Profusion

Head of Data Strategy, helping clients bridge the gap between data and strategy

Head of Data Strategy

Accenture

Redkite was acquired by Accenture in December 2023 and my work time between the two companies overlapped for a period of 9 months before fully moving over to Accenture in September 2024

Data Strategy/ Architecture Manager

Redkite

Currently co-leading the Data Strategy and Org, People and Process capabilities at Redkite 
Enterprise Data Program Strategy – Mapped the data co-dependencies to execute a massive digital transformation 
Corporate Data Strategy – Led the development of 3 different data strategies for multi-billion pound organisations 
Data Use Case Valuation – Created a value-led execution plan for a company to realise £150m+ from data use cases 
Firm Leadership – Co-lead of the Data Strategy and Org & Op Model data capabilities while leading two accounts

Lead Data Strategy Consultant

Monitor Deloitte

💡 Building digital twins and running simulation models to help improve an organisation's strategic decisions, derisk investments and identify new opportunities
💡 Using my coding ability to bridge the data science and strategy gap for countless clients, using widely-avaliable data to come to strategic conclusions that few other consultants can do
💡 Exploring next gen technology and business trends, from the Metaverse to Net Zero to Quantum Computing to (of course) Digital Twins

Senior Consultant

Policy In Numbers

Blogging about R, elections, technology and policy

Blogger

King's College London Policy Institute

✦ Co-authored multiple publications/ outputs assessing COVID's impact on London's economy and society ✦ Evidence-based ✦ Fast-paced deliverables ✦ Academic research

Policy Research Analyst Intern

Took a gap year in my working career to travel around the world, visiting 21 countries throughout Asia and South America.

Traveler, Backpacking Around the World

LEVEL5 Strategy Group

LEVEL5 is a boutique management consulting firm focused on growth strategy and organizational transformation.

➢ Delivered over 30-40 projects including 5-year strategic planning, digital transformation, change management, brand strategy, portfolio optimization, HR strategy, quantitative research studies, organisational strategy, new brand development, brand architecture, and others.
➢ Led the recruiting efforts and a member of the firm's "Culture Club".
➢ Managed teams and junior consultants near the end of my time at LEVEL5.
➢ Developed expansive skillset of relevant workplace abilities consistent with any top-tier consulting firm
➢ Increased amount of growth and responsibilities based on boutique nature of LEVEL5, including facilitating workshops, presenting to executives, directly managing clients, building proposals, interviewing key stakeholders, and leading teams within first 1.5 years of professional experience

Consultant

Analyst

Suncor Energy

During my time at Suncor, I worked on a small team helping analyze data to optimize sales in newly converted gas station convenience stores

Merchandising Execution Intern

LAUNCH!

Promotions Representative

Bridging the gap between data and strategy ✦ Lead Data Strategy Consultant @ Redkite ✦ R Programmer ✦ Policy Nerd

Okay I probably have your attention here for about 10 seconds, so I’m going to be quick:

My niche is navigating the complex data world for organisations to help them deliver on their strategy

Basically, I bridge the gap between data and strategy

Want to know more? Here is how I do it:

💡 Learned as a strategy consultant what matters and what doesn’t
🎤 Storytell to help clients implement effectively (how do you properly engage the audience and infuse that story with the key takeaways/ implications)
💻 Use my R coding and strategy consulting experience to bridge the data scientist's "get lost in the data" approach with the "tell me what I need to know on one page" approach of the business executive
★ Live off my passion to see through positive outcomes, be that at work, on my blog or even when helping a friend

So why should you care?

1) I post my best tips 3-5x per week on LinkedIn
2) I make it relevant to you, as a student, business professional, executive, or whomever. My goal is to share relevant stuff with my audience
3) I try to be unique in what I share and deliver, as few people have the combination of experience I boast
4) I value feedback and input from all others out there. I pride myself on learning from others' perspectives so please add it to my content!

Also some of my other Outputs:
Medium - https://dylansjanderson.medium.com/
Blog Website - https://www.policyinnumbers.com/
Election App - https://danderson.shinyapps.io/Canada-Electoral-Model/
Academic Journal Article - https://www.cambridge.org/core/journals/canadian-journal-of-political-science-revue-canadienne-de-science-politique/article/tipping-point-of-a-strategic-vote-when-does-an-individual-vote-strategically/7FEDD21C59DF03AC15311CD13080881B

Dylan Anderson

MarketLytics

Includes:
✔Strategizing and executing Analysis to bring impact
✔Strategizing and leading Analysis to bring impact
✔Building up processes and streamlining to increase efficiency
✔Customer Data Analysis (Google Cloud, BigQuery, R, Statistical Learning)
✔Behavior Driven Data Activation (across Ad platforms / onsite/offsite experiences)

Sr. Data Specialist (Data Scientist Solving Business Problems)

The Client tasks so far included :
✔CLV calculations
✔Seasonality & Trends Analysis
✔Sentiment Analysis & Topic Modeling
✔Behavioral Segmentation and Churn Reduction
✔Feature Importance & Selection
✔Recommendations
✔Product Analysis & Recommendation
✔Funnel Automation
✔Weekly ROAS Report

These client includes (Advertising Agencies, Graphic Designing platforms, Language learning platform, Non Profit Organizations etc)

Increasing your brand worth, and your revenue by helping you to reach your actual target audience and helping you deliver what your target audience requires with the help of #dataanalytics using tools like 
#SQL - GCP - Bigquery, 
#python, 
#R, 
#Snowflake, 
#GA4, and 
#Google Data studio, etc

Data Specialist (Data Scientist Solving Business Problems)

Growth Associate

Medium

Writer

Customer Success Collective

Member

Naveena Steel

DATA EXPLORATION:
- Used R and Advance Microsoft Excel to Identify limitations of the data and gather external data which were useful for modelling purposes.
-Exploration of interactions between different variables through correlation analysis and looked out for multidisciplinary by creating interaction variables.
-Transformation of required data so that it is in an appropriate format for analysis. This may include steps such as ensuring that the data types are appropriate and rolling data up to an aggregated level.

MODEL DEVELOPMENT:
-Determined a hypothesis related to the business question that can be answered with
the data.
-Developed a Behavioral Segmentation model to make segments of customers to highlight the top Customers, their total lifespan and total customer; when will they churn and developed strategies to retain them, increase the profitability from them, predict how prospective customers will be converted to actual customers, on what costs and on what variables
- Calculating CLV:CAC for making better strategies of customer retention, attrition and acquisition.
- Performing Sentiment Analysis from Social media reviews to check the brand positioning and brand awareness status.

INTERPRETATION AND REPORTING:
-Using dashboarding to Visualize and present findings. This may involve interpreting the significant variables and co-efficient from a business perspective

Management Trainee - Business Analytics

Costing:
->Gather and analyze financial data on Spreadsheets & R
->Determine standard costs and investigate variances with actual costs
->Prepare detailed reports, both periodically and ad-hoc 
->Help management make important decisions based on costs and benefits (e.g. investments, market growth, pricing changes)
->Monitor changes in processes or methods to calculate effects on overall costs
->Estimate product costs for existing and new products
->Forecast and analyze costs of processes, labor and inventory
->Suggest cost-reducing or profitable solutions
->Conduct market research to support future business planning

Accounts Payable:
->Managing accounts payable using accounting software and other programs (Oracle and Spreadsheets)
->Handling accounts payable for separate entities and vendors
->Analyzing workflow processes
->Establishing and maintaining relationships with new and existing vendors
->Ensuring bills and payroll are paid timely and accurately while adhering to dept. procedures
->Processing due invoices for payments
->Comparing purchase orders, prices, terms of payment and other charges

Management Trainee - Finance

Estrell Consultants

 Completed extensive research and content writing along with Data
analytics projects for international clients from the USA, UK, Middle
East, and Australia, demonstrating the ability to meet stringent
deadlines and deal with multiple projects effectively.
 Some of the data related projects:
o Customer Segmentation
o Uplift testing
o Sales Forecast model up to 93.7% accurate on test data

Freelance Consultant

Quantium

+ Data preparation and customer analytics
+ Experimentation and uplift testing
+ Analytics and commercial application

Data Analytics Virtual Experience Program

KPMG Australia

DATA EXPLORATION:
- Used R and Advance Microsoft Excel to Identify limitations of the data and gather external data which were useful for modelling purposes.
-Exploration of interactions between different variables through correlation analysis and looked out for multidisciplinary by creating interaction variables.
-Transformation of required data so that it is in an appropriate format for analysis. This may include steps such as ensuring that the data types are appropriate and rolling data up to an aggregated level.

MODEL DEVELOPMENT:
-Determined a hypothesis related to the business question that can be answered with
the data.
-Developed a Behavioral Segmentation model to make segments of customers to highlight the top 1000 Customers, and developed strategies to retain them, increase the profitability from them, predict how prospective customers will be converted to actual customers, on what costs and on what variables

INTERPRETATION AND REPORTING:
-Using dashboarding to Visualize and present findings. This may involve interpreting the
significant variables and co-efficient from a business perspective

Data Analytics Consulting Virtual Intern 

Did exploratory data analysis and developed salary prediction model by linear regression

Data Analyst virtual intern

Portia Fabric

Gathered market data from target market and applied data analysis techniques to develop clusters, classifications and their prediction of future sales, reduced the MAPE in the forecasts, developed product recommendations for cross selling and optimizing resources to increase the market share (by data analytics).

Project Trainee

Portfolio of Solutions

We are offering variety of services for businesses. We are providing following services:
#Financial Consultancy
#Data and Business Analytics ( Marketing Analytics)
#IT

Founding Member

Data Specialist (Data Scientist Solving Business Problems) | Increasing your 💲 Profitability 🚀🚀 with Behavioral segmentation, Churn Analytics & NLP

⛔ STOP NOW ⛔ READ BELOW 👇

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𝐍𝐨𝐭 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐜𝐫𝐚𝐜𝐤 𝐂𝐑𝐎 & 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧?
𝐂𝐨𝐧𝐟𝐮𝐬𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐨𝐫 𝐦𝐚𝐱𝐢𝐦𝐮𝐦 𝐑𝐎𝐈? 
𝐔𝐧𝐬𝐮𝐫𝐞 𝐡𝐨𝐰 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

𝑯𝒆𝒓𝒆’𝒔 𝒘𝒉𝒐𝒎 𝑰 𝒉𝒆𝒍𝒑:
𝐂𝐌𝐎𝐬 𝐚𝐧𝐝 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬: Gain crystal-clear data insights for strategic decision-making and scaling your business.
𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐚𝐧𝐝 𝐂𝐑𝐌 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬: Achieve a unified analytics view to streamline and optimize your marketing efforts.
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬: Elevate your client campaigns with expert data analysis and innovative strategies.

𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐈 𝐡𝐞𝐥𝐩:
𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Resolve discrepancies between analytics platforms and your source of truth.
𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Utilize Market Mix Modeling and Multi-Touch Attribution for precise marketing spend allocation.
𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Discover growth opportunities through exploratory data analysis across all sources.
𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Pinpoint and fix drop-offs in your conversion funnels to surpass industry benchmarks.
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Define OKRs and KPIs with tailored executive dashboards for enhanced visibility and control.
𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐞𝐬: From Seasonality and Trends Analysis to Sentiment Analysis and Topic Modeling, I provide the insights you need to capitalize on market shifts and optimize content strategy.
𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Implement Behavioral Segmentation and Churn Reduction strategies to boost user retention and loyalty.
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Conduct detailed Product Analysis and offer actionable recommendations that drive development and positioning strategies.
𝐒𝐚𝐥𝐞𝐬 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Manage Funnel Automation projects to increase conversion efficiency and streamline sales processes.
𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Deliver Weekly ROAS Reports to track advertising spending effectiveness and support budget decisions.

𝐖𝐡𝐲 𝐖𝐚𝐢𝐭?
What's stopping you from transforming your data into money today with expert analytics and copywriting skills. 
👉Contact now to start optimizing your business outcomes with precision data strategies.

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The Battle

Dylan Anderson

Muhammad Saad Khalid

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