2019
✔ Generated daily revenue of $250-500k with a 70% customer conversion rate through high-touch consultative sales and comprehensive property management.
✔ Enhanced financial management performance of ~5000 market partners by utilizing robust risk management, cross-functional partnerships, and collection strategy

Market Associate, NORAM

Booking.com

❖ Managed and resolved escalated guests’ issues by leveraging advanced client management skills
❖ Presented solutions to fraud, website discrepancies, and vendor disputes to higher management and cross-functional teams
❖ Liaised with cross-functional team members and external consultants on comprehensive six-month project
✔ Conducted investigations and resolved several multi-million-dollar fraud cases for partner services, resulting in commendations from the then CEO
✔ Recommended appropriate improvements for large-scale global corporate redesign by incorporating lean processes and structure, while serving as internal advisor and SME on a special project team
✔ Liaised with cross-functional team members and external consultants on comprehensive six-month six sigma project

Senior Customer Service Supervisor, Global

❖ Delivered excellent customer care experience and resolved concerns timely and professionally
❖ Complied with all company standards, performance metrics, and call quality guidelines to ensure seamless workﬂow
✔ Mentored newly hired associates with keen focus on job-shadowing and on-the-job training assistance
✔ Selected for a special team to solve high-proﬁle customer cases, provided a high degree of customer retention

Customer Service Executive (CSE)

WestJet

❖ Assisted leadership and human resources team in recruitment, onboarding, and training of all ﬂight attendants.
❖ Participated in recruiting events, actively sourced and selected candidates for key roles
❖ Delivered training to new hires by designing and facilitating ﬂight attendant courses and evacuation drill modules

Talent Acquisition and Training Assistant

❖ Provided excellent service and quality standards for all guests, served on approximately 2,000 flights

Lead Flight Attendant

Play on Music Studio, Inc.

❖ Directed all operational aspects of a startup, initial concept, research, planning phases through scaling and becoming fully established.
❖ Operated in two brick and mortar locations with over 250 clientele.
✔ Secured financing, acquired operating locations, and negotiated lease agreements.
✔ Hired, trained, and led a team of thirteen music instructors.
✔ Oversaw strategic planning, new business development, marketing, and branding to build client base and foster long-term customer engagement.
✔ Developed short- and long-term business plans and performed quarterly business reviews.
✔ Ensured the highest degree of service and education to valued clients.

Founder & CEO

Manager of Sales Development @ Glopal | Salesforce Lightning, CRM, Hubspot

As the Manager of Global Business Development at Glopal, I globally lead a rockstar organisation of BDRs . I have over 8 years of experience in planning and implementing sales strategies, coaching and training sales teams, and delivering top-notch customer service across various business projects and segments. 

My core competencies include customer relationship management (CRM), customer service management (CSM), Salesforce Lightning, outbound revenue generation, and new market penetration. I have a proven track record of achieving and exceeding sales targets, increasing customer retention and satisfaction, and establishing and strengthening professional relationships with clients, vendors, and key stakeholders. I am passionate about driving business growth, delivering innovative solutions, and empowering my team to excel. I am always interested in making new professional acquaintances and exploring new opportunities. Connect with me today and let's chat!

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Drew Coryer

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