DrSimonJ Pty Ltd

Founder and Principal Consultant

Canva

Senior Data Product Manager, Measurement & Experimentation

Senior Manager Data Science, Insights & Metrics

Data Science Manager, Ads Ranking and Machine Learning Experimentation

Booking.com

Data Science Manager, Homes & Apartments

Senior Data Scientist, Experimentation

Defence Science and Technology Group

Postdoctoral Research Fellow

Educational Testing Service (ETS)

Research Intern

McKinsey & Company

Graduate Data Analyst (Contract)

I help businesses shortcut the hard journey of turning their data into a competitive advantage.

Contact: simon@drsimonj.com

After a PhD in human intelligence and decision making, leading research to gain competitive advantage with the Australian army, and building the world's biggest and best data science and analytics teams at tech giants around the world...

I set out as an independent consultant to help as many organisations as I could to achieve results like:

📈 Increased profit margins by over 50%
📈 Eliminated 2-3 years and millions $USD worth of time resource
📈 Enhanced team productivity by doubling output
📈 Reduced financial planning error by 80%
📈 Improved ad spend ROI by 25%

There's so much opportunity for organisations to become more intelligent, and take more competitive advantage.

My job is helping businesses figure out how, and execute on it, as fast as possible!

I now live and work from Sydney, mostly with Australian enterprises who want to better leverage data science (via analytics, experimentation, and ML/AI) to make more intelligent decisions, improve market share and profit margins, increase productivity, and enable growth.

Interested in what I could do for an organisation like yours?
Let's chat! simon@drsimonj.com

Dr Simon Jackson

Cotton On Group

Launched and expanded a lean team that fosters a customer obsessed culture. Elevated to a Group role, now reporting to GM of Customer, and supporting 8 regions, 8 brands and many more functions with actionable customer insights. Key impact areas include:

- Built and socialised business intelligence on customer, with customer metrics, segmentation, personalisation and voice of customer to support strategic and tactical decision making.

- Demonstrated value of data engineering and cloud technology to the business, impacting the wider IT strategy. Led implementation of CDP and support implementation, testing and measurement of lifecycle campaigns.

- Expanded team remit to service Voice of Customer intel, including Quant and Qual research to help connect dots between customer behaviour and mindset.

Group Insights Manager

Virgin Australia

On return from maternity Leave, self managed Melbourne clients from pitching, scoping, account managing and executing data driven solutions.

Analysis Director at Torque Data

Torque Data

Progression from Campaign Analyst to Analysis Director (in 2011), managing a team of three. Selected to participate in STW ‘high potential’ mentor program.

Constantly challenged to deliver new and improved solutions for clients across different sectors & project types. Responsibilities include selling, scoping, developing, presenting and deploying data driven solutions.

Impact across a wide range of sectors to deliver data driven solutions including: Prescriptive modelling; Lifecycle and Value segmentations; Pricing & Retail Network Optimisation; Campaign planning;  Dashboard scope/building; and Media Mix modelling.

Analysis Director

dunnhumby

Having joined as a graduate program recruit, I participated in secondments across data management, analysis and reporting before being promoted to Senior Campaign Manager. Designed briefing template used for all the 500+ campaigns p/a executed by the campaigns team.

Campaign Manager

Customer insights and analytics director with 20+ years of experience in data-driven strategies to enhance customer experience and drive sales. A curious, critical thinker with a customer-first mindset, blending the leadership, strategic and technical skills to deliver actionable insights from analytics, reporting, research and personalisation.

My left brain gets it's kicks out of numbers, data, code and analysis. Whilst my right brain loves the synthesis and strategy. This blend of right and left brain, EQ and IQ enables me to 'connect the dots' to drive understanding, action and value.

Nicola Shawyer

taplio

The Battle

Dr Simon Jackson

Nicola Shawyer

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