EPAM Continuum

– A member of the EPAM Transformation Force, a global value creation network that brings together selected senior practitioners across multiple locations and competencies to contribute to organizational development and transformational initiatives across the company.
–  As part of the regional leadership team, I advise Global and Regional Heads on organizational strategy, culture, ways of working, change management, and fostering a consulting mindset throughout the engineering organization by contributing to the L&D agenda.

Executive Advisor, Organizational Transformation

– Continuum is a global creative, digital strategy, and innovation design firm, part of EPAM Systems, an S&P500 company, one of the world's largest custom software and consulting providers with over 55,000 employees worldwide. Our work is informed by the needs, desires, and aspirations of people: customers, patients, citizens, and those who make our client organizations work.
– Addressing business challenges and driving sustainable growth for Fortune Global 2000 clients.
– Advising clients on their digital product strategy, brand positioning, innovative capabilities, and operational practices to deliver an excellent customer experience, gain a competitive edge, drive business results, and positively impact the world.

Director, Strategy Consulting (Digital Business, Innovation & CX)

Digital Products Conference

– Co-founded an international conference focused on product and growth to contribute to devepment of the technology ecosystem in Lithuania.
– Our first event attracted nearly 200 attendees and received an overall score of 5.3 out of 6. Additionally, 60% of participants indicated they would be very disappointed if there were no future editions of the conference
– Created the conference's overarching theme, selected and negotiated a diverse speaker lineup focusing on product and growth leadership to facilitate the development of successful digital products in Lithuania.
– Brought together international and Silicon Valley's top product experts and bestselling authors to share their knowledge with cross-functional product, design, engineering, marketing, and executive attendees from digital-native and transforming-to-digital companies.

Founder

Mind the Product

Co-organizing ProductTank, founded in 2010 in London and now spans over 200 cities, is an informal Mind The Product meetup that brings together the local product community to connect and share their experiences.

https://www.mindtheproduct.com/producttank/

Co-Organizer

The Webby Awards

The Webby Awards celebrate online excellence and help drive the creative, technical, and professional progress of digital media. Since 2018, as an Associate Member of the International Academy of Digital Arts & Sciences (IADAS), I have regularly reviewed and judged the world’s best work on the Internet. 

https://www.iadas.net/member/aleksas-drozdovskis/

International Internet Excellence Awards Jury

The Lovie Awards

European Internet Awards Jury

Whatagraph

– Provided leadership to build a customer-obsessed culture and drive the business forward after securing Series A investment.
– Supported the transition to a balanced approach of sales and product-led strategies.
– Reviewed the organization's capability maturity and prioritized necessary changes.
– Introduced Amazon inspired ways of working and implemented business processes and knowledge management systems at the company level.
– Brought transparency and improved quarterly goal-setting, planning, review, and alignment processes for OKRs across product and engineering, sales, marketing, and customer success.
– Introduced an iterative, customer-centric, and data-informed approach to product engineering.
– Defined product key metrics and established a hypotheses testing process to foster experimentation and a data-driven culture.
– Implemented product analytics and dashboards to track product-leading metrics and other performance indicators.
– Established regular churn reasons and competitive product features analysis to bring more value to customers.
– Redefined pricing strategy and offerings to cater to different customer segments.
– Created and implemented frameworks, tools, and processes to enhance UX research and the evidence-based product discovery process: Public Feature Boards, Usability Testing, NPS, and CSAT.
– Trained the team to conduct customer discovery through user interviews, usability testing, and feature requests.
– Led roadmap workshops with stakeholders to prioritize the roadmap around business context and customer needs.
– Led quarterly product strategy, product roadmapping, involving cross-departmental teams, and P&L management.

Interim Chief Product Officer (Growth & Core)

– Advised the CEO/Founder on achieving product-market fit and aided in investor pitching and raising Series A funding.

Advisory Board Member

Yango

– Led go-to-market strategies for international initiatives in MENA, LATAM, and Southeast Asia.
– Spearheaded research and development, startup scouting, digital venture building, and open innovation, including organizing a virtual hackathon series with local tech communities to explore market entry strategies during the COVID-19 pandemic.
– Assembled and managed a remote, multidisciplinary team based in Istanbul, Amsterdam, Moscow, and Tel Aviv.
– Oversaw competitive intelligence and formulated go-to-market strategies for the EMEA region, achieving 2 successful M&A deals in MENA and market launches with local partners across 10+ countries, achieving a 2x increase in subscribers in one year.
– Advised on experimentation practices within Plus's digital subscription economy, contributing to the growth of a leading subscription service with millions of subscribers.

Chief Strategy Officer (Global Product Marketing)

– Developed a sustainable product vision and increased brand equity for discovery products aimed at helping create, distribute, and view various formats of content, achieving 70 mln. DAU.
– Developed brand strategy and identity for an ML/AI powered recommendation platform showcasing content from creators passionate about their niche interests and craftsmanship.
– Advised on strategic partnership with COC COC, achieving 1 mln. DAU in Vietnam in 1 year after the launch and significantly contributing to sustained growth in Southeast Asia.
– Advised on strategic partnerships with Samsung and Opera, bringing new 3 mln. DAU
– Advised leadership team on holistic approach to product and brand strategy, improving organizational design and ways of working to increase velocity and team engagement.
– Implemented content Net Promoter Score (NPS) and brand attribute tracking systems, enabling data-driven decisions in a dynamic market environment and assisting in monitoring user satisfaction and guiding content strategy.

Head of Strategy (Discovery Products & New Ventures)

Wargaming

– Established and led a diverse, multidisciplinary team comprising strategy, research, marketing, design, and growth product managers, focusing on delivering Wargaming video games to a global audience in Europe, the Middle East, Asia, and North America.
– Emphasized creating engaging multi-channel experiences that integrated game design, advertising, branded content, and commerce, aiming to delight players.
– Identified new growth avenues, streamlined processes, and fostered a culture of data-driven decision-making concerning product development, player engagement, market trends, and cultural insights.
– Initiated and managed a design sprint practice for rapidly prototyping new go-to-market strategies and provided guidance on key growth and strategic partnership projects.
– Collaborated with diverse partners such as musicians (e.g., Sabaton, Akira Yamaoka, OSTR), e-commerce platforms (Yandex Bringly), and various institutions (International Space Station ISS, Strong Museum in the US, and Royal Tank Museum in Jordan) for product enhancement and market reach.
– Contributed significantly to thought leadership in areas like audience experience research, product strategy, brand design, strategic partnerships, and organizational transformation.

Global Head of Strategy (Product & Brand Marketing)

– Shifted gears and joined a games-as-a-service developer and publisher company that used a mix of media, from Super Bowl campaigns to programmatic advertising to game design. Together with peers in the leadership team, worked on establishing a global in-house agency operation with over 250 staff, providing marketing strategy and creative services to products across a 4,500+ person organization with offices located around the globe, including Europe, North America, and Asia.
– Mentored creative, marketing, media, commercial and product teams. Led training to enhance career acceleration and professional breadth. Empowered teams to meet the needs of a growing intercultural environment. Succeeded in retaining top talent.
– In addition, led ideation for global and regional brand activations and integrated campaigns (NA, EMEA, CIS) across existing company game titles, including Total War Arena, World of Planes, World of Warships, and the flagship title, World of Tanks, which had a whopping base of 150 million players worldwide.
– Introduced strategic partnerships designed to deliver on UN Sustainability Goals and established successful collaborations with British Red Cross and Save The Children International. Handled top growth projects with Warner Bros Pictures and Facebook Creative Shop, including opportunity evaluation, business solution design, and further implementation excellence.
– Furthermore, led the introduction of the design sprint practice to effectively prototype integrated advertising campaigns and strategic brand activations (Ambush campaign around The 2018 FIFA World Cup, Total War Arena Go-to-market Campaign)

Founded in 1998, the company, Wargaming, has grown to a staff of over 4,000 with 15 offices located around the globe, including Europe, North America, and Asia.

Global Strategy Director (In-House Marketing & Creative Agency)

Omnicom

Rejoined Omnicom Group (NYSE: OMC), the leading global marketing communications company, as the Teva360 global brand leadership team member, comprised of Teva Pharmaceuticals and Omnicom professionals. In this role, I was responsible for developing and implementing Teva's "beyond the pill" brand strategy in the first-priority growth markets. We completed global rollouts using a "hyperlocal" strategy. This involved creating a unique implementation plan for each geography based on insights and research specific to that region.

My responsibilities included leading workshops, training and mentoring local teams, and ensuring the delivery of human-centric, coherent, digital-led solutions aligned with the new brand strategy. For example, in one of the world's biggest megacities, we focused on improving accessibility. We provided unique content on our corporate website for patients, caregivers, and healthcare professionals. This included digital services like a mobility map that helped disabled and wheelchair-bound patients navigate and find access-friendly healthcare facilities, pharmacies, entertainment, and other relevant places.

The new Teva brand aimed to present a unified identity that spanned both the company's specialty and generic portfolios while promising even more people around the world the chance to live better days.

Director, Digital Strategy & Brand Transformation (CX, Partnerships, E-commerce, Innovation)

Digital Vocabulary – 20th Annual Webby Awards Official Honoree

Self-funded and produced an award-winning educational project to empower people to understand their digital life and be self-aware when navigating modern media and technology. The project was called "Digital Vocabulary," and it studied the ongoing relationship between modern humans and digital media and technology. The idea behind starting this project was simple: our vocabulary determines our thinking, and our thinking determines our actions and everyday rituals.

The project provided thought-provoking content presenting new words, phrases, concepts, behavioral patterns, and simple ground rules that helped people build a bigger picture of the modern digital landscape and our behavior. The long read delved into questions about why we are constantly pulled to the Internet and how technology is changing our social life and humanity itself.

To answer these questions, we researched how the internet and gadgets shape our behavior and define modern humanity. We studied daily internet and gadget usage experiences and researched ordinary users, artists, developers, designers, and even monks. Furthermore, we analyzed and processed technology research materials and thoughts from media philosophers

Received recognition:

– Official Honoree in The 20th Annual Webby Awards in Activism Category (April 2016)
– The FWA Public Shortlist (October 2015)
– AWWWARDS Nominee (October 2015)
– CSS Design Awards Nominee (October 2015)

The project can be found at https://www.digitalvocabulary.com/

Author & Creative Producer

Consultant. Member, International Academy of Digital Arts & Sciences. Amsterdam Class 11 Alumnus, THNK School of Creative Leadership. Ex Omnicom, Wargaming. Distance Runner, 3800 km in 2022.

My professional purpose is to help organizations clearly define where to play and how to win to achieve their business growth objectives.

I have 15 years of hands-on experience working in global advertising agency networks (Omnicom Group: BrandScience, OMD, BBDO, Proximity), industry-leading technology companies (Wargaming, Yango Group, EPAM Systems), and with fastest-growing B2B start-ups (Whatagraph).

My expertise spans brand marketing, partnerships, customer experience, product management, analytics, strategy, and operations. This cross-functional background gives me a comprehensive understanding of business, enabling me to help companies organize for the next wave of growth and transformation.

Being an entrepreneur at heart, I've built new cross-functional teams from scratch, developed new capabilities, and integrated new ways of working into existing business processes. I’ve led organizational design efforts, directed recruitment, leadership development initiatives, and acted as a player-coach, working with teams to cultivate a high-performing culture and deliver the best work. 

I love numbers and facts, but I also understand the power of creativity and stories that multiply results. I prioritize growth over the status quo and enjoy working in multicultural cross-functional environments at scale.

During my time living in London, Moscow, Nicosia, and Amsterdam, I’ve been privileged to collaborate with top talent from diverse cultural backgrounds on strategic initiatives across multiple sectors: CPG, Retail, Telecom, Fintech, Healthcare, Entertainment and Sports, Education, GAAS/F2P Video Games, ML/AI, Digital Media, Streaming Services, Marketplaces, and B2B SaaS.

My work has been recognized with industry awards, including FWA, AWWWARDS, Webby Awards, Clio Awards, WARC Effectiveness Awards, and Effie Awards.

My core strengths (CliftonStrengths) are Strategic, Activator, Relator, Connectedness, and Responsibility. 

I often act as an educator, keynote speaker, and jury member at global award shows (Webby Awards, WARC Awards) and conferences (IIEX - Insight Innovation Exchange, ESOMAR, Digital Dimensions, International Creativity Festivals). I'm often invited to design and facilitate workshops and sprints at in-company planning events. 

Since 2021, I've finished over ten marathons, including those in Amsterdam, Paris, Berlin, Athens, Istanbul, and Chicago. These endurance milestones remind me of the importance of having a vision, setting clear objectives, following a process, putting in the work, embracing failures, learning, and improving.

Aleksas Drozdovskis

Web Summit just kicked off with over 70,000 attendees!

I’m here wearing my angel investor and advisor hat, backing Perfection42, an applied-AI company scaling visual content production for e-commerce, modern brands, marketing agencies, and creative teams.

In the photo:
– Simona Vasyte, Founder & CEO
– Dainius Kniuksta, CPO, shaping the product with precision and speed
– Rytis Kelminskas, Head of Marketing, driving G2M forward
– and me, supporting this ambitious team

And yes, we’re proud of that moment at the opening ceremony – Simona carried the Lithuanian flag to the stage. Small nation. Big signal. We don’t pitch potential. We already deliver real value to our clients.

If you’re in Lisbon – let’s talk. We’re open to partnerships, and scaling further with the right people.

#WebSummit

Global Product Strategy Executive ◦ Leading Commercial Growth & High-Impact Execution ◦ Developing Responsive AI-Ready Organizations ◦ Trusted by Forbes 2000 ◦ Webby Awards Jury

No alternative text description for this image

AI IS A GENERATIONAL OPPORTUNITY

But only if we reshape not just what we build, but how we build it.

Cristiano R. Amon, CEO at Qualcomm said it best.

AI is now the user interface.

Smart devices are personal AI devices.

Context is the foundation.

Culture is the real OS that needs to evolve.

This isn’t just about faster chips or flashier smart glasses (though those are coming fast).

This is about whether your organizational design, workflows, and leadership mindset are ready for agentic systems and pervasive intelligence.

I’ve been wearing advisor, angel investor, and connector hat at Web Summit this week – exchanging insights with fellow investors, meeting founders and most importantly supporting Perfection42 team (shoutout to Simona Vasyte, Dainius Kniuksta, Rytis Kelminskas) as we build new partnerships in applied AI with other innovative products, e-commerce platforms, and brands operating at scale.

Because when your build together – and rethink how you build – you shape what comes next and what really works.

#Websummit #AppliedAI

smeGo

Leading AI-first product and tech strategy, delivery, and leadership team across product, design, engineering, and data as a member of the exec team.

Fractional Chief Product & Technology Officer (CPTO)

Agile Coach

Founder of Agile Coach, a leading center for helping organizations become more agile, innovative, and efficient. Since 2010, we’ve worked with over 100 companies – from technology teams looking to improve collaboration and accelerate delivery, to executive leaders and boards shaping digital product strategy and driving business transformation.

As a trusted advisor, executive coach, and fractional CPTO, I support founders, C-level leaders, and boards – helping them drive transformation, scale product and tech teams, launch new products and markets, and connect strategy with execution.

Backed by a team of experienced practitioners and international partners, we deliver hands-on consulting, tailored training, international certifications, and workshops.

Founder | Exec & Board Advisor | Fractional CPTO

First Circle

Led the launch of SME banking services on top of the Philippines’ fastest-growing financing platform. Delivered full product suite (accounts, payments, mobile app) 9 months ahead of schedule by recommending an alternative licensing model.

Built and coached a cross-functional team (product, design, engineering, data, devops, and ops), introducing EU/US-level product and tech practices in a market previously dominated by legacy norms.

Drove exponential growth by introducing a game-changing USP – 1-hour online cheque deposits – solving a major pain point for local SMEs, where 80% of revenues relied on slow, branch-based cheque processing.

Enabled a 10x simpler mobile-first UX through iterative prototyping, feedback loops, and customer testing. Championed automated testing and continuous deployment to speed up delivery and quality.

Chief Product Officer (CPO)

Uncapped

Led product strategy, P&L ownership, and new product development as a member of the executive team at a fully remote FinTech lender for e-commerce businesses.

Achieved 6x growth in both loan book and revenue through product innovation, expansion, and operational optimisation. In parallel, scaled the product team from 7 to 50+ to support the launch of new banking services on top of the lending platform.

Launched credit and banking products in the US market, achieving 20% onboarding and 20% activation conversion within 6 months.

Built and led a cross-functional, remote R&D team and culture focused on speed, experimentation, and measurable business outcomes.

Revolut

Led Revolut Business as a member of the Executive Committee, reporting directly to Founder and CEO Nik Storonsky. Responsible for strategy, P&L, product, growth, and international expansion.

Tripled the customer base from 150,000+ to 500,000+ businesses and delivered strong double-digit annual revenue growth.

Scaled the team from 70 to 150+ across product, engineering, design, data, marketing, and operations. Launched two new R&D hubs (Vilnius and Berlin) to support global growth.

Delivered and scaled multiple new products – including online and in-person acquiring, USD accounts for EU/UK, FX hedging, Expenses, Invoices, Subscriptions, and Payroll.

Expanded Revolut Business into the USA, Australia, and Singapore, establishing new revenue streams and diversifying market presence.

Head of Revolut Business

Railsbank

Reported to Founder and CEO Nigel Verdon. Played a key role in preparing the company for Series A by building the product function, launching new products, and scaling the development team.

Established a remote R&D center in Vilnius, hiring the first engineers and laying the foundation for long-term tech scaling.

Launched core products including card issuing and Faster Payments clearing via the Bank of England – unlocking key infrastructure for future growth.

Built the product organization from scratch: hired the first Product Owners, introduced roadmapping, prioritization, and cross-functional alignment across the company and with clients.

Product Director

WoraPay

Led expansion from the Baltics to the UK, growing the company to 1M EUR annual revenue with a lean 6-person team.

Secured strategic partnerships with Lloyds Banking Group and Mastercard.

Co-Founder | CEO | Chairman of the Board

Built and scaled the WoraPay platform across the Baltics, integrating with banks and the largest restaurant and petrol chains in the region.

Led product and tech development from idea to MVP and scale, hiring the initial engineering team and embedding Agile and Lean Startup practices.

Co-Founder | Chief Technology Officer (CTO)

Vilnius University

Taught Agile project and product management to Master’s and Bachelor’s students in business and software engineering programs.

Lecturer (Agile Project & Product Management)

Adform

Led Agile transformation (100+ people) and delivered new product lines, including a Real-Time Bidding platform.

Product Manager & Agile Coach

Led company-wide Scrum adoption and coached initial Product Owners and Scrum Masters.

Scrum Master & Product Owner

Product, Technology, and Business leader with 15+ years of experience building and scaling digital-first companies, especially in FinTech. I work closely with founders, executives, and boards as a Fractional CPO/CPTO/CTO or strategic advisor, helping teams accelerate growth, launch impactful products and/or new markets.

From leading Revolut Business as part of the Revolut exec team (tripling the customer base to 500k+ SMEs) to launching SME banking at First Circle ahead of schedule, I’ve helped companies grow fast, enter new markets, and deliver AI-first, customer-centric experiences.

As a founder and former CEO myself, I understand what it takes to build and run a company, not just ship features. I bring a unique mix of product strategy, technology leadership, commercial thinking, and team-building to any challenge, whether advising startups, supporting traditional companies, or taking operational roles.

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