GTM/GA4, Web Analytics and Conversion Tracking/Optimization Specialist | Helping Agencies and Advertisers Track and Maximize Paid Ads ROAS | Generated over £17.5M in additional revenue for my Clients

Your clients rely on you to deliver results. But even if you’re excellent at what you do, inaccurate data or weak tracking can destroy your campaigns.

Here’s the reality:

   ❌Campaign performance suffers because conversions aren’t tracked properly.
   ❌Your clients lose confidence when reports don’t show the full picture.
   ❌Scaling campaigns becomes a guessing game without accurate data.

Sound familiar?

Now imagine this:

    ✅Every click and conversion is accurately tracked across platforms like Google Ads, Facebook, TikTok, GA4 and more.
    ✅Your clients trust your reports and see the ROI of their investment.
    ✅You’re positioned as a reliable expert in your industry, with campaigns that run smarter, not harder.

That’s where I come in.

Here’s how I can help:

    🤝Conversion Tracking Optimization: From server-side tracking to enhanced conversions, I ensure every lead and sale is accurately captured.
    🤝Advanced Analytics Setup: GA4, GTM, and custom Looker Studio dashboards that provide actionable insights for your clients.
    🤝Brand Authority Growth: Helping you communicate results effectively, positioning you as a trusted partner to your clients and skyrocketing revenue without extra ad spend.

The Results?
Save money, achieve higher ROAS, boost client retention, and scale campaigns with confidence. 

If you’re serious about optimizing tracking and taking your ad campaigns to the next level, let’s connect and make it happen.

👉 Shoot Me a DM or BOOK a CALL with Me

I'll see you at the top.

MD.Rakib Hasan 🛠️

Google Ads has changed a lot.

People still rely on basic tracking.
They still ignore deeper attribution.
They still miss the real revenue data.

My strategy for agencies? Stick to the basics.

1. Track the full sales journey, not just leads.  
2. Capture GCLIDs with hidden fields in your forms.  
3. Automate every step with tools like Tally, Sheets, and Zapier.  
4. Reformat timestamps so Google can actually read them.  
5. Push qualified events back into Google daily.  
6. Optimize for one primary conversion, not mixed signals.  
7. Use Sheets as your lightweight CRM when clients don’t have one.  
8. Only upload conversions that meet your funnel criteria.  
9. Automate the entire upload workflow.  

Tested these simple tactics out with dozens of lead gen accounts.  
They've driven cleaner data, clearer attribution, and cheaper acquisition.

It's not magic, it's just consistent data hygiene.

Play the long-game, ignore shiny hacks.

Build clean forms.  
Capture every click ID.  
Automate your uploads.  
Structure your funnel data.  

Do this for 90 days → watch your Google Ads finally optimize the right way.

I'm rooting for you.

Repost to help more advertisers stop guessing.

MD Rakib Hasan

Helping E-com & Lead Gen Agencies Set Up or Fix Tracking Glitches Before They Eat Your Ad Budget | GA4, GTM, Server-Side & Paid Ads Conversion Tracking | Tracked £50M+ Client Revenue | White-Label Partner You Can Trust

I finally built a tracking cheat sheet.

I turned a messy setup into one clear guide.

I used GTM and GA4 every day.
I tracked GoHighLevel forms step-by-step.
I made mistakes, so you don't.

What you get in the free guide:
- Initial setup to capture form data
- GTM config for email variable
- GA4 tag creation and triggers
- Google Ads conversion mapping
- Final test, debug, and publish steps

Why I made it:
I lost lead data for weeks.
I fixed it with a simple flow.
Now conversions show up every time.

This guide saves hours of guessing.
It fits into any GTM account.
Copy, paste, test, and publish.

Get the exact checklist and code snippet.
No theory. Only steps that work.

Stop losing form leads now.

Grab the guide and fix tracking fast.

P.S. Want the checklist? Reply "Checklist"

I've tried 100s of conversion setups. 

This is the simplest one that always works.

I set up Google Ads conversions.
for my high-level funnel and for my clients.

I ran ads and lost tracking data.
So I rebuilt a clean tracking flow.

Here’s the exact step-by-step I use.

1. Create a conversion action in Google Ads
- Go to Tools → Conversions → New action
- Choose Website and add your subdomain

2. Pick the conversion type
- Select Book appointment or Submit form
- Name it and set a value or none

3. Add Google Tag Manager to the funnel
- Paste the tag in the funnel Head tracking code
- Save so tag loads on every page

4. Add event snippet to thank you page
- Paste event code on thank you page
- Publish the page so it goes live

5. Choose counting & attribution
- Count every for paid bookings
- Use data-driven attribution if possible

6. Test the setup
- Run a test booking to reach thank you
- Check Google Ads troubleshoot → debug

Best Practices:
- Keep subdomain consistent across funnel
- Use one thank you page per action
- Publish pages after adding code

If your conversions look wrong,  
recheck head tag, then the event snippet.

Track bookings, not guesses.  
Clean tracking equals better bids.

Turn clicks into clear revenue.

P.S. Want me to share a test checklist? (yes/no)

I’ve seen Google Ads evolve fast — but most advertisers haven’t.

Basic tracking is still everywhere.

And it keeps killing performance.

Agencies keep using surface‑level tracking — and miss real revenue.

Teams ignore deeper attribution — and lose the real signals.

The “just let Google optimize” mindset isn’t as safe as it sounds.

And many feel confused.

But behind that confusion is a bigger opportunity.

An opportunity to take control of your data.

Because when bad tracking stacks up, attribution breaks, and mixed signals flow in, wasted spend is the next thing coming.

One moment you think your campaigns are solid, and suddenly they aren’t.

That sucks.

No matter how much budget you push, no matter how confident you feel, in the end?

It’s a data decision.

You’re just another account running blind.

I’ve been there.

Is it fair? Maybe not.  
Is it true? 100%

The earlier you realize this in your marketing career, the better off you are.

So start tightening your data systems.

If you’re currently managing healthy accounts, start tracking the entire sales journey, capturing GCLIDs cleanly, and automating your uploads.

Build a source of truth that Google can trust.

If you’re currently struggling, don’t chase hacks or attribution shortcuts.

Instead, go practical and consistent:

- Track the full sales journey, not just leads  
- Capture GCLIDs with hidden form fields  
- Automate steps using Tally, Sheets, and Zapier  
- Reformat timestamps so Google can read them  
- Push qualified events into Google daily  
- Optimize for one primary conversion  
- Use Sheets as a lightweight CRM when clients lack one  
- Upload only events that match funnel rules  
- Automate the entire upload workflow end‑to‑end  

Whatever. Just simplify.

Don’t tell people you run data‑driven ads. SHOW them clean data.

Build clean forms.  
Capture every click ID.  
Automate your uploads.

And when your accounts start improving, don’t stop.

Always respect data hygiene.

Always stay consistent.

Don't track offline conversions like an amateur.

Instead, try this:

1. Understand what offline conversions are:

- Recognize that many conversions start online  
- See how actions like form fills lead to offline outcomes  
- Connect online clicks to real-world results  

2. Know why offline conversions matter:

- Avoid missing the full impact of your ads  
- Measure how online ads drive offline actions  
- Build a complete view of your campaign performance  

3. Use enhanced conversions for leads:

- Move beyond fragile GCLID tracking  
- Capture user data that isn’t stripped by iOS updates  
- Build a more resilient offline tracking system  

4. Prepare your setup:

- Have a website with a working lead form  
- Install Google Tag Manager across your site  
- Use a Google Ads account to manage tracking  

5. Configure enhanced conversions in Google Ads:

- Open Tools and Settings and enter Conversions  
- Create a new Import conversion action  
- Select Other data sources or CRMs  
- Name your conversion, assign value, define counting rules  
- Turn on enhanced conversions for leads  
- Select Google Tag Manager to continue  

6. Track form data with reliable methods:

- Capture email and phone fields accurately  
- Use CSS selectors to target DOM elements  
- Build DOM Element variables in GTM for each field  
- Ensure each variable pulls the correct input value  

7. Set up the user‑provided data event tag:

- Create a new Google Ads User‑Provided Data Event tag  
- Add your Conversion ID from Google Ads  
- Map phone and email DOM variables into user data  
- Create a form submission trigger with page‑specific rules  
- Test everything in preview mode before publishing  
- Add a Conversion Linker firing on all pages  

8. Notify Google Ads of offline conversions:

- Go back to Conversions in Google Ads  
- Upload your offline conversion file or automate via CRM  
- Use SHA‑256 hashing to secure your data  
- Follow templates if uploading via sheet or CSV  

9. Explore alternative offline tracking methods:

- Use call tracking numbers to link calls to channels  
- Track in‑store actions with UTMs or QR codes  
- Set up store visit conversions if your account qualifies  

Most people mess these up.

They make it all about chasing GCLID workarounds.

Wrong.

Offline conversion tracking is about building a durable system that connects online intent with offline action.

If you're struggling to track conversions accurately, read my free guide: [Link]

Then, build that measurement muscle.

✍️ What's your best tip?  
♻️ Reshare if these are helpful.

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Your website is more than just a digital business card – it’s your brand's home online. With over 4 years of experience and 400+ completed projects, I’ve mastered the art of building websites that help businesses thrive in a competitive marketplace.

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