Axe Automation

We help client-focused B2B services install an automated client success framework so they can have happier customers who stay longer, pay premium rates & provide high-value referrals. Click the link to automate your client experience now.

Chief Executive Officer

Scalepath

Scalepath is an exclusive network of small business owners looking to grow themselves and their businesses

Founding Member

Google

Product Marketing Manager

Procter & Gamble

Marketing Manager

CEO, Axe Automation — Helping companies scale by automating and systematizing their operations with custom Automations, Scripts and AI Models

If you want to build a business that can work without you, you are in the right place. 

Keep reading:

If...

- You feel stuck.
- Your agency is at full capacity
- You want to grow the business, but you don't know how.
- You work with high-ticket clients so it’s all pretty manual.
- Your staff makes mistakes and misses deadlines all the time.
- You do great work, but your client relationship deteriorates over time.
- You feel like the whole business is completely reliant on you to do everything.

I can help you.

I was like you a few years ago.

It's stressful.

Good news is, I got through the tough days before and ended up exiting the business for a $7m payout in 2021.

But before I tell you how automation can fix all your problems,

Here's who I am and why you should care

Ed here. I sold my business for $7 million in 2021.

After that, I decided to start an automation agency to help other businesses scale, as I did.

The same thing I did to scale and exit my business before will work for you now: AUTOMATION!

Here are 3 reasons why it can help you:

1) Automation can do things in 1-minute that would take a human hours.

Think about all those backend tasks your staff struggles with. They should all be automated.

Once you pull the trigger, the automation is working 24/7 and does the job perfectly every time.

2) You can have a fully automated system live in less than 2 weeks.

Just map out tasks and start building. You’ll see the benefits instantly. 

To do things manually, you have to spend hours per day getting updates from staff. Such a waste of time. 

What if you had a dashboard on your phone that gave you full visibility across all projects, without having to check in on staff?

3) Automation is the best investment you can make.

Suppose you can handle 30 clients a year.

Your client LTV is $20,000.

If you have ZERO systems in place right now...

An investment in some simple automations would increase your capacity by 10-30% in the next 2 weeks. 

You'll take on an extra $60,000 to $180,000 worth of clients as a result.

Sounds great, right? 

So, I will be your Chief Automation Officer! 

I will:

- Create a business capability map that outlines everything you do every day.
- Tell you which processes should be automated, and which ones shouldn't to make sure you can spend as much time as possible with clients.
- Build the automated system for you in the most efficient and cost-effective way possible.
- Monitor the system 24/7 and fix bugs without you having to ask.

Let's talk: https://calendly.com/edaxe/automation-call

Ed Axe

Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

Ownership is a feature. 

Add it to your offer.

People value what they help build. 
So give buyers a real role before they buy.

Three simple plays:

1. Let them choose a path. 
(use case A/B, onboarding style, or pricing track).

2. Give one “build” step. 
(upload data sample, pick constraints, rank priorities).

3. Co-create a proof asset. 
(name the goal together, publish the result, credit them).

Make it real, not gimmicky:

The choice must change the solution.
The step must survive into delivery.
The proof must ship in public.

Operator test (two weeks):

Add one meaningful choice to your demo. 
One tiny build step to onboarding. 
and one co-created proof post.

Track qualified replies, pilot acceptances, and time-to-yes.

If they rise. 
Standardise it.

When buyers leave fingerprints on the solution. 
urgency and perceived value go up. 

So does the chance they choose you.

Ikea_effect_carousel

Content isn’t your closer.

It’s your runway.

People try to sell in the comments.
Or post content that sounds like a pitch deck.

But that’s not how trust works.
The best content doesn’t push.

It prepares.

It helps future buyers name their problem
before they even realise they have one.

It earns attention before intent.
Familiarity before the DM.
Trust before timing.

The mistake is waiting until someone’s “ready to buy” to start showing up.
By then, someone else already earned the trust you should’ve been building.

The real strategy behind high-ticket content is not urgency.

It’s patience, consistency, and showing up early.

You’ll pay thousands for ads. 

But not €200 to make your people visible.

That’s backwards.

Your reps already have the distribution you want: 

Relevant networks that trust them more than your logo.

Pay them to use it.

Run a 30-day pilot: 

Ten reps, €200/month each for three posts a week.

You’ll spend €2,000 and typically earn ~140,000 impressions. 

About a €14 CPM - plus warmer replies. 
And name recognition your ads can’t buy.

Meanwhile, reps learn the product from a new angle, tighten their POV, and start getting industry feedback you can use.

If you’re worried they’ll build a following and leave…

Investment is retention. 
People stay where their voice grows.

Set simple guardrails: 

Headline says who they help and how. 
One proof-driven post per workday. 

Thoughtful daily comments in your market.

Measure impressions, saves, and qualified replies. 

Not vanity likes.

If this pilot doesn’t beat your current acquisition cost. 

Kill it.

But if it does. 
And it usually does. 

Make it policy. 

Your cheapest distribution is already on payroll.

Creative testing isn’t guessing. 

It’s operations.

Most teams swap formats and call it a test.

Winners test the message against awareness. 
Then scale what moves numbers.

Run this 7-day sprint:

Day 1: Lock your pillars
(secret sauce, who it’s for, the offer).

Day 2: Pick one audience stage to hit this week 
(unaware → most aware).

Days 3–5: Ship two variations of the same idea 
(bold vs subtle) and let the data choose.

Days 6–7: Keep the winner, retire the loser, and extract the story for your next angle.

One metric only: 

Replies (or qualified leads).

Two variants only: 

More than that and you’re guessing again.

Name every test clearly so the team can repeat what works across profiles.

The carousel shows the map: 

Pillars, awareness, angles, and frameworks to choose from. 

Use it and run the sprint above.

How_To_Beat

Your DM isn’t ignored. 
It’s under review.

They click your name.
They skim your last few posts.
They decide - in seconds - if you’re worth a reply.

Automation used to get you meetings.
Today it gets you researched.

Win the research.

Make your profile a landing page, not a CV.
Lead with a headline that says who you help and how - not “Sales Manager.”
Show proof in public - one valuable post a week beats seven forgettable ones.

Then send a DM that feels like an invitation, not a pitch.

Do this and your outreach isn’t “cold.”

It’s familiar.
It’s earned.

We’ve watched teams get recognised at trade shows because their content did the introduction.

That’s the bar now.

In the video, I break down the checkpoints.

Set this as policy, not preference.

If your replies die at the research step, rebuild the path - now.

Everyone obsesses over new client acquisition.

But the smartest growth often comes from three overlooked levers:

1. Retention → Staying visible reminds current clients why they picked you.
2. Expansion → Content educates them on services they didn’t even know you offered.
3. Reactivation → Dormant followers re-engage when they see proof you’re still solving relevant problems.

The best part : 

These levers reduce your cost of acquisition and increase lifetime value - without adding a single cold lead.

Ask yourself:

What’s one capability your current clients don’t know about that you should be posting this week?

A brilliant engineer ≠ a brilliant company.

Premium parts ≠ the best phone.

Top universities ≠ a top-tier team.

We love shortcuts.
But shortcuts kill strategy.

Don’t confuse the part with the whole.

Or the whole with the part.

Nuance is where the smart decisions get made.

compositiondivision_fallacy_carousel

Same bottle of water.

At the shop: €0,99.
On a plane: €4,99.

What changed?

Not the product.

The context.

Your positioning matters more than your offer.

Sell from the wrong place, and you’re a commodity.
Sell from the right place, and you’re a premium.

Stop obsessing over “what you sell.”

Start focusing on where and how you sell it.

That’s the real multiplier.

Trust is built before the shortlist. 

Not on it.

No one wakes up ready to sign a $50K contract.

They wake up with symptoms.

Win them early.

Name the problem in their words.
Show the cost of doing nothing.

Offer one small fix they can try without you.

Prove it with a named example.

Repeat until your solution feels inevitable.

Do that.

And “decision stage” isn’t a chase.

It’s a graduation.

One-week test: 

Publish one problem-aware post → one proof → one “try this” tip.

Track profile views, saves, and qualified replies.

If they rise → Keep the cadence. 

If not. 

Tighten the problem language and the example.

A lot of smart CEOs think:

"Everyone already knows me in this industry."

And maybe that’s true.

But being known
isn’t the same as being remembered.

Or respected.
Or relevant.

Familiarity doesn’t close deals.
Trust, clarity, and repetition do.

That’s what consistent content builds
Not vanity. Not reach.

Strategic visibility.

In a small industry, it’s not about making noise.

It’s about being the first name they think of when it matters.

Everyone wants LinkedIn to work yesterday.

But you can’t rush trust.

For most businesses, it takes months before content turns into clients.

Sure, you’ll occasionally land someone fast. But most of your ideal buyers?

They’ll watch you quietly.

• They’ll see your posts explain something they care about.
• You’ll end up on their shortlist without even knowing it.
• They’ll remember your examples because they relate.

And when their timing and budget line up
you’re the first call they make.

That’s the game.

Not : 

“How do I close this week?”. 

But : 

“How do I get on the shortlist for when they’re ready?”.

taplio

The Battle

Ed Axe

Rik Renzenbrink

Followers

Posts

Engagements

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Performance ScoreRik Renzenbrink's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ed Axe

Rik Renzenbrink

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance