Bettrweb

Founder & Chief Executive Officer

Vanilla Travel

Chief Operating Officer

Founder of Bettrweb | I build sales websites that are so effective they pay for themselves | Website Development Agency, Web Development, Website Design

Want to get an inbox full of leads from your ideal clients while also reducing ad spend?

Unfortunately, most founders can only dream of achieving that. But there’s a way to get there. 

As a founder myself, I know the stress that working with non-ideal clients puts on your business and… you! 

- they pay less than you want
- you have to take on more work than you can comfortably handle
- you have to work long nights and even weekends
- you always feel like your business is in survival mode

I know how you feel, because I was in the same situation as you!

I founded my company 4 years ago selling web dev projects. The first few years were a real struggle. 

I realised that I can’t continue like this. So I worked tirelessly to get out of the low-quality client valley. 

I tried every approach I could find - social media, email marketing, google ads, facebook ads, linkedin, cold calling, cold emailing…

Some worked. But none got repeatable and scalable results. 

Until I finally found the right approach. And it was so powerful that I quickly got booked up 6 months in advance with high paying jobs from my ideal clients.

The approach that I found My is simple - use interactive landing pages. They engage people while also providing data-rich leads.

After experiencing the power of this approach, I decided to pivot and start helping other founders generate leads from their ideal clients.

Interested? Here’s how I can help you:

1. Get a FREE assessment of you business today → https://bettrweb-testeng.scoreapp.com
2. Want a done-for-you solution? Head over to my agency Bettrweb, where I + a team of pro’s will do it all for you.

Through Bettrweb I have helped 100+ clients transform their websites into sales channels that generate leads from their ideal clients.

Ready to upgrade your business from survival mode to hefty profit mode? 

Then fill out this FREE business evaluation and get a personalized report on what you can do to get more leads from your ideal clients >>> https://bettrweb-testeng.scoreapp.com

A bit more about me…

I'm the founder of Bettrweb - a web design and development agency based in Riga, Latvia. I've been in the web industry for over 8 years now, and have a passion for all things ecommerce, digital marketing and SEO. I have worked in several ecommerce and digital services businesses and have even built some myself (enduring both successes and failures).

In my spare time (which admittedly isn't as much as I'd like), I love to dabble in technology and motorsport. I haven't missed a single Formula 1 race in the last 2 seasons!

Eduards Lapins

Stories of Service Podcast

• Produced and hosted over 200 episodes of the Stories of Service Podcast, showcasing U.S. Armed Forces change agents.  
• Conducted in-depth interviews to share impactful narratives of veterans and active service members.  
• Developed content strategies that boosted listener engagement by 40% within two years.  
• Recognized as a top 40 military podcast on MillionPodcast, enhancing visibility and outreach.

Podcast Producer and Host

NATO Maritime Command

Adviser to Royal Navy and French Navy three-star commander and deputy commander, as well as numerous flag officer directorate leads to include Spanish Chief of Staff two-star and Admirals who lead NATO’s surface and subsurface warfare domains. 

Leads a team of seven international PA professionals and four collateral duty PAOs in the planning and execution of all internal and external communications for NATO maritime operations on a 500-person staff, across four standing naval task forces, and one year-long security assistance mission.

Chief Public Affairs Officer

Joint Enabling Capabilities Command

Public Affairs Planner with Joint Planning Support Element. Unit rapidly deploys tailored, ready, joint planners, operators, logisticians, knowledge managers, public affairs, and intelligence specialists in order to accelerate the formation and increase the effectiveness of newly formed Joint Force Headquarters.

Public Affairs Officer

Commander, Carrier Strike Group 15

Public Affairs Special Assistant to two-star Admiral and staff. Responsible for the training, mentoring, and assessing the San Diego and forward deployed media production teams for the final stage of Navy deployment certification. This includes a holistic inspection of their measurement-based media campaigns to ensure strategic communication objectives, as well as teaching trade skills in print, imagery, video production, and graphic design.

USS Nimitz

Adviser to one-star admiral and ship's commanding officer. Responsible for the planning and execution of all communication/campaign plans for nearly 7,500 personnel spread across seven ships as part of USS Nimitz and Carrier Strike Group 11. Responsible onboard Nimitz for the day-to-day operations of a print shop, portrait studio, closed-circuit ship's television, publication of Nimitz News magazine, and all Nimitz and Strike Group digital media properties. Received 17 Department of Defense media awards, including three Thompson-Ravitz awards for programs that demonstrate research, planning, implementation and evaluation.

Public Affairs Officer and Media Department Head

US Navy

I received a graduate degree in mass communications and media studies. Although I've had previous experience in communication theory and research, this education afforded me a deeper examination into quantitative and qualitative research and evaluation. I also enhanced my understanding of statistics and how to properly measure communication plans.

Graduate Student

Pacific Partnership

Planned and implemented communications plan for first land-based iteration of humanitarian mission, which involved military forces from U.S./Japan/Australia/New Zealand treating hundreds of patients, construction of four schools, two hospitals, and numerous medical and veterinarian seminars. 

Targeted media placement resulted in national radio spot with reach of one million listeners, four command videos, widespread local print/radio/broadcast coverage and a double increase in Facebook shares/likes and You Tube Views.

Deputy Public Affairs Officer, Pacific Partnership

Commander, Amphibious Squadron One

I provided Navy strategic communication guidance for nearly 3,500 Marines and Sailors while spearheading a 12-person team to develop an aggressive hometown marketing campaign, operational deployment metrics and the creation of the first command newsletter, cruise book and Facebook page. 

Created proactive media coverage, led tours for senior government officials and collaborated across the staff for a 500-person ship's reception. These events showcased to government, civilian and military officials the critical importance of the Navy's mission and educating others on the ship's capabilities. 

Served as chair for command's diversity team. Led numerous seminars and book discussions dedicated to inclusion and the importance of wide-ranging voices at the most senior levels of management.

US Pacific Command

Developed the command's first integrated, proactive media communication plan. Provided media assessments and strategic counsel for all directorates. Planned and executed numerous media engagements in support of command mission.

Media Relations Officer

Developed and executed the Pacific Command social media strategy and shepherded the day-to-day operations of all digital media. Sought-after expert on social media. Served as speaker and panelist for various local conference to teach on the importance of social media planning and strategy. Raised the visibility of command's digital properties by 50 percent across all platforms.

Social Media Director

Planned, executed and measured fleet's distinguished visitor program, exposing more than 500 civic leaders to aircraft carrier operations and sailor's first-hand experiences serving in the Navy. Created detailed survey which measured guest's likelihood to tell a friend about the experience.  

Program won the 2010 Navy Chief of Information Thompson-Ravitz Award for Community Relation Excellence.

Community Relations Director

Stories of Service Podcast has become a distinguished platform under my leadership as its producer and host, spotlighting over 225 stories of U.S. Armed Forces change agents. With more than four years of experience in broadcast and program production, I have spearheaded content strategies that increased listener engagement by 40%, earning recognition as a top 40 military podcast on MillionPodcast. My dedication focuses on amplifying the voices of veterans and active service members, fostering dialogue, and advocating for institutional reform through storytelling.  

As a retired Navy communicator and O5 with nearly 30 years of naval experience, including roles as Chief Public Affairs Officer at NATO Maritime Command and as a Department Head of Public Affairs on USS Nimitz (CVN 68), I specialize in strategic communications, content creation, and audience engagement. My professional ethos balances technical expertise, innovation, and advocacy, delivering meaningful narratives that inspire accountability and progress. Passionate about elevating ordinary individuals achieving extraordinary outcomes, I aim to connect communities through impactful storytelling and shared growth.

Theresa Carpenter, APRᐩM

Asad K. did everything the system asks of an officer. He fought. He led. He commanded Marines in combat in Afghanistan during the early years of the Global War on Terror. And then he did something far rarer. He spoke honestly about what went wrong.

A retired US Marine Corps Lieutenant Colonel, Khan commanded a Marine Infantry Battalion Landing Team during Operation Enduring Freedom. From the inside, he witnessed not just the chaos of war, but the quiet failures of senior leadership, the erosion of accountability, and the widening gap between political objectives and battlefield reality.

In this episode of S.O.S., Khan joins us to discuss his new book, Betrayal of Command, a firsthand account of combat leadership and the moral weight of command decisions in Afghanistan. We talk about what junior leaders were asked to execute, what senior leaders failed to own, and how institutional incentives rewarded silence over truth.

We also dive into his work on Sentinel360, where Khan examines uncomfortable questions about national security, civil military risk, and the use of military force in a system increasingly allergic to accountability. This is not a partisan conversation. It is a professional one. About duty, honesty, and what happens when loyalty to the institution conflicts with loyalty to the truth.

This episode is for anyone who cares about civil military relations, warfighting integrity, and why so many veterans feel the system learned the wrong lessons from two decades of conflict.

Because wars do not just fail on the battlefield. They fail when leaders stop telling the truth.

Follow Asad on YouTube: https://lnkd.in/gGG83hjC

Read his book: https://lnkd.in/gEzqFdjc

Former naval officer and host of the Stories of Service podcast. Willing to say the quiet part out loud.

Betrayal of Command | Asad Khan - S.O.S. #251

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The Battle

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Theresa Carpenter, APRᐩM

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The Battle

Eduards Lapins

Theresa Carpenter, APRᐩM

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Theresa Carpenter, APRᐩM's LinkedIn Performance

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