Amplify eComm

Amplify eComm is a Strategic Growth Boutique Consulting Agency that was founded by two senior Amazon and eCommerce experts: 

- A 7-year ex-Amazon Veteran with years of hands-on and senior management experience working directly with thousands of sellers and Tier-1 retail vendors alike.  
- A former VP of eCommerce Demand Generation for a 9 figures Amazon Seller and an expert Seller specialized in applying Direct and Digital Marketing strategies to grow sales, rank products to page 1 and build customer communities with thousands of members.   

Our passion is to help Brands maximize the tremendous opportunities that exist in eCommerce while dealing with the inevitable complexities that face 7 to 9 figures Sellers.

Co-Founder

Antidote - Ultra Pure Nutrition

Partner & Head of Strategy & Growth

artnaturals

artnaturals is a leading brand on Amazon and Retail channels nationwide in the Natural Beauty category and it’s owned, together with two other brands, Paws and Pals (Pets) and Oxgord (Auto & Home) by L10 Brands.It believes that the best self-care products stem from the purest forms of nature and that they should be accessible to everyone. 

As the Vice-President of Amazon e-Commerce Demand Generation for the L10 Brands portfolio, I’m tasked with accelerating revenue growth and profitability by implementing innovative marketing strategies that impact the drivers of Ranking and Sales on Amazon, amongst them, Organic Ranking, Conversions and Sales Velocity.

I’ve built internal teams and the SOP’s needed to support their work. Working on a fast-paced environment with multiple competing priorities, I’ve created and implemented Rebate and Giveaways campaigns using a diverse array of external traffic sources such as Facebook Ads, Google Ads, Email, Text, funnels built in Clickfunnels and Facebook Messenger/Manychat meeting and exceeding our Ranking and Sales goals.

VP Amazon e-Commerce Demand Generation

eCartly

eCartly is an e-Retailer and Digital Marketing Agency specialized in e-Commerce. We use data driven and digital marketing strategies to increase brand awareness and market share from online sales.

Co-Founder & Managing Partner

Dial 800

Responsible for creating and developing strategic marketing partnerships through B2B Social Media Channels like LinkedIn. Ensure that relationships with potential key clients and partners create measurable value and meet the strategic objectives of both the partners and Dial800. 

Offer expert marketplace insight and advice to facilitate the successful and profitable execution of Call Marketing and Direct Response Campaigns. Contribute to overall company revenue goals through strategic relationships and innovative marketing strategies. 

Participate in the development and implementation of Dial800's overall Business-to-Business Social Media Strategy with out of the box creative thinking.

Director of Strategic Partnerships

Developed and implemented a Sales and Marketing Plan with a vision and strategy for expanding the reach of Dial 800 in the Hispanic Market. 

Responsible for the development and growth of profitable new segments and partnership relationships with key market players such as Marketing Firms, Ad Agencies, Direct Response Marketers, Call Centers, Hispanic Owned companies and businesses serving the Hispanic Market.

Director Hispanic Market

I implemented the operational and enterprise infrastructure of Dial800. I was part of the group of First 500 Salesforce Certified Administrators in 2008 and since then was responsible for implementing and managing Salesforce.com CRM together with related application such as Docusign, Conga and several others. This work helped Dial 800 reach high levels of productivity and efficacy, while experiencing a continued business growth trend year over year.

Director of Operations Technology

Regional Hispanic Chamber of Commerce

As a Board Member I'm responsible for supporting the President of the Chamber and work with fellow colleagues to create initiatives that will add value to the current Chamber's members and will help foster collaboration, commerce and stable business growth.

Board Member

Floral Gifts and Home Decor Intl.

Purchasing Manager

Banco de A. Edwards

Project Manager

I’m on a mission to help Brand owners grow faster and more profitably on Amazon and other eCommerce channels. As the opportunities in this industry continue to expand, there’s no shortage of challenges and complexities that Brands need to handle.

When it comes to Demand Generation, the landscape, particularly in the US, is more complex and competitive than ever before. Just to name a few:

- Adoption of AI technologies to streamline content creation and processes
- Costs of Paid Advertising are increasing.
- More foreign Sellers that don’t play by Amazon’s Terms of Service rules continue hacking the A9 Ranking Algorithm.
- Competition from Brand Aggregators with large internal and specialized teams. 

Since I started my journey as a Seller, and now as a seasoned Exec, I continue to be amazed by the mix of technical and soft skills that are needed to create winning strategies and build successful and motivated teams. I’ve managed the full lifecycle of Ranking Campaigns, from the intricacies of Seller Central, to driving external traffic, to boosting highly competitive products to the top of Page 1.

I’ve loved EVERY MINUTE of the now thousands of hours of advanced training, Masterminds, and Conferences in which I continue to participate to stay current with the ever-changing skills needed to succeed in this space.

It’s a thrill being able to browse Amazon to reverse engineer the demand drivers of leading brands. From product differentiation via images storytelling, copywriting angles, and keywords strategy…to acquisition funnels and paid advertising tactics.

Succeeding on Amazon is key for any brand that wants to expand from e-Commerce into Retail channels, and/or for a possible exit with high valuation multiples due to the potential growth and other assets they developed, such as lists of raving Customers they own.  

And that’s exactly what I do. 
  
As I hope you can tell if you've read this far…I really LOVE this stuff, so feel free to send me a message if you want to chat about Amazon and e-Commerce in general.

Eddie Treizman

Jack Morton Worldwide

Leading an expert team of multidisciplinary and multi-talented Learning and Experience professionals to provide the most interactive, motivational and engaging learning platform in the automotive industry. Our client, Cadillac, leads the industry in luxury and technology and the learning experience platform is no different.

Jack Morton Worldwide is a global agency focused on building experience brands. We’re best known for event & experiential marketing, integrated campaigns, digital & content marketing, sponsorship marketing and employee engagement. We also have special expertise with experiential technology, public events, trade shows & exhibits, broadcast design and moving image. Yep, we’re multi-channel, multi-discipline and just plain multi-talented. 

Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG).

Senior Account Director

Insight Consulting, LLC.

Our proven methods and focus on Business Development, Marketing, Organizational Change, and Business Process Improvement enable companies to achieve repeatable success faster without futile experimentation and adoption curve. We assist our clients in improving all aspects of sales and business processes; most often our engagements include:

Organizational Assessment-
Focusing on your organizational processes that often slow or stagnate your business strategy and performance including:
* Current process review
* Competition
* Team skill review & Development
* System logjams and stoppage
* Success rate review

Process Development-
After a thorough review of the existing processes, we work with your teams to develop methods and processes that will not only streamline existing practices, but enhance and optimize for dramatic improvement, helping your organization move faster, produce more, and create expansion.

Custom Training-
Individualized, productivity-based, and measured. Our experiential training allows the organization to transform its work through process improvement. We provide customized materials, demonstrations, and job aid tools, as well as ongoing coaching and mentoring.

Talent Recruitment-
We understand people, what personalities and characteristics will be critical in your organization's growth, and help you onboard the right people, in the right roles at the right time.

Board Membership-
Typically, as further support to the functions and services offered, we can become part of your organization's board and can serve as an advisory resource to the leadership, providing assistance in the future organizational decisions that teams need to make as their revenue growth and business cycles change.

Managing Director

Ford Motor Company

An American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under its Lincoln luxury brand.

*Developed and managed external business partnerships

*Directed, created, coordinated, and delivered all external process improvement methodologies, tools, training, and communication strategy for major inter/intracompany-wide software system (SAP) changeover. 

*Facilitated large multi-faceted external supplier partnership meetings as well as relationship-building individual workshops. 

*Organized and managed Lean process improvement efforts through evaluation, design, and implementation. 

*Coordinated all external business process improvement efforts across multi-disciplinary groups. 

*Installed and followed change management principles to reduce change resistance and empowered associates and suppliers impacted by the change to accept the new process.

Organizational Change Management

Streamline Healthcare Solutions

Streamline delivers web-based software for healthcare organizations to provide and manage specialized behavioral service delivery processes. Streamline's software solutions are well suited for organizations that want to have a system that will incorporate their entire business processes into a single solution, with the ability to continue to grow as their needs evolve.

*Coordinated the Sales and Marketing efforts for Streamline Software Solutions, a Business Process Automation technology, and Electronic Health Record, as well as professional services offerings throughout both the Central and Southern United States. 

*Business Development, Direct sales, leadership, and planning for organizations throughout the country. 

*Developed and drove sales methodology and process working with organizations, primarily over $20M in annual revenue, through a 6–9-month sales process.

Senior Regional Director

Netsmart

Healthcare's largest human services and integrated care technology provider. Our technology, services and expertise help Netsmart clients deliver services and care to more than 25 million persons nationwide., with revenues of over $300M annually, focused on delivering smart, next-generation business solutions that help human service organizations across the U.S. overcome their business challenges.

*Facilitated the Client Development Software Sales, Professional Services,  and Consulting efforts of the Mid-Americas for Netsmart, a Business Process Automation software and Electronic Data Exchange organization, across a ten-state region with 3 sales development executives as direct reports. 

*Leadership and direction of Enterprise software and solution sales and consulting to Leading Health and Human Service Organizations. 

*Strategic direction, leadership, planning, process development and implementation, coaching and mentorship, and overall regional performance of Mid-America.

Senior Director of Client Development

COREmatica

COREmatica is the leading developer of compensation management software specializing in performance-based payroll for health care providers. COREmatica, is used nationwide to calculate pay for thousands of clinicians in more than 25 states.

*Directed the National Sales and Marketing of COREmatica, which is a leading financial software company specializing in Healthcare Finance, incentive-based pay and physician and patient satisfaction. 

*Responsible for strategic direction and execution of the sales and marketing organization including executive leadership and planning, process development and implementation, coaching and mentorship, and overall customer acquisition and retention.

Vice President of Sales & Marketing

Cengage Group

Cengage is a leading provider of innovative Online learning and research solutions for the academic, professional and library markets worldwide. With annual revenues of approximately $2 billion, the company has 5,500 employees with operations in more than 20 countries around the world.

*Managed an 8-person executive field sales team across a five-state region for Cengage Learning, a global leader in Healthcare online performance management, simulation, and organizational efficiency. 

*Managed the sales and marketing efforts of online performance management, competency tracking, diverse media content, courseware, simulation software and LMS. 

*Provided guidance and coaching in the development of new accounts as well as recurring customer accounts of content, software and online systems throughout the Midwest and Eastern Regions. Accountable for P&L, expense budgets, quota management of up to $15M. 

*Developed and reformed a sales Organization in a region that had significant underperformance, low revenues, and decreased profitability.

Regional VP

Elsevier

Elsevier is a global company headquartered in Amsterdam with revenues of more than $2 billion USD, employing more than 7,000 people in 24 countries. Elsevier is the world's leading provider of Healthcare and Science information.

*Developed the North American sales efforts for the CPM Resource Center division of Elsevier. Directed a National Field Sales team of 7 direct reports across North America. 

*Led and managed content and software sales and marketing for the Education and Healthcare market with Evidence-based point of care, performance management, competency tracking and reference solutions. 

*Drove solution sales as stand-alone solutions or as integrated with top EMR vendors such as EPIC, Allscripts, Cerner, McKesson and Meditech. Accountable for P&L, quota management of up to $20M. 

*Developed and implemented a sales organization in a division that had low revenues and sales production, and decreased profitability.

Executive VP of Sales, CPMRC

ProQuest

ProQuest is an information partner creating indispensable research solutions that connect people and information (annual business revenues of over $400M).

*Mobilized United States content and software sales of research and e-learning resources for several vertical markets. 

*Accountable for P&L, expense budgets of up to $4M, and quota management of up to $60M. Lead up to 17 direct and up to 35 indirect reports. 

*Directly managed national medium-sized software and content sales teams concurrently. Provided guidance and coaching in the development of new accounts and renewal accounts in the corporate, healthcare, public, academic, government, and other specialty markets as well as development and implementation of marketing projects across the country. 

*Turn-around of an organization with an underperforming sales force, low revenues and sales production, and decreased profitability.

*Developed multiple growth business models for optimal profitability and sustained performance

National Sales Director

UPMC

ASKESIS DEVELOPMENT GROUP was a software development company that innovates, develops, and implements premiere software solutions from a deep understanding of the healthcare industry. A division of UPMC, UPMC generates over $2B in annual revenue.

*Led sales staff in sales of enterprise-wide EMR / EHR software through prospecting, presenting, negotiating, and closing sales with medium to large Healthcare Organizations and Hospital systems. 

*Additionally, Askesis Integrated solutions with Cerner, Allscripts and Great Plains. Askesis was a mid-level startup organization.

*The Company is based in Pittsburgh, PA and owned by the University of Pittsburgh Medical Center (UPMC)

Director of Sales, Askesis Development Group

Dynamic, multi-dimensional, forward-thinking executive with an exemplary record of leading national and regional teams throughout multiple markets including healthcare, education, and automotive.

Highly skilled in developing effective systems and processes that drive organizational improvement, personal development, and revenue growth. 

A recognized innovator in developing strategic initiatives that maximize profitability, expand, and grow market share, and optimize account retention all with a background in behavioral analytics.

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The Battle

Eddie Treizman

Kristian Holmberg

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