Communication Rebel

I work with brilliant business owners, coaches, consultants, and service providers who are shaking things up...but having trouble talking about it.

Speaking about what you do in a clear, captivating, and powerful way is the key to capturing the attention of your right client reaching and making more money in your business.

Communication Rebel's services include: 

►Brand positioning through the 3 Word Rebellion Messaging framework
►Client journey: creating the key messages that turn strangers into clients
►Signature storytelling to establish the know, like, and trust factor
►Lead magnet development (with none of the sleazy bro marketing stuff)
►Ethical marketing strategy
►Content marketing strategy 
►Social media strategy

Communication Strategy & Brand Messaging | Marketing Expert for Online Business Owners

Order your copy of the book: www.3wrbook.com

As a business owner, speaker, or entrepreneur, you’ve been told you need to find “an idea worth spreading” in order to get your message out there and grow your business. Now, Michelle Mazur, Ph.D., offers a surprising twist:

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire,  but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world.

And in her brand-new book, The 3 Word Rebellion, Dr. Mazur shows you, step-by-step, precisely how to do just that.

Inside this highly interactive book, you’ll discover powerful strategies like:

► How to confidently take on your role as the leader of a movement (yes, YOU - even if you’ve never thought of yourself as a leader or your business as a movement)

►Why creating and sharing your 3 Word Rebellion is absolutely critical to the growth of your business, the lives of your people, and the future of your entire industry

►Exactly how to craft your 3 Word Rebellion using the simple process that Mazur’s clients pay thousands for (and that has grown their businesses exponentially!)

►How to use an “inciting incident” to launch your message so that it builds your business, gains momentum, and makes an unforgettable impact on the world

Filled with practical exercises, easy-to-implement promotional ideas, and real life examples from both big brands and small businesses, The 3 Word Rebellion provides the precise framework you need to define and craft an empowering message that calls in the right people, helps grow your business, and spreads throughout the world.

Get the free resources for the book at: www.3wrhub.com

Author, 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Audience into a Movement

Communication Rebel is fiercely committed to speakers who want to shake up the status quo, make a BIG difference in the world while growing their speaking business on their own terms. 

We believe that a successful speaking business is built on three pillars: 

+A strategic foundation where you have a path to revenue for your speaking business, a product (your speech) that the audience wants to hear and an idea that you want to be known for. 

+Signature talk is the keystone of your speaking career. It's your best marketing tool, it's the product that you sell to meeting planners, and it's how you wow the audience (which leads to referrals). 

+Systems to find, pitch, and book speaking gigs. If you want to be speaking more, you need a solid system to make this happen.

The types of speeches that I help clients build their business on include:

+Keynote speeches
+Breakout sessions
+Workshops
+Sales pitches

Find out more by visiting: https://drmichellemazur.com/work-with-me/public-speaking-coaching

Speaking Business Strategist + Public Speaking Coach & Consultant 

Getting Expert Business Owners Known & Hired | Messaging + Marketing + Positioning | Word Nerd & Author of #3WordRebellion | Keynote Speaker ► Featured in Fast Company, Inc. & Entrepreneur

"Don't be an expert. Be a human."
"Don't be too smart. You'll intimidate people."
"People buy personality, not expertise."

Why is it that the very people who say they help you market your expertise are also the same ones crapping all over it?

Here's what they won't tell you: Your expertise isn't the problem.
Their marketing advice is.

Your expertise isn't a liability – it's your greatest marketing asset. Think about it:

✅ Your insatiable curiosity? Perfect for understanding what your clients truly need

✅ Your drive to master your craft? Ideal for testing what actually works

✅ Your ability to see nuance? Essential for creating marketing that resonates

For 15+ years, I've helped established consultants and business owners stop flying under the radar and start getting hired for their brilliance. Because here's what the web celebs won't tell you: you already have everything you need to market effectively.

You just need to bridge the gap between what you KNOW and what your audience NEEDS TO KNOW to find and hire you.

That's exactly why I created the free "Market Like an Expert" crash course. In 7 days, you'll:

❌ Ditch marketing tactics that suck the life force out of you
🙌 Create a "do less but better" strategy that actually works
👀 Get clear on how to market YOUR business (not someone else's)

I'm Dr. Michelle Mazur, and I'm:

+ Author of the 3 Word Rebellion
+ Host of Make Marketing Suck Less podcast & co-host of Duped
+ Founder of the Expert Up Club
+ Creator of the GEO Framework (that makes marketing suck less
+ Communication Ph.D. (yes, I actually am that kind of doctor)

Ready to create MORE demand for your work by marketing LESS?

► Grab my free crash course to do LESS but better marketing : https://drmichellemazur.com/course

Michelle Mazur, Ph.D.

The amount of exhaustion my clients and audience is feeling is next level. 

They don’t have it in them to try to do all the marketing things. 

I’m creating a new workshop called the 2 Hour Per Week Expert Marketing Plan. 

You can have all the clients you want in just two hours.

Seriously, marketing doesn’t need to suck up all your time. 

Wanna come? It’s free. Sign up below.

Dr. Michelle Mazur

⚡️Make Marketing Suck Less | Supporting solo business owners to do LESS Marketing while Creating MORE Demand for Your Work | Author of #3WordRebellion | ► Featured in Fast Company, Inc. & Entrepreneur

Hot take: Solo business owners should NOT be doing daily marketing tasks.

And yet the advice machine keeps telling you to:

 • Post every day
 • Send 5 new LinkedIn requests
 • Engage, comment, DM
 • Stay in touch with 5 people
 • Send 10 cold emails

No wonder my research is full of people feeling behind, guilty, or like they’re failing at marketing

You’re not failing.
The daily marketing myth is failing you.

You’re a solo business owner and that means...

You're the marketing team, the sales team, the delivery department, the everything… and a human living through the chaos of 2025. 

Of course, daily marketing falls off. Of course, you’re tired.

The daily “shoulds” are usually the lowest-ROI tasks in your entire business.

So what’s the alternative?

 A simple weekly structure that actually gets clients in the door.

I’m teaching exactly that in The 2-Hour Expert Marketing Plan — a free 75-minute workshop on Dec 2 at 12pm PT/3pm ET.

You’ll walk away with:
 ✔️ Your 2-hour-per-week plan DONE
 ✔️ Clear weekly/monthly/quarterly tasks
 ✔️ The one thing that makes 2 hours/week totally realistic

If you’re exhausted by marketing but still want steady clients… you’ll want to be there.

👉 Save your spot by checking out the first link in the comments.

Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

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The Battle

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Followers

Posts

Engagements

Likes

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