Dylan Whitman

Let’s go!

CEO and Co-Founder

Inveterate.com - Creating a new category of loyalty program software for merchants to empower their most committed customers with an elevated level of customer experience. Backed by Vertical Venture Partners, Alpaca VC, Silicon Ventures, Centre Street Partners, SuperAngel, Pari Passu Venture Partners and a phenomenal group of eCommerce merchants and SaaS operators.

Dylan W.

Philippe Roireau

Strategy in Action

A creative, enthusiastic and adaptable entrepreneur that overachieves in fast-paced businesses and international environments.

Specialties: The Organisations Strategy Management Paradigm:
1. Blue Ocean
2. Balanced Scorecards
3. Six Sigma

Thesis:
- The evolution of Balanced Scorecards and their application in the Startup and SMB environment,
- The development of a Balanced Scorecard program for large enterprise and the BSC culture at Microsoft CORP.

Vice-President, Global Partnerships

In January 2025, we launched Consio with our first customer! (shoutout to William Christopher Alexander and Evolv Wellness team) and today we’re excited about passing $1M in annualized revenue!

We’re just at the beginning of our journey to helping 10,000+ stores generate real incremental revenue through the phone channel. It has been neglected for too long. For next steps, we’ll stay relentlessly focused on delivering the best phone platform for Shopify stores.

Merchants adopting a hybrid Human + AI voice channel have a unique opportunity to pull ahead of the pack.

And also today, to support those merchants we’re releasing our most impactful feature yet. 

Advanced AI IVR for Shopify stores : It uses natural language to transfer high intent calls from AI (with full commerce context) to human, with handoff notes in the UI, further automating and increasing the revenue impact for the phone channel. 

Thanks to the whole team and merchants working with us!

Biggest order yet that happened from rep using Consio. Next $1m?

Head of Partnerships @ Consio | Phone for eCommerce | AI Voice Agents

If you’re on #ShopifyB2B, you need to #callyourcustomers

Real order 👇(and story)

This high AOV home design brand uses Consio to sync key segments to an outbound dialler for phone/SMS outreach:

- New B2B applications (where this deal came from)
- abandoned checkout
- lapsed B2B customers

A rep called this customer personally, followed up via SMS, and closed a $100k whale of a B2B deal on #shopify

Thanks a lot for the Shoutout! And really excited to see quick results for top brands who working with Premier retention partners.

For anyone looking to level up their Ecom retention game, Eric Carlson and Sweat Pants Agency are the real deal

Agency behind INC #1 fastest-growing consumer product (2020) & INC #1 fastest-growing healthcare company (2022). Co-founder of Sweat Pants Agency.

Most ecommerce brands are leaving money on the table for a simple reason:

They’re trying to solve a 1:1 objection with 1:many channels.

Email and SMS are great.
But they can’t answer:

- “Will this fit me?”
- “Which one should I buy?”
- “Is this safe / legit?”
- “What happens if I return it?”

That’s why Consio caught my attention.

Consio is basically a Shopify-native phone sales layer that lets brands call high-intent segments
(abandoned checkout, high-AOV carts, winbacks) with a real human + AI assist.

I recommended it to a brand recently and they sent me this:

→ ~$10K recovered in about a week
→ ~30x ROAS
→ From simply calling abandoned checkouts and giving a light nudge

Nothing fancy.
No funnel rebuild.
No attribution gymnastics.

And when you look at their other case studies, the pattern is obvious:

This works best when you sell something high-consideration: 

- higher AOV
- technical products
- subscription businesses
- anything where shoppers have “small but costly” questions 

The takeaway isn’t “everyone should start calling.”

The takeaway is:

This is low-hanging fruit.

If you already have high-intent traffic, phone is one of the fastest ways to improve returns without spending more on acquisition.

For transparency: this isn’t a paid post and I’m not getting anything for saying this.

Just sharing something that’s working while most brands ignore it.

Nice work to the Consio team 👏

Cam S. and the Kala Therapy teams are outstanding operators. Really great to see them landing major partnerships like the Team Canada

Glad to be able to participate in the journey

Kala Therapy just hit two milestones and both are worth paying attention to!

They’re now collaborating with the San Jose Sharks, and their tech is trusted by 50%+ of NHL facilities 🏒🏒

At the same time, they generated $100,000+ in incremental DTC revenue in less than 30 days… without hiring a single sales rep.

Cam S. (CEO, Kala) runs one of North America’s leading red & near-infrared light therapy brands. High AOV, regulated, technical (aka: customers have lots of questions before buying).

Here’s what Kala built with Consio:

1️⃣ 𝗩𝗼𝗶𝗰𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗼𝗻 𝗵𝗶𝗴𝗵-𝗶𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘁𝗿𝗮𝗳𝗳𝗶𝗰
Instead of letting abandoned checkouts and carts sit in Klaviyo flows, Kala engaged them with AI-powered phone calls when intent was highest.

2️⃣ 𝗥𝗲𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗯𝘂𝘆𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀
Shoppers asked the same things over and over: safety, protocols, “which device is right for me?”. Voice answered what emails couldn’t.

3️⃣ 𝗡𝗼 𝗰𝗮𝗹𝗹 𝗰𝗲𝗻𝘁𝗲𝗿, 𝗻𝗼 𝗼𝗽𝘀 𝗼𝘃𝗲𝗿𝗵𝗲𝗮𝗱
Consio handled AI calls + human handoff only when needed. Zero hiring. Zero training.

Results (30 days):
 • 1,900 completed calls
 • $100,000+ in incremental revenue
 • 3× faster conversion vs email & SMS alone

Check out the full case study below to see how they did it! ⬇️

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Dylan W.

Philippe Roireau

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The Battle

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Philippe Roireau

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