Webtopia - eCommerce Scaling Experts

Junior Campaign Manager

Paid Social Executive

Tinderpoint

Paid Social Campaign Manager

Revifyy

Founder

Group 8A

Crafted, implemented and/or managed strategies related to paid Facebook and Instagram social media campaigns for over 25+ ad accounts within D2C industries and oversaw $1M+ in ad spend at a profitable return.
• Conducted in-depth market research, competitors analysis and developed actionable solutions in the form of marketing reports, customer analytics, segmentation and insights
• Created custom Facebook Ad Audiences for various client campaigns
• A/B tested and targeted social media campaigns to enhance performance of content strategies 
• Developed and presented informative monthly reports to measure client social media success and performance on KPIs and ROI of campaigns
• Collaborated with in-house designers in the creation of marketing collateral for market leaders
• Researched up-and-coming trends and pitched social media marketing ideas to team leads
• Utilized Google Analytics, and agency reporting software for social media reporting

Social Media Marketing Specialist

Facebook Ads Manager

Quickmarc International IndoAfrica B2B Trade Show

Quick marc is an established global business promoter in India.Through the events in india, Africa, Singapore, Dubai, Abu-Dabhi we help them to grow their businesses in this Countries.

Digital Marketing Consultant and Closer

BrandVeda Digital Marketing Institute

Summer Intern

HOPE International

At Hope we help people to get kind of success they dream throughout wide line of products, services and Trainings.

In two years I have promoted the vision of skill India, digital India and startup India in more then 40 cities of india and created a network of 2000 youths.

Empire Entrepreneur

Scaling Purpose Driven DTC Brands in the Digital World | Ecommerce Growth Specialist | Paid Ads Consultant | Performance Marketer

🚀 Struggling to Scale Your DTC Brand? You’re Not Alone.

Many e-commerce brands hit a growth ceiling—rising ad costs, low ROAS, and strategies that just don’t deliver. But scaling isn’t about spending more—it’s about spending smarter.

Over the past 4+ years, I’ve helped DTC brands overcome these challenges with data-driven ad strategies that maximize ROI. Working with leading UK & US e-commerce agencies, I’ve learned that the key to success is precision targeting, creative storytelling, and deep data analysis.

💡 My Approach:

✔ Strategic Scaling – Optimizing ad spend to drive profitable growth.
✔ Full-Funnel Paid Ads – Expertise in Meta, TikTok & Pinterest Ads.
✔ Creative Testing & CRO – Unlocking high-performing content that converts.
✔ Global Expansion – Helping brands enter new markets profitably.

📈 Results I’ve Delivered:

✅ 5.19X ROAS, even on cold traffic.
✅ $10M+ in client revenue with scalable ad strategies.
✅ Profitable international expansion for multiple brands.

If you’re an e-commerce brand looking to break through growth barriers, let’s connect. I’d love to discuss how we can optimize your ad spend, increase profitability, and build a brand that lasts. 🚀

Paras Jain

Head of Paid Social 

Lead Strategist Manager

Senior Campaign Manager

SOUP. Agency

Head Of Digital Marketing

Head of Media Buyers

Lead Ads Manager & Trainer 

Working with established e-commerce brands to scale their revenue through strategic multi-channel marketing and the power of paid social. We operate a compact in-house team of marketing experts across multiple disciplines, with proven results across continents, niches and objectives.

Media Buyer & Strategist 

Script Media Group Ltd

Creative Account Executive

Undercover Roasters

Regional Retail and Personnel Manager

Location Manager

AMPR

•	In conjunction with my Bachelor of Communication, I completed an Internship at Public Relations and Marketing firm AMPR. This required me to conduct research using various social media platforms, specifically investigating cultural and social trends and changes. I also performed extensive qualitative and quantitative research with feedback from both customers and clients. I was responsible for drafting press releases and helped plan and manage events, as well as monitoring and managing social media platforms for their clients.

Fashion and Lifestyle Intern

Methodist Ladies’ College, Melbourne

•	I was a Commissionaire at Methodist Ladies’ College, where I monitored behaviour and activities of students, ensured safety of the College grounds, and addressed concerns of parents.

Commissioner

With over fours years of experience in digital marketing and advertising, I am passionate about helping e-commerce businesses grow and thrive in the digital marketing world. I am a Facebook Certified Media Buying Professional and a Paid Social Lead Strategist at Webtopia, a leading agency that specialises in e-commerce scaling and customer success.

In my current role, I manage a team of talented Campaign Managers and oversee 30+ client accounts, ensuring we deliver high-quality results and exceed expectations. I also collaborate with other senior strategists and experts to develop and implement innovative solutions and best practices for the e-commerce industry. I enjoy working with a diverse and dynamic team that shares my vision and values.

Shannon Allanson

taplio

The Battle

Paras Jain

Shannon Allanson

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