Transform AI Ltd

AI Strategy consultant for medium-sized businesses. 
From 2025 we will be offering AWS AI Solution Architecture services

Director

Outside The Box Recruitment Ltd

Outside The Box Recruitment is a boutique specialist recruitment consultancy created to give candidates what they want; a personal, specialised, and knowledgeable recruitment services. We focus on the luxury and premium sectors of Fashion, Retail, Lifestyle, Fine Jewellery and Beauty, identifying ideal candidates and next career moves. 

I began OTB with my wife, Charmain, after she became disillusioned working with agencies that only focused on meeting KPI’s and not on what was best for the candidate or business. 

Settling into the role of Digital Director, I leveraged the Digital 360 team to create a brand, website and social media strategy that has allowed the company to grow to three members of staff in two years and hire offices in London’s West End. The company now serves clients all over the world placing international directors and sales staff in key positions. 

Brands include Harrods, Selfridges, Hermes, Coach, Pink, Forever New to name a few. 

For more details, visit www.otbrecruitment.com

Digital Director

Digital360.mobi

At Digital360, our mission is your ambition. Whether it’s a new social media strategy to gain followers, a modern web-design or app to engage customers, or a complete fresh-take on your marketing strategy – we have the skills, knowhow, and capacity to help.

Operating as your in-house digital team, we take care of the hard graft for you, so you can focus on what you do best – running your business and delighting your customers.

We know digital inside out, so all you need to do is tell us is how far you want to go, and we’ll get you there. For us, it’s all about communication. The more we communicate, the more we understand you, your business and what you want to achieve, and the more we can tailor our solutions to deliver measurable results.

How we work:

YOUR IN-HOUSE TEAM
We provide the team you need, at a fraction of the price of hiring specialists and managing the project yourself. With our diverse team, there is no limit to the specialist skills you can access, and of course, we manage the entire process for you, identifying exactly what you need, and when, to achieve your outcome. We do the thinking and planning for you.

THE 1444 QUICK START PLAN
Our entry level plan is designed to get your business started online. Once we’ve completed a thorough Digital Strategy Consultation for you, we’ll create a professional logo and a 6-page bespoke website designed especially for you by our UX designer (we never use templates). You’ll receive a domain name, email account and hosting all for £1444 and £100 per month thereafter for updates and maintenance. 

AGENCY IN YOUR POCKET APP
Our App is designed to bring your digital services closer. Learn more about each of our services and book a call with our experts. To download, go to https://agencyinyourpocket.com

If you’re ready to heighten your business profile and translate your ambitions into a digital strategy, that will set your business apart, I invite to you connect or call +44 (0) 207 593 8360

CC Collect Ltd

CC Collect is a mobile app designed to make duty and tax payments simple. It is currently being used under licenced throughout Europe and Canada and is translated into seven languages.

Customs Clearance Ltd invited me to develop the app and implement a sales strategy. As Managing Director, I sold the app to several companies, our biggest client being DPD.

When Brexit changed the rules around importing and exporting, the business model needed to change. The app is still used but in a reduced capacity.

Managing Director

DNA London

As a Senior Account Manager, I was the joint lead for the Nissan UK digital account and was responsible for the design and implementation of several large digital campaigns.

Senior Account Manager - Fixed Term Contract 

SapientNitro

Saprient Nitro is a digital brand agency committed to partnering with its clients to transform the way they work and serve their clients through digital. 

I was invited to join the team and work with Unilever to consolidate its global digital presence into a single platform created by Saprient Nitro. This gave Unilever a common proprietary system from which the performance of sub brands could be measured. Brands I worked within included Magnum and CIF Cleaning products.

Account Director - Fixed Term Contract

World Archipelago Internet Ltd

World Archipelago specialised in website templates including apps, designed to help estate agents show off their property portfolio and attract clients. Clients included many leading brands including KFH.

I played a critical role in the development of the technology as well as liaising with clients to customise websites.

Head of Client Services for Property

Global Beach (autotorq.com)

Global Beach operating under the brand Autorq.com was the main provider for Ford dealership websites. My role was to sell the website package to the dealership and support them through the customisation of the site.

Senior Account Manager

Burrows

Working with Burrows, I worked on the Volve UK account managing a competition for young artists to win a new sports car. The campaign was launched in conjunction with The Independent, Yahoo and Vice Magazine and the large creative agency Mindshare. Seven judges from different parts of the creative industry decided on the winner who was announced at a big show in Shoreditch.

Urban Hype Consultancy Ltd

Urban Hype Consultancy was my first step into entrepreneurship that taught me many important lessons about running a business. It is these lessons that has enabled me to scale Digital 360 and create the success that it is today.

Summary:
Accomplished AI Strategist with over a decade of experience in leveraging digital design solutions to drive business innovation, efficiency, and competitive edge. Expert in utilising AI for web design and SEO, identifying AI opportunities, and developing strategies that align with business goals. 

Experience:

Chief AI Strategist at Transform AI Ltd 

- Spearheaded the company's AI strategy, aligning it with overall business objectives.
- Partnered with key stakeholders to foster an understanding of AI capabilities and integrate AI solutions into various business functions.

Digital Director at Digital360.mobi

- Introduced AI-enhanced practices and procedures to inform overall business strategy and investment, positioning the company as a leader in AI web design innovation.
- Designed and implemented a company-wide AI literacy program, enhancing employee engagement with AI tools and concepts.


Skills:
- AI Strategy Development
- AI-assisted web design course creator and tutor
- Cross-functional Team Leadership
- Change Management
- Communication and Public Speaking

Languages: 
- English (Fluent)

Interests:
- Exploring emerging AI technologies and methodologies.
- Mentoring start-ups and entrepreneurs in leveraging AI for business growth.
- Communicating AI technologies to new audiences 


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Dwayne Ferguson

People assume the real magic in app development happens during the build — when screens appear and everything starts to look “real”.

It doesn’t.

The best work happens before the build.
In the conversations.
In the messy clarity.
In understanding how a business truly works when no one’s presenting a slide deck.

Code solves the what.
Understanding solves the why.

Most apps fail because they’re built too quickly, based on assumptions.
I stay in the early stage longer than most because that’s where the truth lives: the shortcuts, the pressure points, the habits people never mention but rely on every day.

When you get that part right, the product almost builds itself.
Features become obvious.
Workflows become simple.
The app feels like it belongs inside the business, not next to it.

The build is execution.
The early work is intelligence.
And that’s why my best work always happens long before I write a single line of code.

If you're planning a system or app and want it shaped around the real way your business works, I’m always open to a conversation.

#ProductDesign #BusinessIntelligence #DigitalTransformation #AppDevelopment #TransformAI

https://lp.transformai.co/

We turn expert insight into bespoke digital systems

This week I am focusing on lead generation and the importance of a strong pipeline and the systems that support it. 

Most SMEs don’t fail because their ideas are wrong.
They fail because their pipeline is unpredictable.

One good month leads to too many deliveries, then no outreach, followed by a quiet period, panic, and then the cycle repeats.

A predictable pipeline breaks the cycle.

🔘 It gives you breathing room.
🔘 It gives you control.
🔘 It gives you stability.
🔘 People get tired. Systems don’t.

A pipeline keeps nurturing, qualifying, and warming leads even when you’re flat out.

And that changes everything:
Hiring becomes calm.
Pricing becomes confident.
Growth becomes planned, not accidental.

Your pipeline becomes your quietest, hardest-working employee, the one who shows up every day.

If you want your SME to feel less like a roller coaster and more like a business, start with the pipeline.

If this post resonates with you in any way, we can talk about it. I promise you the solution is far easier than you may think.

#LeadGeneration #SMEGrowth #BusinessDevelopment #SalesPipeline #TransformAI

Right now, I’m deep into building a new B2B sales app, but here’s the twist. I’m not working alone in a quiet room with a cup of coffee and my “big ideas” notebook.

Instead, I’m building it alongside a top sales company that’s out there every day, doing the work, hitting their targets, feeling the pressure, and facing the problems this app is meant to solve.

That’s where the truth lives.
Not in brainstorming sessions.
Not in assumptions.
Not in what we think the market needs.
The truth is in the day-to-day grind.

Every time I meet with their team, the product gets sharper.
Every feature becomes more obvious.
Every blind spot gets exposed quickly, before any time is wasted.

You stop designing in theory.
You start designing in reality.
That’s when the magic happens.
The product starts to feel inevitable.
Like the thing that should have existed years ago.

This is why partnerships matter.
It’s not just a marketing line; it’s a survival tactic.
Build with the people who’ll use the product.

Give them a seat at the table.
Let them shape the thing they’ll depend on.
If you want day-one traction, don’t wait until after launch to listen to your market.

Start building with them from the very first sketch. And if you would like to get involved as a partner on something similar, I’m always open to a conversation.

#AIProductDesign #MarketFit #B2BApps #CoCreation #TransformAI

There’s a strange moment happening inside sales right now.
Your buyer is dropping signals everywhere, hiring plans, market shifts, new priorities, tiny patterns in their behaviour, and most teams never see any of it.
Not because they’re not trying.

But because no human being can sift through a tidal wave of data and spot the quiet clues that separate a dead lead from a golden one.

This is where intelligent systems change the entire rhythm of selling.

You get insight instead of hunches.
Patterns instead of noise.
Reasons instead of guesses.

Imagine starting your day knowing exactly who’s worth your time… and why.

That’s the shift coming to B2B sales.
And it’s closer than people think.

I’ve been building something behind the scenes that leans into this new reality,
a smarter way to understand who to approach, when, and on what grounds.
Can’t say too much yet.

But if you care about selling with intelligence rather than volume… keep an eye on this space.

The next era of sales is about to get very interesting.

#AISales #B2BIntelligence #SmartSelling #SalesInnovation
 #FutureOfWork

Most small businesses don’t lose clients because of poor service; they lose them because of poor communication.

Emails go missing. Updates get buried in threads. Feedback takes days to surface. What should feel seamless turns into friction.

A professional client portal changes that completely.
It gives every project, every client, every conversation a home, not an inbox.
It’s where clarity lives.

Where your customers feel looked after.
And where your business suddenly looks ten times its size.
A well-designed, secure portal doesn’t just make you look professional — it builds professionalism into how you operate.

No chaos. No chasing. No “just checking in” emails.
For a small company, that shift is huge.

It creates trust. It saves hours. It quietly scales your capacity without adding staff.

I’ve developed a solution that enables you to offer branded client portals to your own customers, fully managed and ready for deployment.

It’s currently in pre-launch, and I’m inviting a few forward-thinking founders and consultants to test it out.

If you’d like to explore whether it fits your business, DM me for a private walkthrough.

Your next level of professionalism might be one login away.

#TransformAI #ClientPortal #IntelligentSystems #ZeroClickMarketing #DigitalTrust

Most people wait until they feel overwhelmed before changing how they work. At that point, they are just putting out fires instead of making real progress.
The key is to set up your systems before things get chaotic.

Automate the tasks that feel repetitive.
Organise the parts that tend to get messy.
Use technology to help you manage the things that often slip through the cracks.

Your future self will appreciate steady progress over chaos.
Build the system now.
Take the win later.

#AISystems #SmartWorkflows #DigitalEfficiency #FutureReady #BuildBetter

https://lp.transformai.co/

I have to admit, It feels a bit strange.
Every week, there’s a new platform, a new AI, or a new feature promising to make things easier.

In some ways, they really do.

But making things easier isn’t the same as making us smarter.
Just because a tool is smarter doesn’t mean a business will be, too.
The real change isn’t that technology is thinking for us. It’s that it’s pushing us to think in new ways.

We’re shifting from just managing tasks to actually designing systems.
Instead of only writing copy, we’re now shaping prompts.
We’re moving from chasing leads to building systems that bring them in on their own.

The real question isn’t whether the tool can do it. It’s whether we can design it to meet our actual goals.

As software starts to think, automate, and learn, the real advantage goes to those who can connect the dots, not just use the tools.

The future of business won’t go to the people with the most tools.
It will go to those who know how to teach their tools what really matters.

At Transform AI, I help founders and consultants build smart systems that work quietly in the background, so they can focus on what really makes a difference.

Our tools are getting smarter.
Now it’s our turn. Can we adapt and lead?

#TransformAI #AIWebApps #DigitalIntelligence #ZeroClickMarketing #FutureOfWork

https://lp.transformai.co/

There was a time when tools waited for us to provide them with instructions.
You picked them up, gave them a purpose, and they obeyed.
Now they watch, learn, and respond.

They correct, suggest, guide, and quietly teach.

🔘 A writing tool sharpens our phrasing.
🔘 A coaching tool that teaches entrepreneurs.
🔘 A coding assistant improves our logic.

Even the algorithm shaping your feed is giving lessons in what to value: attention, curiosity, or outrage.

I think we have long crossed a line where technology doesn’t just do things for us; it develops us.

This means design is no longer just about function; it’s a philosophy.

Every interface is a choice about what to teach and what to hide.
Every system either expands our thinking or narrows it.

At Transform AI, I’m interested in tools that help us become better thinkers, not just faster workers.

Systems that teach clarity, efficiency, and calm.
Because the best technology doesn’t replace intelligence.
It refines it.

#BusinessIntelligence #AIInBusiness #DigitalTransformation #SmartSystems #AutomationStrategy #IntelligentAutomation
 #FutureReady #AIForGrowth

https://lp.transformai.co/

How Are You Finding New Clients Right Now?

For many business owners, this is still the hardest part. It’s not the delivery or the service, it’s finding new clients.

Some rely on referrals.
Some swear by content.
Some live in their inbox.
Most people are quietly hoping that something will just click.

The truth is that client acquisition has changed faster than most people have been able to adapt.

The old outbound strategies don’t work as well as they used to.
Social platforms are noisier.

And buyers have already done half their research before they ever speak 
So I’m curious: 

What’s actually working for you now?
Are you using data, networks, partnerships… or pure instinct?

There’s no wrong answer, but some patterns are starting to emerge. I’d love to hear how people are actually winning new business in 2025.

Please share your approach below, or let me know what you find most challenging about finding new clients at this time.

#BusinessGrowth #ClientAcquisition #DigitalStrategy #SmallBusiness #SalesLeadership

👉 How are you finding new clients right now?

Most clients approach with immediate challenges, such as bottlenecks or inefficient workflows that hinder progress.

However, designing only for current needs puts you at a disadvantage.
The real value lies in designing for the business they are becoming.

While today’s problems are urgent, tomorrow’s needs are ultimately more important.

▷ Teams grow.
▷ Markets shift.
▷ Expectations rise.

The systems you build must adapt to these changes.

By working closely with clients, you can identify emerging trends and underlying ambitions. This approach enables you to create solutions that are relevant now and essential in the future.

The best products don’t just solve problems.
They create momentum.

If you are planning a system or application and want it designed for your future goals, I am available to discuss how I can help.

https://lp.transformai.co/

#ProductDesign #Strategy #DigitalTransformation #AIApps #TransformAI

It is my experience that many teams still guess, hoping the right people see the right message at the right moment. Even though this takes work, it just doesn’t cut it anymore.

When you use data-driven prospecting along with a zero-click strategy, your approach changes. Instead of sending messages at random, you connect with your best clients where they’re already active.

▷ Data helps you target the right people.
▷ Zero-click strategies make sure your message gets delivered.
▷ Your sales team gets recognised for the results.

Instead of cold outreach, you build a system that connects with prospects right in their feed. Your prospecting tools find the people most likely to buy, so you focus on working together instead of chasing leads. When you get this right, your audience feels like you understand exactly what they want. The content works. 

The timing is perfect. The intent matches. Suddenly, your sales process feels smooth instead of stressful.

Better targeting means more sales, so your business can grow without burning out from outreach that doesn’t work.

Sales today are more precise, efficient, and data-driven. The real question is: will your competitors use these strategies before you do?

If you’re curious how this approach could work for your business, send me a message, and I’ll walk you through it.

#B2BSales #ZeroClickMarketing #DataDrivenGrowth #SmartProspecting
#SalesIntelligence

https://lp.transformai.co/

When you start building apps, you soon realise that the official process isn’t how things really get done.

Teams claim to follow the flowchart, but that’s rarely the case.
The real story is in the shortcuts, workarounds, and habits that never make it into a slide deck.

If you don’t get how things actually work, you’re building without real insight.
The best products aren’t just about features; they come from real insight.
They come from being close enough to see what really happens in a business when things get busy. The technology part is usually straightforward.

The real challenge is understanding people.
That’s where the real value lies.

When you understand how people actually work, you can build systems that feel natural instead of forced.

You create tools that make things easier.
You design experiences that match the real pace of the business.

That’s what separates an app people use from one they truly rely on.
If you want to build something that fits how your business really works, I’m always happy to chat.

#BusinessIntelligence #ProductDesign #DigitalTransformation #SmartSystems #TransformAI

https://lp.transformai.co/

Most buyers make up their minds long before you ever speak to them.

They research quietly.
Compare silently.
Judge instantly.

By the time they reach out, they’ve already decided whether you’re credible… or forgettable.

That’s why the real sales advantage today isn’t just confidence in your pitch. It’s making buyers confident in you before you even start.
Digital buyers don’t wait to be convinced.

They look for signals:
Clear positioning.
Sharp messaging.

A website that explains your value in seconds.
Content that shows you know your stuff.
Zero friction from first impression to first conversation.

These tiny signals build big belief.

And belief at speed is what separates growing SMEs from struggling ones.
The risk is depending on slow trust, like referrals, handshakes, and introductions. These are helpful, but they’re unpredictable and too slow for a world that makes decisions in three seconds.

The real question is simple:
How do you make someone trust you before you’ve even said hello?
You create proof, not promises.
You remove friction.
You make credibility effortless for the buyer.

And here’s the exciting bit:
There are smarter, better ways to do this. Some tools help you show your value right away, not later.

Knowing your client before you start your initial outreach, combined with them seeing trust signals on SM that feel like you're reading their mind. 

This feels like the future of sales. 


#DigitalTrust #SMEGrowth #SalesStrategy #FutureOfSelling #IntelligentSystems

Everyone wants more deals.
More leads.
More wins.

But the thing that breaks most SMEs isn’t a lack of sales…
It’s winning more than they can deliver.
Every business has a capacity line.

Cross it, and the cracks show quickly:
Delivery gets rushed.
Communication slips.
Quality wobbles.
You start firefighting instead of building.

And the referrals you relied on?
They slow down, not because you’re bad, but because you’re inconsistent.

The smartest founders do something simple:
They know their ideal monthly deal count, which is the number that keeps them profitable, calm, and delivering at their best.

Once you know that number, everything gets easier:
Your pricing makes sense.
Your sales rhythm becomes intentional.
Your growth becomes sustainable, not chaotic.

Most “sales problems” are really capacity problems in disguise.
Sell at the pace you can serve, and suddenly business feels lighter, smarter, and more predictable.

And yes… there are new, intelligent ways to forecast this properly.
I’ve been building something that leans into this idea of sustainable selling.

DM me for a demo.

#SMEGrowth #SalesStrategy #BusinessCapacity #SustainableScaling #FutureOfSelling=

I have spent the last year creating an intelligent ecosystem of apps to run my company.  I am now in the final 100 meters and have started doing the same for my clients.

My stated aim is to achieve a significant improvement in efficiency and automation, and to minimise as much friction as possible from work processes. I use AI-integrated web apps to accomplish this.  

It’s knowing that your systems are working with you, not against you.
When your business is set up correctly, everything flows smoothly.
Projects move without being pushed.

Clients feel looked after without the need for constant chasing.
Information finds its way to where it needs to be automatically.
There’s a moment every founder hits the first time they realise they don’t have to check everything anymore.

That’s not luck.
That’s design.

It’s about designing systems that think ahead, that remember, that respond, that learn.
It’s the calm confidence of logging in and seeing progress that happened without you.

That’s what modern business should feel like.

At Transform AI, that’s what we build: intelligent systems and connected web apps that create that quiet, frictionless state where everything just works. This is the vision I am working towards.

If you want to feel what actual efficiency looks like in your business, DM me, I’ll show you how we design for flow, not noise.


#TransformAI #IntelligentSystems #ZeroClickMarketing #DigitalFlow #BusinessDesign

https://lp.transformai.co/

We’re living in a moment where one person with the right AI stack can outperform entire teams. Not because they’re superhuman, but because the tools are finally smart enough to carry real weight.

This is the shift almost no one is talking about properly.
 It’s not “AI will take your job”.
 It’s “AI will take your tasks, and give you your time back”.

The real advantage now lies with professionals who know how to design systems, not just complete tasks. People who connect tools instead of juggling them. People who let AI handle the heavy lifting so they can focus on thinking, creating, and building.

If you have an idea, a service, or a process that you’ve wanted to create but never had the time or resources, this is the easiest time in history to turn it into a working product.

🔘 Fast prototypes.
🔘 Web apps built in days, not months.
🔘 Flows that update themselves.

Intelligence baked into the foundations of your business, not bolted on as an afterthought.

None of this is reserved for big companies. That’s the part most people miss.
The real opening is for individuals, independents, consultants, and small teams who move now while the gap is wide.

AI isn’t the opportunity.
What you build with it is.
The door is already open.

Take the opportunity and start building something intelligent.

#AITransformation #DigitalInnovation #FutureOfWork #IntelligentSystems
 #BuildWithAI #WebApps #NoCodeTools #EntrepreneurLife #TechStrategy
 #BusinessGrowth

https://lp.transformai.co/

There are 5.7 million active businesses in the UK.

Most founders see that number and think the same thing:
“I need to reach more people.”

But here’s something you might not expect:
Most SMEs don’t thrive because they reach millions.
They thrive because a small group of loyal clients keep coming back.
Repeat customers buy more often.
They buy with confidence.
They buy at a higher value.

They’re also much easier to serve because you already understand their needs.

One strong repeat client can stabilise your whole month.
Five can change your year.
Ten can change your life.
The real growth question isn’t:

“How do we reach the masses?”

It’s:

“How many repeat clients would genuinely change everything for us this year?”

Here’s the best part.
There are now many better ways to learn about new customers in detail, including their challenges, pain points, and priorities. This helps you connect with them from the very start.

When someone feels understood, trust arrives quickly.
When trust is there, building a long-term relationship feels much easier and more natural.

Smart tools can now help you find the right prospects, learn what matters to them, and shape your conversations so they feel personal, relevant, and truly heard. That’s what leads to steady, loyal revenue. It’s not about luck or hope, but about earning trust.

Book a demo with me to see the app in action: https://lnkd.in/eMWpNixF

#SMEGrowth #SalesStrategy #CustomerLoyalty #BusinessDevelopment #FutureOfSelling

Many small businesses treat this statement like a badge of honour:

“We don’t market. We get all our business from referrals.”

It sounds impressive at first, but a closer look tells a different story.
Referrals are brilliant when they come in.
But you can’t control when they come in.

They rely on other people’s networks, priorities, and on someone remembering you at the right time.

▷ That isn’t a real strategy.
▷ That’s just chance.
▷ And weather changes.

Just one hiring freeze, a change in leadership, or an industry slowdown can turn that steady stream into a slow drip.

No small business can plan for growth with such uncertainty.
The real risk is thinking you’re safer than you are.

Referrals seem reliable, but they actually depend on luck, loyalty, and other people’s actions.

The most successful businesses don’t wait for opportunities to come to them.
They create systems that bring in new opportunities.

A good referral should be a bonus, not the primary source of your business.
Here’s the good news: creating a reliable and smart way to find the right clients is much easier than most founders realise.

I’ve been working quietly on something in this space, something that gives SMEs a more stable, smarter way to keep opportunities flowing.

DM me if you would like a sneak peek. 🫣  

#SMEGrowth #SalesStrategy #PipelineBuilding #BusinessDevelopment #FutureOfSelling

Most SME teams are stuck in the same situation: too much time chasing prospects, not enough time closing them.

The real problem is the old sales playbook hasn’t kept up. Referrals stall. Cold outreach gets ignored. Hours are burned researching companies that were never a fit in the first place.

The implication? Unpredictable pipelines. Missed targets. Growth that feels like guesswork.

That’s why I built Closr,  your AI sales agent that finds fully qualified prospects that match your ICP, even while you sleep.

In my interactive demos, I’ll show how Closr flips prospecting from a manual grind into an intelligent, always-on system that surfaces the right opportunities automatically.

Sales isn’t a numbers game anymore. It’s a relevance game.
The smartest pipeline is the one that builds itself.

Book a live demo and see Closr do exactly that.
https://lnkd.in/eMWpNixF

#B2BSales #SalesIntelligence #AIAutomation #LeadGeneration
#SalesInnovation

Harrods

Private Shopping Assistant

Recruitment Resourcer

Private company

Managing the scheduled and communications of my employer in the industry of luxury fashion and property. Being a reliable person to build relationships through effective communication and immense understanding in the luxury industry.

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The Battle

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