Bettrweb

Founder & Chief Executive Officer

Vanilla Travel

Chief Operating Officer

Founder of Bettrweb | I build sales websites that are so effective they pay for themselves | Website Development Agency, Web Development, Website Design

Want to get an inbox full of leads from your ideal clients while also reducing ad spend?

Unfortunately, most founders can only dream of achieving that. But there’s a way to get there. 

As a founder myself, I know the stress that working with non-ideal clients puts on your business and… you! 

- they pay less than you want
- you have to take on more work than you can comfortably handle
- you have to work long nights and even weekends
- you always feel like your business is in survival mode

I know how you feel, because I was in the same situation as you!

I founded my company 4 years ago selling web dev projects. The first few years were a real struggle. 

I realised that I can’t continue like this. So I worked tirelessly to get out of the low-quality client valley. 

I tried every approach I could find - social media, email marketing, google ads, facebook ads, linkedin, cold calling, cold emailing…

Some worked. But none got repeatable and scalable results. 

Until I finally found the right approach. And it was so powerful that I quickly got booked up 6 months in advance with high paying jobs from my ideal clients.

The approach that I found My is simple - use interactive landing pages. They engage people while also providing data-rich leads.

After experiencing the power of this approach, I decided to pivot and start helping other founders generate leads from their ideal clients.

Interested? Here’s how I can help you:

1. Get a FREE assessment of you business today → https://bettrweb-testeng.scoreapp.com
2. Want a done-for-you solution? Head over to my agency Bettrweb, where I + a team of pro’s will do it all for you.

Through Bettrweb I have helped 100+ clients transform their websites into sales channels that generate leads from their ideal clients.

Ready to upgrade your business from survival mode to hefty profit mode? 

Then fill out this FREE business evaluation and get a personalized report on what you can do to get more leads from your ideal clients >>> https://bettrweb-testeng.scoreapp.com

A bit more about me…

I'm the founder of Bettrweb - a web design and development agency based in Riga, Latvia. I've been in the web industry for over 8 years now, and have a passion for all things ecommerce, digital marketing and SEO. I have worked in several ecommerce and digital services businesses and have even built some myself (enduring both successes and failures).

In my spare time (which admittedly isn't as much as I'd like), I love to dabble in technology and motorsport. I haven't missed a single Formula 1 race in the last 2 seasons!

Eduards Lapins

Riga

Built our data analytics initiative from the ground up and assembled a dedicated team to form our Data Analytics Center of Excellence at the largest local government institution in the Baltics, encompassing over 35'000 employees. We deliver data analytics solutions that enhance city operations and foster data-driven decisions across key sectors such as transportation, energy, welfare, finance, and more. Our long-term aim is to become the leading data analytics center of excellence in the Latvian government.

I am responsible for all aspects of data analytics, from promoting a data-driven culture and setting the local government's data and AI strategy to designing our data architecture and governance framework. I also oversee day-to-day operations by guiding my team of data analysts, engineers, and scientists. Together, we develop end-to-end data analytics projects including the design and deployment of business intelligence systems, near real-time analytics reporting, AI/ML solutions, and data engineering/DWH/ETL applications. We also provide ad-hoc statistical analysis support, data transformation and retrieval, data automation and digitalization services, and more. As a local government entity, we also heavily participate in various open data, digital twin (IoT), and other government data initiatives.

Head of Data (CDO)

Indriksons Development

Data Analytics & Software Development Services

The Words Of Latvian

Co-Founder

Roibox

Developed GeoSpatial search and optimization algorithms, designed databases and data collection methods for integration in the product through an API layer. Conducted big data analysis using PostGIS, QGIS, and Python tools. Assisted in data scraping with Selenium, web development, and other related tasks.

Data Scientist

Dynamic Yield

Developed highly customized front-end solutions for leading eCommerce enterprise brands in JavaScript and React. Integrated Dynamic Yield's experience optimization product API’s to deliver quality user experiences. Led company-wide technology seminars and customer training.

Software Developer

FINITERA

Managed the financial portfolio of one of the daughter companies by reviewing credit limit, scoring, tariff logic, and other financial product features. Tracked the performance of the product by implementing automatized dashboards and provided additional data, ad-hoc analysis support.

Proactively proposed and implemented changes in the financial product that aligned with the company's set OKR goals by directing IT, legal, CSO, and other department resources. Established tight-knit communication with IT dev teams, country heads, and other key roles to make sure that the development effort is as efficient as possible.

Portfolio Manager

Part of Product and Portfolio Management department. Reviewed and assessed the credit default risk of our credit portfolio by implementing and executing various statistical models using Python, R, QlikSense, PowerBI, different SQL languages, and MS Office tools.

Engaged in micro-lending loan product and portfolio management, price, condition setting, and other related tasks. Mainly achieved by developing highly personalized analytical reports and dashboards to visualize and explore different measurements, forecast and provide hypothesis testing.

Credit Risk Analyst

Part of the Business Intelligence and Analytics department. Worked closely with Client Service Operations, Finance, Marketing, Legal and IT departments to help them in various data reporting, data retrieval, analytics, financial controller and e-learning development tasks. Slowly transitioned into Risk and Product Portfolio management by conducting credit default risk assessments and micro-lending loan product reviews.

Used and acquired proficiency in PowerBI, QlikSense, PostgreSQL and MS Office tools.

Financial Analyst

Indriksons Consulting

Delivered full-range accounting services to small-medium businesses and NGOs in Latvia managing a total client portfolio with a combined turnover exceeding €2 million across 5 different industries.

Accounting Services

The Element Group

Managed social media communication channels for two successful fundraising campaigns, generating over $52 million in crowd sales. Collaborated with institutional investors to address technical and regulatory aspects, ensuring smooth capital-raising processes.

Community Manager

INTEA.LV

Designed an e-learning gamification project for the development team, creating an engaging and interactive storyline to deliver essential knowledge in business, accounting, and finance.

Project Manager

In a world where data is often compared to oil, soil, sunlight, or even bacon, I specialize in transforming it into something far more valuable: actionable insights that drive meaningful impact and value. As an experienced leader in data analytics, I bring extensive expertise in data science, business intelligence, data management, governance, and engineering.

I am passionate about building robust, data-driven capabilities that enable organizations to leverage their data as a strategic asset. By aligning technical excellence with business objectives, developing data strategies and governance frameworks, I help organizations unlock data's full potential to drive tangible value, spark innovation, and secure a competitive edge.

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Eduards Lapins

Edgars Indriksons

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