EPAM Continuum

– A member of the EPAM Transformation Force, a global value creation network that brings together selected senior practitioners across multiple locations and competencies to contribute to organizational development and transformational initiatives across the company.
–  As part of the regional leadership team, I advise Global and Regional Heads on organizational strategy, culture, ways of working, change management, and fostering a consulting mindset throughout the engineering organization by contributing to the L&D agenda.

Executive Advisor, Organizational Transformation

– Continuum is a global creative, digital strategy, and innovation design firm, part of EPAM Systems, an S&P500 company, one of the world's largest custom software and consulting providers with over 55,000 employees worldwide. Our work is informed by the needs, desires, and aspirations of people: customers, patients, citizens, and those who make our client organizations work.
– Addressing business challenges and driving sustainable growth for Fortune Global 2000 clients.
– Advising clients on their digital product strategy, brand positioning, innovative capabilities, and operational practices to deliver an excellent customer experience, gain a competitive edge, drive business results, and positively impact the world.

Director, Strategy Consulting (Digital Business, Innovation & CX)

Digital Products Conference

– Co-founded an international conference focused on product and growth to contribute to devepment of the technology ecosystem in Lithuania.
– Our first event attracted nearly 200 attendees and received an overall score of 5.3 out of 6. Additionally, 60% of participants indicated they would be very disappointed if there were no future editions of the conference
– Created the conference's overarching theme, selected and negotiated a diverse speaker lineup focusing on product and growth leadership to facilitate the development of successful digital products in Lithuania.
– Brought together international and Silicon Valley's top product experts and bestselling authors to share their knowledge with cross-functional product, design, engineering, marketing, and executive attendees from digital-native and transforming-to-digital companies.

Founder

Mind the Product

Co-organizing ProductTank, founded in 2010 in London and now spans over 200 cities, is an informal Mind The Product meetup that brings together the local product community to connect and share their experiences.

https://www.mindtheproduct.com/producttank/

Co-Organizer

The Webby Awards

The Webby Awards celebrate online excellence and help drive the creative, technical, and professional progress of digital media. Since 2018, as an Associate Member of the International Academy of Digital Arts & Sciences (IADAS), I have regularly reviewed and judged the world’s best work on the Internet. 

https://www.iadas.net/member/aleksas-drozdovskis/

International Internet Excellence Awards Jury

The Lovie Awards

European Internet Awards Jury

Whatagraph

– Provided leadership to build a customer-obsessed culture and drive the business forward after securing Series A investment.
– Supported the transition to a balanced approach of sales and product-led strategies.
– Reviewed the organization's capability maturity and prioritized necessary changes.
– Introduced Amazon inspired ways of working and implemented business processes and knowledge management systems at the company level.
– Brought transparency and improved quarterly goal-setting, planning, review, and alignment processes for OKRs across product and engineering, sales, marketing, and customer success.
– Introduced an iterative, customer-centric, and data-informed approach to product engineering.
– Defined product key metrics and established a hypotheses testing process to foster experimentation and a data-driven culture.
– Implemented product analytics and dashboards to track product-leading metrics and other performance indicators.
– Established regular churn reasons and competitive product features analysis to bring more value to customers.
– Redefined pricing strategy and offerings to cater to different customer segments.
– Created and implemented frameworks, tools, and processes to enhance UX research and the evidence-based product discovery process: Public Feature Boards, Usability Testing, NPS, and CSAT.
– Trained the team to conduct customer discovery through user interviews, usability testing, and feature requests.
– Led roadmap workshops with stakeholders to prioritize the roadmap around business context and customer needs.
– Led quarterly product strategy, product roadmapping, involving cross-departmental teams, and P&L management.

Interim Chief Product Officer (Growth & Core)

– Advised the CEO/Founder on achieving product-market fit and aided in investor pitching and raising Series A funding.

Advisory Board Member

Yango

– Led go-to-market strategies for international initiatives in MENA, LATAM, and Southeast Asia.
– Spearheaded research and development, startup scouting, digital venture building, and open innovation, including organizing a virtual hackathon series with local tech communities to explore market entry strategies during the COVID-19 pandemic.
– Assembled and managed a remote, multidisciplinary team based in Istanbul, Amsterdam, Moscow, and Tel Aviv.
– Oversaw competitive intelligence and formulated go-to-market strategies for the EMEA region, achieving 2 successful M&A deals in MENA and market launches with local partners across 10+ countries, achieving a 2x increase in subscribers in one year.
– Advised on experimentation practices within Plus's digital subscription economy, contributing to the growth of a leading subscription service with millions of subscribers.

Chief Strategy Officer (Global Product Marketing)

– Developed a sustainable product vision and increased brand equity for discovery products aimed at helping create, distribute, and view various formats of content, achieving 70 mln. DAU.
– Developed brand strategy and identity for an ML/AI powered recommendation platform showcasing content from creators passionate about their niche interests and craftsmanship.
– Advised on strategic partnership with COC COC, achieving 1 mln. DAU in Vietnam in 1 year after the launch and significantly contributing to sustained growth in Southeast Asia.
– Advised on strategic partnerships with Samsung and Opera, bringing new 3 mln. DAU
– Advised leadership team on holistic approach to product and brand strategy, improving organizational design and ways of working to increase velocity and team engagement.
– Implemented content Net Promoter Score (NPS) and brand attribute tracking systems, enabling data-driven decisions in a dynamic market environment and assisting in monitoring user satisfaction and guiding content strategy.

Head of Strategy (Discovery Products & New Ventures)

Wargaming

– Established and led a diverse, multidisciplinary team comprising strategy, research, marketing, design, and growth product managers, focusing on delivering Wargaming video games to a global audience in Europe, the Middle East, Asia, and North America.
– Emphasized creating engaging multi-channel experiences that integrated game design, advertising, branded content, and commerce, aiming to delight players.
– Identified new growth avenues, streamlined processes, and fostered a culture of data-driven decision-making concerning product development, player engagement, market trends, and cultural insights.
– Initiated and managed a design sprint practice for rapidly prototyping new go-to-market strategies and provided guidance on key growth and strategic partnership projects.
– Collaborated with diverse partners such as musicians (e.g., Sabaton, Akira Yamaoka, OSTR), e-commerce platforms (Yandex Bringly), and various institutions (International Space Station ISS, Strong Museum in the US, and Royal Tank Museum in Jordan) for product enhancement and market reach.
– Contributed significantly to thought leadership in areas like audience experience research, product strategy, brand design, strategic partnerships, and organizational transformation.

Global Head of Strategy (Product & Brand Marketing)

– Shifted gears and joined a games-as-a-service developer and publisher company that used a mix of media, from Super Bowl campaigns to programmatic advertising to game design. Together with peers in the leadership team, worked on establishing a global in-house agency operation with over 250 staff, providing marketing strategy and creative services to products across a 4,500+ person organization with offices located around the globe, including Europe, North America, and Asia.
– Mentored creative, marketing, media, commercial and product teams. Led training to enhance career acceleration and professional breadth. Empowered teams to meet the needs of a growing intercultural environment. Succeeded in retaining top talent.
– In addition, led ideation for global and regional brand activations and integrated campaigns (NA, EMEA, CIS) across existing company game titles, including Total War Arena, World of Planes, World of Warships, and the flagship title, World of Tanks, which had a whopping base of 150 million players worldwide.
– Introduced strategic partnerships designed to deliver on UN Sustainability Goals and established successful collaborations with British Red Cross and Save The Children International. Handled top growth projects with Warner Bros Pictures and Facebook Creative Shop, including opportunity evaluation, business solution design, and further implementation excellence.
– Furthermore, led the introduction of the design sprint practice to effectively prototype integrated advertising campaigns and strategic brand activations (Ambush campaign around The 2018 FIFA World Cup, Total War Arena Go-to-market Campaign)

Founded in 1998, the company, Wargaming, has grown to a staff of over 4,000 with 15 offices located around the globe, including Europe, North America, and Asia.

Global Strategy Director (In-House Marketing & Creative Agency)

Omnicom

Rejoined Omnicom Group (NYSE: OMC), the leading global marketing communications company, as the Teva360 global brand leadership team member, comprised of Teva Pharmaceuticals and Omnicom professionals. In this role, I was responsible for developing and implementing Teva's "beyond the pill" brand strategy in the first-priority growth markets. We completed global rollouts using a "hyperlocal" strategy. This involved creating a unique implementation plan for each geography based on insights and research specific to that region.

My responsibilities included leading workshops, training and mentoring local teams, and ensuring the delivery of human-centric, coherent, digital-led solutions aligned with the new brand strategy. For example, in one of the world's biggest megacities, we focused on improving accessibility. We provided unique content on our corporate website for patients, caregivers, and healthcare professionals. This included digital services like a mobility map that helped disabled and wheelchair-bound patients navigate and find access-friendly healthcare facilities, pharmacies, entertainment, and other relevant places.

The new Teva brand aimed to present a unified identity that spanned both the company's specialty and generic portfolios while promising even more people around the world the chance to live better days.

Director, Digital Strategy & Brand Transformation (CX, Partnerships, E-commerce, Innovation)

Digital Vocabulary – 20th Annual Webby Awards Official Honoree

Self-funded and produced an award-winning educational project to empower people to understand their digital life and be self-aware when navigating modern media and technology. The project was called "Digital Vocabulary," and it studied the ongoing relationship between modern humans and digital media and technology. The idea behind starting this project was simple: our vocabulary determines our thinking, and our thinking determines our actions and everyday rituals.

The project provided thought-provoking content presenting new words, phrases, concepts, behavioral patterns, and simple ground rules that helped people build a bigger picture of the modern digital landscape and our behavior. The long read delved into questions about why we are constantly pulled to the Internet and how technology is changing our social life and humanity itself.

To answer these questions, we researched how the internet and gadgets shape our behavior and define modern humanity. We studied daily internet and gadget usage experiences and researched ordinary users, artists, developers, designers, and even monks. Furthermore, we analyzed and processed technology research materials and thoughts from media philosophers

Received recognition:

– Official Honoree in The 20th Annual Webby Awards in Activism Category (April 2016)
– The FWA Public Shortlist (October 2015)
– AWWWARDS Nominee (October 2015)
– CSS Design Awards Nominee (October 2015)

The project can be found at https://www.digitalvocabulary.com/

Author & Creative Producer

Consultant. Member, International Academy of Digital Arts & Sciences. Amsterdam Class 11 Alumnus, THNK School of Creative Leadership. Ex Omnicom, Wargaming. Distance Runner, 3800 km in 2022.

My professional purpose is to help organizations clearly define where to play and how to win to achieve their business growth objectives.

I have 15 years of hands-on experience working in global advertising agency networks (Omnicom Group: BrandScience, OMD, BBDO, Proximity), industry-leading technology companies (Wargaming, Yango Group, EPAM Systems), and with fastest-growing B2B start-ups (Whatagraph).

My expertise spans brand marketing, partnerships, customer experience, product management, analytics, strategy, and operations. This cross-functional background gives me a comprehensive understanding of business, enabling me to help companies organize for the next wave of growth and transformation.

Being an entrepreneur at heart, I've built new cross-functional teams from scratch, developed new capabilities, and integrated new ways of working into existing business processes. I’ve led organizational design efforts, directed recruitment, leadership development initiatives, and acted as a player-coach, working with teams to cultivate a high-performing culture and deliver the best work. 

I love numbers and facts, but I also understand the power of creativity and stories that multiply results. I prioritize growth over the status quo and enjoy working in multicultural cross-functional environments at scale.

During my time living in London, Moscow, Nicosia, and Amsterdam, I’ve been privileged to collaborate with top talent from diverse cultural backgrounds on strategic initiatives across multiple sectors: CPG, Retail, Telecom, Fintech, Healthcare, Entertainment and Sports, Education, GAAS/F2P Video Games, ML/AI, Digital Media, Streaming Services, Marketplaces, and B2B SaaS.

My work has been recognized with industry awards, including FWA, AWWWARDS, Webby Awards, Clio Awards, WARC Effectiveness Awards, and Effie Awards.

My core strengths (CliftonStrengths) are Strategic, Activator, Relator, Connectedness, and Responsibility. 

I often act as an educator, keynote speaker, and jury member at global award shows (Webby Awards, WARC Awards) and conferences (IIEX - Insight Innovation Exchange, ESOMAR, Digital Dimensions, International Creativity Festivals). I'm often invited to design and facilitate workshops and sprints at in-company planning events. 

Since 2021, I've finished over ten marathons, including those in Amsterdam, Paris, Berlin, Athens, Istanbul, and Chicago. These endurance milestones remind me of the importance of having a vision, setting clear objectives, following a process, putting in the work, embracing failures, learning, and improving.

Aleksas Drozdovskis

Web Summit just kicked off with over 70,000 attendees!

I’m here wearing my angel investor and advisor hat, backing Perfection42, an applied-AI company scaling visual content production for e-commerce, modern brands, marketing agencies, and creative teams.

In the photo:
– Simona Vasyte, Founder & CEO
– Dainius Kniuksta, CPO, shaping the product with precision and speed
– Rytis Kelminskas, Head of Marketing, driving G2M forward
– and me, supporting this ambitious team

And yes, we’re proud of that moment at the opening ceremony – Simona carried the Lithuanian flag to the stage. Small nation. Big signal. We don’t pitch potential. We already deliver real value to our clients.

If you’re in Lisbon – let’s talk. We’re open to partnerships, and scaling further with the right people.

#WebSummit

Global Product Strategy Executive ◦ Leading Commercial Growth & High-Impact Execution ◦ Developing Responsive AI-Ready Organizations ◦ Trusted by Forbes 2000 ◦ Webby Awards Jury

No alternative text description for this image

AI IS A GENERATIONAL OPPORTUNITY

But only if we reshape not just what we build, but how we build it.

Cristiano R. Amon, CEO at Qualcomm said it best.

AI is now the user interface.

Smart devices are personal AI devices.

Context is the foundation.

Culture is the real OS that needs to evolve.

This isn’t just about faster chips or flashier smart glasses (though those are coming fast).

This is about whether your organizational design, workflows, and leadership mindset are ready for agentic systems and pervasive intelligence.

I’ve been wearing advisor, angel investor, and connector hat at Web Summit this week – exchanging insights with fellow investors, meeting founders and most importantly supporting Perfection42 team (shoutout to Simona Vasyte, Dainius Kniuksta, Rytis Kelminskas) as we build new partnerships in applied AI with other innovative products, e-commerce platforms, and brands operating at scale.

Because when your build together – and rethink how you build – you shape what comes next and what really works.

#Websummit #AppliedAI

Aurimas Griciūnas

Senior Solutions Architect

SwirlAI

Driving MLOps, Data Engineering and Machine Learning industry forward by helping professionals Level Up in these disciplines.

Founder & CEO

neptune.ai

Chief Product Officer

Head of Product

Driving MLOps industry forward by helping Neptune customers succeed in adopting MLOps best practices.

Transactie Monitoring Nederland (TMNL)

- Contributed to the development of end-to-end Machine Learning platform capabilities in a highly secure environment.
 - Focused on leveraging AWS SageMaker and supporting AWS services to enable scalable experimentation and model deployment.
 - Collaborated with the team to build reusable template libraries, streamlining the process of running ML experiments and deploying models efficiently and securely.

Senior MLOps Engineer

HomeToGo

- Led cross-functional teams of Cloud Engineers and Data Platform Engineers, driving key infrastructure and data initiatives.
 - Spearheaded a company-wide Cloud-Native Transformation initiative to modernize applications and infrastructure.
 - Championed the migration to Infrastructure as Code (IaC), standardizing infrastructure provisioning using Terraform for improved scalability, consistency, and automation.

Data Architect / Data Platform & Cloud Engineering Lead

- Led a Team of Data Engineers.
- Led a Team of Data Platform Engineers.
- Initiated and led a successful company wide Cloud Native Transformation.
- Migrated entire Data Platform Stack to Kubernetes. This included:

        - Airflow.
        - Superset.
        - Spark.
        - MLFlow.
        - Flink.
        - Airbyte.
        - DataHub.

- Introduced first Stream Processing applications that moved some of the Data Warehouse Processing stages upstream the pipeline.

Senior Data Engineer / Data Platform Team Lead

- Led a team of Data Engineers.
- Initiated and led a Data Warehouse migration from Redshift to Snowflake effort. It also included a refactoring of the Data Model.
- Oversaw Data migration from a Druid cluster to Redshift and later Snowflake.
- Introduced and rolled out Machine Learning Experiment Tracking System.
- Deployed and maintained first on-prem Kubernetes Clusters in the company.

Senior Data Engineer / Team Lead

- Led a successful implementation and optimisation of a custom Website Activity Tracking Ingestion Pipeline.
- Deployed and rolled out a company-wide Airflow Cluster.
- Led a full migration from Jenkins to Airflow for Data Engineering Pipelines.

Senior Data Engineer

Tesonet

Responsible for end-to-end development of ML-based products and big data solutions:

 - Identified business use cases suitable for machine learning and translated them into technical solutions.
 - Designed and implemented the full ML lifecycle, including data extraction, cleaning, validation, model training, packaging, and deployment.
 - Contributed to the architecture and development of scalable big data ingestion pipelines.
 - Set up and configured Kafka topics; developed real-time processing applications using Kafka Streams and Spark.

Senior Data Scientist/Engineer

Danske Bank

Projects I worked on:

-Affordability model enhancement using transaction data.
-Bringing transaction data into Balance Sheet stress-testing.
-Unlocking potential of transaction data throughout Risk Management function.
-Stress-testing of REA components and dynamic analysis on different credit portfolio levels.
-Process optimization and automation. Preparing models for production placement.

Senior Data Scientist/Analyst

Projects I worked on:

-Retail customer affordability project in Big Data analytics team.
-IFRS9 Life-time probability of default (LTPD) model development.
-IFRS9 Prepayment model development.
-IFRS9 impact on P&L analysis.
-IFRS9 and pre-IFRS9 ECL stress-testing and reporting.
-REA stress-testing and dynamic analysis on different credit portfolio levels.
-Process optimization by both improving old approaches and introducing new technologies.

Analyst

ADB Gjensidige

Was responsible for implementation of Solvency2 regulatory standards and providing required reports.

Actuary

Was responsible for generating business analysis reports for management.

Was responsible for calculation of Technical Reserves for Non-Life insurance products by applying different triangulation methods.

Junior Actuary

Follow me to learn about Data Engineering and ML Systems | Author of SwirlAI Newsletter | Public Speaker

Tired of all the noise surrounding AI space in recent years? Having a hard time keeping up with all of the news in the field and distinguishing what is really important? Follow me and subscribe to my newsletter to get actionable insights on building production ready AI Systems and keep track of only the important signal of what is happening in the AI world.

With over a decade of experience in Data Science, AI/ML Engineering, and MLOps, I’m also dedicated to helping practitioners level up their skills in MLOps, Data Engineering, Machine Learning, and related fields. I share my knowledge in a clear and accessible way to make learning straightforward and actionable.

If you want to partner with SwirlAI and get your product in front of 40K+ AI/ML/Data Engineers and Leaders via our Newsletter or 135K+ AI/ML/Data Engineers and Leaders via LinkedIn, contact me directly.

Leading Product Strategy.

Integrating 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗥𝗔𝗚 Systems via 𝗠𝗖𝗣 👇

If you are building RAG systems and packing many data sources for retrieval, most likely there is some agency present at least at the data source selection for retrieval stage.

This is how MCP enriches the evolution of your Agentic RAG systems in such case (𝘱𝘰𝘪𝘯𝘵 2.):

𝟭. Analysis of the user query: we pass the original user query to a LLM based Agent for analysis. This is where:

➡️ The original query can be rewritten, sometimes multiple times to create either a single or multiple queries to be passed down the pipeline.
➡️ The agent decides if additional data sources are required to answer the query.

𝟮. If additional data is required, the Retrieval step is triggered. We could tap into variety of data types, few examples:

➡️ Real time user data.
➡️ Internal documents that a user might be interested in.
➡️ Data available on the web.
➡️ …

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗠𝗖𝗣 𝗰𝗼𝗺𝗲𝘀 𝗶𝗻:

✅ Each data domain can manage their own MCP Servers. Exposing specific rules of how the data should be used.
✅ Security and compliance can be ensured on the Servel level for each domain.
✅ New data domains can be easily added to the MCP server pool in a standardised way with no Agent rewrite needed enabling decoupled evolution of the system in terms of 𝗣𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗮𝗹, 𝗘𝗽𝗶𝘀𝗼𝗱𝗶𝗰 𝗮𝗻𝗱 𝗦𝗲𝗺𝗮𝗻𝘁𝗶𝗰 𝗠𝗲𝗺𝗼𝗿𝘆.
✅ Platform builders can expose their data in a standardised way to external consumers. Enabling easy access to data on the web.
✅ AI Engineers can continue to focus on the topology of the Agent.

𝟯. Retrieved data is consolidated and Reranked by a more powerful model compared to regular embedder. Data points are significantly narrowed down.
𝟰. If there is no need for additional data, we try to compose the answer (or multiple answers or a set of actions) straight via an LLM.
𝟱. The answer gets analyzed, summarized and evaluated for correctness and relevance:

➡️ If the Agent decides that the answer is good enough, it gets returned to the user.
➡️ If the Agent decides that the answer needs improvement, we try to rewrite the user query and repeat the generation loop.

Are you using MCP in your Agentic RAG systems? Let me know about your experience in the comment section 👇

Founder @ SwirlAI • UpSkilling the Next Generation of AI Talent • Author of SwirlAI Newsletter • Public Speaker

TOON (Token-Oriented Object Notation) is out for some days now and it aims to make communication with LLMs more accurate and token-efficient.

The TOON topic is now one of the hottest news on the LLM market and it might actually matter.

𝗪𝗵𝘆 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘀𝗼:

I was initially hesitant to cover this, potentially being another hype to quickly fade, but:

✅ The format has been shown to increase the accuracy of models while decreasing the token count. I was not sure if there were any accuracy retention studies made, it seems there were.
✅ Token efficiency is extremely important when working with Agentic Systems that require a lot of structured context inside of their reasoning chains. And we are moving towards a post-PoC world where there is a lot of emphasis placed on optimisation of the workflows.

𝗔 𝘀𝗵𝗼𝗿𝘁 𝘀𝘂𝗺𝗺𝗮𝗿𝘆:

- Token-efficient: typically 30-60% fewer tokens on large uniform arrays vs formatted JSON.
- LLM-friendly guardrails: explicit lengths and fields enable validation.
- Minimal syntax: removes redundant punctuation (braces, brackets, most quotes).
- Indentation-based structure: like YAML, uses whitespace instead of braces.
- Tabular arrays: declare keys once, stream data as rows.

An example:

𝘑𝘚𝘖𝘕 𝘧𝘰𝘳𝘮𝘢𝘵:

"shopping_cart": [
    { "id": "GDKVEG984", "name": "iPhone 15 Pro Max", "quantity": 2, "price": 1499.99, "category": "Electronics" },
    { "id": "GDKVEG985", "name": "Samsung Galaxy S24 Ultra", "quantity": 1, "price": 1299.99, "category": "Electronics" },
    { "id": "GDKVEG986", "name": "Apple Watch Series 9", "quantity": 1, "price": 199.99, "category": "Electronics" },
    { "id": "GDKVEG987", "name": "MacBook Pro 16-inch", "quantity": 1, "price": 2499.99, "category": "Electronics" }
  ]
}

𝘞𝘩𝘦𝘯 𝘦𝘯𝘤𝘰𝘥𝘦𝘥 𝘪𝘯𝘵𝘰 𝘛𝘖𝘖𝘕 𝘧𝘰𝘳𝘮𝘢𝘵:

shopping_cart: items[4]{id,name,quantity,price,category}:
    GDKVEG984,iPhone 15 Pro Max,2,1499.99,Electronics
    GDKVEG985,Samsung Galaxy S24 Ultra,1,1299.99,Electronics
    GDKVEG986,Apple Watch Series 9,1,199.99,Electronics
    GDKVEG987,MacBook Pro 16-inch,1,2499.99,Electronics

𝗥𝗲𝘀𝘂𝗹𝘁:

✅ 43% savings in token amount.
✅ Directly translates to 43% savings in token cost for this LLM input.

❗️ Be sure to know when NOT to use the format (and always test it for your application specifically):

- Deeply nested or non-uniform structures.
- Semi-uniform arrays.
- Pure tabular data.

ℹ️ I will be testing it in the upcoming weeks.

Let me know if you have already tested TOON and what are your takeaways! 👇

𝗠𝗖𝗣 plus 𝗔𝟮𝗔, here is how they complement each other 👇

Protocol wars continue to rage, let's understand how Googles A2A (Agent2Agent) protocol is different from MCP and how they complement each other (read till the end).

𝘔𝘰𝘷𝘪𝘯𝘨 𝘱𝘪𝘦𝘤𝘦𝘴 𝘪𝘯 𝘔𝘊𝘗:

𝟭. MCP Host - Programs using LLMs at the core that want to access data through MCP.

❗️ When combined with A2A, an Agent becomes MCP Host.

𝟮. MCP Client - Clients that maintain 1:1 connections with servers.
𝟯. MCP Server - Lightweight programs that each expose specific capabilities through the standardised Model Context Protocol.
𝟰. Local Data Sources - Your computer’s files, databases, and services that MCP servers can securely access.
𝟱. Remote Data Sources - External systems available over the internet (e.g., through APIs) that MCP servers can connect to.

𝘌𝘯𝘵𝘦𝘳 𝘈2𝘈:

Where MCP falls short, A2A tries to help. In multi-Agent applications where state is not necessarily shared

𝟲. Agents (MCP Hosts) would implement and communicate via A2A protocol, that enables:

➡️ Secure Collaboration.
➡️ Task and State Management.
➡️ User Experience Negotiation.
➡️ Capability discovery - similar to MCP tools.

𝗛𝗼𝗻𝗲𝘀𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀:

❗️ Open protocols for Agent communication are important but they are just a piece of the picture, there will be a need for standards that govern all of the existing protocols and other missing pieces. E.g.

❓ How do we standardise tracing and Observability in multi-agent IOA systems?
❓ How do we retain the identity of the running job of an AI Agent instance if the communication standard is not unified in different parts of the pipeline?
❓ ... 

✅ More on this in my future posts, stay tuned!

Let me know your thoughts in the comments. 👇

𝗔𝗜 𝗔𝗴𝗲𝗻𝘁’𝘀 𝗠𝗲𝗺𝗼𝗿𝘆 is the most important piece of 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, this is how we define it 👇

In general, the memory for an agent is something that we provide via context in the prompt passed to LLM that helps the agent to better plan and react given past interactions or data not immediately available.

It is useful to group the memory into four types:

𝟭. 𝗘𝗽𝗶𝘀𝗼𝗱𝗶𝗰 - This type of memory contains past interactions and actions performed by the agent. After an action is taken, the application controlling the agent would store the action in some kind of persistent storage so that it can be retrieved later if needed. A good example would be using a vector Database to store semantic meaning of the interactions.
𝟮. 𝗦𝗲𝗺𝗮𝗻𝘁𝗶𝗰 - Any external information that is available to the agent and any knowledge the agent should have about itself. You can think of this as a context similar to one used in RAG applications. It can be internal knowledge only available to the agent or a grounding context to isolate part of the internet scale data for more accurate answers.
𝟯. 𝗣𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗮𝗹 - This is systemic information like the structure of the System Prompt, available tools, guardrails etc. It will usually be stored in Git, Prompt and Tool Registries.
𝟰. Occasionally, the agent application would pull information from long-term memory and store it locally if it is needed for the task at hand.
𝟱. All of the information pulled together from the long-term or stored in local memory is called short-term or working memory. Compiling all of it into a prompt will produce the prompt to be passed to the LLM and it will provide further actions to be taken by the system.

We usually label 1. - 3. as Long-Term memory and 5. as Short-Term memory.

And that is it! The rest is all about how you architect the topology of your Agentic Systems.

Any war stories you have while managing Agent’s memory? Let me know in the comments 👇

#AI #LLM

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