Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Dennis W.

You're not a creative strategist.

You're someone who screenshots competitor ads and calls it "research."

Strategy is understanding why something works.

Copying what works is not strategy.

It's plagiarism with a marketing title.

If your entire creative process is "let's try what they're doing" — you're a copycat, not a strategist.

Build original angles or admit you're just remixing other people's homework.

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Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

Unpopular opinion:

Most founders shouldn't be running their own ads.

Not because they can't learn.

Because the opportunity cost is insane.

Every hour you spend in Ads Manager is an hour you didn't spend on product, team, or strategy.

You're not saving money by doing it yourself.

You're spending your most valuable resource on your lowest-leverage activity.

Hire it out. Stay in your zone.

Dennis Willeboordse 👨🏼‍🦰

True story:

Brand came to us spending $2K/day. Stuck. Couldn't scale past it for 5 months.

Their diagnosis: "The market is saturated."

Our diagnosis: One winning ad carrying the entire account. No system to find more winners.

We didn't touch the budget.

We rebuilt their creative process from scratch. Research-driven angles. Structured testing. Iteration system.

90 days later: $8K/day. Same market. Same product.

The market wasn't saturated.

Their creative system was.

The 5 reasons people don't buy:

1. They don't know you exist
2. They don't understand what you sell
3. They don't believe it works
4. They don't believe it works for them
5. They don't believe it's worth the price

Your ads should solve ONE of these per awareness level.

Unaware? Solve #1.
Problem aware? Solve #2.
Solution aware? Solve #3.
Product aware? Solve #4.
Most aware? Solve #5.

One ad trying to solve all five converts no one.

Focused ads convert everyone they're meant for.

Every winning ad answers one of these:

1. Why should I care? (Hook)
2. Why should I believe you? (Proof)
3. Why should I buy now? (Offer)
4. Why should I buy from you? (Differentiation)

If your ad doesn't answer at least one clearly — it won't convert.

If it answers all four, it'll scale.

That's the whole game.

Hot take:

Most ecom brands shouldn't be running ads at all.

Weak product. No differentiation. Negative margins at scale.

Ads just expose the problem faster.

You're not one winning creative away from success.

You're one honest conversation away from realizing your business model doesn't work.

Paid ads are gasoline.

If your house is on fire, more gas won't help.

UGC is not a strategy.

It's a format.

Brands hiding behind "authentic content" because they're too lazy to do real research.

Most UGC is just pretty people holding products saying nothing.

That's not authenticity. That's aesthetic laziness with a trendy name.

The UGC that works? Built on customer research and real angles.

The rest is just technically acceptable garbage.

This will upset people.

Good.

I'm not here to validate bad business models.

Dropshipping can be a starting point. But if you're still running the same operation 2 years in with zero moat, you're not building, you're gambling.

The market rewards people who solve problems.

Not people who find products before others do.

Your creative team is brainstorming hooks.

Your competitors are studying the ad library.

The brands printing money are reading 3-star Amazon reviews.

Here's what nobody tells you about reviews:

5-star reviews are useless for ads. Written by fans who were already sold.

1-star reviews are useless for ads. Written by people who should never have bought.

3 and 4-star reviews? That's where your next winning angle lives.

These are written by skeptics who bought anyway. People who had real objections but something convinced them.

They'll tell you:
→ What almost stopped them from buying
→ What finally pushed them over the edge
→ What surprised them about the product
→ Who the product is actually for

That's not a review. That's a creative brief.

I wrote a full breakdown on how to extract angles from reviews and turn them into ads that convert.

Your competitors are studying the ad library. Your agency is "brainstorming" hooks. Meanwhile, the brands printing money are reading 3-star Amazon rev

The Gold Mine Everyone Ignores: Why 3-Star Reviews Are Worth More Than Your Entire Creative Team

A client asked me last week: "What's the one thing that matters most for scaling?"

I gave them a boring answer. But it's the truth.

Customer research.

Not the creative. Not the media buying. Not the offer.

The research that informs all of it.

Every winning ad I've ever seen started with an insight about the customer. Something specific. Something emotional. Something most competitors miss.

The brands that scale aren't more creative.

They're more curious.

They talk to customers. Read reviews obsessively. Mine Reddit threads. Study cancellation surveys.

Then they turn that into ads that feel like mind-reading.

That's not talent. It's process.

And almost nobody does it.

The "UGC creator" industry is a scam and nobody wants to say it.

Most UGC is just attractive people reading scripts they don't understand to audiences they've never researched.

That's not authenticity. That's acting with extra steps.

The UGC that works is built on customer research, real angles, and strategic briefs.

The rest is just technically acceptable content that makes brands feel like they're doing something.

Harsh? Maybe.

True? Absolutely.

Unpopular opinion:

Most media buyers are just expensive button pushers.

They optimize what's already there.
They don't create what should be there.

A great creative strategist will outperform a great media buyer 10 to 1.

But media buyers are easier to hire.

So brands keep buying the wrong solution to the wrong problem.

You're not an entrepreneur.

You're a Shopify store owner with a supplier in China and a prayer.

Entrepreneurship is solving real problems.

Dropshipping the same product as 400 other stores with slightly different branding is not a business.

It's a coin flip with extra steps.

If your entire competitive advantage is "better ads" you don't have a business.

You have a temporary arbitrage that's about to collapse.

Build something defensible or get out.

"We're testing."

No. You're guessing with a budget.

Testing has hypotheses.
Testing has structure.
Testing has learning built in.

What you're doing is throwing creatives at the wall and praying.

That's not testing.

That's gambling with a content calendar.

You're not a media buyer.

You're a dashboard watcher who occasionally changes a number.

Adjusting budgets and blaming CPMs is not a skill.

It's babysitting with extra tabs open.

You're not "building a brand."

You're running a Shopify store with a Canva logo and an inconsistent Instagram grid.

A brand has:
- A point of view
- A reason to exist beyond profit
- Customers who would miss it if it disappeared

If your customers would switch for 10% off elsewhere, you don't have a brand.

You have a transaction with aesthetic packaging.

"Our product is for everyone."

Then it's for no one.

You're not being ambitious. You're being lazy.

Picking a niche is scary because it means saying no.

But saying yes to everyone means your message is so diluted it resonates with nobody.

The riches are in the niches isn't a cliché.

It's math.

Narrow the target. Sharpen the message. Watch conversions climb.

"Everyone" is not a customer segment.

It's a cope.

Eugene Schwartz wrote about awareness levels in 1966.

Brands still don't get it.

They run one message to everyone. Then blame the algorithm.

Here's reality:

Someone ready to buy needs an offer.
Someone comparing needs proof.
Someone exploring needs positioning.
Someone hurting needs hope.
Someone asleep needs a wake-up call.

Five different people. Five different messages.

You're running one ad and wondering why it doesn't scale.

It's not the platform.
It's not the product.
It's not the market.

It's you. Talking to everyone. Resonating with no one.

Fix this and watch your "saturated market" open up.

The dirty secret about "scaling agencies":

Most of them scale your spend, not your profit.

Higher budgets = higher retainers.

Your ROAS drops but their invoice doesn't.

Then they show you "total revenue" screenshots while your net margin bleeds.

Revenue is vanity.
Profit is sanity.
Your agency reports are designed to hide the difference.

Ask for profit metrics. Watch them squirm.

Why your retargeting doesn't convert:

You're showing the same ad to people who already said no.

That's not retargeting. That's nagging.

Smart retargeting:

- Different angle than the first ad
- Addresses why they didn't buy
- New proof, new objection handling
- Feels like a conversation, not a repeat

If someone didn't buy after seeing your ad 3 times, showing it a 4th time won't help.

Change the message. Answer what's holding them back.

I'm on a journey to help as many brands selling on Amazon & TikTok Shop as possible. Before I dive into that let me tell you how this all started.

My brother and I started selling our brand on Amazon (with the knowledge of a few "courses") to make a long story short there was a lot of learning, mistakes made, and suffering.... to the point where enough was enough.

We got our hands dirty attended all kinds of webinars, bought more courses, spoke to more people within the Amazon world, and BOOM... we started developing our own dream team.

We then realized how far we've come and how there are so many other brands out there that are suffering the way we were a few years ago...

Back to the whole "on a journey to help other brands succeed on Amazon." 

We are Dayly Group and we help brands selling on Amazon increase their REVENUE or PROFITABILITY through:

👉KILLER converting Amazon listings, 

👉PERSONALIZED PPC strategies to dominate your competitors

👉EXTERNAL TRAFFIC to reinforce your Amazon paid and organic rankings


However, these aren’t the main reasons why you should listen to me.

You should listen to me because the only things I share are what I’ve already tested myself.

I’m not regurgitating information I read online.

I’m using myself (or my companies) as guinea pigs, and then sharing the results with all of you.


Now lets have some fun 🎈

Convert, Drive traffic and Repeat.
Noah Dayan

Noah Dayan

A brand on TikTok Shop hit $150K/month then crash back to $50K.

Here's what happened:
A brand doing $6-7M on Amazon (their main channel) found 2 creators who crushed it on TikTok Shop. Sales spiked to $150K/month. Then those creators moved on. Revenue dropped 66% in weeks.

Zero creator retention = zero compound growth.

The diagnosis →
- No VIP creator tier
- No relationship infrastructure
- No creative system to capture what worked
- Treating affiliates like a commodity instead of partners

The fix:
- Lock in top 5-10 creators with retainer deals
- Build a VIP creator community (Slack/Discord)
- Host events, send gifts, create real relationships
- Turn winning content into creative briefs for other creators
- Build strategic bundles (they have cross-sellable SKUs they weren't leveraging)

This brand already has product-market fit.
They already have proof creators can move volume.
They're just missing the retention layer.

Most brands get stuck here because they think finding creators is the hard part. It's not. Keeping them is.

👉🏼Amazon & TikTok Shop Growth Partner for DTC Brands | $80M Generated | Founder @ Dayly Group

Live shopping will eat a bigger slice of e-commerce this year than most brands are ready for on and off of TikTok Shop...

In China, 20-25% of all digital sales happen through live streams.
In the US? Less than 2%.

That gap won't stay this wide.

Here's why →

Gen Z and Millennials already watch streamers for hours.
Twitch. YouTube. TikTok.
They're conditioned to sit in a live environment.
The only difference: nobody's selling them anything yet.

When brands figure out how to monetize that attention, it's game over.

Think about it:

Live shopping is just a digital sales rep with gamification built in.
Real-time questions. Real-time answers. Real-time checkout.
No friction. No bounce rate. No landing page.

The brands that build live selling systems now will have a 12-18 month head start before this becomes saturated.

We're running 1-2 lives per month for clients on TikTok Shop.
Testing formats. Training hosts. Tracking what converts.

Most brands are still sleeping on this.

A creator who has sold over $15M in GMV just explained what she looks for before promoting a brand...

I was listening to a podcast with a top TikTok Shop affiliate. She broke down her vetting process, the exact checklist she runs through before deciding to promote anything.

Here's what separates brands she'll work with from the ones she ignores:

→ Sufficient inventory (she won't risk her audience on stockouts)
→ Social proof on TikTok or off-platform (credibility matters)
→ A wow factor she can latch onto and display in content

But here's what caught my attention:

She actively hunts for brands participating in programs like the Spotlight Day Program and all of TikTok's other initiatives.

Why?

TikTok pushes the hell out of brands that are eligible. You get crazy exposure. Tons of different placements across TikTok and TikTok Shop.

Most brands don't even know these programs exist.

Top creators do. And they're looking for brands smart enough to leverage them.

If you want to know which programs your brand qualifies for and how to get in, hit me up.

Most TikTok Shop sellers are skipping free growth... 

The Hero Program rewards you for sending samples and running ads. Qualify per SKU and your traffic and conversions jump without changing your offer.

What this unlocks:
 • Traffic lift without extra budget
 • Free ad credits per product
 • “Hero Product” badge that lifts conversions.
 • Priority in the affiliate marketplace
 • Lower CPMs on your ads


How to access it:
1. Find it: open Seller Center, type “Hero” in search, and bookmark the page.
2. Pick starters: choose SKUs that already convert or have strong reviews.
3. Seed creators: ship about 20 samples and log each send in a simple tracker.
4. Warm the SKU: put 200 to 400 into ads for that exact product.
5. Check back in 14 to 28 days: when perks show up, redeem credits right away.
6. Flip the switch: enable the Hero badge on the listing.
7. Roll it out across your catalog.

Do not miss this. It is the easiest lift you will get this quarter.

Two conversations are happening in Amazon ads with how accessible AMC data is.

Conversation A: “Which keywords can I tweak for a cheaper click?”
Conversation B: “Who are my buyers, how do they behave, and what actually nudges them to purchase?”

AMC Audiences lives in Conversation B.

It is not about prettier dashboards or more impressions.
It is about seeing real shopper behavior inside Amazon’s own first-party data and using it to make smarter moves.

What becomes possible:

• Craft audiences from how people shop, not just what they type
• Reconnect with shoppers across search, display, and DSP without guessing
• Tell new-to-brand apart from loyal customers with real clarity
• Trade last click myth for incrementality that shows what truly moved the needle

The part most teams miss:

AMC is not a budget sponge.
It is a precision tool for spending with intention.

If your playbook is still:

• Treat Amazon like a keyword silo
• Score success only by ROAS
• Ignore the steps customers take before they buy

You are optimizing the knob, not the engine.

AMC Audiences is Amazon’s quiet signal to marketers: learn your customer, not just your query list.

This is where brand insight meets performance results.
The leaders will not only collect demand.
They will recognize it early, nurture it well, and show up at exactly the right moment.

If AMC Audiences is not in your testing stack yet, you are gifting ground to competitors.

Everyone’s chasing the same “top” creators on TikTok Shop.
Here’s the math:
 → 3.5M creators on the platform
 → ~50k did $1k+ in the last 28 days
 → We’re seeing a real supply crunch on proven, high-GMV talent

We’ve partnered with plenty of high performers lately
 ($100k–$600k GMV in the last 28 days).

 They’re great.
 But the takeaway isn’t “only hire whales.”

It’s this:
 Manually vet every creator for sales content, not views content.
 Then groom them.

Most of our wins start with creators under $50k GMV.

 They hit a home run with one of our brands, get proof, build confidence, and the creative snowball starts rolling.

How we groom lower-tier creators into hitters:

Creator vetting
 → Look for demos, problem-agitate-solve, clear offers
 → Check if they’ve sold similar price points before
 → Scan products being pushed. If too many brands are being pushed then DQ the creator
→ Post rate above 70% (Minimum)

Tiering
 → General pool vs VIPs
 → VIPs get tighter briefs, faster feedback, better offers, retainer deals etc

Content cadence
 → 3–5 posts per creator before judging
 → Leniency for testing angles: social proof, before-after, FAQ, UGC mashups

Feedback loop
 → Review  CTR, PDP view rate, ATC, and orders
 → Clip what moved units, kill what didn’t
 → Share wins across the roster to compound learning

Scale
 → Double down on creators who convert
 → Invite them to lives to spike GMV
 → Increase commission and exclusives as they earn it

Not saying skip high-GMV creators.
 I’m saying give the hungry ones a real shot and coach them.

 There aren’t enough whales to go around.

 But there are thousands of future VIPs if you build a system.

TikTok Shop in 2026 will come down to two unfair advantages.

Most brands won't build either.

Here's what we're seeing:

1. Creator Networks / Communities 

You need more than a roster.
You need actual relationships with creators who:

→ Know how to make TikTok Shop content (not just TikTok content)
→ Already move product in your category or adjacent
→ Give you feedback 
→ Stick around because you pay fast and communicate clearly

This isn't about scale.
It's about building a small circle of people who understand your product and can sell it consistently.

2. Live Shopping Infrastructure

Most brands test live selling once, get 47 views, and quit.

That's not how the algorithm works.

The platform needs 15-20+ hours of airtime to understand what you're selling and who to show it to.

Then you need:
→ A host who can actually hold attention
→ Flash bundles that create urgency
→ A content calendar so you're not winging it every week

Live isn't optional anymore.
It's the highest-converting format on the platform.

If you nail creator systems and live selling infrastructure early on, you're setting up a compounding advantage for the rest of 2026 and 2027

Most brands will chase tactics.
You can build the machine.

Here’s how I’d explain TikTok Shop to a 6th grader trying to scale to $100K+ per month.

It’s a simple loop.

Find what works.
 2. Do more of it.
 3. Ignore the rest.

Most people chase views and random creators.
They burn cash and stall.


Do this instead:

Research
 → Angles and hooks that already pull attention
 → Creators who fit your product
 → Competitors and what’s converting

Outreach
 → Mix of targeted DMs and open calls
 → Clear brief, clear offer

Conversions
 → Retainer, $100–$1000 for a set number of videos
 → Track GMV by creator, not vanity metrics

Run ads
 → Put budget behind creators who already drove sales
 → Reinvest winners, cut losers

Then loop it.

Winning angles and creators feed your next round of research.

That’s how you compound to $100K+.

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