SuperOrdinary

Leading the comprehensive global strategy & GTM approach for creator acquisition at an $800M company with a workforce of 650+ employees, driving innovative growth through a rapidly-expanding creator network.

Global Head of Creators

Led the newly-acquired FanFix/SuperOrdinary to an unprecedented 2,500%+ revenue growth in 9 months after structuring the company's GTM strategy, international expansion, and partnerships and success teams.

• Drove 2,500%+ revenue growth in an unprecedented 9-month time span through strategic implementation of sales funnels, cross-functional teams, and bespoke creator sales / success methods.

• Generated 30% revenue growth through market expansion to international territories (Dubai, South East Asia), propelling the company into numerous international territories and executing strategic hires.

• Propelled ARR well into the 8-figures through a ten person high-performing, ROI+ team, fostering a culture of excellence and driving collective success through strategic guidance and mentorship.

• Partnered with leading agencies to launch countless 'celebrity-tier' creators in minimum-guarantee deals that were 100% ROI positive for the company, and elevated the company's brand. 

• Directed a transformative revenue surge that set new company benchmarks, all while preserving an exceptionally-high ROI.

• Architected an internal 'Creator Partnerships Philosophy + Ideal Personas' that led my team to achieving 270% of the 2023 annual goal, and rapid brand-recognition within the creator community.

Vice President of Creator Partnerships 

Patreon

• Oversee the growth and strategy of 3,000+ mid-market creator accounts.
• Conduct strategy calls with top creators on growth, revenue, and expansion.
• Implemented a multi-pronged program to successfully grow hundreds of mid-market accounts.

Head of Mid-Market Accounts

Jellysmack

• Managed the accounts of top clients, such as 'PewDiePie' and 'How Ridiculous'.
• Strategized with clients on growing revenue and expanding to new platforms.
• Analyzed data in order to lead content strategy recommendations.
• Communicated with clients and internal teams to provide timely solutions.

Strategic Partner Manager

Seismic

• Closed over $2M in influencer campaigns for brands.
• Top clients include Ludwig, Mizkif, Internet Historian, Dylan Is In Trouble.
• Managed complex negotiations with the biggest prospects. 
• Maintained creator and agency relationships.

Creator Partnerships

"The Fight Against Brain Cancer" Facebook page.

•	Post articles, stories and discussions multiple times a week since starting the page at age 12.
•	Organically grown to 11,000 likes.
•	Cultivated a strong community to help unite victims, family members of victims, and anyone with a loved one who is/has been afflicted with Brain Cancer.

Founder

Experienced and driven creator economy specialist. Known for exceptional capabilities in creator partnerships, growth, management, cross-platform expansion, and monetization strategies. Focused on helping startups, platforms, and creators thrive through data and industry insights.

Dylan Harari

Couldn’t be more excited to bring on additional sales roles for 2026.

If you’re an absolute killer and LOVE the creator space…

This job, this company, is for you.

Apply and DM me directly if you know someone great.

Building Creator Empires | Co-CEO at FanFix.

West Hollywood, California, United States (Hybrid)

The New York Times is 'Legacy Media Adapting' at its best.

Their YouTube embraces how we 𝙣𝙤𝙬 consume news...

Facing facts?

➝ 33% of adults under 30 get their news from TikTok.
➝ 50% of Americans get their news from social media.

That’s Pew Research.

'Going to a website to read the news'? That's a 2010s, dying model.

Traffic to legacy newspaper websites, New York Times, Wall Street Journal, declined 20% in Q4 of 2022.

(That's the last quarter Pew has numbers for).

Nobody wants paywalled sites.
Everyone wants must-click YouTube videos.

YouTube is the new home for 'opinions on politics & culture'. The winners didn't get journalism degrees...

What are they doing correctly?

Mastering the art of...
Titles.
Thumbnails.
Video-lengths.
YouTube algo optimization.

Face facts: any journalist who doesn't adapt for creator platforms won't have a job in <10 years. 

Legacy institutions are competing with normal people who know content.

The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

taplio

The Battle

Dylan Harari

Jessica Phillips

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taplio

The Battle

Dylan Harari

Jessica Phillips

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dylan Harari's LinkedIn Performance

Performance ScoreJessica Phillips's LinkedIn Performance

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Performance ScoreDylan Harari's LinkedIn Performance