Izydor Łobacz Easy Izzy

EasyIzzy

You can give 100% and your solution can be the best in the world, but if you’re not connected with your audience it’s pointless.

The hardest part of the business is telling your audience about it EFFECTIVELY.

Why?

It’s always from your perspective. The cruel truth is that THEY actually don’t want to hear about you.

They want to:
◾ See that you know THEIR problems
◾ Make sure you understand THEIR problem
◾ Have a solution for them to achieve THEIR aims.

I will show you how to:
➡ understand your audience, better than they do themselves
➡ create effective communication that resonates with them
➡ deliver your message on the highest level

I’m creating your audience’s perspective in your messaging in 3 areas:

- Presentations
- Sales Messaging
- Marketing Messaging


Connection to your Audience is #Izzy.
You just need the Right Perspective.

Let me be the Right Perspective and see your story through THEIR eyes.

If you’re having a hard time with your communication:
I make it #Izzy.

Communication Fixer | Communications Specialist | Sales and Marketing

Toastmasters Białystok

You can have the best idea to share, but if you're scared to talk about no one is going to know.

Every meeting I'm encouraging people to take chance to stand in front of others and faced THEIR fears.

I'm educating people in 2 ways:
- on meetings
- through webinars ( Every 1st and 3rd Monday 7:30 PM CEST)

Moreover, I'm giving presentations to promote Club in the local area.

VP of Education

Double Trouble Theatre 

📍 From 2019 onwards, having paid royalty fees for stage plays, I’ve been running my own theatre company. My involvement in the company includes:
▪️ acting,
▪️ puppeteering,
▪️ puppet design,
▪️ scenography.

📍 My theatre company was founded on values which I consider important. The importance of these values, as it turns out, is being recognized, so much that they see application within various organizations - where they facilitate management, business processes, leadership and other vital spheres of activity. It motivated me to dive deeper into the subject and begin putting my knowledge into practice. As of today, I have almost 5 years of experience in fixing and optimizing the performance of various organizations.

 📍 Despite fierce competition, I still manage to find contract work abroad, not just Poland, which makes the quality of my (our) work more evident.
Such contracts are usually obtained by either: hearing about them through the grapevine, being noticed and contacted by an agent, or via cold calling - in the case of the latter, I utilize promotional material (trailers, performance recordings, pictures, story summaries). It’s crucial that I weigh my words during these important conversations. This is where my skills, honed on the stage and via business networking, come in - these are also the skills that I teach during my cooperation with various institutions.

Company Owner

Art of Notion - Łukasz Puczko Marionettes (UK)

📍 One of my core strengths is my determination and fast learning abilities. Łukasz Puczko made me an offer to co-run his theatre company because he understood that I put my heart and soul into my work.


📍 During my work for this theatre company, I perfected a dog puppet animation technique to a level where it was difficult to tell whether it was a puppet or an actual, living animal. In mere 3 months, via duplication exercises, I achieved a level of mastery normally requiring 9 years of continuous practice. I have raised my acting ability to a festival level.

📍 My involvement in the company includes:
▪️ puppet design / maintenance,
▪️ preparing the puppets for the performance,
▪️ representing the company internationally,
▪️ building relationships with event organizers - thanks to my efforts we were invited to the following festival,
▪️ tracking activity of other theater companies/freelancers in order to improve our own strategies.

📍 It’s usually rare for one to be invited back to the next iteration of a particular festival without changing one’s repertoire. It is a feat that we have managed to accomplish, however, which by itself is a testament to the quality of our work. This proves how important it is to invest time into building customer relationships in order to leave a lasting impression.

Actor, puppeteer, producer, promoter

📍 Being an experienced thespian, I’m able to provide valuable assistance to:
▪️ leaders,
▪️ individual team members,
▪️ entire teams.

📍 My main goal is to tailor my work to each customer’s personality, matching their natural talents and skills. It puts the customer in a more comfortable position. The process, instead of being tiresome, offers prospects for enjoyable personal growth. The activities we perform aren’t the same tired, old routines but instead become an expression of the customer’s personality.
📍 Which is why I can lend a hand in places where good communication is needed to bring results, e.g.:
▪️ public presentations - both the technical aspects and practical guidelines - the use of pauses in speech, diction, emotions, delivery,
▪️achieving consensus and stronger bargaining position - will become easier to accomplish,
▪️ teach more effective usage of verbal and non-verbal communication,
▪️ cultivate a leader’s attitude within my customers; people are more likely to look up to you, listen to you and perceive you as a leader.

Communication Trainer

Divadlo Continuo Theatre (CZ)

📍 Divadlo Continuo Theatre is a cyclical event, taking form of summer workshops over the course of 1-1.5 months. I consider my participation in it a major personal success owing to the fact that:
▪️ I have qualified for the workshops 4 times in a row and on my 5th I was invited without needing to submit my own application.
▪️ I was recognized by the event’s organizers in my capacity as an actor and creator, as evidenced by the time I was given to perform on stage - which was relatively long with reference to the duration of the entire play. I view it as a major success, first of all because the project itself is prestigious, meaning that I had to compete with brilliant performers with high acting skills. Second of all, it was a major challenge to create a work which would match the show’s high standards and represent a certain level of sophistication while still remaining appealing to an average viewer; the director selected my work, which means I have met the aforementioned criteria.

📍 My involvement in the project included:
▪️ involvement in screenwriting,
▪️ scenography in selected non-theatrical locations,
▪️ costume/puppet design

Actor, puppeteer, puppet maker, dancer, musician, scenographer

S'OUVRE

📍 Taking advantage of my natural rapport building skills, as well as the necessity to build an extra income stream, I decided to become a network representative. Already by the second month into my partnership I became the company’s 5th most valuable recruter based on my user registration performance - having registered 120 000 new users to the company’s platform.

Network representative

The # and type of leads and clients you get are influenced by how well you talk about your business. For professionals skilled in their craft, but struggling in effective communication about it.

Ok. Let me guess what you have already tried to get leads or clients online...

Let's see how many positions you can check off:

- designing a logo 
- creating a website
- hiring sales trainers
- hiring a marketing agency
- posting on social media
- hiring social media coaches
- buying copywriting courses
- hiring a branding strategy consultant
- building funnels

At least 3 of these, am I right? ;)

How do I know?

I've already tried this.

And in all these "solutions", I failed miserably.

Not because the methods were wrong.

But because I was missing 1 element.

You see...

If you miss this magic ingredient, none of the above has the right to work.

I can guarantee you this.

This is the ingredient that makes people struggle to sell or generate leads. 

Even if they have better products or services than competitors.

Moreover, it makes the person feel underpriced.

Because clients don't perceive the value that the person can offer to them.

And you know what's even worse when people lack this? 

Because of this 1 ingredient...

Rejection is so frequent that the person loses hope for a successful business.

Ok, enough teasing you. ;)

Each of these concepts above failed and will be failing if you don't learn 1 thing:

Read your Clients' Minds.
(the same as I'm doing right now with you)

I fixed this for myself, and now I'm fixing this for my clients.

Here's a quick snap of some results:
- 21 offer requests. With just 107 followers. Without brand. In 1 month. With only 7 posts.
- After 2 sessions with me, Filip had 16 inbounds in 2 weeks and ran out of slots for 2 weeks! (2k followers) [business consulting]
- Kacper has 12-14 clients per day using my method! (500 followers) [massage]

Let's break the loop of spending money and not getting the promise that others gave you.

I can show you how to create an ongoing stream of clients in any channel that you want using my Mind Reading system.

👉🏼 Get the first step to move your business forward, by booking the call now:
https://calendly.com/easyizzy/

Scott Humphries

The Right Path Marketing

Boost sales and attract better clients, with marketing that’s built on strategic messaging! We’re a messaging-first, design-last digital marketing agency outside Boston, MA, specializing in:
 
- Fully custom, sales-aligned websites
- Conversion-focused messaging and copywriting 
- Strategic web design and development
- SEO and digital ads for highly-qualified traffic

Call on us to clarify and document your brand’s unique value and voice. Then, we’ll write copy that inspires action from only the best-fit prospects, before designing and building your website and other marketing assets. That’s the right path to turn your website into your most profitable sales tool! 

Visit our website to learn more and book your free consult.

CEO/Owner

JVF Solutions

Sales And Marketing Specialist

GradGuard - College Life Protected

Sales Director

Wall Street Prep

Chase

Marketing Manager

W.A. Wilde

Supervisor

Enterprise Rent-A-Car

B2C Retail Sales, B2B Account Management, Fleet Management

As a seasoned professional with close to 30 years of experience in sales and marketing, I understand the importance of a strong marketing strategy and the role a website plays in it. Unfortunately, many companies have websites that do not effectively connect with their target audience and showcase their value proposition. At The Right Path Marketing, our mission is to empower businesses with a website that serves as the foundation for all their sales and marketing efforts. We'll work with you to create a website that effectively communicates your unique value, making the sales process simpler and securing new business.

Small business owners and marketers often struggle to navigate the noise of the latest marketing trends and to see a return on their investment. I'm here to help bridge the gap between their marketing and business goals, cutting through the noise and providing a clear path forward.

I hold a BS in Marketing and a certification in Data Analytics, which enables me to track and measure the results of my efforts. This ensures that my clients see a return on their investment. I have a track record of success, having contributed to the 30% annual growth of a successful startup that grew from 2 million to 13 million in annual revenue over 12 years. If you're tired of pouring time, energy, and money into the wrong strategies, let me help you achieve consistent results and take your business to the next level.

Don’t just take it from me though - here’s what a past client and mentor had to say about working with me:
 
“Scott Humphries is the person to talk to when you want to up your game with your sales and marketing. He helped me with my website and I am thrilled to be launching it very soon. When it comes to DIY or having a professional at your side, go PRO with Scott!”
Michele Adler - Certified Life Coach

“Scott has a knack for getting things done. He is diligent in getting the customer what they deserve no matter what. He has no problem reaching out and exploring all avenues to accomplish his goal.”
-Chad Brock, Assistant Director Regis College

If you catch me off duty, I’m most likely making homemade pizzas with my 2 daughters, practicing my lines for the upcoming community theater show, or hiking with my wife Heather. 

If you’re ready for clarity on what a comprehensive marketing strategy that actually works looks like for your unique goals, set up a complimentary 30-minute consultation call with me here: https://calendly.com/scott-humphries/the-right-path-marketing

WHO ARE WE?
We’re a strategic messaging-first, design-last marketing agency, specializing in fully-custom, sales-aligned websites fueled by strong SEO and Paid ads. We start with a solid brand foundation, positioning clients to attract the higher-paying customers they want. Then we write website and ad copy that inspires action, before anything gets designed and built. So your website becomes your most profitable sales tool, not just a line on your business card.

WHAT MAKES US DIFFERENT?
- Our work focuses on strategic messaging that converts, first and foremost, so each project gets a dedicated messaging strategist and copywriter. Design doesn’t start until the copy is done, so it won’t dictate or overshadow messaging. (Form follows function!)
- We align our clients’ marketing and sales efforts, for better sales results with lower costs. Scott has experience in both marketing and corporate sales, and knows first-hand how to increase sales conversions with the right messaging – without the expense and commitment of adding sales staff.
- We’re a small agency focused on effective, efficient solutions, with a lean, custom-built team directly collaborating with clients on each project..
- We get curious about clients’ stories, and customize solutions that will actually help them.
Our complimentary website and SEO consult delivers more up-front value than our competitors’ audits do, adding considerations like messaging and navigation, in addition to standard design, technical, and SEO analysis.

SERVICES
- Complete Brand, Website, and SEO package
- Brand Positioning and Messaging
- Brand Identity
- Brand Photography (local to Massachusetts/Rhode Island)
- Website Strategy, Wireframing, and Copywriting
- Website Design and Development
- SEO – schema settings, pre-launch performance test, Google Business Page, SEO audit 90 days after launch
- Web Traffic Services - Content writing, Paid Search, Organic SEO, Blogs, Organic and Paid Social Media

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Izydor Łobacz Easy Izzy

Scott Humphries

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