Getting Expert Business Owners Known & Hired | Messaging + Marketing + Positioning | Word Nerd & Author of #3WordRebellion | Keynote Speaker ► Featured in Fast Company, Inc. & Entrepreneur

You're not selling to other online businesses. So why are you marketing like you are?

You're a consultant, coach, or service provider selling to corporate decision-makers, established professionals, or consumers with real problems.

Your clients don't buy courses at midnight during a cart close. They don't opt into lead magnets. They don't scroll Instagram looking for experts.

They hire based on referrals, reputation, and real conversations.

But you've been taught to market like you're selling to the online business world—with launches, funnels, webinars, and social media performance.

And it's not working. Because your clients don't live in that bubble.

Here's the truth most marketing "experts" won't tell you:

Most marketing advice is designed for online businesses selling TO online businesses. Lead magnets work when your clients are course buyers. Launches work when your audience expects them. Funnels work when your clients are shopping for the next shiny program.

Your clients aren't doing any of that. They're in the real world.

And real-world clients need real-world marketing—built on trust, expertise, and messaging that positions you as essential (not optional).

That's exactly what I help you create.

For 15+ years, I've helped solo business owners who sell outside the online bubble stop second-guessing their marketing and start getting hired for their brilliance.

No launches. No funnels. No Instagram dancing.

Just clear, trust-building messaging that makes the right people say "yes"—often before you even get on a sales call.

I'm Dr. Michelle Mazur, and I'm:

📚 Author of the 3 Word Rebellion
🎤 Host of Make Marketing Suck Less podcast & co-host of Duped
💥 Founder of the Expert Up Club
💡 Creator of the GEO Framework (that makes marketing suck less)
❗️ Communication Ph.D. (yes, I actually am that kind of doctor)

Ready to stop marketing like the online business world and start getting hired like the expert you are?

► Grab my free 7-day crash course: Market Like an Expert
https://drmichellemazur.com/course

Michelle Mazur, Ph.D.

When you have 60 responses to an email you accidentally sent at 10:30 pm at night…

Seems I hit a nerve. 

Wrote about why most marketing advice doesn't work when your clients live outside the online business bubble—and my inbox has been popping ever since.

If you want to read it, let me know and I'll drop the link.

Dr. Michelle Mazur

⚡️Make Marketing Suck Less | Messaging & Marketing Strategy for Solo Business Owners Who Sell Outside the Online Bubble | Author of #3WordRebellion | TEDx Speaker | ► Featured in Fast Company, Inc. & Entrepreneur

Most marketing advice assumes you have unlimited time, a content team, and the energy to chase every algorithm change.

You don't.

You're a solo consultant, a coach, or an expert-for-hire running a real business—not an influencer factory.

So why are you marketing like one?

Here's what I keep seeing with business owners who are tired of working twice as hard for half the results:

→ They stopped measuring success by likes and started tracking conversations that lead to contracts

 → They ditched "showing up daily" for strategies that compound instead of evaporate

 → They built relationship momentum instead of chasing reach

The problem? Most marketing advice still treats your business like it needs to go viral to survive.

Screw that!!

That's why I'm hosting Make Marketing Suck Less—a free virtual event where 13 business owners reveal what's actually working beyond the algorithm.

You'll hear from people like:

Tara Lassiter on building "buyers + believers" so your pipeline stays full (without cold pitching strangers)

Melissa Camilleri, MFA on how she built multiple seven-figure businesses through relationships that compound (not content that disappears in 24 hours)

Taylor Aller, who quit social media in 2019 and built a thriving business anyway

And me—talking about why "doing all the things" won't fix your lead generation problem (and what will).

If you're done performing for platforms and ready to market in a way that actually respects your time and expertise, this is for you.

Join us: https://lnkd.in/gtuiqHjE

Can we talk about the guilt?

The low-grade shame of not posting enough. Not emailing enough. Not showing up enough.

The voice that says, "If I just had more discipline, I'd be consistent with my marketing."

Here's what I want you to consider:

Discipline isn't the problem. You're exhausted.

You're exhausted because (of the world being on fire) you've been forcing yourself into marketing strategies that were never designed for your business or the way your brain works.

You don't need more discipline to post daily. You need permission to stop doing something that isn't working.

That's why I created the Make Marketing Suck Less Summit (January 26-30).

13 business owners sharing marketing approaches that work for THEM—so you can figure out what might work for YOU.

Featuring Caryn Gillen, Laurie-Ann Murabito, Nicole Pearl, Melissa Camilleri, MFA, and more.

The goal isn't to copy what they did. It's to help you decide what fits YOUR business.

Free. Link in comments.

You don't need more guilt. You need marketing that doesn't make you want to walk directly into the sun.

Coosa Riverkeeper

Operations Manager

KH Podcast Services

Leveraging 6+ years of writing and relationship-building experience, I develop podcast guesting and content repurposing strategies that increase visibility for service providers and solopreneurs. 

Services include:
• Custom Strategy 
• Podcast Research
• Messaging Development
• Custom Email Pitch Writing
• Guest/Host Introductions
• Podcast Content Writing and Repurposing

Book a 1:1 call to see how we can collaborate.

Founder

Kacey Hayes Writing

Successfully pivoted into content writing and spent years building strong relationships with small businesses and thought leaders. I’ve written about diverse topics like the future of work, neurodivergent living, and conscious kitchen practices all with a passion to help good people share their services with targeted audiences.

Founder + Head Writer

The Valletta Group

I managed the revenue cycle for multi-facility maternal-fetal medicine practice, providing exceptional service while learning about the medical field. I later used my background in medical offices to pivot into content writing.

Account Coordinator

Carr Allison

I dove into research mode, creating detailed write-ups that provided a narrative of prior treatment that helped medical clients see the big picture.

Medicare Set-Aside Allocation Specialist

Dermatology and Skin Care Center of Birmingham

I provided administrative support to the office manager and dermatology team.

Medical Biller and Coder

In the role of Operations Manager, I manage and optimize Coosa Riverkeeper’s efficiency in program delivery, financial stewardship, and operational excellence. 

Prior to Coosa Riverkeeper, I spent over ten years in administrative roles with law firms and physician practices. Most recently, I concluded five years of self-employment as a content writer + virtual assistant for thriving online businesses. During that time, I discovered I valued relationships over projects. 

After moving to the Coosa River in 2022, I realized I was ready for a new challenge more aligned with my lifestyle. Now I combine my practical experience with my love of the natural world to collaborate with the rest of the Coosa Riverkeeper team and uphold our shared mission to protect, restore, and promote the Coosa River.

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