Become a Profitable Podcast Guest 🎙 | 3X Founder | 3X Father | Front Row Dad | StoryBrand Guide

Are you tired of wasting time and money on marketing efforts that just don't deliver results? Believe me, I've been there.

Picture this: it's 2020, the early days of the pandemic, and I'm on the brink of losing my business. Paid ads weren't converting, leads were inconsistent, and referrals, my lifeline, were drying up. 

Meanwhile, peers in my industry were thriving, getting featured on the podcasts I avidly listened to. I knew podcast guesting held the key to business growth, but I lacked the know-how to make it happen.

Driven by frustration and determination, I embarked on a journey to master the art of podcast guesting. Fast forward, and I've personally generated over $2M in revenue from podcasts alone. 

But the true reward? Helping over 250 entrepreneurs achieve similar success, transforming their businesses as podcast guests.

There's nothing more fulfilling to me than empowering expert entrepreneurs like you to achieve the recognition and results you deserve:

✔️ Secure coveted spots on top podcasts and make it your primary marketing strategy.

✔️ Attract ideal clients who seek you out, eager to work with the go-to expert in your field.

✔️ Consistently close high-ticket sales, fueling your business growth.

✔️ Establish yourself as the undisputed authority in your industry.

✔️ Expand your network exponentially, opening doors to new opportunities and collaborations.

If you're ready to amplify your brand by sharing your story, I'd be honored to guide you. Let's unlock the power of podcast guesting together and propel your business to new heights.

Book a complimentary strategy call here:

https://7figureleap.com/call

Dustin Riechmann 🔥

This feels risky.

Not many coaches will tag all of their clients publicly...

...because you don't know what they might say about you.

But I'm really proud of our most recent cohort of Podcast Profits Accelerator grads, and I want to give them a shout out.

This group has worked hard on their messaging, offers and podcast guesting strategy since October, and they are all amazing humans:

Mike Kinner created Air O Sport to bring people of all ages and abilities together through inclusive, high-energy play and built Peak Play Performance to help corporation teams and leaders rediscover real connection and flow at work (also a fellow Front Row Dad).

Mike Irving has such a unique gift for combining data and experience to help established business owners and senior executives with personal and professional development in the areas of leadership, sales, and team building. 

Tyler Lindley 🗣️ is a master sales coach who helps founders turn conversations into clients - and he's helping me do this as part of our 7FL team.

Joe LaRussa, PE is a Strong Servant Leader who connects with everyone from the shop floor to the top floor with his new company Homegrown Leadership (and it's cool to know a real-deal Mayor).

Christopher Parker is a coach for whole hearted NPO’s to fully fund their mission through major gifts.

Matthew Myers is the Lead Coach and GM at Nerd Fitness who has a passion for StoryBrand and client-focused service (and he's now my fitness coach).

Moses M. is a fellow StoryBrand Guide who serves clients a high level by combining visuals and words that matter.

Lara Guevara is the CEO & Founder of Move Supply Chain where she helps DTC brands scale smarter - and she joined our calls at 1AM! 😴 

Ben Fox is a Dream Job Coach who helps tech professionals leave their toxic jobs to enjoy a professional life they love (and he is launching his group coaching program).

Tasha Randle serves by providing career clarity for women of faith whose work no longer feels sustainable (also launching her group coaching program!)

Jessie Wiegand wears many hats as Director of Marketing & Public Relations at The Marriage Group - her story and heart for service are so inspiring.

Kyle Adams is a Newsletter Growth Coach who helps creators turn their newsletter into the most trusted in their niche (and he's helped me personally).

Ezra Max  PCC,MHMP is a CEO Whisperer and one of my caring and interesting men I've ever met (and another Front Row Dad).

I'm SO grateful for each you, and I can't wait to continue to support you and see you crush it as part of our 7-Figure Leap Community.

If you're looking for a top 1% podcast guest to serve your community, every one of these folks is top-notch!

New identity unlocked.

My guitar has sat in the background of my zoom meetings for four years.

I constantly get asked if I play - and I’ve had to admit that I do not.

That changed on Christmas Day.

We got our youngest daughter a guitar and one of my mastermind members bought us each a great beginner’s book.

I’ve been practicing daily since then and learning alongside my daughter.

Do I really know how to play guitar?

Of course not.

***But I made an identity shift to see myself as a musician and someone who plays guitar.***

If you have big goals in the new year, don’t focus on how far you have to go.

Focus on becoming the type of person who achieves that goal.

And take on that new identity.

Any musicians reading this?

I’d love to read your best tips on making progress as a newbie!

No alternative text description for this image

If a caveman wanted to read your website, and he only had three seconds to do it, would he understand the essence of it immediately?

If your answer is “No”, you’re probably trying to be cute and clever, and it might not be very clear.

This caveman thing is what Donald Miller, CEO of StoryBrand, would call the ‘grunt test’. The number one rule of messaging and marketing is having a clear, simple message that people understand immediately.

From local shops to industry leaders like Microsoft and Nextiva, thousands of businesses use the StoryBrand Soundbite Strategy to cut through the noise and grow faster.

Our shared passion for storytelling is what brought me to Donald’s community, having been a certified StoryBrand guide for nearly 3 years now.

And serving in Don’s community has been powerful way to get clients. We’ve had at least 35 StoryBrand Certified Guides and Coaches come through the Podcast Profits Accelerator so far.

Donald, I just wanted to say thank you. I’m always trying to embody what I’ve learned from you.

Just another overnight success...

Like millions of others, I love Nate Bargatze.

And I had the opportunity to see him live on Friday for a date night with my wife.

I prepped for the show by avoiding all social media clips of him for over 4 months (#nospoilers).  And he delivered.

But this is LinkedIn, so I figured I'd share some deeper takeaways I gained:

1️⃣  Overnight Success

We've all been guilty of thinking someone got "lucky" and got the big break that we deserved (even if we don't want to admit it).

Nate has been grinding and perfecting his craft for over 25 years!

It's only in the past couple years that he started hosting award shows and appearing on SNL - not to mention selling out hockey stadiums two nights in a row in St. Louis. 

2️⃣  Loyalty

Nate had an MC and three opening acts that crushed.

Every one of those guys has known him for over 20 years.

I absolutely love that he is sharing his popularity with people he cares about and rising the tide for all of them.

3️⃣  Investing in Marriage

It was part of his bit, but I think it was sincere. 

Nate mentioned that he and his wife are going to marriage counseling. He shared that it's not the coolest thing to talk about, but the dynamic of the relationship has changed with his explosion in popularity.

Of course it was funny, but it was also refreshing to hear someone talk about the other side of fame.

More importantly, it's clear that his role as husband and father are a top priority to him and he invests in it. 

====

If you get the opportunity to see Nate live, I highly recommend it.

And if you're in your 40s like me, I don't think you'll find a more relatable entertainer out there!

Rich relationships are a compounding investment. 

This was super apparent again for me recently. 

I spoke at Podfest, co-hosted a VIP happy hour, and grew my network in a big way. 

That's all true, but there's so much more to the story of how relationships really work:

- I met Danielle Weil sometime in the past couple of years through a networking group. We met in person at Traffic & Conversion Summit in January 2024. 

- At Podfest last year, Danielle introduced me to Tiffany Neuman.

- This year, Danielle, Tiffany, and I co-hosted a really cool VIP happy hour for our clients and friends. 

- The next day, I was on a group call in Selena Soo’s Rich Relationships Club - I joined through Tiffany's recommendation.

- Next month, Selena will be a special guest in our 7-Figure Leap Community talking about how to build your million dollar network through Rich Relationships (which is literally the book she wrote).  

There are many more nuances to this virtuous cycle of relationship building. 

The main thing I wanted to share as I reflect is you really never know the power of ONE relationship and how it will compound over time. 

Both of these ladies have enhanced my life in a big way and connected me to other amazing people - and I know we’ll be supporting each other in many ways for years to come.

I’d rather have 2,000 right views than 200,000 random views - and I’ll die on that hill.

A few months ago, I was a guest on a podcast hosted by Nathan Barry.

It wasn’t a massive show by internet standards.

 - No viral clips
 - No giant spike in followers

But something interesting happened.

Those few thousand people who watched and listened?

 - They were the right people
 - They reached out
 - They booked calls
 - They invited me into rooms I care about
 - They became clients, collaborators, and long-term relationships

That experience reinforced a lesson Nathan has been teaching for years:

👉  Not all attention is equal.

Most creators are chasing reach. But reach without resonance just builds a crowd.

And crowds are expensive to entertain, exhausting to serve, and terrible at converting.

Here’s the real distinction:

A crowd is:
 – Random
 – Entertainment-driven
 – “Bigger is better”
 – Draining to keep up with

An audience is:
 – Focused
 – Trust-based
 – Identity-aligned
 – Energizing to serve

When you have an audience, you don’t need to perform. You get to teach.

You don’t need viral content. You need relevant content.

You don’t measure success by views alone. You measure it by what happens next.

Your business doesn’t need a bigger crowd.

It needs a tighter audience.

Would you rather have massive reach - or deep relevance with right audience?

I'd love to hear of any experiences you've had that back me up on this.

P.S. This is the 7-Figure Leap Mastermind at our last in-person retreat.  This is my tribe (the deepest form of audience IMO).

I’m probably going to disappoint some growth gurus here…

…but my goal for 2025 was to keep our revenue about the same. I wasn’t trying to 10X anything. Having lower margins sounded BETTER.

And I focused on my team development process.

At the end of each year, I create a notecard with a keystone goal. 2024 meant seven figures, with literally zero team support for the first half of the year. Exciting, but also exhausting.

The second part of that year was me basically admitting I needed help, starting on a basic level: hiring an executive assistant.

2025’s focus was all about creating a foundation and a more sustainable business for myself. I dabbled with team sizing, team building, and systems for different operations.

I don’t get a lot of joy from that, but it felt important and necessary so I wouldn’t burn out. Another point was growing in the future and focusing on my own zone of genius more deeply.

We now have two coaches in fulfillment, helping me deliver the 90 Day Podcast Profits Accelerator Program. I still like being a big part of the Accelerator and the Mastermind, but now I have some assistance and redundancy. I also got some marketing help, which allows me to ‘multiply myself’ in some ways.
2024 and 2025 were almost identical in terms of finances. Some higher expenses, sure, some things going down, but exactly what I expected and wanted.

I think this sets us up for a big 2026.

📌 PS—I put together a roadmap to help any mission-driven entrepreneur become a profitable podcast guest:
- Find your purpose
- Figure out which podcasts to pitch
- Create a podcast pitch that makes hosts say "yes"!
- Nail every podcast appearance and generate relevant leads
- Keep the flywheel going by building relationships

Click "Visit my website" at the top of this post for instant access.

$2,200. 

That was the opening slide of my keynote at PodFest yesterday. 

It’s also the average revenue per podcast guest interview for our clients. 

The poll that attendees took disclosed that 40% were making <$500 per interview. 

Worse?

60% had NO IDEA how much a guest opportunity was worth to them.  

It doesn’t have to be that way. 

If you want me to send you the exact playbook we use to ensure you KNOW how much profit you’ll create…

…and make it’s 4, 5 or 6 figures per appearance:

Comment $2200 and I’ll send it to you so you can get started and remove all the guesswork.

You're probably leaving money on the table.

The single biggest lever in your business is your offer.

Specifically, it's the mix of offers and how you position them.

Most coaches have too many offers and/or confusion in their value proposition.

From personal and client experience, I am convinced that you only need 3 offers (max) to grow your business to $1M+ in annual revenue.

In fact, we've reached that mark with only 2 offers.

Invest 16 minutes today to listen to this breakdown of The 3 Offers You Need to Hit 7 Figures:

https://lnkd.in/gXtehQMp

And leave me a comment with your current offers so I can give you my insights.

Open article: 7-Figure Leap with Dustin Riechmann by podcasts.apple.com

Everybody naturally knows how to speak on podcasts, right?!

I used to assume this was true. I’ve just done it so much, and in a lot of different industries and environments, that it became second nature, you know?

I sort of took it for granted — just show up and teach. Tell the stories!

But lots of our Podcast Profits Accelerator members are just starting out with podcast guesting. The ‘performance’ doesn’t always come naturally.

Luckily, people started asking questions:

→ What stories?
→ How do I introduce myself?
→ How do I formulate the call to action?

People understood, structurally, what would happen in a podcast — but we had to give them more individual support to make it really comfortable to show up in a way that didn’t fell overly scripted.

We’ve since added specific story templates to our framework, but also plenty of space for people to practice on one-on-one calls with me or in a breakout room with a partner.

This approach bears more fruit as people feel confident and equipped when they show up on interviews.

If you want to learn how to create and naturally tell the 3 Keystone Stories that you should feature in every podcast appearance, get my playbook here: 
https://lnkd.in/gkVTs_pH

Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

The answer is not to minimize wrongness.

It's to minimize the COST of being wrong.

So you can cycle through many, many wrong answers without dying.

That's the highest-odds path to getting to the *right* answer.

The alternative is buying a lottery ticket.

Run faster, Run longer, and/or Run in unique directions...

1/3 gives you a fighting chance.

2/3 gets you above 50% odds of making it.

3/3 creates an inevitability of success.

"Grass roots" growth sounds romantic.

It isn't.

Most of us are playing an old-school, economies-of-scale game.

Which means we start in a painful (i.e., un-romantic) unit economics hole.

The best (and, arguably, only) path out?

Volume.

And then a careful *leveraging* of that volume.

The best way to achieve volume?

Taking big swings early.

To me, that's romance.

The path to The Goal is the inverse of The Goal.

Reduce optionality so you can later maximize it.

Concentrate bets so you can later diversify them.

Channel negative emotions (jealousy, comparison, anger) so you can later jettison them.

Etc.

Of course this only works if you...

1. know *when* to flip the switch (timing is everything)
2. are able to *actually* flip that switch (many refuse to)
3. *avoid psychological disaster* along the way (which is mostly a function of how you execute on 1 and 2)

taplio

The Battle

Dustin Riechmann 🔥

Will Nitze

Followers

Posts

Engagements

Likes

Performance ScoreDustin Riechmann 🔥's LinkedIn Performance

Performance ScoreWill Nitze's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dustin Riechmann 🔥

Will Nitze

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dustin Riechmann 🔥's LinkedIn Performance

Performance ScoreWill Nitze's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDustin Riechmann 🔥's LinkedIn Performance