Got Sheet

Spreadsheets are mind-numbing, cumbersome and archaic. 

But they could give you back a lot of hours every week if  you could use them a little bit better.

I teach digital productivity. 

I've spent 15+ years incorporating software into my work and personal life, and the results have been amazing.

I'll help you be more productive so you can stop wasting time on things you hate and start spending more time on the things that you love.

Subscribe for free now. 

I make weekly videos and you'll get access to my best work immediately.

Get Good at Spreadsheets

Progress and Perfection

Addiction is torture, compliance is optional. I've put 22+ years of recovery experience into daily bite-sized reflections.

Get free, recovery themed, Christian flavored reflections in your inbox when you wake up. 

For those struggling, recovering, or seeking understanding.

Subscribe for free now.

Stop Dying

Cups Espresso Cafe

I get to oversee an awesome company while drinking incredible coffee.
-Company Operations
-Franchise System Operations
-Franchise Sales Operations
-Marketing and Branding
-Quality Standards
-Product & Process Improvements

-Ensures Mississippi stays caffeinated
-Develops and orchestrates company's business strategies
-Oversees marketing program & product curation
-Manages payables and receivables
-Assembles and analyzes financial forecasts

Corporate Vice President

-Customer service expert
-Voted Jackson Mississippi's Best Barista 2008, 2009 & 2011 by Jackson Free Press

Barista/Manager

Undertow Podcast Network

Undertow is a network of music-centric podcasts.
I produce, script, orchestrate and record episodes for multiple shows.

Founder

Self - Employed

Co-wrote and published first novel: Jon Swansong and the Pirata Isle
Participated in two Nanowrimo (National Novel Writing Month) events during July 2013 and November 2013 in which you are challenged to write a novel (50,000 words for their purposes) in one month

Author

Sieis Productions

Manage and operate home recording studio
Produce, perform and mix soundtrack-centric audio content for online podcasts
Maintain websites and distribute content

Owner and Producer

After being introduced to John Grisham and A Few Good Men, I figured I'd be a lawyer. 

But in the early 2000's I found myself adrift in the deep south of the United States. 

I did what anyone would in this situation: became a barista.

What a time to be alive. The pretentiousness of specialty coffee was palpable in those days.

I bought VHS latte art tutorials. Need I say more?

I found my way onto the campus of Holmes Community College. Two years later, Dan Harmon decided to make a hit TV series roughly diagramming my many years there.

I quit my job at least 2.5 times over the course of 10 years. But they kept pulling me back in and I kept pulling espresso shots through college.

I made my way to Millsaps College and graduated after another several dozen weeks of self-deprecation with a business degree so well rounded the diploma still rolls off my desk.

It was 2012. The earth was still warm. I was a somewhat educated, somewhat experienced graduate. I accepted a management role at Cups. I got married. We bought a home. I was nearing the end-game.

A rift appeared in my sanity. I returned to college to take a summer Calculus II course.

I was intoxicated by all the math and science that I'd overlooked for the first thirty years of my life.

Sparked mainly by a restless discontent that would confuse Steinbeck and a love of the show Lost, I figured I'd study some physics and get an engineering degree.

I got halfway there; the harder half too, from what I understand...so I basically have an engineering degree.

We had our first child and enjoyed it so much we kept going.

Formal education was again put out of my life. I grieved. I found freeCodeCamp, YouTube and the pure days of MOOCs (looking at you, MIT).

I learned to code, I dabbled in data, I began to write, I made some videos, I listened to hours of podcasts, I built and butchered websites. 

Accepting a remote role (still at Cups), I moved back home to the foothills of the Smoky Mountains in East Tennessee and took up ultrarunning.

The world fell apart, but I had already gone remote before it was cool. I ran some more. I began using LinkedIn on the regular. I began to see gray hairs in my beard.

We bought a mini van.

I'm currently writing a tech newsletter, growing a YouTube channel, publishing a daily reflection on addiction, reading a bunch of books and not watching any sports.

Press the follow button and reach out—I’d love to say hey. 👋

Eamonn Cottrell

Evarto

At Evarto, we’re transforming how businesses find and book meeting and event venues. With over 1000 amazing locations across Scandinavia, we’ve made it easier than ever for venues to connect with the right clients and for companies to plan successful events.

Since our launch, we’ve grown quickly—expanding into regions like Skåne, Västra Götaland, Småland, Blekinge and soon Stockholm. We’re proud to work with well-known names while also helping unique, smaller venues get the visibility they deserve.

As Country Manager Sweden, my focus is on building strong relationships, driving growth, and ensuring we stay at the forefront of the industry. We’ve already achieved so much, but this is just the beginning. By 2025, I’m determined to make Evarto the go-to platform for venues and event planning across Scandinavia.

It’s an exciting journey, and I’d love to connect with anyone interested in partnering with us or learning more about what we’re building at Evarto.

Country Manager

As the first employee and part of the team that introduced Evarto to the Swedish market, I had the pleasure of helping to build one of the fastest-growing platforms in the event and booking industry. In less than four months, we went from having no presence to becoming the largest platform in Skåne, with over 100 partnered venues. Through strategic collaborations with some of the region's most prestigious conference centers, hotels, and event spaces, we quickly established Evarto as the go-to platform for both private and corporate clients.

Sales Manager

Fredrik Persson

I help entrepreneurs, start-ups, and scale-up companies, guiding them in marketing, sales, systems, and product and service development.

Business Mentor and Consultant

Everyday Baby®

Sold my part of the company summer 2023.

Everyday Baby offers smart and healthy products for families with babies and young children. We, Fredrik, Edon and Andreas, are the founders of Everyday Baby and today also parents, but the seed to Everyday Baby started to grow even before we had children of our own.

Living an active and healthy lifestyle has always been a basic ground for all three of us. Andreas is a dedicated cyclist with trophies on the shelf, Edon is a multiple time champion in Karate and Fredrik a professional soccer player. 

In 2012 we were thinking of starting families of our own and curious as we were, we read a lot about being a parent. In one of the many baby magazines there was a question from a parent who wondered how hot the milk should be inside the baby bottle.
A doctor had answered that it should be around 37°C/98°F and referred to the normal body temperature. So, how do we know that the temperature of the milk is safe for the baby to drink?

After a lot of searching we found that there were NO solutions that could check the temperature in an safe and effective way, so we created what is today known as the Heat Sensing Glass Baby Bottle which saves the babies from getting burned by changing colour and also makes them stay healthy as it is made of glass. 
As some parents say, it is probably the best baby bottle in the world.

Everyday Baby has since then been awarded as the best Company in 2016, seen on national TV channels in different countries around the world and is now a well-established brand known for innovative and healthy products.

Now, a few years later, we are all dads who still live active lives with our families and Everyday Baby. We have been focusing on helping families with babies and young children to stay healthy and safe by creating more innovative and healthy products.

Co-Founder (Exit)

Onboarding new distributors, retailers and educating and developing our current International Customers in Europe, Asia and North America

International Sales Marketing Director

Setting the strategic direction and vision for the organization.
Ensuring effective practices and compliance with regulations providing guidance to the Board of Directors and executive team.

Chairman of the Board

Market researched to identify new product opportunities and customer preferences. 
Development from idea to finished product. Prototype, design and testing and certified according to standard.

Product Developer

Developed our digital presence world-wide with content, photos, videos and translations modules. New websites and email marketing funnel. 
Worked with Facebook Ads and Google Ads

Director of Online Marketing

Developing and executing marketing plans that target international markets and drive growth. Conducting market research to identify customer needs and preferences in different countries. Building and maintaining relationships with international retailers, distributors and partners, to promote brand awareness and drive sales.

Marketing Manager

Managing and growing relationships with key accounts across international markets.
Developing and implementing strategic plans to increase sales revenue and market share. Collaborating with cross-functional distributor teams to ensure customer satisfaction and deliver high-quality products.

Key Account Manager

Lek- och Babybranschen

Election Committee

Svenska institutet för standarder, SIS

Committee participants for SIS/TK 404, Children's articles

Utbildningsbyrån i Sverige

We are an unbiased education search engine and community. We don't sell any education services ourselves, we leave that to the experts, i.e. the education companies themselves. Our job is to make it easier for you to find the right education, at the right price.

Prospector Marknadssupport i Sverige AB

Account Manager

Helping YOU Create More Sales and Margins | 📬 DM for personalized strategies

Entrepreneur | Business Leader | Growth Strategist | Digital Marketing & AI Expert

With over 15 years of entrepreneurial experience, I have had the privilege of developing both people and businesses, fostering growth and sustainable success across a broad range of industries. My passion for innovation, combined with a commitment to excellence, has allowed me to lead companies from startup to international scale, successfully expanding operations into over 35 countries. Throughout my journey, I have worked with exceptional teams, guiding the design, development, and launch of cutting-edge products that challenge the status quo and drive results.

I am proud to have consistently demonstrated an ability to execute winning sales strategies, exceed ambitious targets, and build enduring partnerships. Leveraging my deep expertise in digital marketing, AI, content creation, SEO, SEM, and social media strategy, I have played a pivotal role in helping brands improving their market presence, streamline operations, and connect with their ideal customers. 

Last year, after successfully growing my company and positioning it as a market leader, I made the strategic decision to sell my share of the business. This move has opened the door for me to explore new opportunities and tackle fresh challenges in the dynamic world of business and technology.

Key Achievements:
- Founded and scaled a global business with operations in over 35 countries.
- Awarded Company of the Year at a prestigious business event in Sweden.
- Nominated five times for Product of the Year, showcasing innovation and product excellence.
- Recognized as Entrepreneur of the Year, a testament to my leadership and vision.
- Featured on national and international television in six countries, highlighting both my entrepreneurial journey and the success of my ventures.
- Successfully distributed unique products across multiple retail channels, establishing a strong presence in more than 30 countries worldwide.

Let’s connect and explore how I can support your business to grow and thrive in today’s competitive landscape. I am always open to new collaborations and am excited to engage with forward-thinking companies ready to innovate and scale.

Feel free to reach out directly—I'm available for advisory roles, consulting, or long-term strategic partnerships.

Best regards,  
Fredrik

taplio

The Battle

Eamonn Cottrell

Fredrik Persson

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