What do Unilever, Carnivore Snax, Dēpology & 120+ other 7-8 figure ecommerce brands have in common?

They all use No Limit Email to increase profit and improve cashflow.

Why?

Unlike other agencies and internal teams, we deliver more than Email and SMS marketing, we focus on your profit, and what matters most, your cashflow:

-  Access a team of eCom strategists, copywriters and designers to ensure your project is successful.

- Include Email, SMS, Direct Mail & Push Notifications Into Your Strategy Wholistically to drive repeat revenue.

- Track your retention metrics like LTV:CAC, cohort sales, cohort churn, new customer repurchase rate and time between purchases.

Want to see how much better the NoLimit approach performs?

See Our Case Studies: https://www.nolimitemail.com/.

Your 2 options after reading this:

1- Continue with your current email team that only cares about their own metrics & ‘30% of revenue’ - that’s a myth.

2- Try 1 free audit with us, and see how much profit you’re missing out on.

The best way to reach me is via email (mike@nolimitemail.com).

Or

DMing me ‘ROADMAP’ via Linkedin messages.

Michael Galvin

We used email segmentation to generate $2.6M+ for a client in 180 days.

AND we've built 200+ segmented campaign strategies across every industry. 

Here's the thing though:

Some brands get 2x ROAS from their campaigns.
Others get 8x ROAS.

Last month I spent 20+ hours compiling our complete campaign segmentation playbook.

The same system we use for 7 and 8-figure brands across eCommerce.

Inside you'll find:

- Essential segmentation strategies every brand needs
- Audience targeting frameworks with proven conversion tactics
- Behavioral triggers and timing optimization
- Creative personalization that boosts click-through rates
- Testing methodologies for campaign segments
- Real examples of campaigns we've run (with actual ROAS data)

Want it? 

Connect with me 
Like this post
And comment "SEGMENTS" below

Then I'll you the link!

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amz-listing-masters

no-limit-email

Certified Customer Value Optimization Specialist

Certified Search Marketing Specialist

SMS Strategy Certified

Klaviyo Product Certified

Certified Optimization & Testing Specialist

Email Marketing for 8-Figure eCom Brands | Clients include: Unilever, Carnivore Snax, Dēpology & 120+ more brands.

Book Your Free Audit Call

When you’ve designed 1500+ pop-ups for 120+ brands over the last 5 years.

It’s easy to spot which ones generate the most leads & which ones underperform.

So I spent 2+ weeks creating a “Profit Boosting Pop-up Playbook” (worth $2,000+).

It covers EVERYTHING there is to know about creating high performing pop-ups from scratch.

Every detail. Every nuance. Every secret strategy that most gurus try to hide.

Want access?

1. Connect with me
2. Like this post
3. Comment “SEND”

I’ll then send this over to you.

P.S - Reposts get priority sending

Let me be direct:

eCommerce email marketing has turned into a template factory.

And honestly, it's painful to watch.

Every agency is recycling the same tired guarantees:
"We'll get you to 35% email revenue in 60 days"
 "Double your automation performance or don't pay"

It's like they all attended the same webinar and decided thinking for themselves was too much effort.

Here's what frustrates me most: none of this works if you don't understand WHO you're actually talking to.

I figured this out years ago.

That's why I built my entire system around something most agencies completely overlook:

Zero-party data collection paired with behavioral triggers.

Because understanding what your customers TELL you combined with what they DO beats assumptions every single time.

Most brands are drowning in behavioral signals and ignoring all of them:
Cart abandonment timing patterns
Category browsing sequences
Email engagement history
Repurchase cycle variations

This isn't complicated - it's just work most people won't do.

While other agencies are mass-blasting generic "Don't miss out!" emails to everyone...

You could be delivering precision-targeted messages based on actual customer behavior and preferences.

The performance gap? Massive.

Stop competing on claims everyone's making.
Start competing on intelligence no-one else is gathering.

The $100m+ e-com brands we work with use these tactics to reduce subscription churn. 
 
I've spent 6 months putting our churn strategy into one doc.
 
Inside you'll find:
 
- How to track subscription revenue and customer behaviors
- Why subscribers leave (the real reasons)
- Creating an email strategy to keep subscribers engaged
- Must-have email flows to reduce churn
- Tracking and improving your churn-reduction campaigns
 
Want it?
 
Connect with me and comment "CHURN" down below and I'll send it to you.

Unpopular opinion: performance marketing is in decline.

Over the past few years, brands who focused on performance marketing saw great success.

It's become an unhealthy crutch for many brands.

Not because media buying is bad.

But because brands got reliant on ads for sales, they forgot about customer data and engagement.

Now with data privacy and restrictions on ad platforms, they'll realize the "performance marketing" they were used to was more of a sales function than marketing.

There's no demand created, no value delivered, no qualitative insights gathered.

To get out of the hole, the onus is on brands to build direct relationships with customers.

And brands who collect and automate owned data to personalize customer journeys will see greater growth.

It starts by collecting better data:
→ Where are people getting stuck in the customer journey (helps reduce cart abandons)
→ What benefit your product provides that people are most interested in (helps with messaging)
→ Which type of buyer is most likely to convert (helps with targeting)
→ When are they looking to buy your product (helps with purchase trends)
→ Why are they looking for this solution (helps you come up with better offers)

Unfortunately, you can't get this from dashboards.

While you might not see immediate ROI, it will definitely help you manage CAC more effectively and move products more efficiently.

It's not a revolutionary concept.

But it will require a mindset shift for brands who truly want to put customers first.

Email marketing really boils down to 2 fundamental pillars.


1. Acquisition 
2. Retention

Sure, things like product quality, customer service, brand community, flow, segmentation, ZPD all matter.

But I'm focusing on the highest-leverage activities for a 6-7 figure eCommerce brand.

Ideally, you'd optimize every channel and touchpoint simultaneously.

But realistically, you're constrained by resources - bandwidth, team capacity and capital.

So prioritize initiatives that deliver maximum ROI with minimal friction.
1. Nail down your profit margins and CAC payback
2. Optimize your landing pages for conversion
3. Build out your core email automation sequences

I don't want to hear "but we need cash flow now so we have to focus on acquisition."

Wrong.

A solid retention infrastructure that maximizes conversions is what creates a scalable business.

Once that's locked in, scale one acquisition channel that aligns with your brand.

Don't get lost in the weeds optimizing every tiny detail.

Focus on: impact, certainty, simplicity.

Acquisition and retention.

Paid media, site experience and email.

So many emails these days lack entertainment value.

No one loves your product that much.

Educate your audience? Sure.
But don't make it boring.

The best emails don't feel like marketing.

They feel like content your audience would actually choose to consume.

If you're constantly pushing products and their 2847 benefits, people will stop opening.

What does your audience care about?
What challenges do they face daily?
What content do they consume for fun?

Send emails that entertain.

Talk about trends in their world.
Share observations they relate to.
Reference culture they're part of.
Be useful without always selling.

Sometimes don't mention your product at all.

Because people don't want to be sold to 24/7.

The $100m+ e-com brands all have a dialed in cross-sell flow strategy.
 
AND one thing is clear...

You don't need to sell more products.
You need to sell the right products at the right time.
 
My team told me not to but today I'm giving away our cross-selling playbook for free!
 
Inside you'll find:
 
- What makes a good and bad cross-sell flow
- Key emails and templates of a successful cross-sell flow 
- Implementing your cross-sell flow
- Pitfalls to avoid
- Advanced cross-sell tactics, examples and case studies
 
Want the complete cross-sell guide?
 
Connect with me and comment "CROSSELL" below.
 
And I'll send it to you.

Design matters more than you think in email marketing.

Here's why:

Your sales pitch can only be made when your copy is consumed.

Several things happen in someone's inbox:
They don't see your email at all
They see your email but don't open it
They open by swiping because they're clearing their inbox
They open and read your email

1️⃣ depends on whether your email lands in their inbox.
 That's a deliverability issue. (or maybe they don't check emails)

2️⃣ largely depends on your subject line.
 Basic copywriting. Hopefully you're not over-reliant on clickbait's too.

3️⃣ is where there's opportunity to be captured.
 It's just like social media. How do you stop the scroll? Creative.

You need to capture their attention above-the-fold, in a split second. Or else they're on to the next email.

4️⃣ is a matter of how well you DRAW attention.
 The purpose of design in email is to support copy. You need to help communicate the message.

Ugly designs don't draw attention.

People see an ugly email, they run 💨

Cluttered emails don't draw attention.

No white space, people's eyes glaze over 🥱

Squarish pictures and blocky sections are just not pleasing to the eyes.

I'm not saying all successful brands have super well-done emails.

And just because your emails look good doesn't mean you automatically get sales either.

But it sure does help.

If you're looking to revamp your email strategy...
Go to reallygoodemails .com or milled .com to draw inspiration
Keep a swipefile of designs you like
When you write copy, keep it succinct
Invest in a good designer. Your emails are assets.

Remember, if you want people to remember your brand, you need to give them a reason to remember you.

Beautiful emails are step one.

If you want to give the perception of quality, show you appreciate quality with well-designed emails.

Stop comparing your email performance to "industry standards."

Blindly chasing benchmarks is setting yourself up for failure.

"Industry averages" lump you in with brands that have nothing in common with yours.

Here are two real brands we've worked with:

🧴 Brand A sells luxury skincare for anti-aging.
High price point, considered purchase.
Targeting women 45+ who research extensively.
Products last 60-90 days.

🧴 Brand B sells affordable daily face wash.
Low price point, impulse buy.
Targeting Gen Z who buy based on trends.
Products last 30 days.

Both get categorized as "beauty & personal care."

But the customer behavior is COMPLETELY different.

The purchase decision timeline is different.

The replenishment cycle is different.
The level of brand loyalty is different.
The type of content that resonates is different.

Yet benchmarks would tell you they should perform the same.

This is why cookie-cutter strategies fail.

So yes, use benchmarks when you're just starting out.

But once you have your own data...
Establish your baseline
Track your patterns
Improve against yourself

That's the only comparison that matters.

Stop stressing over metrics that weren't built for your business.

I wanted to do a bit of an analysis on the impact of SMS collection in pop-ups.

And I was surprised by a few things: 

1️⃣ We see up to a 65% drop in popup engagement rate when adding SMS collection.
Why? People abandon the form when asked for their phone number.

2️⃣ Most people checkout immediately from the popup, not from the welcome email.
Why does this matter? If they don't complete the SMS step, they never see the discount code on the success page.

3️⃣ Lead:customer conversion rate decreases anywhere from 4-18% with SMS opt-in.
Why? You're adding friction at the highest intent moment. More steps = more drop-off = fewer buyers.

4️⃣ SMS campaigns still show high attributed revenue and the highest revenue per recipient.
Why? The people who DO give their number are already highly engaged. But you're missing all the customers who bounced.

5️⃣ SMS subscribers recover better in checkout abandonment flows.
But total revenue is still lower because you converted fewer leads into customers in the first place.

The takeaway?

SMS looks amazing in attribution reports.

But it's killing your conversion rate at signup.

You're trading actual customers for a channel metric.

So focus on optimizing for getting more people to become customers first.

What's more important to you?

Attributing revenue to your welcome email...

Or actually getting the sale?

Here's the reality:
50-60% of people never open your welcome email.

That means half your potential customers can't access the discount code you promised them.

They signed up ready to buy.

But now they have to:
Leave your site
Search their inbox
Find your email
Copy the code
Come back to checkout

Every extra step kills conversions.

Show the code on the success page immediately.

Remove the friction.

Convert more browsers into buyers.

We don't use double opt-in for any of our clients.

And all their emails successfully land in the inbox. 

Here's the thing:

Confirmation emails look sketchy no matter what you do.

You can polish them up.

But they'll still feel off because:
1️⃣ Nobody wants to click "confirm subscription" when they think you're about to spam them
2️⃣ They signed up expecting their discount code - not another hoop to jump through
3️⃣ Everyone who doesn't confirm becomes a frustrated prospect who never got what you promised

What works instead?
Only send campaigns to engaged segments (people who actually open/click)
Build exclusion lists for spam traps and fake email addresses
Run deliverability audits monthly to catch blacklist issues early
Auto-remove hard bounces and emails that soft bounce repeatedly
Got someone who's received 20+ emails without engaging? Cut them loose.

This approach keeps your sender reputation strong.

While letting your list grow naturally.

Plus, if you're sending stuff people actually want to read, deliverability takes care of itself.

Intent is everything.

Brands that move intent from curiosity to interest get the follow.

Brands that trigger experiences when customers show higher intent lead to higher conversions.

Brands supporting a user's purchase intent means bringing them closer to a buying decision.

Brands must shift a customer's intent from "I just bought" to "I want to use".

Same goes for your website, your packaging, your customer service, your loyalty program, your social media and literally every brand touchpoint.

If you don't understand intent, you're just trying to sell with brute force.

Be a good brand today.

Don't annoy your customers :)

The effort-reward ratio of true RFM segmentation isn't worth it for most brands.

RFM stands for Recency, Frequency, Monetary.

It scores customers on:
How recently they bought
How often they buy
How much they spend

Sounds great in theory.

But here's the problem...

True RFM can create 125+ possible segments.

To have meaningful results for each segment, you'll need a MASSIVE list.

And probably 4x the number of resources put into each campaign.

If you need to move fast...

You're better off just dealing with these:
Prospects
Customers
One-time customers
Two+ customers

Different campaigns.
 Split flows.
 Different offers.
 Different subject lines.
 Different angles.
 Different CTAs.
 Different goals.

Yes, RFM is useful.

But does it make the most sense for you at THIS point of your business?

Otherwise, play it smart.

Send more, move faster, get more products in hands.

FYI: Your customers don't care about your email open rates.

No one wakes up excited to read marketing emails.
No one wants another discount code cluttering their inbox.
No one enjoys being "nurtured" through a 47-email sequence.
No one likes feeling like a number in your CRM.
No one wants to be "segmented" and "optimized."

But if you can make emails actually valuable...

You now have engaged subscribers.

I've seen how DTC brands were bleeding money on acquisition.
And started focusing on retention instead.

I've seen how the best brands treated email like a conversation, not a broadcast.
You now have customers who actually open your emails.

I learned and started implementing it for our clients.
Suddenly their email revenue doubled.

The old playbook is, well, old.
It's been too company-journey focused.

Once you flip it around and truly understand and focus on the customer, marketing gets way easier and sales come faster

Klaviyo says your revenue is up.
But your bank account tells a different story.

This is one of the biggest paradoxes in retention marketing.
You see green numbers in your dashboard, but your repeat purchase rate is flat or even falling.

Here’s what’s really happening:
Klaviyo tracks who clicked and bought after an email, but it never tells you who would have bought anyway.

Most of your loyal customers are already in the habit of shopping with you.

If your email lands in their inbox the day before they buy, Klaviyo takes the credit.

But did your campaign actually change their behavior, or did it just show up for the win?

This is why so many brands celebrate “wins” in their email platform, while their actual business results disappoint.

You’re measuring attribution, not incrementality.

If you want to know what’s really working, you need to go beyond the dashboard.

Here’s how:

Split your audience into two groups.
Email one group, hold out the other.
Track who actually buys in each group.

When you compare the results, you’ll see the real impact of your email program.

Most brands are shocked by how little actually changes.

The main lesson:
Don’t let your dashboard tell you what you want to hear.
Measure what actually moves the needle for your business.

20 alternate promo idea's instead of just the standard "X% off sitewide" play.

Try these:
Tiered discounts with cart value threshold
Free gift with purchase
Free shipping with threshold
Multi-product bundle
Free gift with threshold
Mystery gift with purchase
Tiered discounts with items threshold
Volume deals 
Double/triple points weekend
Up to X% off selected items
Collection-wide sale
Limited-time bundle
Limited edition product available
Express shipping
Free gift wrapping
Free access to Y for X months
Free X year warranty
Entry to giveaway/lucky draw
5 random people getting full refunds
Free upgrade for bigger size

Your main sale should stay simple. Don't overcomplicate it.

But if you're running extended promos or need fresh angles for 2026, these give you options.

Brand indoctrination emails and About pages are probably the most misunderstood assets in eCommerce.

Here's the brutal truth:
It's never about what you want to say.
It's about what they need to know to choose you over everyone else.

What NOT to include:

If your welcome emails are talking about your:
Company history (no one cares how you started in your garage 🙄)
Industry awards (people know you can pay for these 💸)
"Commitment to quality" (shouldn't this be a given? 🤷♂️)
"Passion for excellence" (every brand claims this 🥱)
Team photos with generic bios (unless there's a compelling reason)
Mission statements filled with corporate jargon
Or anything any other brand in your space can claim...

... remove them immediately.

What SHOULD be in there:
Your welcome email and discovery page should answer one question:
"Why should I buy from YOU instead of the 47 other brands selling similar products?"

This means talking about:

✅ Your unique methodology or process
 (The thing only YOU do)

✅ Your controversial stance
 (The hill you're willing to die on)

✅ What you refuse to do
 (Even if it costs you sales)

✅ The problem you solve differently
 (Not just better—differently)

✅ Your unfair advantage
 (What competitors can't easily copy)

Real examples:
❌ "We're committed to sustainable practices"
 ✅ "We reject 40% of our supplier's batches because they don't meet our standards—even when it delays launches"

❌ "Founded in 2018 by two friends"
 ✅ "We spent 3 years reverse-engineering luxury formulas to create the same results at 1/3 the price"

❌ "Award-winning customer service"
 ✅ "We answer every email within 2 hours or you get 20% off your next order—no questions asked"

The test:
Read your welcome email out loud.

Replace your brand name with a competitor's.

Does it still make sense?
If yes, you're being generic.
If no, you've found your differentiation.

The bottom line: your welcome sequence isn't about making people like you.

It's about making the right people choose you.

Rethink your differentiation.

Then use it everywhere.

Most shoppers today anticipate a discount when they buy again.

What if you could leverage that expectation?

By receiving something valuable in return.

A review in exchange for a discount.

We already know reviews are a powerful conversion driver.
Number of reviews
Depth of reviews with customer stories
Detail in reviews with demographics, fit info, etc.

Without these elements, it might appear you're manipulating the system and it won't be effective.

So your goal is to strengthen all three areas.

Here's an interesting approach to test.

Replenishment email 1 👇
Headline: Hold on, no discount yet
 Subhead: But you can unlock it by sharing a review!
10% off for a written review
15% off for a photo/video review

Add review link in your CTA.

Send appropriate review follow-up, triggered through your review platform.

Everyone wins.

DTC Brands Come to Me When They Want to Add an Extra 20-40% to Their MRR Without Spending Money on Ads

Consumer behavior is a very complex subject. Since the beginning of my career in Digital Marketing, I've always been attracted to one aspect of it: E-commerce. And more specifically, how do you get someone to buy your product or service from your online store/funnel?

It turns out that there is a whole range of aspects to consider, unlike in 2016 where, generally speaking, any platform with a website/funnel could convert traffic easily.

In 2018, consumers are more sophisticated. They can now easily differentiate between a Dropshipping store and a legitimate E-commerce established brand.

And then we are now in 2025 and not 2018... Having a beautifully designed Shopify store is not enough. The whole sales process must be of quality in order to convert your traffic.

After understanding the psychology of online buyers, I went deeper into the development of systems to help E-commerce businesses scale to multiple 6, 7 and even 8 figures... and this is where I come across the second piece of the puzzle, retention!

After years of experience (and a lot of testing), I discovered that email & SMS marketing was more my style when it comes to scaling e-commerce brands. All this leads me to introduce myself...

My name is Nicolas and with my agency, we help e-commerce brands to grow by leveraging retention systems. Our specialties:

✔️ Capture Qualified Leads
✔️ Rapidly Grow CLTV
✔️ Create Brand Ambassadors

Thanks to our battle-tested and constantly improved email strategies, we've generated over $30M in email revenue.

If you are interested in working with us, please contact me

Thanks

Nicolas.

Nicolas Olaya

This GPT writes better emails than 90% of copywriters I’ve seen.

And yeah… I said what I said.

We trained it on 100+ pages of internal copywriting frameworks, email teardown sessions, and high-performing client campaigns.

The result?

Email Copy Wizard - a GPT that writes ready-to-design e-commerce emails in minutes.

It asks the right questions.
Follows proven frameworks.
Delivers high-converting, skimmable copy.
And even gives infographic ideas to make your emails convert like crazy.

Here’s how it works:
→ Asks for your brand info step-by-step
→ Writes email copy with the perfect layout
→ Delivers in table format: Headline, Sub-headline, CTAs, Body
→ Recommends infographics like "Us vs. Them", Checklists, Feature Tables
→ Keeps copy short, punchy, and optimized for conversions

We’re already using it for clients. It’s saving us hours and beating out “real” writers in tests.

Want to try it for yourself?

Comment “COPY” below and make sure we’re connected so I can DM it to you.

This is not just a prompt, this is your new copywriting assistant.

And yeah… it’s free (for now).

Founder @ Laya Consulting | Email, SMS, and WhatsApp marketing for 7/8-figure DTC brands | Clients include: Decathlon, The Period Company, Syncwire

🚨 I just updated my Ultimate Email & SMS Marketing Playbook, and I’m giving the whole thing away for free.

This 100+-page guide is everything your brand needs to scale email & SMS revenue this year.

It covers the exact systems we use across 7, 8 and 9-figure DTC brands to drive consistent growth and collect data.

It's packed with real-world strategies, examples, and frameworks that work right now.

Here’s what’s inside:

• The only pop-up optimization strategy you’ll ever need
• 7+ high-converting flows (built for AOV & LTV)
• Zero-party data tactics that actually move the needle
• Deliverability rules no one tells you about
• Complete campaign strategy & frequency breakdown
• How to use email to support acquisition & CX
• 10+ AI prompts I personally use to save 20+ hours/week
• My full BFCM playbook + 2026 updates
• And a lot more…

It’s the most complete resource I’ve ever put together and the same framework we use at the agency to drive millions in retention revenue.

Perfect for:

 → DTC brands doing $0k–$1M+ per month
 → Teams tired of guesswork & underperforming emails
 → Marketers who want to win with retention in 2026

Want the full doc?

1. Comment “PLAYBOOK” below
2. Connect with me so I can DM you the link

If I had to start email marketing from scratch in 2026…

This is exactly what I’d do (and NOT do).

After working with 150+ ecom brands and generating millions, I put together a detailed breakdown of how I’d build a high-performing retention system from day 1.

No outdated tactics. Just what works right now (and will still work in 2026), broken down in a way that’s easy to consume and immediately actionable.

Inside the doc, I cover:

✅ The only offer strategy I’d focus on
✅ The pop-up approach that leads to actual purchases
✅ The 10+ flows I’d build in the first 30 days
✅ How I’d protect deliverability from day one
✅ The campaign schedule I’d use to build momentum
✅ Design rules that convert (not just “look pretty”)
✅ The 5 metrics that matter (and the ones to ignore)
✅ How to sync email with ads for max profit

Perfect for:
→ New brands building email from the ground up
→ Founders relaunching retention with better systems
→ Marketers who want a proven roadmap for 2026

Want the full doc?

1. Connect with me so I can DM you the link
2. Comment “2026” below

“Our email revenue is down, can you fix it?”

Maybe.
But 9 times out of 10, email isn’t the real problem.

I’ve had this conversation with dozens of brands.
And most of the time, the root cause has nothing to do with flows, design, or send cadence.

Here’s what’s actually killing email performance behind the scenes 👇

1. You’re attracting the wrong customers
Shaky offers. Too many discounts.
Sure, you’re getting emails… but not the kind of people who convert or come back.

2. Your product isn’t built for a repeat purchase
If you sell one-time purchase items, don’t expect email to carry your LTV.
Your focus should be on contribution margin on day one, not retention flows.

3. Your paid acquisition is declining
Poor CAC? Less quality traffic?
Your top-of-funnel collapse will trickle down to flows, campaigns, and everything in between. This is a BIG one.

4. You burned through your list
Sending too often to make up for weak acquisition will eventually backfire.
More emails ≠ more revenue… especially if your list is tapped out.

5. You’re training people to only buy on discount
Over-reliance on promotions creates short-term spikes… but long-term decay in perceived value and engagement.

If your email performance is dipping, zoom out.
It’s rarely an “email problem.”
It’s a business problem showing up in your inbox.

If you're a DTC subscription brand, this is the retention playbook you've been waiting for.

I just released a complete masterclass on how to increase subscription rates and reduce churn using email marketing strategies that actually work.

This isn’t theory.

It’s the exact playbook we use at the agency to help DTC brands scale high-LTV, high-retention subscription growth month after month.

What’s inside the training:

- How to optimize the Welcome Flow for subscribers
- How to convert one-time buyers into subscribers post-purchase
- Smart pre-charge email tactics to reduce churn before it happens
- How to track & act on churn signals
- Campaign angles that promote the subscription experience
- How to celebrate subscriber milestones and increase retention
- Real-world examples & flow structures you can use today

This masterclass is your complete guide to turning casual buyers into loyal subscribers and keeping them around for the long haul.

Want access?
1. Connect with me
2. Comment "SUBSCRIPTION" below

Email marketing is 10x easier when the product is actually amazing.

We recently wrapped up a flow design buildout for DIGGS, a beautiful premium pet brand with products people genuinely love.

And let me tell you…

When the product delivers, the marketing hits harder:

→ Testimonials feel authentic
→ Social proof stacks up effortlessly
→ Product education drives real curiosity
→ And the email performance? 🤌

Sometimes, it’s not about reinventing the wheel.

It’s about taking a great product and showing it off the right way.

Scaling an agency is one of the hardest balancing acts I’ve faced.

On one hand, the entrepreneur in me wants to scale naturally - build systems, productize services, and grow fast.

On the other hand, the operator in me wants to keep delivering highly tailored, bespoke solutions to every brand we work with.

And honestly? Both sides matter.

Because the truth is:

→ Productizing services makes it easier to scale, hire, and deliver consistently.
→ Bespoke work is what clients love - it’s where the real differentiation and retention comes from.

This is the challenge of the ecom agency game:

→ How do you grow without becoming cookie-cutter?
→ How do you standardize without losing the craft?

There’s no perfect answer.

For me, the last couple of years have been about constantly navigating that line - finding ways to streamline without losing the “crafted” feel that clients value.

Curious to hear from you all, especially those way more advanced than me: How do you balance scalability with personalization in your business?

You don’t scale email by “optimizing email.”
You scale email by scaling traffic first.

That’s the part most brands miss.

I see teams obsess over flows, copy, segmentation… while traffic quietly declines.

Then they say: “Email isn’t growing anymore.”

Here’s the reality:

You can’t scale retention if you’re not acquiring.

Roughly 60-90% of your flow revenue comes from fresh traffic.

Which means:

- Welcome flow only works if new people sign up
-Abandoned checkout only works if people actually visit
- Post-purchase only works if people are buying

No traffic = no inputs.
No inputs = no output.

Email doesn’t grow linearly on its own.
It amplifies whatever your acquisition engine is doing.

Action:
Align tightly with your ads team.
Watch traffic quality weekly.
If traffic dips today, email revenue follows tomorrow.

Your flow infrastructure is either making you money 24/7… or leaking revenue daily.

I just put together a Flow Masterclass for DTC brands that breaks down every email flow you need, and exactly what to send inside each one.

- This is the retention foundation we use for 7–9 figure brands
- Every flow is broken down by goal, length, and angle
- Each email inside each flow has a clear content structure

Inside the doc, you’ll find:

- The exact 5–6 email Welcome flow structure that turns sign-ups into buyers
- Abandonment flows that stack urgency, social proof, and intent
- Post-purchase flows built to boost LTV, build habits, and drive upsells
- VIP & Winback flows that drive repeat orders
- A complete checklist of what to say in every. single. email.
- Mistakes to avoid in every flow (from dynamic codes to tagging logic)

Want access?
1. Connect with me
2. Comment "FLOWS" below

If you’re still scaling email like it’s 2024, you’re probably stuck.

More discounts.
More blasts.
Same results.

I see it all the time.

Email revenue plateaus…
While traffic keeps growing.

That’s not a frequency problem.
That’s a strategy problem.

Going into 2026, the brands winning with email aren’t “sending more” or “sending less.”

They’re executing with systems built to scale.

And most programs don’t have those systems.

I recorded a video breaking down the new way to scale ecommerce email marketing in 2026, based on what I’ve seen working (and failing) across 150+ brands.

Video attached below.

Unpopular opinion: Most brands massively overestimate how much people want to read their emails.

Not skim.
Not glance.

Read.

The reality? Most audiences are attention-poor due to the sudden popularity of short-form content.

Across almost every industry, size, and price point, the behavior is the same:

People open…
Scan the top…
Decide in a few seconds…
Then move on.

That’s it.

Yet I still see brands writing emails like they’re novels.

Long intros.
Dense paragraphs.
Multiple ideas stacked on top of each other.

Nobody’s reading that.

The goal of most emails isn’t to educate someone for 5 minutes. It’s to stay top of mind with relevant, timely information.

That’s why design matters so much, especially above the fold.

If the first screen doesn’t clearly communicate:
- What this is about
- Why it matters
- What to do next

You’ve already lost.

Great email design does the heavy lifting before someone reads a word.

And btw, simple doesn’t mean lazy. It means realistic.

“Our last agency built all the flows…
but there was no strategy behind them.”

I’ve heard this a lot recently.

From multiple brands, across different industries.

And it explains why so many email programs feel busy… but don’t actually move the needle.

Most agencies do this:

Contract signed →
Start building flows immediately →
Welcome. Abandoned cart. Post-purchase. Winback.

Fast? Yes.
Efficient? Sure.
Strategic? Not really.

Because without a clear strategy, you’re just shipping emails.

You’re not building a system.

What’s missing is the thinking before the building.

Before we touch a single flow, we always map things out:

- What role does each flow play in the bigger picture?
- What’s the core angle for this flow specifically?
- How does it support the brand’s goals, USPs, and vision?
- Where does education stop and conversion start?

We start with an outline / diagram of every flow and its angles.

That way:

- Flows don’t overlap
- Messages don’t contradict each other
- Each email has a clear job
- And the system actually compounds over time

Otherwise, you’re just spinning your wheels, sending emails that exist, but don’t build anything.

Is it just me… or has the pet industry been absolutely booming lately?

Everywhere I look - new brands, new products, better marketing.

Curious if anyone else is seeing the same thing.

As a side note, I genuinely love working with pet brands.

Probably because:
- I have two French bulldogs
- I grew up in the countryside
- I actually get the customer mindset

But also because the industry itself is just fun.

The angles are creative.
The copy can be witty.
The designs can be playful.

And the audiences?
Way more relaxed than most other verticals.

People buying for their pets aren’t just shopping.
They’re emotionally invested.

That makes writing emails, designing campaigns, and building retention flows a lot more enjoyable, and honestly, more effective.

Feels like a space where brands can still stand out without taking themselves too seriously.

Pretty emails ≠ Profitable emails.

They might get compliments.
But they won’t get clicks.
And clicks are what pay the bills.

Most brands don’t have a copy problem.
They have a design problem.

In this video, I break down what actually goes into conversion-first email design.

Not theory.
Not guesswork.
Just 10 non-negotiable rules we use daily to design emails that drive sales.

If you want designs that convert, not just “look nice”…
This is the video to watch.

Reminder for ecom brands...

(Email agencies will hate me for this.)

We've doubled multiple brand’s email revenue by doing one simple thing: sending more emails.

No fancy strategies. No fancy segmentation. No fancy flows.

You see, most brands aren’t emailing enough. And as simple as it sounds, just sending more emails is one of the easiest ways to boost revenue.

Here’s the thing: if your emails are good, your audience wants to hear from you.

But too many brands stick to one email a week, or none at all.

The fix? Start sending 3–5 campaigns a week.

Mix in product highlights, social proof, educational content, and offers. Keep it fresh, valuable, and relevant.

Why does this work?

More emails = more chances to connect.

And the more your audience sees your brand, the more likely they are to buy.

This isn’t about spamming people. It’s about showing up with emails that help, entertain, or excite.

If your email numbers aren’t where you want them to be, ask yourself: am I sending enough?

Because sometimes, the simplest solution is the most effective.

16-hour workdays. Countless moments of fear, tears, and frustration.

I started my agency in 2020, right in the middle of a global pandemic.

If you think the grind doesn’t come with sleepless nights and uncertainty, let me set the record straight: it does.

Even today, I’m hit with anxiety about what the future holds, about whether I’m doing enough.

And the truth? That feeling never goes away.

Sure, sometimes I wish I could just take a step back, relax, and not care so much.

Not obsess over every detail.

But that’s just not who I am.

I care too much about my clients, my employees, and the vision I’m building.

If you’re out there hustling, putting in the hours, waiting for results that seem far off, this is for you.

You’re not alone.

Scaling a business isn't about overnight success.

It’s about putting in the work now, without guarantees, knowing that every step forward is one step closer.

And trust me, even when it’s tough, that’s what will separate you from the rest.

Keep pushing, keep showing up, and remember: delayed gratification is the price for long-term success.

If you’re feeling the same, drop a comment or DM me. Let’s connect and share this journey.

Forget the 12-email flows.
Most brands haven’t even nailed the basics.

Everyone wants the “advanced” Klaviyo setup.
Smart splits. Dynamic blocks. Branch logic.

The truth?

If your Welcome, Abandoned Checkout, and Post-Purchase flows aren’t dialed in yet… that’s where the real revenue is hiding.

Here’s why these 3 flows matter more than the rest:

1. Welcome Series
Your first impression.
→ Converts subscribers into first-time buyers.
→ Sets expectations.
→ Builds trust, fast.

2. Abandoned Checkout
Where intent is highest.
→ Closes hot leads.
→ Reduces friction.
→ Handles objections.

3. Post-Purchase
Where LTV is made.
→ Improves product adoption.
→ Reduces churn + “where’s my order?” tickets.
→ Increases repeat purchase rate.

Before spending hours on a 7-part Birthday Flow or a complex VIP automation…
get these 3 right. They drive the biggest ROI, period.

This is also why I’ve been pushing brands to simplify their retention setup instead of overengineering it.

When your ESP makes it easy to build, iterate, and actually maintain these core flows, performance compounds faster.

That’s where Omnisend has been a solid option lately:

- Cleaner flow building
- Faster execution
- 24/7 support + free migration
- Personal migration partner for accounts over $250/month
- Up to 60% cheaper than comparable ESPs

If you’re thinking about switching or rebuilding your flows anyway, there’s 30% off for 3 months via the link in the comments
(affiliate link, being transparent).

The health & wellness space is one of the coolest industries to work in.
And not just from a marketing perspective.

Because you’re not just selling products.
You’re solving real problems.

Sleep.
Stress.
Energy.
Pain.
Recovery.

That changes how you approach email entirely.

Which makes writing copy and building flows way more interesting, and way more effective.

You’re educating, reassuring, and guiding.

Not just pushing discounts.

We recently built out a full email flow for Hug Your Life, in Croatian 🇭🇷
(Yes, we work in multiple languages.)

This is what I love about health & wellness brands: When done right, email feels less like “marketing” and more like part of the product experience.

The baby brand space is way more interesting than I expected.

In a lot of ways, it reminds me of the pet industry.

Highly engaged audiences.
Emotion-driven purchases.
And surprisingly fun copy angles.

Parents don’t just shop. They care a lot (obviously).

Which makes writing emails more human and less transactional.

You can:
- Educate without sounding preachy
- Reassure without overselling
- Have a bit of fun while still being helpful

And that’s always a good place to be as a marketer.

I’m not a parent yet but working with a bunch of baby brands has already taught me a lot.

Definitely one of those industries where good email marketing feels less like “marketing” and more like part of the experience.

Hot take: content has been my best lead gen channel this past year.
Not ads. Not outbound. Content.

Most of our agency growth lately has come from simply showing up and sharing what we know.

LinkedIn posts.
My newsletter.

That’s where almost all the inbound has come from.

The irony?
I’ve been very inconsistent on YouTube… and I haven’t even touched Instagram yet.

Which is funny because I genuinely love creating content.
I love breaking down email & SMS in a way that actually makes sense for brands.

What I don’t have right now is a system.

No clear YouTube cadence.
No repeatable short-form workflow.
No real structure behind ideation + editing.

And this year, I want to go all in on content.

Specifically:
• YouTube (long-form, educational, cool stuff)
• Instagram Reels (tight, practical, repurposed correctly)

So I’m putting this out there 👇

If you know:
• great video editors
• people strong content ideation/systems for content creation

Drop names.
Tag them.
Or DM me.

Any advice, recommendations, or lessons learned are more than welcome.

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The Battle

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