D-DOUBLEU MEDIA

D-DOUBLEU MEDIA is an advertising agency that helps 7-9 figure eCommerce brands lower acquisition costs through performance creatives and paid media.

Founder & CEO

Creative Donut

Changing the way you produce static ads. Supercharge your static creative testing volume without the hassle or design skills. Frosted Files Canva + Figma ad templates will help you get new ads up in minutes, not hours.

Founder

B&S  BV

Account Manager

Trainee

Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Dennis W.

You don’t need “creative juices” to make winning ads.
You need research.

Scroll your niche for 30 minutes and you’ll know exactly what your audience wants.
Scroll AI prompts for 30 minutes and you’ll just confuse yourself.

Your next $1M ad isn’t in your head.
It’s in a Reddit comment.

Dennis Willeboordse 👨🏼‍🦰

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

We copied competitor ads for 6 months straight.
Same formats, new messaging.

Revenue? Flat at $300k/month.

Then we started looking outside our niche.
Studied skincare, supplements, gadgets — and borrowed ideas, not ads.

2 months later → $100k/day.

It’s the easiest kind of innovation that works:
Copy psychology, not creative.

90% of you are stalking Foreplay, copying your competitors, and wondering why you’re plateaued.

We did the same.
Got stuck at $300k/month for half a year.

Then we started looking outside our vertical — studying skincare ads, gadget ads, supplements, all of it.

Within 2 months, $100k/day.

It’s not the format that works.
It’s the psychology behind it.

The thing I like about longer sales periods...

Is that you are able to pivot and test fast, kill what is not working and focus on what works.

Creative taking off?

Iterate and make more of it.

Kill losers, scale winners. As always.

Every brand is “preparing” for BFCM.

Translation:
→ Still designing graphics
→ Still thinking about offers
→ Still saying “this year will be different”

It won’t. Unless you start yesterday.

90% of you don’t have a creative problem.
You have a testing problem.

Stop looking for the perfect ad.
Start building the perfect process that finds it for you.

Most of you copy competitor ads.
That’s why you’re stuck while they scale.

We did it too — got stuck at $300k/month.
Then started looking outside our niche.
2 months later → $100k/day.

Copy less.
Research more.
That’s the difference between imitation and domination.

“Bro, how do you come up with ad ideas?”
I don’t.

I just scroll Reddit and steal what people already complain about.

You don’t need creative juices.
You need caffeine and a niche to research.

I help DTC brands turn $1 into $43.80 | Scaled Chronos from 0 → 85 team members

Hey! Thanks for stopping by my profile.

I'm Josh 👋, co-founder of Chronos - a retention and lifecycle marketing agency for 7 - 9 figure DTC brands (say that 3 times fast).

In short, we help fast growing brands nail repeat purchases, so they can scale their acquisition efforts with confidence.

Over the past 7+ years, we've worked with over 500+ brands and have generated over $300M in tracked, attributable revenue. Some of the results we're proud of:

👉 𝐓𝐡𝐞 𝐎𝐨𝐝𝐢𝐞: 2x-ed email rev in 90 days, $44M in first 12 months

👉 𝐓𝐫𝐮𝐥𝐲 𝐁𝐞𝐚𝐮𝐭𝐲: 26% increase in cart recovery AOV

👉 𝐏𝐑𝐈𝐒𝐌+: 288% increase in total email revenue

👉 𝐓𝐡𝐞𝐫𝐚𝐈𝐂𝐄: 2.53x in customer return rates

👉 𝐋𝐢𝐟𝐞𝐥𝐲: 32% increase in customer AOV

In a sea of retention agencies, choosing the right one can be tough. Here's why brands choose Chronos:

🏷️ 𝐖𝐞 𝐝𝐨𝐧'𝐭 𝐝𝐨 𝐨𝐧𝐞 𝐧𝐢𝐠𝐡𝐭 𝐬𝐭𝐚𝐧𝐝𝐬: We've been in the game for 7+ years and focus on building long term relationships by consistently delivering results.

🏷️ 𝐖𝐞 𝐬𝐡𝐨𝐫𝐭𝐜𝐮𝐭 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬: We've seen a lot. Having worked with over 500+ brands, we bring a proven playbook of what works - and what doesn't - to get you results faster.

🏷️ 𝐖𝐞 𝐭𝐡𝐢𝐧𝐤 𝐥𝐢𝐤𝐞 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 No 'yes men' here. Our team actively challenges ideas and collaborates with you to achieve the best possible outcomes.

Making that leap is never easy - but if you're ready to partner with a team that's as invested in your growth as you are, let's chat.

Feel free to DM me, or check us out at: chronos.agency

Joshua Chin

The #1 business lesson that made me a better husband:

Growth comes from ownership. 

It taught me to take responsibility for my mistakes, voice my needs clearly, and face uncomfortable conversations before they snowball.

You can’t always measure things objectively, but even a directional sense of how things are going is better than flying blind.

So every week, my wife and I check in.

How we’re feeling.
What’s working.
What’s not.

We don’t wait for issues to pile up or pretend things are fine.

A marriage, just like any other relationship, needs to be worked on actively. 

A lot of couples try to bury problems under gifts or distractions, hoping they’ll disappear, but they don’t.

The true growth in any relationship happens when you face things head-on with intention, data, and honesty.

Maybe love doesn’t need a metric, but a little structure never hurts.

Curious to hear your thoughts. How do you see structure in relationships?

Helping DTC Brands Turn $1 into $43.80 | $380M+ Revenue Driven for 500+ Brands | Scaled Chronos from 0 → 85+

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Something really cool happened recently!

Chronos just got named a Fall 2025 Clutch Global Winner in Email Marketing.

Moments like this make me pause and reflect on our mission. 
 
It goes without saying that we don’t build for awards, we build for results.

But if recognition shows up because we help brands turn their list into predictable revenue systems, that’s a bonus we are truly thankful for.

This award reflects the unsexy, behind-the-scenes work the Chronos team puts in every day to make retention a true competitive edge for our clients.

To the founders who trust us with their retention system: thank you!

Since you’re here, check our top-performing email campaigns you can copy right away: https://shorturl.at/jZTOl

Seeing our name on Clutch’s official press release still feels unreal. Check it out here: https://lnkd.in/g4agEWT4

Next wave of DTC growth will come from going physical again.

DTC Twitter preaches “all-in-online,” but the real heavy hitters know the power of something you can touch, hold, or display.

Look at the Labubu craze: scarcity (even manufactured) triggers the same reward centers in the brain, and in just the first half of 2025, the “Monsters” series alone did RMB 4.81B out of RMB 13.88B total revenue.

We’re seeing the same shift with:

- The rise of vintage, vinyl, print

- Direct mail (PostPilot) making email-only brands look one-dimensional

- Handwritten birthday cards > automated texts

- Postcards pulling lapsed customers back into the ecosystem without needing opens/clicks

Offline is retention you can feel.

A postcard on the kitchen counter lives there for 2–3 weeks. 

Your email lives for 2–3 seconds.

Different consideration cycle. Different levels of growth.

li_at

JSESSIONID

Talks about #klaviyo, #shopify, #ecommerce, #emailmarketing, and #ecommercemarketing

We've run BFCM for 500+ brands, and we know exactly what quietly kills your revenue.

These 3 mistakes will tank your results every time (unless you know how to spot them):

Mistake 1: Launching your offer to everyone at once.

Fix: Run a VIP Early Access (your soft launch play).

Let your best customers shop 24-48 hours before the public launch. It builds excitement, drives clean early revenue, and primes your list for the main event.

Mistake 2: Going quiet after Cyber Monday

Fix: Stay consistent. Don’t change your discount logic mid-BFCM and keep post-Cyber momentum alive.

Mistake 3: Competing during the most expensive week of the year

Fix: Sell when others go quiet. Leverage Green Monday and gift-card flows to capture overlooked demand.

Bonus tip: Track profit, not just revenue.

Here’s what happened when brands applied this framework:

→ Kiyoko Beauty: 3.4× owned-channel revenue

→ Jan Leslie: 3× total store revenue (60% from email)

→ Pupnaps: +102% conversion rate

We broke down exactly what Kiyoko, Jan Leslie, Pupnaps, and Organifi did to hit 3–10× growth here:

chronos.agency

We’ve Run BFCM Offers for 500+ DTC Brands — Here’s What Works Before and After Black Friday - Chronos Agency

You’ll fall to the level of your habits if you don’t strive to level up.

Managing a million moving pieces in my business taught me that weak systems hide big problems until it’s too late.

Sometimes, day-to-day numbers from our clients' accounts feel all over the place, and even in week-to-week data, there’s a lot of variance. 

But still, I rely on a systematized dashboard to get a clear sense of how accounts are trending and catch anything that needs my attention.

It gives me a clear pulse on everything, from the technical metrics to client sentiment, so nothing slips through the cracks.

You need processes and SOPs in place that make sense of the data and help you act before small issues snowball.

Hearing clients mention our “attention to detail” and “data-driven optimization” reminds me that all the invisible hard work and systems do pay off.

If you want to hear more about retention, leadership, and business growth, definitely hit follow to stay plugged in.

graphical user interface, text, application, email

You’re sending a wrong signal to ISPs when you jump from your usual 10K to 30K emails during BFCM. 

If you want to crank up the volume once a year during BFCM, you have to build up to it.

This is how you do it:

This is how you warm your list year round with Cultural Hijacking.

I made a huge mistake last year, and my team was the one who paid the price for it. 

We hired and invested based on an overly optimistic plan and didn’t account for higher-than-expected churn or lower-than-expected revenue. 

By mid-year, everything hit at once: layoffs, shaken trust, and my team bearing the consequences of my blind spots.

Looking back, I see that our approach to spending was almost like we were still in the early days of the business, when taking big bets was possible without catastrophic consequences. 

But now with 80+ employees and dozens of clients depending on us, those bets crossed in the reckless category.

It was painful, but it taught me a lesson I bring to Chronos and every client account we manage: optimism is fine, but systems need to plan for the worst.

Now, while hiring, we plan for the worst-case scenario on costs while aiming for the best-case scenario on revenue. 

That approach keeps us profitable, sustainable, and ensures the team doesn’t bear the consequences of poor planning.

If you want to hear more about retention, leadership, and business growth, definitely hit follow to stay plugged in.

Over 9 figures in GMV across 20+ brands have taught me this: 

The top 20% of your loyal customers hold the majority of your revenue in their hands, but only if these 3 retention pillars are in place.

5 Key Pillars of A Profitable Retention System 

I threw $200K at crypto, thinking time had my back until I got burned. Bad. 

Back in my early 20s, I knew I could lose money and still bounce back because time was on my side.

What I didn’t have back then was experience, network, and stories. 

So I started putting money to work to snag those things: mentorship, connections, and knowledge.

$10K courses, $30k sponsorships.

Those were the bets that didn’t bring immediate financial returns, but the lessons and relationships I picked up along the way compounded for years.

But not every calculated risk pans out. During the crypto boom in 2021, I dropped around $200K across a bunch of investments.

At the time, it felt like a smart move: even if I blew most of it, I told myself I had time to make it back.

The risk-reward seemed tilted in my favor, with the potential upside far outweighing the downside.

In hindsight, I probably wouldn’t have gone all in the same way.

It didn’t open doors to network, experience, or connections that actually mattered for the way I wanted to build my business and career.

I walked away with very little to show for it.

It was a tough lesson that hammered home one big lesson for me: not all “good” bets are worth taking.

Follow for more hard-earned lessons on leadership, growth, and building smarter retention strategies.

I used to operate like life was a stovetop with 4 burners: family, social life, work, and personal.

I’d crank 1 or 2 to full heat and let the others barely simmer because there was only so much gas to burn.

And I lived like that for years, constantly choosing which part of my life had to suffer next.

But I don’t fully buy into that belief anymore.

I’ve realized that success and fulfillment don’t have to be mutually exclusive.

It’s a limiting belief to assume success in one area of your life must cost you another.

The entrepreneurs I admire most have great family relationships, great health, great personal lives, AND great businesses.

All of those things fuel each other.

I honestly only ever open emails if they look like they’re from a friend.

And so do premium customers.

This furniture brand leaned into that principle and drove 12%+ order rates without any discounts.

(Make sure to bookmark this one.)

A Premium Retention System for a High Ticket Furniture Brand

After 8 years in the industry and working with 500+ brands, these 5 lessons have never failed me.

#1. Lock in the systems

It’s tempting to chase quick wins and adrenaline-fueled spikes, but real traction comes from locking in repeatable systems. That’s why we:

- Funnel top-performing email campaigns straight into automations
- Tweak incrementally instead of tearing everything down yearly

#2. Break the rules 

I grew up hearing I wasn’t “business material”. For years, I bought that story. 

But meeting kind, sharp business leaders flipped that story on its head, because: 

- You can play nice and crush it 
- You can play rough and still crush it 

#3. Boring wins beat flashy bets

Not every day needs to feel like a roller coaster. 

Our strongest months came from boring, steady execution day over day. 

#4. Just dive in

Perfection is a trap. The only way forward is to dive in and learn on the go.

#5. Own your version of success

Create a version of success that lets you sleep at night. If you’re at peace with yourself, every other win is just icing on the cake.

Lock in your systems, break the rules that don’t serve you, dive in without waiting for perfect, and define success on your own terms. 

Do this consistently, and growth and fulfillment will follow naturally.

The easiest hack to never run out of high-performing email ideas:

I carried the “solopreneur” mindset for far too long until the pile of problems grew too tall to push through.
 
I thought I could brute-force my way through broken operations, but I was just running on fumes, chasing progress that never came.

Too many nights spent wondering why I was so tired, yet nothing that truly mattered was moving forward.

I realized you can never outwork broken systems.

I just needed to implement simple systems that anyone could set up, hand off, and keep running without me hovering.

The second I stopped trying to push everything at once and focused on systems, growth kind of just happened.

Funny enough, the moment you stop chasing scale is exactly when it starts to show up.

Instead of chasing more clients, we chose to go deep with the ones we have and focus entirely on maximizing LTV for e‑commerce brands.

Every decision, hire, and system is built around getting exceptional at it and creating outsized value for our client partners.

Our 80-person team only works with 40- 60 clients at a time, onboarding each one carefully. Now brands are waiting for their turn to work with us.

When you stop chasing scale and focus on serving your clients exceptionally well, scale starts chasing you.

I’ve been helping a friend in the industry rebuild their brand over the last 12 months, and the turnaround has been huge.

Their focus shifted from chasing top-line revenue to:

- Increasing engagement from existing customers

- Maximizing LTV through bundles, mystery bags, and repeat purchases

- Building a brand they could genuinely be proud of

Here’s the breakdown of what we executed:

1. New Customer Acquisition (Welcome Flow)

- Reduced first-time discount from 15% → 10% → slight dip in orders, but big boost to margins

- Let customers pick their biggest skincare concern → directed them to tailored landing pages

- Added a 72-hour limited-time discount to create urgency

- Nudged toward bundles → increased AOV

- Invited new customers to 60k-member Facebook group → immediate engagement

- Introduced Rewards System → points, freebies, perks

2. Cart Recovery

- Targeted repeat buyers who abandoned carts but hadn’t taken the Truly quiz. 

1-minute quiz → boosted placed orders 44%, click rates 45%

- Follow-up emails to non-openers + 15% discount in final email → captured revenue that would have slipped away

3. Post-Purchase / Fulfilled Order

- Delivered Amazon Prime-level experience from order → delivery

- Cohort analysis → most customers repurchase within 2 months

- Upsells timed perfectly to ride the buyer’s high

- Encouraged joining Facebook group → community engagement = retention

4. Repeat Customer / VIP Flow

- After 2+ purchases, customers get recognition + 15% discount

- Option to subscribe to a recurring mystery box

- Build-your-own bundles with 20% off → encourages repeat spending

Seeing it all come together with their customer engagement, repeat purchases, and customers genuinely loving the brand is just next-level satisfying.

Book a free strategy session with Chronos to see how thoughtful retention strategies can boost your revenue month after month.

Open article: eCommerce Email, SMS & Paid Media Marketing Agency | Chronos by chronos.agency

eCommerce Email, SMS & Paid Media Marketing Agency | Chronos

After auditing 500+ BFCM campaigns, I’ve narrowed it down to 5 non-negotiables that drive higher opens and bigger cash weeks.

Lessons from Auditing 500+ BFCM Campaigns: The 5 Non Negotiables

I’ve written thousands of emails, but this one we did for a brand still stands out.

Broke every “best practice” and still led to 7x the industry-average click rates.

Full breakdown of how we did it:

Brands doing $5M+ a year often leak Millions in repeat revenue without even realizing it.

We’ve helped 500+ of them plug those gaps using 13 Advanced Retention Flows that have driven 9-figure profits across our clients.

Pre-Purchase Flows

1. Welcome Flow

Leverage core human triggers to push readers off the fence and toward the decision.
- Show off 3-4 bestsellers.

2. Abandoned Checkout Flow

Highest-converting new customer flow, yet most brands mess it up. 

What you need to add in the email:

- The item they left behind
- A direct CTA back to checkout

3. Browse Abandonment Flow

Window shoppers comparing options, weighing alternatives. Show them the product they viewed is the solution they need.

4. Abandoned Cart Flow

Similar to abandoned checkout, but customers have lower commitment. Identify blockers and address them in your email. 

5. Site Abandonment Flow

These visitors aren’t ready to buy yet. They are just exploring.

Use it to:

- Reintroduce brand story & USPs
- Highlight top sellers
- Guide them to landing pages for warming up

6. Failure To Launch Flow

Targets anyone who created a profile in the last 30 days but hasn’t opened or clicked a single email.

This is where you go a little heavier with a slightly bigger discount than your welcome flow, but not so big that it kills your margins.

7. First-Time Purchase / Thank You Flow

Attention & interest are at their peak at this stage. Use these 3 emails: 

- Email #1 (Transactional): Order confirmation, FAQs, shipping info
 
- Email #2: Boost deliverability & engagement by asking for a reply 

- Email #3: Encourage second purchase

8. Win-Back Flow

- Recapture past buyers. 
- Offer strong discounts or bonuses. 
- Every conversion here is essentially free revenue.

9. Sunset Flow

Targets inactive customers. Acknowledge the relationship winding down.

- Offer one last strong incentive
- Ask for reviews or referrals for ongoing value

Example: post-pregnancy, maternity products may no longer be relevant

10. Repeat Purchase Flow

Second purchase = strong satisfaction signal.

- Primary objective of this flow: request reviews & referrals
- Secondary objective of this flow: loyalty perks (exclusive access, early drops, VIP communities)

11. VIP Flow

Define VIP for your brand (purchase frequency, spend, engagement). Then treat them differently with early access and better offers. 

12. Cross-Sell / Upsell Flow

Increase revenue per customer automatically.

- Suggest products based on past purchases
- Remind them why they’re receiving the email

Example: bought emergency light → upsell battery bundle

13. Replenishment Flow

Target one-time buyers whose products are likely to be used up.

- Encourage repurchase
- Introduce subscription programs for retention & savings

Book a call to see how $5M+ brands are leveraging these flows to maximize repeat purchases and customer lifetime value.

I was chatting with my partner Jackson Blackledge about the moves 7-8 figure DTC brands should be making to crush this BFCM.

The same team that’s pulled in $195M+ in Q4 revenue for 100+ brands had some solid advice about Google ads: 

1. Optimize, don’t rebuild

Layer BFCM messaging on top of what’s already working instead of starting fresh campaigns.

2. Front-load budget so Google can fully participate in the surge of traffic without choking your ROAS.

When BFCM hits, search volume explodes. If your daily budgets are tight, Google can’t spend enough early in the day to enter auctions, learn, or scale.

So your ads either don’t show, show late, or lose to competitors with bigger budgets. 

3. Optimize Merchant Center

Promotions, discounts, and shipping details need to be spot-on for your ads to perform. Those tiny offer badges can make a huge difference in who actually clicks your ads.

During BFCM, competition spikes. People search “Black Friday [product]”, and if your titles, promotions, or discounts aren’t updated in GMC, you lose clicks to competitors.

4. Use time-based creative

Schedule your search and Performance Max assets to match the customer journey: early-bird, Black Friday, Cyber Monday, and last-chance messaging.

5. Warm up and retarget

Build audiences early and hit them post-BFCM with short, targeted video ads to turn traffic into profit.

All of this helps you win attention during BFCM. But attention only matters if you can hold onto it.

The brands that crush Q4 make sure traffic sticks around with smart retention and lifecycle moves, turning clicks into loyal customers.

To actually make sure your Google Ads account is ready for Q4, ask yourself these five questions:

Q#1. Should you launch new campaigns for BFCM or optimize what’s already running?

Q#2. Are your budgets and bids set to protect ROAS during high-volume spikes?

Q#3. Are your Merchant Center promotions fully optimized to capture clicks?

Q#4. Is your search ad copy scheduled and adapted for each stage of BFCM?

Q#5. Do you have retargeting audiences ready to convert warm traffic post-BFCM?

Here’s the breakdown from Echelonn on all five questions:

Google Ads BFCM Strategy for 7-8 Figure DTC Brands

google & youtube ads for dtc brands / tabs, snow, obvi, craftd, agemate, muscle nation, sasha therese, forest super foods, icon amsterdam / daily mentor coach

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The Battle

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Joshua Chin

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