Bettrweb

Founder & Chief Executive Officer

Vanilla Travel

Chief Operating Officer

Founder of Bettrweb | I build sales websites that are so effective they pay for themselves | Website Development Agency, Web Development, Website Design

Want to get an inbox full of leads from your ideal clients while also reducing ad spend?

Unfortunately, most founders can only dream of achieving that. But there’s a way to get there. 

As a founder myself, I know the stress that working with non-ideal clients puts on your business and… you! 

- they pay less than you want
- you have to take on more work than you can comfortably handle
- you have to work long nights and even weekends
- you always feel like your business is in survival mode

I know how you feel, because I was in the same situation as you!

I founded my company 4 years ago selling web dev projects. The first few years were a real struggle. 

I realised that I can’t continue like this. So I worked tirelessly to get out of the low-quality client valley. 

I tried every approach I could find - social media, email marketing, google ads, facebook ads, linkedin, cold calling, cold emailing…

Some worked. But none got repeatable and scalable results. 

Until I finally found the right approach. And it was so powerful that I quickly got booked up 6 months in advance with high paying jobs from my ideal clients.

The approach that I found My is simple - use interactive landing pages. They engage people while also providing data-rich leads.

After experiencing the power of this approach, I decided to pivot and start helping other founders generate leads from their ideal clients.

Interested? Here’s how I can help you:

1. Get a FREE assessment of you business today → https://bettrweb-testeng.scoreapp.com
2. Want a done-for-you solution? Head over to my agency Bettrweb, where I + a team of pro’s will do it all for you.

Through Bettrweb I have helped 100+ clients transform their websites into sales channels that generate leads from their ideal clients.

Ready to upgrade your business from survival mode to hefty profit mode? 

Then fill out this FREE business evaluation and get a personalized report on what you can do to get more leads from your ideal clients >>> https://bettrweb-testeng.scoreapp.com

A bit more about me…

I'm the founder of Bettrweb - a web design and development agency based in Riga, Latvia. I've been in the web industry for over 8 years now, and have a passion for all things ecommerce, digital marketing and SEO. I have worked in several ecommerce and digital services businesses and have even built some myself (enduring both successes and failures).

In my spare time (which admittedly isn't as much as I'd like), I love to dabble in technology and motorsport. I haven't missed a single Formula 1 race in the last 2 seasons!

Eduards Lapins

AudioCipher Technologies

I’ve worked for major music tech companies including Suno, Audio Design Desk, Hooktheory, Kits.Ai, Neural Frames, Gramoscope, WavTool, Rightsify, Splash Music, RipX, SoundGen, Movavi, Ace Studio, Controlla, TalkToo, Samplab.

Impact: 

Drove 11,500 unique visitors from audiocipher to a music tech partner with 18% sign up conversion rate (2100 signups) and 6m41s average page view time. 

Services:
SEO audit and content strategy
Product feedback / product market fit 
Content writing for landing pages and blog
Email onboarding strategy and copywriting
Customer lifecycle audit (full funnel)
Conversion rate optimization 
Video content script writing and talent management

Fractional music tech marketer

Bootstrapped music software company
6,000+ copies sold as of Q2 2024
5 star rating with 35 reviews on ADSR
338k lifetime unique site visitors 
4.8M impressions / 189K clicks Google in Q2 2023
60k average unique site visitors per month
1,800 backlinks from 407 domains
12,200 keywords on AHREFs 
150 top 3 keywords on google 
600 top 10 keywords
Distributed on KVR/ADSR markets
Coverage by Music Radar, MusicianWave, etc
Building music software founder network

Founder 

Audio Design Desk

Contracted through Audiocipher to assist with marketing efforts and build brand partnership

Met with leadership to understand existing problem set (brand visibility and revenue)

Wrote marketing copy and coordinated with Figma designers and Wordpress developers to build landing pages for ADD and SoundGen

Conducted technical seo audit for site migration, managed contractor for schema comparison, and provided detailed error reporting to project manager and Wordpress devs to ensure we retain site rank

SEO:
Identified low competition, high MSV topic clusters that relate closely to ideal customer

Designed an improved content marketing funnel (SEO articles + video + social to email)

Wrote 45 article outlines & coached in-house writer on keyword optimization (Clearscope)

Trained in-house project manager on software workflows and sprint roadmapping for video

Shared detailed specs for article layout with designer and handed off to developers

Coordinated with Wordpress devs on embedded media player & technical SEO

Built and published 5 ideal customer landing pages for music trade shows (NAMM + NAB)

Wrote multiple email onboarding campaigns that respond to customer journey (Active Campaign)

Built zapier integrations across survey and automation systems for seamless customer outreach

Worked closely with founder on roadmap for parallel text-to-music product (SoundGen)

Currently overseeing implementation and monitoring engagement

Marketing Manager

neural frames

Business development, SEO research and keyword optimized copywriting for blog, graphic design, rewrote email campaigns, customer research and reporting, funnel analytics (google and posthog), video content strategy and subcontracting, B2B partnership development, backlink building.

Hooktheory

SEO audit, content strategy and copywriting for music theory and music production topics. Worked with team to develop custom on-page widget that improved retention and reader engagement.

Search Engine Optimization Copywriter

Appointlet

Improved trial-to-paid conversion rate by 20%, contributing 700k to gross new ARR over 3 years without paid ads or sales team. Doubled organic traffic, 10X'd our top 3 SERPs

Created product walkthroughs to support user onboarding and reduce time to activation (Appcues)
Developed ongoing email series to onboard and nurture users (Intercom)
Wrote newsletter announcements and monitoring engagement (Email Octopus)
Recruited, hired, trained and handed over CSM responsibilities to new employee to focus on PMM

Product Marketing:
Oversaw visual design, wordpress dev, link building, and copywriting workspaces
Conducted ongoing research based on internal data and market landscape 
Defined our company's go to market strategy and spearhead critical research initiatives 
Reviewed account configurations to determine most common use cases 
Worked closely with a backlink builder to drive high quality traffic (Respona, Notion, Slack)
Managed design / advertising / copywriting contractor relationships (Agency & Upwork)
Maintained affiliate program and payouts (Tapfiliate, Paypal, Intercom)

Product Marketing Manager

Sole customer support rep for SaaS company, fielded 40,000 live support tickets
Hosted video conferences with our biggest clients to offer strategic insights 
Drove all customer success operations including email series, blog articles, and newsletters
Nurtured important accounts and provided exceptional success
Managed inbound partnerships and affiliate requests, maintained relationships
Authored ~100 knowledge base articles to solve common customer support requests

Customer Success and Marketing Manager

Champion Sound Studio

Set up project management tool and robust 12-month business development strategy
Created music theory modules for month-long music production courses
Transcribed and arranged popular music for social media content
Facilitated workshops and live community events 
Worked with founder to develop effective local outreach strategies
Used Google Analytics and Social Media Metrics to test performance
Recruited local talent for live events

Business Development and Instructor

Ezra Sandzer-Bell

Consulted with industry-leading bamboo housing companies (Bamboo Living and BEG) to develop RFID solutions for monitoring growth and production of 100K bamboo culms in the Philippines. A second system was also designed for tracking overseas distribution to Vietnam and Hawaii for manufacturing. Solution developed in partnership with Arbre Tech.

Consulted with Chicago organic food producer and distributor (Closed Loop Farms) to respond to the impact of covid on their business. When farm-to-chef sales terminated rapidly, I helped the founder review the various content management systems available to determine which would be the best fit for their business. Consultations included digital marketing, seo, and third party integrations to assist with other technical challenges like delivery and inventory management.

Software Solutions Consultant

SightWorks

Performed QA for ReactJS web applications
Scheduled and hosted customer meetings 
Assisted with onboarding and training new customers
Worked with SightWorks team to improve customer experience
Answered phones and direct messages

Technical Account Coordinator

Pyramind Inc.

Recorded video tutorial series with combined total of 42.8K views 
Provided 50+ hours of private music theory instruction and transcription to students
Built credibility and authority within a digital niche

Music Theory Instructor

NW Office Liquidations

Assessed current state of website and growth opportunities
Redesigned and proposed migration to new content management system
Provided education on SEO and digital advertising for their niche
Developed longterm strategy for social media outreach

Web Development and Marketing

I'm a product marketer specializing in music tech. 

Former clients include Suno, Kits.AI, Lemonaide, ACE Studio, Audio Design Desk, RipX, HookTheory and Neural Frames.

✅ SEO & Content Strategy

I uncover high-impact keywords and create content libraries that rank on Google. 

This strategy attracts ~50k unique site visitors per month to my MIDI plugin website. We leverage that traffic to drive sales, hitting six figures in digital product sales since our launch in 2020. 

This is the same strategy I've used with several clients to improve site traffic and drive qualified signups from the ideal customer.

✅ Conversion Rate Optimization & Funnel Audits

Site traffic on its own can be a vanity metric. To make SEO work for your business, you need to tighten up your  landing pages and product onboarding. I will work with your team to increase trial-to-paid conversions. 

At one SaaS company, I improved trial-to-paid conversion rates by 20%, adding $700K in ARR over three years. Backlinks from my site recently drove 11,500 visitors to a partner’s website, resulting in 2,100 signups during a three month period, with a 6m41s average page view time.

✅ Copywriting & Product Positioning

Most copywriters don't know the first thing about music tech. You need a marketer who can get into the minds of your customer and speak their language. I will translate technical details about your product into clear, engaging narratives that resonate.

✅ Customer Lifecycle & Email Campaigns

Signup conversions are only half the battle. I map out the customer journey and write emails that speak directly to their needs, driving deeper engagement and long-term retention.

What to expect: 

After completing a thorough SEO audit and product assessment, I propose a content marketing roadmap, set clear goals, and oversee the entire process, from landing page copy to video script creation and social media campaigns.

⭐ Track Record

- Scaled my own music software company to 6,000+ paying customers, maintaining a 5-star rating.
- Secured coverage from top industry publications (MusicRadar, MusicianWave, and more).
- Built robust backlink networks and increased organic reach for multiple clients.

If your music tech company needs help with brand visibility, onsite content, and paid conversions, I'm your guy. DM me to request a free discovery call. I'll have a look at your site and let you know whether my services would be a good fit.

taplio

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Eduards Lapins

Ezra Sandzer-bell

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