Got Sheet

Spreadsheets are mind-numbing, cumbersome and archaic. 

But they could give you back a lot of hours every week if  you could use them a little bit better.

I teach digital productivity. 

I've spent 15+ years incorporating software into my work and personal life, and the results have been amazing.

I'll help you be more productive so you can stop wasting time on things you hate and start spending more time on the things that you love.

Subscribe for free now. 

I make weekly videos and you'll get access to my best work immediately.

Get Good at Spreadsheets

Progress and Perfection

Addiction is torture, compliance is optional. I've put 22+ years of recovery experience into daily bite-sized reflections.

Get free, recovery themed, Christian flavored reflections in your inbox when you wake up. 

For those struggling, recovering, or seeking understanding.

Subscribe for free now.

Stop Dying

Cups Espresso Cafe

I get to oversee an awesome company while drinking incredible coffee.
-Company Operations
-Franchise System Operations
-Franchise Sales Operations
-Marketing and Branding
-Quality Standards
-Product & Process Improvements

-Ensures Mississippi stays caffeinated
-Develops and orchestrates company's business strategies
-Oversees marketing program & product curation
-Manages payables and receivables
-Assembles and analyzes financial forecasts

Corporate Vice President

-Customer service expert
-Voted Jackson Mississippi's Best Barista 2008, 2009 & 2011 by Jackson Free Press

Barista/Manager

Undertow Podcast Network

Undertow is a network of music-centric podcasts.
I produce, script, orchestrate and record episodes for multiple shows.

Founder

Self - Employed

Co-wrote and published first novel: Jon Swansong and the Pirata Isle
Participated in two Nanowrimo (National Novel Writing Month) events during July 2013 and November 2013 in which you are challenged to write a novel (50,000 words for their purposes) in one month

Author

Sieis Productions

Manage and operate home recording studio
Produce, perform and mix soundtrack-centric audio content for online podcasts
Maintain websites and distribute content

Owner and Producer

After being introduced to John Grisham and A Few Good Men, I figured I'd be a lawyer. 

But in the early 2000's I found myself adrift in the deep south of the United States. 

I did what anyone would in this situation: became a barista.

What a time to be alive. The pretentiousness of specialty coffee was palpable in those days.

I bought VHS latte art tutorials. Need I say more?

I found my way onto the campus of Holmes Community College. Two years later, Dan Harmon decided to make a hit TV series roughly diagramming my many years there.

I quit my job at least 2.5 times over the course of 10 years. But they kept pulling me back in and I kept pulling espresso shots through college.

I made my way to Millsaps College and graduated after another several dozen weeks of self-deprecation with a business degree so well rounded the diploma still rolls off my desk.

It was 2012. The earth was still warm. I was a somewhat educated, somewhat experienced graduate. I accepted a management role at Cups. I got married. We bought a home. I was nearing the end-game.

A rift appeared in my sanity. I returned to college to take a summer Calculus II course.

I was intoxicated by all the math and science that I'd overlooked for the first thirty years of my life.

Sparked mainly by a restless discontent that would confuse Steinbeck and a love of the show Lost, I figured I'd study some physics and get an engineering degree.

I got halfway there; the harder half too, from what I understand...so I basically have an engineering degree.

We had our first child and enjoyed it so much we kept going.

Formal education was again put out of my life. I grieved. I found freeCodeCamp, YouTube and the pure days of MOOCs (looking at you, MIT).

I learned to code, I dabbled in data, I began to write, I made some videos, I listened to hours of podcasts, I built and butchered websites. 

Accepting a remote role (still at Cups), I moved back home to the foothills of the Smoky Mountains in East Tennessee and took up ultrarunning.

The world fell apart, but I had already gone remote before it was cool. I ran some more. I began using LinkedIn on the regular. I began to see gray hairs in my beard.

We bought a mini van.

I'm currently writing a tech newsletter, growing a YouTube channel, publishing a daily reflection on addiction, reading a bunch of books and not watching any sports.

Press the follow button and reach out—I’d love to say hey. 👋

Eamonn Cottrell

Coefficient

• Coefficient turns spreadsheets into a powerful operating system for business teams. Our core product is a no-code solution integrated with major SaaS systems like Salesforce, HubSpot, Redshift, Snowflake, Tableau, Ad Platforms and 70+ other systems.
• Responsible for building a team to work with all departments to better understand user needs across their product journey. This includes demoing our product to larger prospects, enabling the sales team to run better demos, serving as thought leaders for marketing content, answering escalated support tickets, and influencing our product roadmap based on learnings and feedback from customer calls.
• Overseeing all internal analytics and reporting, especially related to PLG metrics across the funnel, including acquisition, conversion, account growth, and retention. Primarily using spreadsheets, Coefficient, PostgreSQL, and Amplitude.

Senior Manager, Product Specialists & Analytics

• Developed a Templates program and strategy from scratch as a Product Led Growth initiative to acquire new users and speed up time-to-value.
• Discovered optimal spreadsheet templates to build based on SEO research and customer use case analysis. Worked with 1 internal resource and many freelancers to build, test and iterate on all templates.
• Grew program from 0 to a gallery of over 600 templates, with some template pages generating over 10k monthly visitors from organic search. Ran conversion experiments with email sequences and product changes to improve conversion rates over time.
• See our gallery at coefficient.io/templates

Manager, Templates Program

Traction on Demand

Traction on Demand was North America’s largest independent Salesforce consulting and application development firm. Acquired by Salesforce in 2022.

• Responsible for growing Traction's internal analytics capacity by leading all initiatives related to setting and monitoring company KPIs, automating analytics processes, and forecasting revenue trends.
• Creator and Chair of the Traction Analytics Centre of Excellence (TACOE🌮📊), improving our company's internal analytics maturity and forming a cohesive and innovative analytics strategy; all while making analytics more fun and accessible across our organization.
• Provided guidance and leadership to direct and indirect reports working on ad hoc and strategic analytics projects, mostly using Tableau, Salesforce and Spreadsheets.

Senior Analytics Lead

EthicalTree

EthicalTree is the most comprehensive business directory for socially-conscious consumers across Ontario to discover new local businesses that align with their values.

•	Led a team of 5 in developing this social enterprise startup from concept to profitable business scaled across Ontario, with over $4,000 MRR and 10k monthly users.
•	Responsible for all aspects of running a startup, with particular focus on corporate planning, data and analytics strategy, and sales.
•	Built fully functional MVP on WordPress to prove the concept before convincing other partners to join. Setup other key business tools and processes using HubSpot, Google Analytics, Stripe and QuickBooks.

Co-Founder

Global Affairs Canada | Affaires mondiales Canada

Chief Financial Officer Branch
•	Led on all analytical aspects of the Department’s highest-level financial exercise, an Investment Plan to allocate Canada’s $5B foreign aid budget to new projects aligned with government objectives.
•	Developed BI reports and complex Excel Dashboards to automate a process to provide Executives and Program Leads with monthly financial reports, which are now updated in 6 hours instead of 2 weeks.
•	Combined data tools such as SAP, IBM Cognos, Excel, and Tableau to effectively represent large volumes of data in ways that all internal and external clients could easily understand.

Statistical Research Analyst

Youth Crime Watch of Liberia / Peace Child International

•	Supported local NGO in delivering microfinancing and business training to young female entrepreneurs.
•	Developed Google Sheets solution to better track financial disbursements and repayments, which reduced delinquency rates by 25% over 6 months, meaning more entrepreneurs could receive loans.

Microfinance Monitoring & Evaluations

Department of Foreign Affairs, Trade and Development (DFATD)

•	Responsible for qualitative and quantitative research and analysis to support policy decisions on all issues related to microfinance, innovative international financing, Public-Private Partnerships, remittances, and Development Finance Institutions.
•	Broadened understanding of key barriers faced by entrepreneurs and small businesses in developing countries while examining and summarizing existing research and literature.

Economic Analyst

Canada Economic Development for Quebec Regions

•	Worked directly with Small and Medium Enterprises in Quebec as well as large Multinational Corporations in order to build relationships that met procurement needs and supported local business.
•	Implemented innovative and creative database management solutions to reduce department time spent on database queries for clients.

Analyst

Canadian International Development Agency

•	Statistical Analysis and Reporting Section - Chief Financial Officer Branch
•	Report generation and data analysis to support Policy Analyst research and Executive Management reporting requirements.

Junior Corporate Reporting Specialist

The International Development and Globalization Student Association (AÉDSA)

•	Co-Founded and structured this Not-for-profit corporation and served as its first elected President, creating and managing a team of 16 executives and a $50,000 budget, representing over 900 paid student members.

Co-Founder and President

Canadian Heritage / Patrimoine Canadien

• Supported senior policy analysts in the Periodical Publishing Policy division.
• Collected and analyzed data on consumer magazine consumption in Canada and on recipients of Canadian Heritage’s Aid to Publishers (ATP) program.

Data Analysis and Research

Entrepreneurial and ambitious professional focused on growing businesses quickly through Strategy and Operations, with an advanced skillset and understanding of how to leverage data analytics to automate processes and make better decisions faster in Product Led Growth startups.

taplio

The Battle

Eamonn Cottrell

Frank Ferris

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